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ReadWriteWeb Events Guide, 9 January 2010

admin — Sat, 09 Jan 2010 20:00:00 +0000

We've been in a globe-trotting mood for the past two weeks here at the ReadWriteWeb Events Guide, adding new conferences and seminars in London and Australia. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. We publish it every weekend, as good a time as any to review your conference plans. This events guide is a weekly feature here on ReadWriteWeb. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30-plus speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 20 January 2010: London New Digital Revenue Streams Seminar Madgex and Abacus e-Media are hosting a free seminar that will offer advice and case studies from media organisations that have successfully created a direct impact on profit margins. The event is supported by the Association of Online Publishers (AOP) and Haymarket-owned Brand Republic, and will feature speakers, including David Archer, CEO of Scottish Television. The breakfast seminar takes place at the Council Chambers, Law Society, 113 Chancery Lane, London from 8.30-11 a.m. (registration and breakfast from 8.15 a.m.). To register, book here or email marleen.kinder@madgex.com . 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 7 – 9 April 2010: Sydney, Australia ConnectNow ConnectNow brings together international specialists and thought leaders in social media, emerging technologies and their intersection with business. Learn how the realtime web, location based services, augmented reality, ubiquitous computing and personalised services are changing marketing and communications. Understand the importance of trust in relationship marketing and what is "social currency". For more info email info@connectnow.net.au . 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 9 January 2010

Wanted: Your Weather Reports, Geotagged and Tweeted

cgseo — Fri, 08 Jan 2010 18:00:53 +0000

If your natural reflex when the weather gets rough is to tweet about it, that reflex can now help the National Weather Service do its job better thanks to a new Twitter storm reporting program . The NWS has always solicited severe weather reports from the public. After all, no amount of technology can ever be a substitute for an accurate report of what's actually happening on the ground. Because of the new Twitter geolocation API and the increasing number of applications that support it ( TweetDeck for iPhone is the latest to add geotagging support ), it's become very simple for the public to submit severe weather reports and for the NWS to pinpoint where they happened. Sponsor How does it work? According to the program's documentation , a system monitors Twitter for tweets starting with the hashtag #wxreport . These tweets are then plotted on a Google map using the tweet's geolocation information, or in cases where the geotag data is not available, an approximation of the reporter's location within the tweet using the format WW [location] WW . Finally, the report is relayed to the appropriate NWS field office for use by the office's meteorologists in a variety of ways, including possible inclusion in an official storm report. It's not just the NWS that could benefit, either. The public already will be more informed simply by watching the #wxreport tag, regardless of whether one of those reports is released in an official storm report. Sites such as Weather Underground , which already hosts an extensive network of citizen-owned weather stations, could further integrate these reports into its own products. Media outlets monitoring Twitter for storm information can use the tweets in their own reporting; The Weather Channel already does a good job of this. You can see some of these reports in action today. Check out the Twitter search for #wxreport to see how much snow fell from a winter storm that's hit much of the U.S. We can't help but wonder what this search will look like once spring rolls around and the severe weather season kicks off. Hopefully, the NWS has the tools in place to handle a high volume of tweets and an effective way of dismissing hashtag spam and other Twitter nuisances. The National Weather Service program demonstrates how powerful geolocation on Twitter can be, and we can't help but wonder what else will be created with geolocated tweets . Look for even more creative uses of geolocation throughout 2010. Discuss

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Wanted: Your Weather Reports, Geotagged and Tweeted

