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Google Faces Copyright Trial in Chinese Courts

cgseo — Mon, 11 Jan 2010 17:40:00 +0000

While Google continues to digitize everything from the view from the driver’s seat to the contents of your appointment book , their tremendous attempt at digitizing the written word, Google Books , has run into a snag in the most ironic of places – China. While the country is infamous for copyright infringement , especially of intellectual property, it too is working to prevent the unfair use of its citizen’s copyrighted works. Bloomberg reported this morning that Google “has agreed to meet demands from a local writers’ group that it stop scanning and uploading books to the company’s online library without authors’ permission.” Sponsor The company found itself in a Chinese court last month facing allegations of copyright infringement by Chinese author Mian Mian, whose book can still be seen in preview on the Google service . This certainly isn’t the first time Google has run into complaints over its practices with the project. Last month, the company was convicted of violating France’s copyright laws . A Globe and Mail report on Google’s practices stated that over 80% of the French books offered were still under copyright. The company has also faced criticism in Germany over its Google Books service, where today the German minister of Justice warned that the company may be reaching monopoly status, requiring government intervention. The Bloomberg article notes that in China, Google trails behind the search engine Baidu . This is in a country with more Internet users than the entire population of the United States. But is the problem of supposed copyright infringement a public relations issue in a country where the average consumer sees counterfeit products in nearly every storefront window? While we stand on the side of writers getting paid for their work, we’re not sure this issue would really stand in the way of Google gaining popularity in China. Discuss

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Google Faces Copyright Trial in Chinese Courts

New Firefox Release…One Last Time?

cgseo — Mon, 11 Jan 2010 15:30:00 +0000

As we reported last week , Firefox’s latest version of 3.6, release candidate 1, has been released to the general public . This time around, however, Mozilla has issued a more general release, as the new version will not only be available for download but also part of an automatic update for those already running Firefox. The release is one more sign that we’re getting closer by the day to a full-on sparkly new version of Firefox. For those of you worried about updating, Mozilla has assured us that “over 75% of the thousands of Firefox Add-ons have now been upgraded by their authors to be compatible with Firefox 3.6,” so go ahead and take that leap. But what will you find on the other side? Sponsor Firefox 3.6 RC1 Features In addition with offering this release as an automatic update, Mozilla has offered a synopsis of what it sees as the most important new features to be found in what the company hopes to be a near final version. Users can change the browser’s appearance with a single click using Personas . Firefox 3.6 alerts users about out of date plugins to keep them safe. Changes to how third-party software integrates with Firefox to increase stability. Improved automatic form fill provides better options from your form history. Open, native video can now be displayed full screen , and supports poster frames . Support for the WOFF font format. Improved JavaScript performance, overall browser responsiveness and startup time. The ability to run scripts asynchronously to speed up page load times. Support for the HTML5 File API Support for new CSS, DOM and HTML5 web technologies. While wallpapering Firefox with the latest blockbuster movie may be an attractive addition, we are looking forward to a faster and more stable Firefox. Loading scripts asynchronously should speed up some page load-times dramatically by letting faster scripts run while slower ones continue to do their work in the background – something our computers have been doing for a long time now. And the changes to third-party software integration should offer a huge boost to the browser’s stability by keeping the core components of the browser safe from being modified. For the web developers out there, increased support for CSS, DOM and HTML5 is always a welcome addition, and the addition of the WOFF font format may further help page load-times and give web designers a greater range of choice. Discuss

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New Firefox Release…One Last Time?

