Google has just announced that its powerfully social Friend Connect features are now available for open-source content management systems Drupal and Joomla . Google Friend Connect (GFC) allows sites with these CMSes to integrate many social features without having to write any code. The impact of the integration has the potential to be significant, as Drupal in particular is one of the most widely-used content management systems in use on the Web today, powering sites from WhiteHouse.gov and NASA.gov to TheOnion.com and websites for celebrities and musicians like Britney Spears and Eric Clapton. Joomla is used by such institutions as Harvard, MTV and Citibank. Sponsor Friend Connect essentially allows site visitors to become site members by using profile information from services such as Google, Yahoo!, Twitter and more. With user accounts authenticated via OpenID, site administrators can add Friend Connect’s social bar, a site members gadget, the Friend Connect comments gadget or recommendations in any part of the site they choose. In addition to adding social gadgets, Friend Connect also allows site admins to conduct polls, monitor community growth, create and distribute email newsletters, run ads through AdSense, export user data for a site’s entire community (as XML or JSON) or create their own apps using the GFC APIs . “Even site owners without programming experience can add these plugins,” writes developer and open-source aficionado Mauro González in Google’s Social Web blog post. “Now that Friend Connect is integrated with these popular open source CMS platforms, site owners can make registration easier for users and offer them a set of social features – all without writing a single line of code.” GFC represents an interesting – and perhaps underused – suite of tools in an increasingly competitive space. Many site owners are adding social features to blogs and sites through systems such as JS-Kit’s Echo or Disqus , and Joomla and Drupal both have many extensions and plugins to allow for the same kinds of features and functions. Still, making GFC available for the CMSes that power many highly visible sites around the Web might do a lot of good for that product. Overall, we see this announcement as indicative of a set of trends: Portable user identities, highly interactive content, portable communities and open-source software. What do you think: Will more site users be integrating Friend Connect to allow for more social website experiences? Let us know your opinions in the comments. Discuss

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Google Brings Friend Connect, Social Features to Drupal & Joomla

Facebook used to be dominated by White and Asian users, but tonight the company announced results of a demographic study of its users concluding that the percentages of Black and Hispanic users of the site are now approaching their percentages of the population in the general US public. Hear that? Facebook scientists have looked at the data and everything is ok now. For months, we’ve been calling on Facebook to open up user data in an appropriate way for the public at large to study. Sponsor It’s an invaluable bird’s eye view of the interactions between 350 million people around the world. There are probably a lot of social patterns of interaction between people that could be discovered in that data – some not pretty at all. For now, though, Facebook has analyzed the data in-house and given itself a cheery report card. More analysis appears to be forthcoming, so we’ll see what we’re told about what really goes on on Facebook – but that data ought to be made available for outside analysis. In this case the data wasn’t anonymized, it was analyzed by two in-house staff members and two grad students from Cornell and Princeton. The group compared users’ last names on Facebook to US Census data about the percentage of people with those last names who reported particular racial backgrounds. Once a larger number of Facebook users have public profiles, something that’s probably happening very rapidly thanks to the radical new privacy settings the company began recommending to users last week , then analyzing things like names, friend lists and associations won’t constitute a violation of user privacy anymore. That might not sound like something many users are comfortable with, but one way or another there is a lot of potential for social good (not just advertising) made possible by aggregate user data. Perhaps co-incidentally, perhaps not – the new privacy regime will remove the primary objections to bulk analysis of user data. Presumably something will need to be done to make the data available in bulk and in an appropriate format for outside analysis, though. The example we’ve offered most commonly in calling for this data to be released is the history of what’s called Real Estate Redlining. When in the 1960′s both US Census information and real estate mortgage loan information were made available for bulk analysis, it was proven that banks around the US were discriminating against home loan applicants in traditionally African American neighborhoods. That was a big deal and we suspect that there are patterns of comparable importance, both positive and negative, hiding in Facebook’s huge store of data. For contrast and illustration, consider the conclusions drawn by popular dating site OK Cupid in an analysis of dating inquiry response rates between its users of different races . In heterosexual pairs, male inquirers on OK Cupid were far more likely to get a response when they were white. Black, Hispanic and Asian men saw terrible response rates from women on the site. White men were least likely to respond to inquiries from Black women and they were by far the most likely to say that they preferred to date people of their same race. Both white men and women were quite unusual in the likelihood of their saying they preferred to date people of their own race. Take that, people who commented on the Facebook study tonight saying that people don’t see race any more! It certainly appears that we do. It will be interesting to see if Facebook is willing to publish data that shines a less positive light on its own user base. Most likely, outside parties would be more apt to expose data like that. The world could use some more self-awareness, Facebook, but it’s important that such self-awareness not be hand-delivered by scientists on your own staff, with your financial interests as their bottom line. Discuss