How The Web is Transforming Personal Finance

admin — Thu, 07 Jan 2010 20:12:27 +0000

Not too long ago, personal finance tools like Quicken and Microsoft Money used to be bound to the desktop. Exchanging information with your banks used to be a hassle. Keeping track of credit card purchases was often a question of waiting for statements to arrive by mail and then entering data by hand. Today, free tools like Mint , moneyStrands and Wesabe make it easy to track all of this information. Thanks to this, you can now get a better overview of your personal finances than ever before. Sponsor Editor's note : This story is part of ReadWriteWeb's Personal Finance series, a weekly, three-month-long look at how the Internet has transformed personal finance. Up until April 15, which is the deadline for U.S. readers to file their taxes, we'll be looking at how personal finance has evolved, analyzing top web tools and posting video of our conversations with the people who are shaping the online world of personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Mint: Leading the Charge Currently, the two most well-known online tools for personal finance management are arguably Mint and Intuit's Quicken Online . Mint stood out from the pack early on because the company made it extremely easy to keep track of all your expenses. After giving Mint access to your bank and credit card account, the service simply downloads your financial information at regular intervals and organizes it. Mint can even track your 401(k) for you. Mint launched in September 2007 and quickly became the darling of the Web 2.0 world. Unlike most of its desktop-bound competitors, Mint managed to talk to virtually every bank and credit card issuer from day one. In October 2008, Mint came out of beta . Today, the company has more than 1.7 million registered users and sees roughly 700,000 active users every month. In October 2009, the company was signing up 30,000 new users per week. Mint's success didn't go unnoticed by the incumbent market leaders and Intuit acquired Mint in October 2009. In November 2009, Intuit announced that it would begin to phase out Quicken Online in favor of Mint. Microsoft suspended sales of Microsoft Money on June 30, 2009 and doesn't plan to compete in the market anymore . Correction : In December, Microsoft actually announced a plan to enter the personal finance market again with a Mint-like tool it is developing in collaboration with Citi. Beyond Mint While Mint gets most of the mindshare on the web these days, it's by no means the only player in this market. Indeed, the success of Mint has given rise to a plethora of similar tools and legitimizes the efforts of companies that tried to enter this market before Mint. ClearCheckbook.com , for example, launched in May 2006. The company focuses on bringing checkbook management online. A number of other tools are competing more directly with Mint. Wesabe , for example, also focuses on giving users an overview of how they spend their money. Sadly, Wesabe makes downloading your information from your checking and credit card accounts a bit more difficult than Mint. Since acquiring Exepnsr , Strands now also offers its own personal finance tool for setting up and tracking personal budgets and staying on top of your finances. Geezeo - which was founded in 2006, and also looks a lot like Mint, has a very strong focus on budgeting. Most of these tools focus on the U.S. market, but more and more of them are also now available outside of the United States. Kublax , for example, offers a Mint-like service in the U.K. Going Mobile Just like almost every other category of online tools, personal finance tools are also making the move to mobile. Mint and Wesabe , for example, offer both an iPhone app and mobile-optimized websites. Most importantly, all of these services are also able to send out alerts to your phone - either through push alerts on the iPhone or as text messages. Whenever you run the risk of exceeding your credit card limit, for example, these services will send you an alert. Of course, a number of banks have also gotten into this game and now offer their own mobile apps. The Bank of America , Chase Mobile and Wells Fargo apps are currently among the top 10 most downloaded free finance iPhone apps, for example. When it comes to paying your bills, apps like BillMinder and BillTracker make it easy to never forget when a bill is due. What's Next? Over the last few years, the web has clearly transformed the way we use personal finance software. Over the next few months, we will have a closer look at the current generation of personal budgeting and finance tools on the web. We will also analyze the current trends around online finance software. This is the first post in our upcoming series about personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Discuss

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How The Web is Transforming Personal Finance

TXT.IO Takes Minimalist Microblogging to the Extreme

admin — Thu, 07 Jan 2010 18:35:14 +0000

Once upon a time, microblogging was all about simplicity. Today, even services like Posterous that started out as very simple and easy-to-use tools have begun to add more and more features . Microblogging, however, can't get much simpler than TXT.io . The service offers nothing more than a simple text interface. No more, no less. You log in with a Google account, type your message and hit "post." Sponsor For users who want to do a bit more with their text (link, underline, italicize, HTML headers, etc.), TXT.io offers support for the Textile markup language . Features? What Features? Besides this, though, TXT.io offers almost no other features. The service, for example, doesn't allow you to add images to a post and developers won't find an API to add to their tools. What TXT.io does offer, however, are RSS feeds and a mobile version of the site . TXT.io is an experiment in minimalism and won't appeal to everybody. Indeed, "elitist microblogging" is the service's tagline. Sometimes, though, simple tools like this are exactly what it takes to bring us back to the basics. Minimalist text editors like Ommwriter or WriteRoom , for example, are popular because they only focus on one thing and do it extremely well. Discuss