How the Cathedral and the Bazaar Is Shaping the Future of Comics

admin — Sun, 10 Jan 2010 01:22:00 +0000

Today’s startups, entrepreneurs and investors live and die by what seem like a series of holy proverbs. “Release early, release often” is perhaps one of the most poignant phrases when considering product launch and feature scope. On this cold Saturday, we’re paying homage to the origins of the concept by recognizing one of the seminal works in programming philosophy, and looking at a recent startup that’s taken it to heart. Sponsor In the late nineties Eric S. Raymond presented The Cathedral and the Bazaar convincing Netscape to publish open source code. The work’s premises “given enough eyeballs, all bugs are shallow” and “release early, release often” were meant to justify early releases and crowdsourcing community feedback. While his work originally made a case for open source releases, it has gone on to inspire many outside of the open source realm. Lead by Micah Baldwin, TechStars’ comic platform Graphic.ly is launching its beta version under the “release early, release often” tenet. Said Baldwin in a recent blog post , “If we are truly going to get the community involved, we need them involved early and often. We need them now.” ReadWriteWeb first covered the mobile comic platform in November under its original name, TakeComics . Since then the company has rebranded as Graphic.ly, announced raising a little over a million dollars from Starz Media and appointed Baldwin as CEO. As a serial entrepreneur, Baldwin rationalizes his company’s early release saying, “So many young entrepreneurs get stuck in the ‘What if’ world and try to release the perfect app. At Graphic.ly, we just released our Baby Beta, which frankly sucked. Badly. But we are getting amazing feedback, and its clear that it will be such a better product in the long term.” Baldwin is using a combination of GetSatisfaction and Zendesk to manage early-stage feedback. Graphic.ly is also looking to adapt products like Google Moderator for proactive feedback in order to engage community members in the engineering and product discussions. When asked about possible outcomes for the release, Baldwin replied, “The worst case scenario is that we don’t engage our community properly and lose their trust. There is nothing more dire than lost trust. The best case is that everyone who uses Graphic.ly sees their fingerprints all over it and shows it to their friends proudly, saying ‘I built that. That’s something I did.’” The service’s first batch of invites got out tonight, to register for the service fill out the form here . Discuss

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How the Cathedral and the Bazaar Is Shaping the Future of Comics

Smartsheet and Google Apps: Crowdsourcing Made Easy

cgseo — Fri, 08 Jan 2010 21:32:38 +0000

Let’s say you want a list of every Fortune 1,000 CEO in the United States, along with a picture and contact information. You can look through Google. Top page results may help a bit. But to get the granularity you need, top page results can only go so far. What’s the best way to go about discovering and collecting information that is so often scattered and fragmented? Crowdsourcing works but you need a process and a way to organize the information. Sponsor Smartsheet provides a way to use wikis and spreadsheets for crowdsourcing information from services like Mechanical Turk and Live Works . Smartsheet recently integrated with Google Apps. Clients can work from Google Apps to crowdsource information through Smartsheet. Let’s say you have a list of the startup companies from the top 10 metro areas in the United States. You have the names of the companies in Google Apps. But you are lacking the name of the CEO and any contact information. So, you add some columns and open the Smartsheet application directly from Google Apps. You may now make your request to have the work done for you. Smartsheet opens a service such as Mechanical Turk. You describe the job, what you need and set your price. As the tasks are performed, the new information pops into the spreadsheet. You can then import the spreadsheet back into Google Apps. Smartsheet integrates with a wiki environment. For example, Smartsheet works with Brain Keeper . Structured information from Smartsheet may be imported into the wiki, providing the crowd-sourced data to anyone with access. Crowdsourcing is a classic example of how the enterprise can get information almost immediately that could take hours to collect if done manually by one person. The cost savings alone makes Smartsheet an application worth giving a try. SmartSheet is a subscription service. Pricing starts at $9.95 per month on a per-user-basis. Discuss

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Smartsheet and Google Apps: Crowdsourcing Made Easy