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Facebook Becomes More Racially Diverse, Ought To Release Data for Outside Analysis

At the close of a whiz-bang year, OpenID has a lot to be proud of. With a community of 9 million sites that use OpenID logins and 1 billion individual users, OpenID has effectively revolutionized the way we are able to create and maintain portable identities. Best of all, it’s not just bloggers and geeks who sang OpenID’s praises: The U.S. federal government got on board this year, too. Sponsor OpenID accounts are enabled by such providers as AOL, Blogger, Flickr, Google, LiveJournal, MySpace, Verisign, WordPress and Yahoo with announcements of upcoming OpenIDs from Microsoft and PayPal. Sites that allow users to login with OpenID range from major retailers and music labels to news organizations and social sites. As for the government, at the Gov 2.0 Summit in Washington, DC, earlier this year, the General Services Administration and several government agencies announced they would adopt OpenID as part of the White House’s Open Government Initiative. Participating companies included Yahoo!, PayPal, Google, Equifax, AOL, VeriSign, Acxiom, Citi, Privo and Wave Systems. On the government side is the Center for Information Technology (CIT), National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS), and related agencies. Not only is the government’s involvement a vote of confidence for OpenID’s innovation; it also speaks to the product’s security progress, which was spearheaded by security committee head and PayPal exec Andrew Nash. In addition to developing and spreading the OpenID product, there’s also the OpenID Foundation, which appointed its first executive committee, including Chris Messina and Don Thibeau, in 2009. Portable identity is one of our favorite themes from this year, and we applaud what OpenID has been able to accomplish. What do you look forward to seeing from the product, the foundation and OpenID partner sites in the year to come? Let us know your thoughts in the comments. Discuss

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OpenID Ends 2009 With 1 Billion Users

A storm of news points to a future of frictionless publishing and subscription, across platforms. Google just announced that its FeedBurner RSS publishing service now supports automatic publishing to a Twitter account. If you’re among the many people who use the service Twitterfeed (like CNN, the WhiteHouse, ReadWriteWeb, etc.) then you may very well find that startup expendable starting now. That’s just the tip of the iceberg when it comes to this and a series of related announcements over the past few days. Sponsor The new feature looks relatively sophisticated and will use a new URL shortener, goo.gl . FeedBurner has not proven the most reliable service in recent years and is now part of the ad network AdSense, but the little startup Twitterfeed isn’t always reliable either. It does, though, have more incentive to innovate and work in user’s interests. Ultimately, the service you use to publish content updates to Twitter is just a small part of a much bigger story. The Twitter/FeedBurner integration uses secure OAuth authorization, so you don’t have to give Google your Twitter password. It will check the links coming through that shortened URL for malware and bad sites. Right now other apps won’t be able to use Goo.gl, just Feedburner and Google Toolbar, but that might change in time. Consider this announcement side by side with the WordPress announcement this weekend that WordPress blogs can now be posted to and read from Twitter clients , the rumor today that Facebook is experimenting with its own URL shortener , this afternoon’s announcement that the ability to expose your geographic location is now live in Google Toolbar and now longer a Labs product and last week’s go-live of real-time search on Google. All of this combined says one thing to us: the web is getting a whole lot faster and much more free of friction, quickly. WordPress, Google, Twitter and Facebook will force each other to agree to common standards for reading and writing content updates, those updates will be delivered in real time and the standards will allow an ecosystem of 3rd party client software to proliferate and play along with the big guys. Authentication is being done by OAuth, real-time feeds by RSS, Atom, PubSubHubbub. WordPress is the wild card because it is huge, more supportive than anyone else of Open Source and it could force everyone else to open up to interoperability. The next step? This morning Google’s Marissa Mayer said in an interview that Google is working hard on intuitive search , the ability to show users what they want before they even have time to search for it. Publish once and your content is everywhere, immediately. Open your browser and it will show you just the kind of content you need, from all around the web, targeting your particular circumstances like clickstream, social graph and geographic location. If that’s the kind of platform that’s coming – how will people innovate on top of it? The foundation is being laid right now for a whole new web in the near-term future. Discuss

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Google, Twitter, WordPress & Facebook: Publish/Subscribe Matrix Could Explode Into Glass-Smooth Platform

