According to a new study , enterprises continue to deploy social networking tools at an increasing pace. At the same time, though, this Cisco-sponsored study also found that a surprisingly small number of businesses have implemented formal processes and policies related to their use of social media. IT departments have also been left out of the loop when it comes to the adoption of social media tools. Only 10% of the respondents currently involve their IT departments as primary decision makers when it comes to choosing technologies for externally facing social networking initiatives. Sponsor This study was sponsored by Cisco and carried out by the IESE Business School in Spain, the E. Philip Saunders College of Business at the Rochester Institute of Technology in the U.S. and the Henley Business School in the United Kingdom. The researchers conducted in-depth interviews with 100 companies in Europe, Asia and Africa. These businesses were selected because they were early adopters of social media tools. Most of the interviewed companies are using social networks (75%) and micro-blogging tools (50%) as their primary tools to reach their audiences. The study found that social networking tools like blogs, Yammer, Facebook and Twitter are now being used by almost every department in these businesses. The Honeymoon is Over As Neil Hair, assistant professor of marketing at Rochester Institute of Technology and one of the lead researchers of this study told us yesterday, it is also important to note that “the honeymoon period” for social media in the enterprise is coming to an end. Early projects were often led by one or two early adopters who were enthusiastic about the possibilities of using social media tools in their companies. Now, more and more companies are seeing social media as an integral part in how they communicate with customers and vendors. Missing Pieces: Governance and IT Only 1 in 7 companies have formalized a process for adopting and deploying these tools, however. Only 1 in 5 of the interviewed companies have created internal policies that govern the use of these tools by their employees. As the researchers noted, quite a few companies struggle with finding the right balance between “the social and personal nature of these tools while maintaining some amount of corporate oversight.” Very few companies (1 in 10) report that their IT departments are directly involved in their social networking initiatives. As these tools become more important, however, the the demand on IT to integrate these tools into the existing infrastructure will surely rise as well. Discuss

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Businesses Need to Formalize Their Social Media Policies

Google just launched an updated version of Google Flu Trends , a service that predicts flu trends by tracking flu related queries on the company’s search engine. Until now, Google only showed aggregate data for states in the United States. Starting today, Flu Trends will show data down to the city level for 121 cities . As Google notes in today’s announcement, this update was timed to coincide with the National Influenza Vaccination Week . Sponsor Google also offers Flu Trends data on a country level for Mexico , Australia, New Zealand and most of Western Europe. Data on Flu Trends is updated daily. By tracking flu-related queries, Google has already proven to be able to accurately predict the flu levels on the state and country level. It looks like Google now feels like its algorithms are accurate enough to predict influenza trends on a more granular level. Until Google is able to validate this data, however, the company is labeling the city level estimates as “experimental.” Google and Google.org – Google’s non-profit foundation – sponsor a number of influenza-related projects. Google, for example, now offers a vaccine-finding map and the company is working with the Public Library of Science (PLoS) to to give give scientists a place to collaborate and share research on influenza research on Google Knol . Discuss

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Google Launches Flu Trends For 121 U.S. Cities