How Chris Messina Got a Job at Google

cgseo — Fri, 08 Jan 2010 02:28:56 +0000

Chris Messina grew up in New Hampshire, the Live Free or Die state. As a high-schooler in the early 90′s he held his school’s website hostage after being suspended for running an ad on it for a controversial gay rights group. Now Chris is nearing 30, today was his 29th birthday, and he just announced that he’s taken a job at one of the biggest, most powerful corporations in the world. The latest chapter in the fascinating story of Chris Messina’s life ends with one of the most high-profile young proponents of an Open and Distributed Web joining Google, a company that aims to organize all the information in the world and a behemoth that many free spirits online eye with ambivalence. What will the future bring for Messina and his work? A look at how he got to Google might offer some clues. It isn’t all pretty, some people worry about what the move will mean for the web, but the announcement is definitely important for all of us. Sponsor Where Chris Messina Comes From Chris Messina grew up in a well-to-do suburb in New Hampshire. As a teenager he railed vocally against a middle class culture that he says he now realizes he was very much a part of. One of his biggest influences, though, was a grandmother with strong Libertarian tendencies. When Chris entered high school, the web was in its earliest days. He became the school’s web master, setting up and running its first web site. A group of students at the school wanted to start a Gay/Straight Alliance support group and were facing some resistance from parents and school officials. Messina took it upon himself to post a free banner ad promoting the organization on the school’s official web site. He got suspended from school and pulled the site down in protest. (Even in those early days a school librarian had backed up some of the files, so the situation ended without young Messina being paddled or tied to the rack.) After high school Chris went to college at Carnegie Mellon, where he studied Design. That Design training took him far in the tech world and will be an important part of his new job. After graduating from college, Messina went on to build an incredible resume of accomplishments recognized around the world. He designed the full-page ad in the New York Times announcing the launch of Firefox. Thousands of people donated $10 each to buy that ad, heralding an Open Source, community-based challenge to Microsoft’s Internet Explorer. He co-founded BarCamp , the now international network of technology and culture “unconferences” that you may have heard of and should definitely attend next time there’s one in your town. He was integral in the building of the international co-working community , a network of organizations that help each other serve independent, web-based workers who seek a physical space and support infrastructure. He is a Board member of the OpenID Foundation, the organization working on standards and adoption of open, federated and portable systems of identity for use around the web. He’s a leading voice in the movement to create an Activity Streams standard that will allow user activity data to be shared and understood from one website over to another. When Messina speaks about any of the above, the biggest companies on the web listen. He’s widely respected, but some people say he’s become an arrogant power player at the front of a small parade of outspoken self-appointed leaders. That he gets all the credit when there are other, quieter, people doing a significant portion of the work. That’s one perspective, but it’s not the most common one and many of the leaders of the circle Messina runs in have shipped products that power the fundamentals of the web we all use today. Now Chris Messina will be at one of the biggest and most important companies around. Today on his 29th birthday, Messina announced he was taking a job at Google, with the title Open Web Advocate. Has Chris Messina sold out? “There are many legitimate reasons to work for a larger enterprise,” social web sociologist danah boyd , who recently joined Microsoft, told us in response to Chris’s move. “Some are practical: health insurance, stable income, and all of the other benefits that tend to come with such a package. But some come from the same ethos that entrepreneurs have… the desire to ship a product. Where you don’t have to do every inch of legwork. And where you know that your work can touch millions. There’s also something to be said for being around a whole lot of really smart people.” On Landing at Google Messina has worked at a wide variety of startup companies. Most recently he was at OpenID provider Vidoop, one of a number of high profile hires the company made while it was still based in Oklahoma. In September 2008, Vidoop put its 40 person crew in a crazy caravan to its new headquarters in Portland, Oregon. In May, 2009 the company imploded, closed its doors and told some of its employees it couldn’t pay back wages. Messina shared his account of what happened on his blog. The next half year Messina spent doing independent consulting, including a month and a half project with Mozilla. The fruits of that labor will be released to the public soon, he told us today. In September Messina was making the rounds, talking to a variety of companies in Silicon Valley and told a friend at Google that he was considering joining a big company as his next step. His Google contact told him that the company had a strong