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TXT.IO Takes Minimalist Microblogging to the Extreme

When NOT to Use Social Media

cgseo — Fri, 01 Jan 2010 19:00:00 +0000

These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn't be using it at all? Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! According to B&B, a magazine for marketing strategists, there are definitely some scenarios when social media should be avoided. In a recent article , they listed what these were: You're in a high-ticket business:

Let’s Move Away From Social Media and Get Down to Business

cgseo — Thu, 31 Dec 2009 19:00:00 +0000

Sometimes, it feels like terms we thought had some meaning really don't apply as much anymore. Take the term "social media," as an example. It's like every SEO marketer decided that "social media," was the ticket to a sweet consulting gig. Just look at Twitter. You find a lot of social media experts with tens of thousands of followers. Kind of feels like you are looking down a street filled with hucksters. Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! Social media once served as a term to help people understand the concepts that have risen over the past several years. It helped people understand the tools that can be used to gain a web presence. But the term took too broad of a meaning. At some point, a nervous rush ensued. Everyone needed a social media strategy. In the process, the term and the rush for "social media" adoption became ripe for satire: A More Holistic Approach But that's only part of the story. The other, more accurate story, reflects a trend toward a more holistic approach in the enterprise. Social media may only represent the tools we use but social computing reflects a deeper view of how the enterprise will adopt this new generation of lightweight technologies. We disagree that executives will continue to shun the term "social." If they continue to do so, they will be swept out by a generation of far more modern managers. Still, companies lack the capabilities and the discipline to develop operations that integrate lightweight applications into the enterprise. They need help. They use the new tools available but lack the experience for implementation. There is a need for more community managers who can help with the overall approach. These people are not "social media" managers. They use social media tools to help join a culture that is fragmented in part due to the "data silo" approach that has become predominant in the enterprise. We spoke with the people behind two consulting companies about their approach to social computing in the enterprise: Pragmatic Enterprise 2.0 and the Dachis Group . Pragmatic Enterprise 2.0 Pragmatic Enterprise 2.0 is a new consulting company started by Dion Hinchcliffe and Michael Krigsman . The enterprise, in their view, is still wary of social computing. They are primarily concerned about risk, control and trust. To succeed with social computing, the enterprise has to work toward three major goals: Address key business concerns Demonstrate business value Acquire social computing competency Both Krigsman and Hinchcliffe are respected members of the Enterprise 2.0 community. Hinchliffe is the founder of Hinchliffe and Associates. Krigsman leads Asuret, a company that focuses on project intelligence and risk navigation. They work exclusively with Socialtext, led by Ross Mayfield. Socialtext predates the Enterprise 2.0 movement. Their approach is a combination of Hinchliffe's 20 years of experience as an enterprise architect and Krigsman's long time work examining IT failure. Socialtext is their de-facto technology environment, which they chose after a review of about 70 companies. The company begins its project by gathering intelligence, followed by tool integration, community management development and a degree of project intelligence to define the risks involved. "We gather strategic intelligence to avoid the downsides and reduce project waste," Krigsman said in an interview. "We leverage best of breed social tools and build social computing competency." Here's a full look at their approach: Pragmatic Enterprise 2.0 Overview View more documents from Dion Hinchcliffe . Dachis Group Dachis sees the enterprise going through an age-old transformation. Traditional software is essentially adapting to a new age. They call their approach: "Social Business Design." Social Business Design, as they view it, is the process of creating socially calibrated and dynamic business systems, process and culture. That's a mouth full but it reflects the enterprise demand for measured systems that show people are being productive and getting the work done. Unlike Pragmatic Enterprise 2.0, Dachis is technology agnostic, partnering with vendors when it makes sense. The Dachis approach puts a large emphasis on the need to focus on process, culture and technology. This means creating a plan for systems architecture, helping companies adapt to the cultural changes involved and all the aspects of the enterprise that need to be taken into consideration. This means understanding issues about governance and having a pretty keyed in measurement strategy. Here's their slide deck. It's a long one but it moves along. Pretty good, overall: Social Business Design: The Enterprise is Dead. Long Live the Enterprise! View more presentations from Jeffreydachis . Last Words About Social Media Social media is still a term we use. But it has become so cliche that it is somewhat of a turn off. It's important to distinguish that the people who have championed the cause for social computing are often deeply involved with the "social media" community. They are important people in the enterprise who should be sought for leadership in bringing the world of social computing to the ways we conduct business. Social media sounds too much like buzz hype. We need to get down to business. Social computing is a good thing. But even better is the proof that these practices work so we may use tools that help get the work done. Discuss