In this edition of the Weekly Wrapup – our newsletter summarizing the top stories of the week – we report on a new “superphone” launched by Google, take a look at how the Web is transforming personal finance, give you 5 reasons why RSS Readers still rock, get a first look at the new startup of ex-Facebook CTO Adam D’Angelo, analyze the trends that emerged from this year’s Consumer Electronics Show (CES), and more. And as usual we check in on our two main channels: ReadWriteEnterprise (devoted to ‘enterprise 2.0′ trends and products) and ReadWriteStart (our daily resource for entrepreneurs). Also read on for details of the newly released printed edition of our current premium report , about the Real-Time Web. Sponsor Now Available: Printed Edition of The Real-Time Web Report At the request of the librarian community and people that just like paper , we have made The Real-Time Web and its Future report available in print . For those of you that prefer it digitally, you can still download it . Don’t forget about our Community Management Report . It too is coming in print soon, so watch out for it! Web Trends How The Web is Transforming Personal Finance Not too long ago, personal finance tools like Quicken and Microsoft Money used to be bound to the desktop. Today, free online tools like Mint , moneyStrands and Wesabe make it easy to track financial information. So you can now get a better overview of your personal finances than ever before. Editor’s note : This story is part of ReadWriteWeb’s Personal Finance series, a weekly, three-month-long look at how the Internet has transformed personal finance. If you are interested in sponsoring this Content Series on Personal Finance, please contact our COO Sean Ammirati . 5 Reasons Why RSS Readers Still Rock Recently we wrote about the decline of RSS Readers as a way for people to keep up with news. We noted that while many people still use RSS Readers, usage has decreased due to the emergence of real-time and social flows of information via Twitter, Facebook and other such services. The post sparked a fascinating discussion, with over 160 comments. What we learned from that discussion is that while the RSS Reader market is indeed in decline, there are still a number of compelling use cases for RSS Readers. Welcome to the Age of Robot Reporters Recently, three emergency vehicles responded to a report of an unconscious person at the world headquarters of Nike Inc. in Portland, Oregon. How did we know? An automated form-pumping robot from startup company Nozzl Media told us. Nozzl Media unveiled this week a demonstration of its first product, a widget intended for newspaper websites seeking to display real-time local information derived from Twitter messages, blog posts and automatically extracted public records. Web Apps Meet Consumer Electronics at CES The 2010 edition of the Consumer Electronics Show ( CES ) saw a big trend emerge: web applications being ported to consumer electronics , from the technology inside cars to Web-enabled TVs. Earlier this week we noted that online music service Pandora will be made available in cars , courtesy of a new Pioneer device that will begin selling in March. Other evidence of this trend can be found in Ford’s announcement of a new in-car system and Samsung’s latest Internet-connected TV . SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY ReadWriteEnterprise Our channel ReadWriteEnterprise , devoted to ‘enterprise 2.0′ and using social software inside organizations. The Pros and Cons of the Google Nexus One As An Enterprise Phone The Nexus One is another smart phone that we will inevitably see inside the walls of the enterprise. Smart phones seem to have a way of being used for all kinds of work activities. So, what are the pros and cons of using the Nexus One in the enterprise? ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. 5 Web Apps To Keep Your Startup Organized In a world where emails, phone calls, texts, and Tweets constantly bombard us, it is getting harder and harder to manage the firehose of data and information being thrust our way. For young companies to succeed this environment, it is imparitive they become organized and efficient lest they fall behind and quickly become overwhelmed. Never Mind the Valley: Here’s Los Angeles Best known for its movie stars, sun and surf, Los Angeles probably isn’t the first place you’d think to breed technology. But when you consider the influence of investors like Jason Calacanis and Mark Suster, in addition to the fact that companies like Demand Media and Docstoc call Southern California home, it’s not surprising that the community is emerging as one of the country’s hottest startup hubs. SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL Web Products Live Blog: Google’s Android Press Gathering Google held a press event this week to showcase the new Nexus One , which it described as “Where Web Meets Phone.” Google calls this a new category of phones – the “super phones.” The Nexus One apparently “pushes the limits of what is possible on a mobile phone today.” Google will sell the phone in its own web store. Check out our live blog coverage for more details. Droid’s December Boom: Metrics Show Device Use Doubled in One Month The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption. In figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by nearly 300 million requests. Facebook’s 1st CTO Launches His Next Company Adam D’Angelo was a programming genius who knew Facebook founder Mark Zuckerberg in high school, became the young company’s first CTO and has just begun to unveil his new startup company, Quora . Built by D’Angelo and a team of crack young engineers, Quora is a real-time enabled Q&A site. The company calls itself “A continually improving collection of questions and answers.” Skype: Coming to a Couch Near You Starting this spring, you won’t need to gather the whole family around a 15-inch laptop screen to talk with cousin Joe on the other side of the country. As a matter of fact, you won’t even need to get up off the sofa after the evening news, because Skype is coming to the big screen – the big TV screen, that is. Skype announced this week that they have been working with LG and Panasonic to embed Skype in Internet-connected widescreen HDTVs. SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY That’s a wrap for another week! Enjoy your weekend everyone. Discuss

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Weekly Wrapup: Google Nexus One, CES Coverage, Online Finance, And More…