preference for hiring engineers, rather than people with the skills that Messina has. Doug Bowman, Google’s first ever staff designer had made a high-profile departure to join Twitter just a few months prior, saying that Google didn’t appreciate design. Messina left feeling like that door was closed and considered launching his own startup company. Over the next few months a few other companies offered Messina positions, he said, but then his old Google contact pinged him again and asked if he was still interested in joining Google. What had changed? His contact told him that Google was placing a new emphasis on getting the social web right, in a way that is good for the web. That month Google publicly launched a campaign that had run informally inside the company for two years, called the Data Liberation Front . It works across departments to enable users to remove their data from Google services, a key part of the vision of an Open Distributed Web that Messina has been working toward. “I went in for the interview,” Messina told us today, “and 2 weeks later they made me a great offer letting me do what I was already doing. Yes, the interview process was long but very efficient, and I had to complete 1 logic problem (which I almost nailed, but alas, I’m no Joe Smarr!)” Smarr is the widely respected developer that had been working on these same matters at Comcast Plaxo until announcing that he was joining Google in December. Messina told us that he’s excited to learn how to organize for an Open web from inside a very large company. It’s a perspective he’s never had before, but one that will lend him more credibility in his efforts to move other large companies. What This Means for the Web Messina and Smarr join a growing and impressive roster of Googlers dedicated to building an Open, Distributed web. That’s a vision that’s the opposite of a centralization and control – the typical model of financial success for a large company. This team of people will have to battle inertia, corporate interests and the natural tendency many people say is inherent in a large organization to bring more and more of a market under its control. Google controls a growing size of our search, our advertising sales, our email, our document collaboration, our mapping, our voice communication and much more online. The company is almost sure to face anti-trust legal pressure someday soon . It’s always been a part of Google’s DNA to support what’s good for the web at large, the more people use the web the more they’ll click on AdSense. This much centralization of power is cause for concern, though. It’s as if Google is set to have a battle against itself. It’s staff against the nature of its economy of scale. The culture of the corporation may be more important than its size, though. David Recordon, an open web advocate that works closely with Messina and recently joined social networking giant Facebook, had this to say: “Personally, I love how Facebook’s culture lets me continue working on what I’m passionate about while having a tremendous impact on both the technology industry and the world at large. I hope that as my friend, Chris is able to do the same at Google.” The day to day reality of effecting change may be more complex than that, though. Yahoo’s Eran Hammer-Lahav, the best-known technologist working to develop and support open login standard OAuth , raises an important concern. “This is clearly a big win for Google,” he told us. “Messina and Smarr are huge assets in the social web space.” “My concern is specific to Google. With Messina, Smarr, [inventor of OpenID and more Brad] Fitzpatrick and others all working for Google, focusing on the Social Web, there is less and less incentive for Google to reach out. Google has a strong coding culture which puts running code ahead of consensus and collaboration. Now with so many bright minds in house, they are even less likely to reach out. “A week ago, you would have to get at least Google, Plaxo, and Messina (representing the independent voice) to collaborate. This week it’s just Google. “While I am certain that Messina and Smarr will keep their independent voices, and am not suggesting they will ‘sell out’ or alter their principles, they no longer need to surface many of their ideas out to the community. They can just have an quick internal meeting and ship products.” What will going to Google mean for the rebellious young man who’s become such a big personality agitating for the open web outside of the biggest companies on the web? What does it mean that the biggest companies, especially Google and Facebook, keep hiring outside social web technical leaders? Time will tell, but Messina says he’s been told explicitly that people for whom “it’s all about them” don’t do well at Google. The company must be full of formerly big personalities now working as part of a team. PubSubHubbub co-creator and now Googler Brett Slatkin once as a brash college freshman told Newsweek that “If I made a great product, and Microsoft offered me a lot of money, I would spit in their faces.” (That’s one of my favorite quotes.) Now Slatkin has toned it down and talks tech without the bombast. Messina says he knows it’s going to be a big change and is excited to see what being part of Google is like. So the next chapter of the story of Chris Messina will be a part of the next chapter of the story of Google. Next: What could all this look like in the future? See one vision in our article Toward a Value-Added User Data Economy Discuss