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We’re fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they’ve been up to lately. Pay them a visit and show your appreciation of their sponsorship of this site. Pay them a visit or tweet them a “Thank you” (see link below each sponsor) to show your appreciation for their sponsorship of this site. Or you can follow all of our sponsors at once using our Twitter list . Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we’d love to tell you about. Email our COO Bernard Lunn for all the details. Sponsor Ready to learn more about the smart companies that support this site you love to read? Read on… Skip to info about: Mashery : API management services | Rackspace : cloud computing experts | Aplus.net : Web hosting | Crowd Science : demographic data | Hakia : semantic search | Domain.ME : .me domain registrar | Codero : Managed hosting | Groupsite : Social collaboration | NaviSite : Managed hosting | Faroo : Real-time search | Search Engine Strategies : Conference | MyDomain.com : Domain registrar | Backupify : Online backup | Media Temple and SixApart : our hosts and blogging software Crowd Science Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we’ve struggled to get in the past. It’s important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use. Sign up to get demographic data from Crowd Science. Thank Crowd Science on Twitter for making ReadWriteWeb possible. Mashery Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery’s expertise. At the “Business of APIs” conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper ” Five steps to scaling your business development using Web services ” to discover how you can use APIs for your business. You can find out more about APIs and their business use at www.mashery.com . Thank Mashery on Twitter for making ReadWriteWeb possible. Rackspace Rackspace is one of the world’s largest hosting providers, but it’s also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHost a popular cloud computing and hosting provider and JungleDisk, a favorite online backup service that supports Cloud files, makes the Rackspace Cloud a powerful cloud hosting solution. Explore Rackspace ‘s hosting and cloud computing solutions. Thank Rackspace on Twitter for making ReadWriteWeb possible. Aplus.net Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration. You can register for Aplus.net here . Thank Aplus.net on Twitter for making ReadWriteWeb possible. Hakia Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here . Hakia currently powers the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors’ requirements with the contextual representation of the page to provide relevant ads for readers . Contexa is offered as a service and can be integrated into any ad system. Learn more about Contexa . Thank Hakia on Twitter for making ReadWriteWeb possible. Domain.ME .Me is a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog. .Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it’s taken. To check out other ideas, explore the world of .Me . Thank Domain.ME on Twitter for making ReadWriteWeb possible. Codero Codero is a former division of Aplus.net. Codero became a separate entity focusing on dedicated and managed hosting solutions after the acquisition of Aplus.net’s shared hosting, web design, and domain registration services by Hostopia. “Codero” stands for collaboration, engagement, focus, reliability, and flexibility. It means a more secure computing experience for email, shopping, and data transfer. Codero is a dedicated and managed hosting company focused on the real needs of today’s small and mid-sized businesses. The company believes in supporting robust websites, storefronts and online communities that will grow and adapt. Groupsite Groupsite.com is a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features. Sign up and create a free Groupsite in minutes. Thank Groupsite on Twitter for making ReadWriteWeb possible. NaviSite NaviSite is a leading provider of enterprise hosting and application services for a diverse client base. Leveraging a diverse network of 16 enterprise-class data centers across the US and UK, NaviSite offers a predictable technology environment and a complete suite of infrastructure and application solutions. NaviSite’s product and service offerings include: Vast custom application development capabilities, including SOA solutions, eCommerce, and Web 2.0 applications. Full stack of enterprise hosting services for mid-market companies, including shared, dedicated, and complex hosting, SaaS enablement, and colocation. Best in class managed hosting, such as virtualization and utility computing. Thank NaviSite on Twitter for making ReadWriteWeb possible. Faroo Faroo is a peer-to-peer Web search engine that has no centralized index and crawler. Each web page visited by users is automatically included into the distributed index. Search results are ranked based on distributed usage statistics of Web pages visited by Faroo users, which leads to more democratic, user-centric ranking. Faroo protects the privacy of users by encrypting search queries and anonymizing its distributed architecture. The decentralized peer-to-peer architecture scales with Internet growth and requires no infrastructure or operational cost. Thank Faroo on Twitter for making ReadWriteWeb possible. MyDomain.com MyDomain is a leading ICANN-accredited provider of domain name registration and online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you’ll find at some competitors are the norm at MyDomain. MyDomain’s complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more. Search Engine Strategies From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype. Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It’s the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business. Thank Search Engine Strategies on Twitter for making ReadWriteWeb possible. Backupify Backupify provides reliable online backup services for a range of products, including Twitter, WordPress, Facebook, Delicious, Basecamp, Google Docs, Gmail, Zoho, Flickr and Photobucket. Backups are secure, automatic and easy to set up. Thank Backupify on Twitter for making ReadWriteWeb possible. Our Gracious Hosts and Blogging Software ReadWriteWeb is hosted by Media Temple and is published using SixApart’s Movable Type . If you’ve ever wondered what ReadWriteWeb looks like behind the scenes, or if you’ve never seen the Movable Type publishing interface – that’s it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available – in fact our contacts at Six Apart emailed the actual code to us before it was up on their website. That’s customer service for you! Thank Media Temple and SixApart on Twitter for making ReadWriteWeb possible. The companies above pay our rents or mortgages and we appreciate it. We hope you’ll stop by their sites and see what they’ve got to offer. Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb’s? Drop us a line and let’s talk. Thanks to all our sponsors and our readers for your support! Discuss

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Check Out the Companies That Make ReadWriteWeb Possible