It's been a long and winding road for serial volunteer and social media philanthropist Sloane Berrent . Since her unplanned departure from an L.A.-based startup in 2008, Berrent has traveled through eight countries, documenting and publicizing the struggles of those in developing areas through her blog posts, tweets, images, videos, and her own presence at events at home and abroad. From post-Katrina New Orleans to a trash dump in Manila to a monastery in Burma, read on for her story of trying to achieve social good through social media. Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! RWW: "Social media for social good" has become the catchphrase du jour, it seems. What does it actually mean; how much can social media users affect social change, and how? I am a strong believer in the idea that the things you do online are meant to facilitate your offline interactions. People are so fast to click a button, and that can be great. Retweeting, forwarding, and Facebook walls are great engagements. But what's more difficult is the donate button. That's the big hurdle and disconnect. I'm trying to provide these inspirational opportunities in time-boxed campaigns. Social media is slowly catching on, but there's a lot of noise. Standing out is hard; it's important to have an offline component. Berrent was visibly disturbed by what she witnessed at this Manila trash dump, where she saw shoeless children running through piles of debris. RWW: Tell me about your experiences with Kiva borrowers. What kinds of people and enterprises have you seen? In your opinion, does microlending have a measurable impact on struggling local economies? Kiva is really unique. It has a lot of power users - more than any nonprofit I've ever seen. One man has made a thousand loans. It's individual stories, and people really connect. You get updates on that person, and people say it's their favorite email of the month. As a microlending company, Kiva is one spoke in the larger wheel of microfinance. On a global scale, it has a very big impact. Typically, when you go to a village or province, certain industries are prevalent. In a fishing community, maybe the borrower bought a fishnet or a fishing boat. In an area with a lot of bamboo, it's going to be crafts. I worked in eleven branch offices. I met over 40 different female borrowers individually and over 250 in my time there. I can see that the money Kiva provides makes a difference. Microfinance is a very slow process, and there are gems and sparks of people who break through the poverty cycle. When you see villages changing, it's really something. It's like watching grass grow, but it's really beautiful grass. This woman is a pig farmer and a recipient of funds from a Kiva-affiliated organization . RWW: Now you're working on a seven-day, seven-city tour to raise awareness and funds for malaria prevention through bed nets. Where did this idea come from? It's a city-by-city competition on who can raise the most money for malaria nets, but also an opportunity for anyone to donate who wants to get involved. The tour starts this Saturday night in New York City and continues for the next seven days in Miami, New Orleans, Chicago, Seattle, San Francisco, and ends in Los Angeles on Friday... I'd just finished Kiva training, and I was going to the Philippines for three months. And all I could think was, "When I come back, I'm going to be thirty ." I've honed in a lot on my direction - using the Internet to help people. And what if I could use this opportunity to give back, involving people in different parts of the country - something really ambitious? I wanted it to be about saving lives. I wanted to say, "I saved this many lives on my birthday." I've done a lot of work in HIV and AIDS; I looked into that and polio and malaria, and that's what stuck with me. The campaign has no administrative fees. One hundred percent of the funds go to malaria... in rural northern Ghana. Providing malaria nets will really be a part of saving lives there. Berrent met this monk in Burma and spent the afternoon pagoda-hopping with him. RWW: What needs or gaps do you see in philanthropic efforts online? I think it's not having a strategy to begin with, not knowing the tools in your toolbox before you start. There's a lot to be said for jumping in and having fun, but nonprofits don't have the resources to play around online. They think it's about getting interns and getting followers and fans without figuring out why a medium is important and how to make it successful for them. RWW: What's one surprise - good or bad - that you've come across since you started working with Kiva? What did you not expect from this experience, and what did you learn? I learned that it's much more complicated than the website makes it seem. There's an entire division devoted to foreign exchange currency. The operational cost analysis, the challenges of technology in the developing world, the processes of remittance - it's incredibly complex. There are regional specialists. On the site, you can make a loan in five clicks, but a lot of machinery comes together to make it that way. RWW: What's next for you? Is there more globe-trotting in your immediate future? How do you think the web will continue to be part of your life and career? One of the best parts of this past year has been that I've gone through long periods where I didn't have Internet access. That's brought me a heightened and renewed sense of my purpose in the world and my authentic desire to make the world a better place. I'd like to be able to continue to support campaigns - even for-profit ventures - that I believe in, and I think social business is a wonderful intersection of the two. I want to explore avenues with online and offline components, while continuing to blog and tell stories I'm passionate about. Follow Berrent's next adventures on Twitter or at her blog . And all this is just the tip of the iceburg that is Sloane Berrent's fascinating story. For a fuller look at her travels and timeline, check out this list of her nine favorite posts on her blog, The Causemopolitan, covering humanitarianism, her work in New Orleans, the phenomenon of serendipity in international travel, and much more. Many thanks to Sloane Berrent for the use of her videos and images as well as for sharing her story with us and our readers. Discuss