The 2010 edition of the Consumer Electronics Show ( CES ) gets into full swing today and already we’re seeing a big trend emerging: web applications being ported to consumer electronics , from the technology inside cars to Web-enabled TVs. Yesterday we noted that online music service Pandora will be made available in cars , courtesy of a new Pioneer device that will begin selling in March. The pricey $1,200 device detects users’ Pandora settings via their iPhones. Other evidence of this trend can be found in Ford’s announcement of a new in-car system and Samsung’s latest Internet-connected TV . Sponsor Web Apps in Your Car This morning Ford CEO Alan Mulally will deliver an opening keynote address at CES, unveiling Ford’s latest car technologies. One of the things he will announce is MyFord, an Internet-enabled “cabin tech” system. As reported by CNET , MyFord will include two 4.2-inch color LCDs: one for vehicle information such as engine speed, temperature, and trip data; and the other for audio, phone, and navigation information. A third LCD screen is added if the system is upgraded to ‘MyFord Touch’. Check out the Motor Trend website for more detailed information. The online music integration in MyFord is one example of the slick smartphone-like functionality becoming available in cars. MyFord will include HD radio with song tagging, which lets users find more information about an artist or song on the Web. MyFord also has a unified music library, which lets users browse music from a variety of onboard audio sources. In December Ford announced that its SYNC-enabled vehicles will become rolling WiFi hotspots – enabling passengers to connect to the Internet when a cellular modem is plugged into the car’s USB slot. At CES, Ford announced it will include a Web browser that displays on the MyFord Touch 8-inch LCD. Web Apps on Your TV The car is just one of many consumer products being Web-ized. The TV has been a focus of innovation for Internet technology for a few years now. At CES Samsung has announced its new LED 9000 model TV, using Samsung’s Internet@TV technology. This television is connected to the internet via Wi-Fi and is able to hold up to 100 apps. Consumers will receive a handful of free web apps when they buy the TV set. Other apps will be released by vendors and may cost money. An early example is one Napster announced at CES – a free Napster TV widget which provides access to the Napster subscription music service. We know that more and more real world objects are being connected to the Internet – a trend that we track closely called Internet of Things . But this is slightly different. What we’re seeing at CES this year is more and more mainstream consumer items , such as cars and TVs, having web applications integrated. These are apps that we’ve become familiar with in the Web 2.0 world – Pandora, Napster, iTunes and others. Music and entertainment especially is making inroads, but we’re sure to see web apps from other sectors integrated into consumer electronics too. Discuss

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Web Apps Meet Consumer Electronics at CES

Thanks to the recent proliferation of do-it-yourself iPhone app services, the next big thing in Apple’s App Store might just be vanity apps. Take, for example, Appsfire’s Ouriel Ohayon, who just announced the launch of his own iPhone app. Ohayon used Odiogo Apps to create this personalized app. Odiogo , which mostly focuses on providing text-to-speech services for news sites and blogs, allows users to add RSS feeds, Twitter updates and photos from Flickr to its apps. Sponsor Odiogo’s apps also feature the company’s text-to-speech services, offline access and advertising support. For now, though, potential users still have to contact the company’s sales department to get their own apps and the price of these customized apps isn’t clear. More Clutter or a Great Opportunity? As the barrier of entry for creating customized iPhone apps continues to fall, chances are that we will see more and more vanity apps in the App Store. On the one hand, this could clutter the store with relatively useless apps. On the other hand, it could also provide a new source of income for independent bloggers who could use the apps to sell more advertising inventory or even charge a small fee for the app itself. Even bloggers with a small fanbase could reap the benefits of having their own iPhone apps. The question, however, is if users are actually interested in installing a single-purpose iPhone app that only gives them access to the content of one blogger. In the end, these apps are less flexible than a good mobile RSS reader. Apps like this probably make more sense for large multi-author blogs that publish a lot of content every day. On the other hand, the idea of being able to point their friends to their iPhone apps will surely prove to be irresistible for many people. Discuss

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Vanity Apps: The Next Big Thing For the iPhone?