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"Smart Phone" is a Misnomer: It’s a Computer, not a Phone

cgseo — Thu, 07 Jan 2010 21:33:06 +0000

The smart phone is not a phone. It’s a computer. It’s like your desktop or laptop. It stores data. It connects to the Internet. It runs applications. It’s a computer, not a phone. The real challenge for the enterprise is to shift its thinking about how it will move beyond the carriers and one day become an entirely data-centric organization – an organization that gives information workers the ability to work entirely on an IP infrastructure, be it for Web-based productivity applications or on a VoiP network. Forrester Research issued a report today that calls 2010 the year of the smart phone. That seems pretty obvious, doesn’t it? To its credit, Forrester does use the report as an opportunity to explore how the enterprise can make the smart phone a part of the daily work life for as many employees as possible. Sponsor There are many reasons for the enterprise to adopt a smart phone culture: There is no excuse anymore. Workers have to be connected. The big weave on the social Web is getting richer. Billions of threads are being added by the day. How can we even tolerate not being connected? Collaboration depends on being connected. You can’t be fully connected without a decent smart phone strategy. People are not working at the office as much anymore. They need a smart phone to keep up with their work. As illustrated by Forrester, the trend is already in play: It does not have to be that expensive to adopt a smart phone culture. People want to use their smart phones for both their personal lives and work, too. They will pay for their data plans. Forrester agrees. From the executive summary by Ted Schadler: “Employees, aka consumers, are mad about smartphones, attracted by the ability to email, collaborate, and work with documents from anywhere. Fourteen percent of information workers across the US, Canada, and UK already use smartphones to do work today, and another 64% would like to. That demand, coupled with the willingness of some employees to share the cost of a monthly mobile plan, sets the stage for a surge in the use of personal smartphones for information work. Information and knowledge management professionals should immediately call for a formal bring-your-own (BYO) smartphone strategy, establish a sliding scale for when to reimburse employees, and pressure mobile carriers to cut costs across corporate-liable and personally liable plans.” Forrester’s BYO recommendation makes sense. But he does not explore how smart phones can be treated as computers. This discussion can create a new level of discourse in the enterprise between IT and business users. Forrester points out that IT recognizes the importance of smart phones. Many companies are already developing policies for how the devices should be treated. Collaboration tool are not being heavily used but this could change if smart phones were treated as tools as much as communication devices. MobileIron follows this approach, offering services that give IT managers the ability to be more like change agents than police forces. In MobileIron’s view , information can be tracked with a data-centric approach. Applications can be monitored. Users and administrators can view a social graph that shows usage. That’s a smart approach. It stimulates thinking and moves people to start exploring how a fully data-centric approach can be adopted over time as VoiP matures in the enterprise. Discuss

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"Smart Phone" is a Misnomer: It’s a Computer, not a Phone

Copia Challenges Amazon, B&N and Sony: Unveils New E-Book Platform and 6 E-Readers

cgseo — Wed, 06 Jan 2010 19:33:03 +0000

Copia , a new e-book platform, plans to take on the big players in the market by launching its own e-book store and a set of touchscreen e-readers. Copia also wants to combine numerous social networking features with its e-book platform and plans to sell its services to original equipment manufacturers (OEM). Copia’s e-book store will offer over 250,000 books from over 1,500 publishers , as well as 1,400 newspapers and over 750,000 free books from Google Books. Sponsor Copia’s private, limited-invitation beta will launch this month. The company plans to expand this beta in March. Copia bills itself as a hybrid solution, as the company plans to offer both consumer-facing e-book solutions as well as an open platform for OEMs. Focus on Social Networking Features On the consumer side, Copia wants to differentiate itself from its competition by giving its users a number of social networking tools. Community profiles on Copia, for example, are linked to Facebook, Twitter and LinkedIn. In addition, the service will offer collaboration tools that are mostly geared towards students. Users can highlight and annotate books, for example, and share these annotations with other users. Copia will also implement a rating system for book reviews. OEM’s will be able to offer all of these features to their users as well. OEMs will also be able to integrate Copia’s e-book store into their own devices. Copia’s E-Readers: Ocean and Tidal Copia plans to offer six different e-readers with prices ranging from $199 to $299. The Tidal will offer a six-inch ePaper display and the Ocean will come in a basic six-inch version and two advanced versions with a nine-inch screens. Both of these models will come in three different variations. The most basic models will not offer any wireless connectivity besides Wi-Fi and won’t offer a touchscreen. The intermediate models offer touchscreens, and the high-end versions will offer touchscreens and 3G connectivity. All models come with tilt sensors and 4GB of internal memory. These devices will go on sale on Copia’s site in April. Can This Work? We still have a lot of questions about Copia. We don’t know at what price the company plans to sell books and what DRM-solution Copia plans to implement. At the same time, though, the company’s plan to sell both e-books and compatible e-readers looks a lot like Amazon’s strategy and there can be no doubt that Amazon has been quite successful with this model. Copia, however, doesn’t have any name recognition yet and the e-book market is currently dominated by big companies like Amazon, B&N and Sony. If Copia is successful in getting enough OEM partners, though, it could establish itself as another major player in the market. The company’s e-reader lineup also looks like a potential winner. Discuss