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Kiva's Causemopolitan on World Tour: Social Media for Social Good

Sometimes, it feels like terms we thought had some meaning really don't apply as much anymore. Take the term "social media," as an example. It's like every SEO marketer decided that "social media," was the ticket to a sweet consulting gig. Just look at Twitter. You find a lot of social media experts with tens of thousands of followers. Kind of feels like you are looking down a street filled with hucksters. Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! Social media once served as a term to help people understand the concepts that have risen over the past several years. It helped people understand the tools that can be used to gain a web presence. But the term took too broad of a meaning. At some point, a nervous rush ensued. Everyone needed a social media strategy. In the process, the term and the rush for "social media" adoption became ripe for satire: A More Holistic Approach But that's only part of the story. The other, more accurate story, reflects a trend toward a more holistic approach in the enterprise. Social media may only represent the tools we use but social computing reflects a deeper view of how the enterprise will adopt this new generation of lightweight technologies. We disagree that executives will continue to shun the term "social." If they continue to do so, they will be swept out by a generation of far more modern managers. Still, companies lack the capabilities and the discipline to develop operations that integrate lightweight applications into the enterprise. They need help. They use the new tools available but lack the experience for implementation. There is a need for more community managers who can help with the overall approach. These people are not "social media" managers. They use social media tools to help join a culture that is fragmented in part due to the "data silo" approach that has become predominant in the enterprise. We spoke with the people behind two consulting companies about their approach to social computing in the enterprise: Pragmatic Enterprise 2.0 and the Dachis Group . Pragmatic Enterprise 2.0 Pragmatic Enterprise 2.0 is a new consulting company started by Dion Hinchcliffe and Michael Krigsman . The enterprise, in their view, is still wary of social computing. They are primarily concerned about risk, control and trust. To succeed with social computing, the enterprise has to work toward three major goals: Address key business concerns Demonstrate business value Acquire social computing competency Both Krigsman and Hinchcliffe are respected members of the Enterprise 2.0 community. Hinchliffe is the founder of Hinchliffe and Associates. Krigsman leads Asuret, a company that focuses on project intelligence and risk navigation. They work exclusively with Socialtext, led by Ross Mayfield. Socialtext predates the Enterprise 2.0 movement. Their approach is a combination of Hinchliffe's 20 years of experience as an enterprise architect and Krigsman's long time work examining IT failure. Socialtext is their de-facto technology environment, which they chose after a review of about 70 companies. The company begins its project by gathering intelligence, followed by tool integration, community management development and a degree of project intelligence to define the risks involved. "We gather strategic intelligence to avoid the downsides and reduce project waste," Krigsman said in an interview. "We leverage best of breed social tools and build social computing competency." Here's a full look at their approach: Pragmatic Enterprise 2.0 Overview View more documents from Dion Hinchcliffe . Dachis Group Dachis sees the enterprise going through an age-old transformation. Traditional software is essentially adapting to a new age. They call their approach: "Social Business Design." Social Business Design, as they view it, is the process of creating socially calibrated and dynamic business systems, process and culture. That's a mouth full but it reflects the enterprise demand for measured systems that show people are being productive and getting the work done. Unlike Pragmatic Enterprise 2.0, Dachis is technology agnostic, partnering with vendors when it makes sense. The Dachis approach puts a large emphasis on the need to focus on process, culture and technology. This means creating a plan for systems architecture, helping companies adapt to the cultural changes involved and all the aspects of the enterprise that need to be taken into consideration. This means understanding issues about governance and having a pretty keyed in measurement strategy. Here's their slide deck. It's a long one but it moves along. Pretty good, overall: Social Business Design: The Enterprise is Dead. Long Live the Enterprise! View more presentations from Jeffreydachis . Last Words About Social Media Social media is still a term we use. But it has become so cliche that it is somewhat of a turn off. It's important to distinguish that the people who have championed the cause for social computing are often deeply involved with the "social media" community. They are important people in the enterprise who should be sought for leadership in bringing the world of social computing to the ways we conduct business. Social media sounds too much like buzz hype. We need to get down to business. Social computing is a good thing. But even better is the proof that these practices work so we may use tools that help get the work done. Discuss