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Let's Move Away From Social Media and Get Down to Business

Fed Up With Facebook Privacy Issues? Here’s How To End It All

cgseo — Mon, 28 Dec 2009 21:00:00 +0000

There isn't a mass exodus from Facebook over the privacy settings, but it is responding with messages like this sent to users to assuage their fears: "Worried about search engines? Your information is safe. There have been misleading rumors about Facebook indexing all your information on Google. This is not true..." Several thoughtful Web 2.0 users have blogged about their decision in the last week to leave Facebook and two different "suicide" sites exist. Sponsor This guest post was written by Kaliya Hamlin, also known as Identity Woman , who has been working on cultivating open standards for user-centric identity since 2004. She co-founded, co-produces and facilitates the Internet Identity Workshop , the primary venue for collaboration on identity standards amongst large Internet portals, large enterprise IT companies and small innovators. This thoughtful post written by Nick Barron , who is based in the Washington D.C. area, talks about meeting Facebook in college and falling in love and understanding this new form of communication in social networks would be transformative for people and business. He believed, "at the end of the day, that Facebook was here for you and me. It was our social network, and while technically being a large company, it was a company of people just like us who wanted a more advanced way of building and maintaining relationships. "I feel there are no good alternatives for me, except going along with whatever scraps of privacy Facebook is graciously willing to hand me from their table... Facebook has me by the balls. They have you, too, and they know it . They know you have too many friends and family, photos and videos, games and other applications on Facebook for you to leave now. And where would you go? Where would I go?... I am not committed to Facebook anymore. I am looking for a way out, while still being able to do my job. Can a social media pro leave Facebook? We may soon find out." Others are more blunt: "Simply put, I don't trust my information being on Facebook anymore. I have deleted the Facebook app from my iPhone and I will shut down the page in about a week." I'm Leaving Facebook by Steve Scherer. "I am not a privacy hawk, nor a fear-monger, nor a neo-luddite; in fact, those of you who know me well know that I am a technology enthusiast and a generally a booster of any technology related solutions that could potentially make our lives easier. In this instance I'm morally and intellectually opposed to Facebook's cavalier attitude with what amounts to, for some of us, data that relates to a significant portion of our (online) lives. See also: Why Facebook Changed Its Privacy Policies A visit to the privacy settings pages and FAQs reveals a great many soothing platitudes. While these may fulfil their legal obligations it is ultimately disingenuous for Facebook to suggest that anyone actually reads any of these when in reality the vast majority of users likely accept the default "Everyone" setting. " "Why I'm Hitting the "Delete" Key on Facebook" by Narain Jashanmal. Early adopter and tech journalist Dan Gilmor is among those who have committed "suicide." He started a new account with his old Facebook URL and checked out the new default privacy settings that he describes as "un-private." He highlights the conflict as, "What's in the corporate interest, however, doesn't necessarily match what's in my interest, or yours." If you want to commit "Facebook suicide" you have two options. One is Seppukoo.com, which likens the act of killing your digital self to: Discover what's after your Facebook life. We assist your virtual suicide. You are more then your virtual identity. Pass away and leave your ID behind. Seppukwho? Testimonials and Frinds. Discover who has committed seppukoo. Impress your friends, disconnect yourself. Join the world wide