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Copia Challenges Amazon, B&N and Sony: Unveils New E-Book Platform and 6 E-Readers

Kiva’s Causemopolitan on World Tour: Social Media for Social Good

cgseo — Fri, 01 Jan 2010 16:00:00 +0000

It’s been a long and winding road for serial volunteer and social media philanthropist Sloane Berrent . Since her unplanned departure from an L.A.-based startup in 2008, Berrent has traveled through eight countries, documenting and publicizing the struggles of those in developing areas through her blog posts, tweets, images, videos, and her own presence at events at home and abroad. From post-Katrina New Orleans to a trash dump in Manila to a monastery in Burma, read on for her story of trying to achieve social good through social media. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! RWW: “Social media for social good” has become the catchphrase du jour, it seems. What does it actually mean; how much can social media users affect social change, and how? I am a strong believer in the idea that the things you do online are meant to facilitate your offline interactions. People are so fast to click a button, and that can be great. Retweeting, forwarding, and Facebook walls are great engagements. But what’s more difficult is the donate button. That’s the big hurdle and disconnect. I’m trying to provide these inspirational opportunities in time-boxed campaigns. Social media is slowly catching on, but there’s a lot of noise. Standing out is hard; it’s important to have an offline component. Berrent was visibly disturbed by what she witnessed at this Manila trash dump, where she saw shoeless children running through piles of debris. RWW: Tell me about your experiences with Kiva borrowers. What kinds of people and enterprises have you seen? In your opinion, does microlending have a measurable impact on struggling local economies? Kiva is really unique. It has a lot of power users – more than any nonprofit I’ve ever seen. One man has made a thousand loans. It’s individual stories, and people really connect. You get updates on that person, and people say it’s their favorite email of the month. As a microlending company, Kiva is one spoke in the larger wheel of microfinance. On a global scale, it has a very big impact. Typically, when you go to a village or province, certain industries are prevalent. In a fishing community, maybe the borrower bought a fishnet or a fishing boat. In an area with a lot of bamboo, it’s going to be crafts. I worked in eleven branch offices. I met over 40 different female borrowers individually and over 250 in my time there. I can see that the money Kiva provides makes a difference. Microfinance is a very slow process, and there are gems and sparks of people who break through the poverty cycle. When you see villages changing, it’s really something. It’s like watching grass grow, but it’s really beautiful grass. This woman is a pig farmer and a recipient of funds from a Kiva-affiliated organization . RWW: Now you’re working on a seven-day, seven-city tour to raise awareness and funds for malaria prevention through bed nets. Where did this idea come from? It’s a city-by-city competition on who can raise the most money for malaria nets, but also an opportunity for anyone to donate who wants to get involved. The tour starts this Saturday night in New York City and continues for the next seven days in Miami, New Orleans, Chicago, Seattle, San Francisco, and ends in Los Angeles on Friday… I’d just finished Kiva training, and I was going to the Philippines for three months. And all I could think was, “When I come back, I’m going to be thirty .” I’ve honed in a lot on my direction – using the Internet to help people. And what if I could use this opportunity to give back, involving people in different parts of the country – something really ambitious? I wanted it to be about saving lives. I wanted to say, “I saved this many lives on my birthday.” I’ve done a lot of work in HIV and AIDS; I looked into that and polio and malaria, and that’s what stuck with me. The campaign has no administrative fees. One hundred percent of the funds go to malaria… in rural northern Ghana. Providing malaria nets will really be a part of saving lives there. Berrent met this monk in Burma and spent the afternoon pagoda-hopping with him. RWW: What needs or gaps do you see in philanthropic efforts online? I think it’s not having a strategy to begin with, not knowing the tools in your toolbox before you start. There’s a lot to be said for jumping in and having fun, but nonprofits don’t have the resources to play around online. They think it’s about getting interns and getting followers and fans without figuring out why a medium is important and how to make it successful for them. RWW: What’s one surprise – good or bad – that you’ve come across since you started working with Kiva? What did you not expect from this experience, and what did you learn? I learned that it’s much more complicated than the website makes it seem. There’s an entire division devoted to foreign exchange currency. The operational cost analysis, the challenges of technology in the developing world, the processes of remittance – it’s incredibly complex. There are regional specialists. On the site, you can make a loan in five clicks, but a lot of machinery comes together to make it that way. RWW: What’s next for you? Is there more globe-trotting in your immediate future? How do you think the web will continue to be part of your life and career? One of the best parts of this past year has been that I’ve gone through long periods where I didn’t have Internet access. That’s brought me a heightened and renewed sense of my purpose in the world and my authentic desire to make the world a better place. I’d like to be able to continue to support campaigns – even for-profit ventures – that I believe in, and I think social business is a wonderful intersection of the two. I want to explore avenues with online and offline components, while continuing to blog and tell stories I’m passionate about. Follow Berrent’s next adventures on Twitter or at her blog . And all this is just the tip of the iceburg that is Sloane Berrent’s fascinating story. For a fuller look at her travels and timeline, check out this list of her nine favorite posts on her blog, The Causemopolitan, covering humanitarianism, her work in New Orleans, the phenomenon of serendipity in international travel, and much more. Many thanks to Sloane Berrent for the use of her videos and images as well as for sharing her story with us and our readers. Discuss