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Let's Move Away From Social Media and Get Down to Business

IBM CEO Sam Palmisano had some questions of his own in response to a question by a Barrons writer about Google in the enterprise. The quote appears in a Barron's story about IBM's comeback. The actual story requires a subscription to view. Here is what Palmisano had to say: "Is Google going to become the computing platform for the enterprise? Is a bank going to run itself on Google? Is an airline going to run itself on Google? Is IBM going to run its supply chain on Google? Is Bharti Wireless going to run themselves on Google? Is the banking system of China that we've built going to be on Google? Is the Russian Central Bank that we're building going to be on Google? No." Sponsor It's often perceived that a threat really is a threat when a smaller competitor is acknowledged by a much bigger rival. Is that the case, here? Palmisano does appear to infer that Googe is not up to the task of handling the work required of major operations. By making the comment, it opens up questions about how much of a threat IBM sees in Google. There is no doubt that Google has made noteworthy strides in developing an enterprise suite of products. And why would a company like an airline not consider Google? Of course, Google does not offer the technology to perform core transactional task or much less in-flight software. But day-to-day office tasks can well be handled with Google applications. Google does not pose any threat to IBM. Google dominance is not at hand. But Palmisano does appear to acknowledge that Google has a place at the table. Discuss

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IBM CEO Dismisses Idea of Google Dominance