This week ReadWriteWeb is running a series of posts analyzing the 5 biggest Web trends of 2009. So far we’ve explored these trends: Structured Data , The Real-Time Web , Personalization , Mobile Web / Augmented Reality . The fifth and final part of our series is about the Internet of Things , when real world objects (such as fridges, lights and toasters) get connected to the Internet. In 2009, this trend has ramped up and is adding a significant amount of new data to the Web. In this post we’ll see how companies as big as IBM and as small as Pachube are building up this new world of Internet data and services. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! What is The Internet of Things? The Internet of Things is a network of Internet-enabled objects, together with web services that interact with these objects. Underlying the Internet of Things are technologies such as RFID (radio frequency identification), sensors , and smartphones . The Internet fridge is probably the most oft-quoted example of what the Internet of Things will enable. Imagine a refrigerator that monitors the food inside it and notifies you when you’re low on milk. It also perhaps monitors all of the best food websites, gathering recipes for your dinners and adding the ingredients automatically to your shopping list. This fridge knows what kinds of foods you like to eat, based on the ratings you have given to your dinners. Indeed the fridge helps you take care of your health, because it knows which foods are good for you. However, we’re not quite at that level of sophistication yet in the Internet of Things. As we discovered in our Internet Fridges State of the Market in July, current Internet fridges are more about entertainment than utility. IBM and The Internet of Things One of the leading big companies in Internet of Things is IBM , which offers a range of RFID and sensor technology solutions. IBM has been busy working with various manufacturers and goods suppliers in recent months, to introduce those solutions to the world. For example IBM announced a deal at the end of June with Danish transportation company Container Centralen . By February 2010, Container Centralen undertakes to use IBM sensor technology “to allow participants in the horticultural supply chain to track the progress of shipments as they move from growers to wholesalers and retailers across 40 countries in Europe.” Specifically this refers to transportation of things like flowers and pot plants, which are very sensitive to the environment they travel in. Having sensors as part of the entire travel chain will allow participants to monitor conditions and climate during travel. Essentially it makes the travel process very transparent. Pachube: Building a Platform for Internet-Enabled Environments IBM is a leading bigco active in the Internet of Things. At the other end of the spectrum is a small UK startup which has impressed us a lot this year: Pachube . It was one of 5 Internet of Things services that we profiled in February and we followed up with an in-depth look at the service in May . Pachube, (pronounced “PATCH-bay”) lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual. In a blog post by Tish Shute, Pachube founder Usman Haque explained that Pachube is about “environments” moreso than “sensors.” In other words, Pachube aims to be responsive to and influence your environment – for example your home. Conclusion What’s the point of all this new object data from the Internet of Things? As well as the new types of functionalities it will enable, such as health monitoring by Internet fridges, the sheer amount of new data about an object should lead to better quality goods and better decision-making by consumers. For example when you buy a loaf of bread from the grocery store, it will have its own RFID tag – which theoretically can tell you when it was produced, when it was packaged, how long it traveled to get to the store, whether the temperature during its travel was optimal, the pricing history of the product, what the precise ingredients are and associated health benefits (or dangers), and much more information. That ends our look at the 5 biggest trends of the Web in 2009. First thing next week we will post a round-up, along with a downloadable presentation. ReadWriteWeb’s Top 5 Web Trends of 2009: Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality Internet of Things Discuss

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Top 5 Web Trends of 2009: Internet of Things

This week ReadWriteWeb is running a series of posts analyzing the five biggest Web trends of 2009. Our first post was about Structured Data , our second about The Real-Time Web . The third part of our series is on Personalization . Personalization has long been a buzzword on the Internet. With the glut of information on the Web circa 2009, personalization in this era means providing effective filters and recommendations . Ultimately personalization is about websites and services giving you what you want, when you want it. That’s the long-standing dream anyway. Let’s see if the products of 2009 are fulfilling it. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! All of the trends that we’re profiling overlap. This is particularly so with personalization, as we’ll see. Filtering the Real-Time Firehose Personalization is often used to provide an organization layer for users on top of real-time data. As Ken Fromm put it in his primer on the Real-Time Web : “The Internet is shifting from discrete units of websites and Web pages to discrete units of information organized in ways that are relevant and personal to each individual, using data gleaned from social graphs as well as recommendation and personalization services that allow users to set their preferences.” If you use a dashboard product like TweetDeck, Seesmic or Peoplebrowsr to use Twitter, then you’re able to group people, keywords and topics. This is effectively personalization at work. Open Web: More Data About You, Better Personalization Another aspect of personalization is the increasing prevalence of open data on the Web. A lot of companies make their data available on the Web via APIs, web services, and open data standards. And as we discussed in the first post in this series, much of that data is structured – allowing it to be inter-connected and re-used by third parties. How does open data lead to personalization? Simply put, the more data about you and your social graph that is available to be used by applications, the better targeted the content and/or service will be to you. There are non-trivial privacy issues about this, however the personalization benefits can be significant. There are a whole host of open data standards on the Web now. They include: Data portability – taking your data and friends from one site to another. OpenID – portable identity; single sign-on. OpenSocial – Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t. APML – growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume. Recommendation Engines Many consumer products on the Web aim to recommend you things that you may like . A couple of years ago, Alex Iskold outlined what he saw as the 4 main approaches to recommendations : Personalized recommendation – recommend things based on the individual’s past behavior Social recommendation – recommend things based on the past behavior of similar users Item recommendation – recommend things based on the item itself A combination of the three approaches above Amazon is probably still the best example of recommendations on the Web, but an example of something new from 2009 was Netflix launching better personalization features in March. They included new taste preferences, allowing users to (for example) choose between movies that are romantic, suspenseful, or dark. Other additions included a personalized homepage and a feature enabling users to mix and match genres. Conclusion Personalization has shown slow but steady progress in 2009. It hasn’t been as wild a ride as Structured Data or Real-Time Web, but we consider personalization to be a key facet of the evolving Web. ReadWriteWeb’s Top 5 Web Trends of 2009: Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality Internet of Things Image credit: davepatten Discuss

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Top 5 Web Trends of 2009: Personalization