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Kiva’s Causemopolitan on World Tour: Social Media for Social Good

Let’s Move Away From Social Media and Get Down to Business

cgseo — Thu, 31 Dec 2009 19:00:00 +0000

Sometimes, it feels like terms we thought had some meaning really don’t apply as much anymore. Take the term “social media,” as an example. It’s like every SEO marketer decided that “social media,” was the ticket to a sweet consulting gig. Just look at Twitter. You find a lot of social media experts with tens of thousands of followers. Kind of feels like you are looking down a street filled with hucksters. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! Social media once served as a term to help people understand the concepts that have risen over the past several years. It helped people understand the tools that can be used to gain a web presence. But the term took too broad of a meaning. At some point, a nervous rush ensued. Everyone needed a social media strategy. In the process, the term and the rush for “social media” adoption became ripe for satire: A More Holistic Approach But that’s only part of the story. The other, more accurate story, reflects a trend toward a more holistic approach in the enterprise. Social media may only represent the tools we use but social computing reflects a deeper view of how the enterprise will adopt this new generation of lightweight technologies. We disagree that executives will continue to shun the term “social.” If they continue to do so, they will be swept out by a generation of far more modern managers. Still, companies lack the capabilities and the discipline to develop operations that integrate lightweight applications into the enterprise. They need help. They use the new tools available but lack the experience for implementation. There is a need for more community managers who can help with the overall approach. These people are not “social media” managers. They use social media tools to help join a culture that is fragmented in part due to the “data silo” approach that has become predominant in the enterprise. We spoke with the people behind two consulting companies about their approach to social computing in the enterprise: Pragmatic Enterprise 2.0 and the Dachis Group . Pragmatic Enterprise 2.0 Pragmatic Enterprise 2.0 is a new consulting company started by Dion Hinchcliffe and Michael Krigsman . The enterprise, in their view, is still wary of social computing. They are primarily concerned about risk, control and trust. To succeed with social computing, the enterprise has to work toward three major goals: Address key business concerns Demonstrate business value Acquire social computing competency Both Krigsman and Hinchcliffe are respected members of the Enterprise 2.0 community. Hinchliffe is the founder of Hinchliffe and Associates. Krigsman leads Asuret, a company that focuses on project intelligence and risk navigation. They work exclusively with Socialtext, led by Ross Mayfield. Socialtext predates the Enterprise 2.0 movement. Their approach is a combination of Hinchliffe’s 20 years of experience as an enterprise architect and Krigsman’s long time work examining IT failure. Socialtext is their de-facto technology environment, which they chose after a review of about 70 companies. The company begins its project by gathering intelligence, followed by tool integration, community management development and a degree of project intelligence to define the risks involved. “We gather strategic intelligence to avoid the downsides and reduce project waste,” Krigsman said in an interview. “We leverage best of breed social tools and build social computing competency.” Here’s a full look at their approach: Pragmatic Enterprise 