During my trip to Boston earlier this year, I had the opportunity to visit MIT. At the end of a long day of meetings with various MIT tech masterminds, I made my way to the funny shaped building (see photo right-below) where the World Wide Web Consortium (W3C) and its director Tim Berners-Lee work. Berners-Lee is of course the man who invented the World Wide Web 20 years ago. This was my first meeting with the Web's creator, whose work and philosophy was a direct inspiration for me when I launched ReadWriteWeb back in 2003. 1 Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! After shaking hands, I told Tim Berners-Lee that this blog's name was in part inspired by the first browser, which he developed, called " WorldWideWeb ". That was a read/write browser; meaning you could not only browse and read content, but create and edit content too. It was a shame then when Mosaic, a read-only browser, became the first mainstream Web browser in the mid-90s. It wasn't until the rise of Web 2.0 that the read/write philosophy gained widespread acceptance. 2 On that note, we launched into the interview... Note: the interview was published in two parts, with Part 1 on the topic of Linked Data. Part 2 explored other topics and can be found here . How Linked Data Relates to The Semantic Web RWW: Earlier this year you gave an inspiring talk at TED about Linked Data . You described Linked Data as a sea change akin to the invention of the WWW itself - i.e. we've gone from a Web of documents to a web of data. Can you please explain though how Linked Data relates to the Semantic Web, is it a subset of it? TBL: They fit in completely, in that the linked data actually uses a small slice of all the various technologies that people have put together and standardized for the Semantic Web. Linked Data uses a small slice of the technologies that make up the Semantic Web. We started off with the Semantic Web roadmap, which had lots of languages that we wanted to create. [However] the community as a whole got a bit distracted from the idea that actually the most important piece is the interoperability of the data. The fact that things are identified with URIs is the key thing. The Semantic Web and Linked Data connect because when we've got this web of linked data, there are already lots of technologies which exist to do fancy things with it. But it's time now to concentrate on getting the web of linked data out there. Web inventor Tim Berners-Lee and ReadWriteWeb founder Richard MacManus How Linked Data Has Evolved via Grassroots RWW: Linked Data has had a lot of grassroots support, which you mentioned in your TED speech. This is something Semantic Web technologies, such as RDF, have struggled to get over the years. Has the W3C been pushing the more bottom-up Linked Data world, because of the frustration over lack of take-up of top-down Semantic Web ? TBL: A lot of the initial RDF and OWL projects came out of the academic world; and some of them were projects to show what you could do in a closed world. And the files were zipped up and left on a disc. While they were interesting projects, and while the systems were useful systems, the Semantic Web community maybe missed the point of the 'web' bit and focused too much on the 'semantic'. However the work that's been done in the Semantic Web, the standards, was really valuable. It's relatively recently for example that SPARQL [an RDF query language] has been developed. "It's time now to concentrate on getting the web of linked data out there." Somebody drew an analogy the other day: can you imagine trying to promote a world of databases without SQL? Even though it's not an interoperable protocol, it's just a query language. So similarly, all that's been put into RDF, rdfs and OWL is very valuable to the linked data community. The Linked Data community tend to use a subset of that [Semantic Web technologies], of OWL for example. But they certainly use SPARQL. So you could argue that really it wasn't ready to be deployed widely. Linked Data started as a very informal Design Issues note that I put in; it was a grassroots movement from very early on. So yes W3C has been emphasizing the importance of Linked Data. It's been the Semantic Web Interest Group of course, and various [other Semantic Web] activities, which has been pushing it. But also Linked Data has been seized on - a group of people for example put together DBpedia . 3 That wasn't commissioned, that was that they just thought it would be a really cool idea. Graph of Linked Data sets on the Web, as at March 2009 Linked Data and Governments RWW: In a recent Design Issues note , you urge governments to put their data online as Linked Data (although you'd also be happy for governments to just make available the raw data - presumably so that others can then structure it). What do you realistically expect, for example, the U.S. or U.K. governments to do over the next year? And in the near future, do you foresee different governments interconnecting their Linked Data sets? TBL: One can't generalize, governments are (like most big organizations) fascinatingly diverse inside them. So you'll find that there are places inside governments where you get a champion who gets linked data and who's just written a script and produced some linked data. So in the UK government for example, you'll find there's RDFa [in the code of its website] for civil service jobs. So if somebody wants to make a database of all the jobs, they can do that very easily. "The first step of actually putting the data out there is the one that nobody else can do." There are other cases where the easiest thing for somebody to do is to just put data up in whatever form it's available. Comma separated values (CSV) files are remarkably popular. They're exported sometimes from spreadsheets. It's remarkable how much information is in spreadsheets. Or sometimes pulled out of a database and then put up on the web. It's not as good, not as useful to the community, as if Linked Data had been put up there and linked. But the first step of actually putting the data out there is the one that nobody else can do. Data.gov , a catalog of public data, was launched in May by the U.S. government The way to go is for government departments to go the extra step and convert [their data] into Linked Data. One of the nice things about Linked Data, when they have a pile of it, is that they could run a SPARQL server on it. SPARQL servers are a commodity product, a solution for all of the people who say 'but actually I wanted to have XML.' A SPARQL server will generate an XML file [and] allow somebody to write out, effectively, a URL for the XML file. "Linked Data is the backplane, it's the thing that you connect to in both directions." In fact, I don't see why SPARQL servers shouldn't provide CSV files, something which as far as I know isn't in the standards. But I'd recommend it, certainly in government context, because CSV files are what people have and what people want. So the message [for government] is to use RDF. Linked Data is the backplane , it's the thing that you connect to in both directions. As a [web] producer your job is to make sure that you produce Linked Data one way or another. And as a consumer, there are lots of ways to consume that data once it's out there as Linked Data. In Part 2 of this interview we discussed: how previously reticent search engines like Google and Yahoo have begun to participate in the Semantic Web in 2009, user interfaces for browsing and using data, what Tim Berners-Lee thinks of new computational engine Wolfram Alpha, how e-commerce vendors are moving into the Linked Data world, and finally how the Internet of Things intersects with the Semantic Web. Read Part 2 here . Footnotes: 1. The very first sentence written on this blog , on 20 April, 2003, was: "The World Wide Web in 2003 is beginning to fulfill the hopes that Tim Berners-Lee had for it over 10 years ago when he created it." 2. For more on read/write browsers, you can read another early RWW post entitled What became of the Browser/Editor . 3. DBpedia is a community project to extract structured information from Wikipedia; see ReadWriteWeb's profile of this and similar resources. Discuss

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ReadWriteWeb Interview With Tim Berners-Lee, Part 1: Linked Data