suicidal network. The site was created by Les Liens Invisibles , which creates playful 2.0-style media artworks. Two people make up this imaginary art group, Clemente Pestelli and Gionatan Quintini. You can see Gionatan's RIP memorial on the site ; it highlights friends that have joined him in the Facebook afterlife along with those still left. The process works like this: 1) you give the site your login credentials, 2) you create last works and a skin for your customized memorial page, 3) you enjoy your Sepppukoo - the platform will send all your friends your last words and customize your memorial page - and 4) you get a score - every friend you convince to Seuppukoo will increase your score on the site. This version of Facebook suicide is not permanent - you can just login to Facebook. Sepppukoo does have a cease and desist from Facebook , although dated Dec. 16. One of the main points is that they "collect Facebook's users' content or information using automated means such as scripts or scrapers without Facebook's permission" The Web 2.0 Suicide Machine offers "suicide" for Facebook, Myspace and Linkedin. It highlights its time saving nature taking just under one hour vs. over nine hours to go through the process manually with 1,000 Facebook friends. The tool lets you watch your "virtual suicide" as it happens. They have 134 people they say have committed suicide using their tools. You can see the list along with their last words and how many friends they lost. You can see a video by Moddr_ of it in action. "Liberate your newbie friends with a Web2.0 suicide! This machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web 2.0 alterego." He say in the video, "my interent life is dying and my real life is starting," and closes with" Get your life back - sign-out forever" Their FAQs are great. If I start killing my 2.0-self, can I stop the process? No! If I start killing my 2.0-self, can YOU stop the process? No! What shall I do after I've killed myself with the Web 2.0 suicide machine? Try calling some friends, talk a walk in a park or buy a bottle of wine and start enjoying your real life again. Some Social Suiciders reported that their life has improved by an approximate average of 25%. Don't worry, if you feel empty right after you committed suicide. This is a normal reaction which will slowly fade away within the first 24-72 hours. Why do we think the Web 2.0 suicide machine is not unethical? Everyone should have the right to disconnect. Seamless connectivity and rich social experience offered by web2.0 companies are the very antithesis of human freedom. Users are entraped in a high resolution panoptic prison without walls, accessible from anywhere in the world. Whatever you think about the bleak humor of a Facebook "suicide, those who've left - or are thinking about leaving - are talking about their decision in terms of freedom. "I made the decision yesterday to ditch Facebook. Their privacy options are too intrusive. Glad twitter isn't like that." @ReetaLuthra "I actually feel more wholesome after leaving Facebook. I didn't expect that." @sansian "I think it's the feeling of loss of control that I don't like, that something is set in such a way that I can't reset it myself, and thus info is getting out/posted online/is otherwise being used in such a way that I don't want. I'll have to think about it... I'm just tempted to take what seems to be the path of least resistance and just ditch Facebook entirely. I'll have to think about it... " Considering Leaving Facebook We even found a Muslim perspective ( translation ) on the virtues of leaving the virtual world for the real world. This recently popped up: Facebook is hiring for its Advertising Privacy Counsel to work on a "cross-section of fascinating legal issues". I am wondering if maybe they should have done more hiring before they changed privacy policies, which may have broken the law and and has lead the Electronic Privacy Information Center to file a complaint with the FTC . Face book photo by Massimo Barbieri . Discuss