2.0 Overview View more documents from Dion Hinchcliffe . Dachis Group Dachis sees the enterprise going through an age-old transformation. Traditional software is essentially adapting to a new age. They call their approach: “Social Business Design.” Social Business Design, as they view it, is the process of creating socially calibrated and dynamic business systems, process and culture. That’s a mouth full but it reflects the enterprise demand for measured systems that show people are being productive and getting the work done. Unlike Pragmatic Enterprise 2.0, Dachis is technology agnostic, partnering with vendors when it makes sense. The Dachis approach puts a large emphasis on the need to focus on process, culture and technology. This means creating a plan for systems architecture, helping companies adapt to the cultural changes involved and all the aspects of the enterprise that need to be taken into consideration. This means understanding issues about governance and having a pretty keyed in measurement strategy. Here’s their slide deck. It’s a long one but it moves along. Pretty good, overall: Social Business Design: The Enterprise is Dead. Long Live the Enterprise! View more presentations from Jeffreydachis . Last Words About Social Media Social media is still a term we use. But it has become so cliche that it is somewhat of a turn off. It’s important to distinguish that the people who have championed the cause for social computing are often deeply involved with the “social media” community. They are important people in the enterprise who should be sought for leadership in bringing the world of social computing to the ways we conduct business. Social media sounds too much like buzz hype. We need to get down to business. Social computing is a good thing. But even better is the proof that these practices work so we may use tools that help get the work done. Discuss

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Let’s Move Away From Social Media and Get Down to Business

IBM CEO Dismisses Idea of Google Dominance

cgseo — Mon, 28 Dec 2009 20:59:46 +0000

IBM CEO Sam Palmisano had some questions of his own in response to a question by a Barrons writer about Google in the enterprise. The quote appears in a Barron’s story about IBM’s comeback. The actual story requires a subscription to view. Here is what Palmisano had to say: “Is Google going to become the computing platform for the enterprise? Is a bank going to run itself on Google? Is an airline going to run itself on Google? Is IBM going to run its supply chain on Google? Is Bharti Wireless going to run themselves on Google? Is the banking system of China that we’ve built going to be on Google? Is the Russian Central Bank that we’re building going to be on Google? No.” Sponsor It’s often perceived that a threat really is a threat when a smaller competitor is acknowledged by a much bigger rival. Is that the case, here? Palmisano does appear to infer that Googe is not up to the task of handling the work required of major operations. By making the comment, it opens up questions about how much of a threat IBM sees in Google. There is no doubt that Google has made noteworthy strides in developing an enterprise suite of products. And why would a company like an airline not consider Google? Of course, Google does not offer the technology to perform core transactional task or much less in-flight software. But day-to-day office tasks can well be handled with Google applications. Google does not pose any threat to IBM. Google dominance is not at hand. But Palmisano does appear to acknowledge that Google has a place at the table. Discuss

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IBM CEO Dismisses Idea of Google Dominance