Twitter just announced that it has acquired Mixer Labs , the company behind GeoAPI.com . GeoAPI is a service that allows developers to easily add geolocation data to their apps. Twitter just launched its own geotagging API a few weeks ago. Even though a number of mobile and desktop Twitter apps like Seesmic Web and Birdfeed support Twitter's geotagging API, only a very small number of users is currently making use of this feature. Sponsor According to Twitter founder Ev Williams, the company "will be looking at how to integrate the work Mixer Labs has done with the Twitter API in useful ways that give developers behind geo-enabled apps like Birdfeed, Seesmic Web, Foursquare, Gowalla, Twidroid, Twittelator Pro and other powerful new possibilities." It's important to note that the Mixer Labs GeoAPI is not tied to Twitter. GeoAPI offers tools like a reverse geocoder that can take GPS coordinates and turn them into human readable information and a service that can find media files and status updates related to a specific place on Flickr, Twitter or YouTube. Mixer Labs also offers an iPhone SDK. Judging from Twitter's announcement, the GeoAPI will continue to work while Twitter figures out how to best integrate its current geotagging API with Mixer Labs' GeoAPI. Discuss

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Twitter Acquires Geolocation Service Mixer Labs: Plans to Enhance Its Geotagging API

In the competitive world of tech journalism and blogging, quality can sometimes take a backseat to speed. While most bloggers double check their drafts before having their work scrutinized by editors and audience members, mistakes do slip through the cracks. With text-to-speech programs, errors become glaringly apparent. Sponsor Eight Interactive just launched its FeedMe Tech iPhone app . The service lets us listen to top tech news while running errands, walking the dog or cooking our holiday feasts. It's a free application with feeds from 10 popular tech sites including Lifehacker , TechCrunch and ReadWriteWeb. At the moment users cannot add additional feeds; however, the application does record what you've read, where you've stopped reading and the posts you'd like to save. For now it's a barebones application that displays how online content providers can better reach their audiences. However, because it transcribes every character, the service can sometimes offer comedic results. iPhone app demo for FeedMe Tech. from 8Interactive on Vimeo . Bloggers should take note that FeedMe Tech reveals every grammatical error and misplaced comma. Couple this with the fact that the program's default voice is set to depressed British robot and you'll realize that a poorly written article offers an experience a bit like being in Douglas Adams' Hitchhiker's Guide to the Galaxy. In the spirit of spending more time with family members, I, for one, welcome our depressed robot overlords. To create a custom-branded FeedMe application contact Eight Interactive . To try FeedMe Tech download it here . Discuss

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Can Text to Speech iPhone Apps Improve Tech Blogging?

Editor: This is a guest post by Andria Krewson , a freelance journalist who has written for Demand Media. Given our recent focus on Demand Media and so-called content farms , we thought it would be interesting to get a perspective from a Demand Media writer. I made $37.50 at Demand Studios in November. That money went directly into my Paypal account, on time, with no billing hassles. But it probably took me about six hours of filling out a profile, studying a style guide and learning how to navigate the system. So my hourly pay was about $6, for a writer new to the system. Sponsor Andria Krewson is a freelance journalist and consultant in Charlotte, N.C. She has worked at newspapers for 27 years, focusing on design and editing of community publications. She blogs for her neighborhood at Under Oak and covers changing culture at Crossroads Charlotte . Reach her on Twitter as @underoak . I had heard about Demand Studios from former co-workers before Wired wrote about Demand Media (Demand Studio's parent company) in October, and media pundits like Jay Rosen followed up with comments on Twitter and an interview with the company's CEO at ReadWriteWeb . [Ed: ReadWriteWeb's first analysis of Demand Media was in August.] Demand Media has been criticized for producing low-quality content designed for search engine optimization. It's not journalism, critics say, and it's clogging up Google searches, making good stuff hard to find. But I suspect much of that criticism has come from people who haven't gone inside the Demand Studios part of Demand Media to see how it really works, or they haven't thought enough about what kind of content it provides, or they haven't thought enough about how it feels to swallow your pride and make a little money with your strongest knowledge and skills, no matter the global hourly rate. There are differences between the user-generated content at sites Demand Media feeds, and the content generated by Demand Studios. So let's get to it. How it works People sign up as writers, editors or filmmakers. I signed up as a writer. Contributors study the style guide, which gives specifics on allowed citations, and why citations are needed, and how to write for search-engine optimization without sounding too clunky. New writers can also consult forums and connect with other contributors with social-networking tools. Writers can then use keywords, pay rates and general content areas to search through available assignments. Generally, enough assignments exist that writers can find subjects of personal interest. Fact sheets get $7.50 an assignment. I fulfilled one of those before I realized that rate of pay wasn't worth the effort. The next two assignments, for $15 each, both dealt with the same topic, with slightly different angles, and I chose them because I knew the subject well. Still, I had to do some research, to back up my statements and provide links to .edu or .gov sites. No Wikipedia allowed. Once accepting assignments, I had a week to submit them to editors. While I could have written each piece without any research, citations and outbound links are required, as well as a summary (a nut graf, essentially, in newspaper terms). Frankly, the discipline of filling out boxes with words could help some professional writers improve the focus of their pieces. Certainly new writers can learn from the system. And the SEO tips in the style guide are worth study. One piece I wrote was bounced back for further editing. The editor's comments were gentle but clear. I made fixes, resubmitted, and got paid, through Paypal, no invoices necessary. What's the content? The stories are usually how-to pieces, often broken into steps. They're evergreen, designed to be as relevant in a year or two as they are now. They're the kinds of questions I would usually get answered through a phone call to my contractor father, or my brother the car genius, or my mother the seamstress/cook/homemaker/gardener/early computer geek. You can tell by the assignment headlines that they're generated from search engine queries, and sometimes those search terms provide some amusement. People are actually turning to Google to ask these questions? What happened to asking basic questions from friends and family? But indeed, we're in a different world, and the criticism of Demand Media by some pundits strikes me as a bit elitist, as if the Internet weren't for everyone. A personal example: (Daughter, 19, volunteers to help me with my eye shadow for a special event.) Me: Where'd you learn this technique? Her: Youtube. (And indeed, eHow videos, supplied by Demand Media, show how to apply eye shadow.) Next page: Swallowing my pride Swallowing my pride My friends who first told me about Demand Studios are wordsmiths, copy editors of the highest skill levels, who worked for Demand Studios for $3.50 a story. Yes, $3.50 a story . But one friend, once he had the hang of the system, managed to work fast enough to raise his rate to about $20 an hour, from his couch, on his schedule, while waiting to get a full-time job elsewhere. Another friend also edited for Demand Studios, as a supplement to a part-time job before eventually getting full-time work, after about a year of underemployment. Demand Media doesn't need help with public relations from me. They're compiling comments in an internal forum from their writers about why they love Demand Studios. And plenty of people have commented. They appear to be overwhelmingly women, often with children, often English majors or journalism students, looking for a way to do what they love and make a little money at it. Compare those demographics to Wikipedia: more than 80% male, more than 65% single, more than 85% without children, around 70% under the age of 30. Admittedly, working for Demand Studios isn't a point of pride for most professional journalists. But the interface and the editing allow people with other expertise to share knowledge. I recommended the site to my father the contractor. It could be a good way for a retiree with a lifetime of knowledge to document life lessons for others. People with disabilities, or people who have to fit their work around children's schedules, or people between jobs have a place to earn some money, from their living rooms. It's not the only "writer mill" out there, but it has been under fire lately, and a look inside might add a little light. Jay Rosen's interview with the CEO of Demand Media, Richard Rosenblatt, done via IM, included this quote from Rosenblatt: "What's more like a sweatshop: someone's living room working their own hours or a typical newsroom?" Certainly some people in newsrooms are feeling pressure these days, but perhaps that quote isn't quite fair. For a newsroom copy editor to earn $28 an hour (not factoring in benefits), at the Demand Studios rate of $3.50 a story , they would have to "edit" 64 stories in an eight-hour shift. I don't know of newsrooms that are quite at that point yet, but then again, we're in a global economy, with global pay rates. Some wordsmiths will choose to work from their couches. Take a good, broad look at what they produce before criticizing. Check out ReadWriteWeb's entire coverage of Demand Media and content farms: Content Farms: Why Media, Blogs & Google Should Be Worried How Google Can Combat Content Farms Jay Rosen Interviews Demand Media: Are Content Farms "Demonic"? Demand Media Is a Page View Generating Machine - And it's Working Answers.com: 31 Million Copied and Pasted Web Pages Can't Go Wrong The Age of Mega Content Sites - Answers.com and Demand Media How Demand Media Produces 4,000 Pieces of Content a Day Ad-Driven Content - Is it Crossing The Line? Discuss

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What It's Like To Write For Demand Media: Low Pay But Lots of Freedom