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Fed Up With Facebook Privacy Issues? Here's How To End It All

ReadWriteWeb Events Guide, 19 December 2009

admin — Sat, 19 Dec 2009 18:00:00 +0000

As the year winds to a close, it's time to start looking ahead to 2010's conferences and events. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 19 December 2009

Jay Rosen Interviews Demand Media: Are Content Farms "Demonic"?

admin — Wed, 16 Dec 2009 20:00:00 +0000

I first became aware of Demand Media by reading this feature by Daniel Roth in the November 2009 issue of Wired [ Ed: ReadWriteWeb wrote a feature about it in August ] . In fact, Roth alerted me by email that his piece was about to come online, because he thought I would find it interesting. He was dead on. I found it fascinating, and also scary. Since then the discussion of these "content farms" (what ReadWriteWeb editor Richard MacManus called them recently) has picked up a lot intensity online. For a good round-up, see Jason Fry's recent post The Furor Over Content Farms . In the following interview with Demand Media founder and CEO Richard Rosenblatt, I explore this new online phenomenon. Sponsor Jay Rosen teaches journalism at NYU and blogs at PressThink , which won the Reporters Without Borders 2005 Freedom Blog award. He is also the director of NewAssignment.Net and blogs at the Huffington Post. I've been discussing Demand Media a bit on Twitter, always referring to it as... (the demonic) Demand Media. This got the attention of someone from the company because I heard from Richard Rosenblatt, the founder and CEO, who said that I didn't understand the firm's mission. I asked him if he would do an interview with me to clarify what that mission was. He graciously agreed. Today I caught up with him by IM and we had the following exchange. Rosen : In the November 2009 Wired article by Daniel Roth, this was the part I thought most important: "Most media companies are trying hard to... boost the value of their online content until it matches the amount of money it costs to produce. But Rosenblatt thinks they have it exactly backward. Instead of trying to raise the market value of online content to match the cost of producing it -- perhaps an impossible proposition -- the secret is to cut costs until they match the market value." Now, when you wrote to me, you said I didn't get the mission of Demand Media. As I understand it, the mission is to make a ton of money on the Web by using data mining to understand demand and then cutting costs in this way Roth described. Do I have it wrong? Rosenblatt : It's not all about cost cutting but about building a sustainable media model that allows us to achieve our mission to build an engine for what the world wants to know and share. We do this by connecting consumers with content that meets their specific interests and [offers] connections to people that share their passion. To do this well, and at scale, has required significant innovation and investment. Rosen : Here's what I think Demand Media has right. It's important to know what people are interested in. It's good to have tools that tell us what they wish to know. Using that knowledge to guide production is innovation, too, which we need-- precisely because production is so easy and cheap and the tools are so good. But here's what I think bothers a lot of people, and leads to a description of your firm as a "content farm" or "factory." I read about the 11 people - and 15 different roles - involved in the production of articles and video in Demand Studios. I get your idea that "quality is based on relevance." But if you're trying to match costs to the available revenue for a given piece of content, what happens when editorial quality requires costs greater that what's available in search revenue? And who's watching out for that point? Rosenblatt : I like the way you describe and characterize our business; maybe we have a lot more in common that you think. We are building content that is evergreen and solving a different type of problem. We are focused on creating content that solves problems, answers questions, saves money, saves time, makes you laugh - content that improves people's lives in big and small ways. It's relevant and impactful to millions and millions of people every day. It must generally fit within the economic framework the Internet provides today. As those economics change so will we. Rosen : Okay I got that but I am not sure it answers this part of my question: ...if you're trying to match costs to the available revenue for a given piece of content, what happens when editorial quality requires costs greater that what's available in search revenue? And who's watching out for that point? Rosenblatt : We only make content that we think can be done responsibly and within our cost structure. Rosen : As you know, there's a conversation going on out there about Demand Media, and I want to show you a bit of it. The premise, as Jeff Jarvis puts it, is that companies like yours (and Associated Content, to name another) "produce crap that's just good enough to fool algorithms," especially Google's. This is said to be a problem for Google. So Jarvis writes, "I think we may see search fall as the sole or even key means of discovery and filtering of quality content. I see three rings of discovery today: search (Google); algorithms (see: Google News, Daylife); and humans (see: Twitter). Note again that Bit.ly alone causes as many clicks a month -- one billion -- as Google News. Human power rises again. That's what Fred Wilson says today when he argues that social beats search, because "it's a lot harder to spam yourself into a social graph." What do to you think of Wilson's idea, "social beats search" because it cannot be gamed as easily? If he's right, isn't that a threat to Demand Media's profits? Rosenblatt : First of all, we're not filling up search engines. We're creating content that lives on some of the most engaging websites in the world. These sites have really amazing tools that truly help people - whether it's managing your diabetes, motivating yourself to stop smoking, helping you drop your golf handicap, or determining what hike to take the kids on this weekend. And I wouldn't say we are even "search-led" any more. We are led by consumer demand. We are maniacally focused on giving users exactly what they want, where they want it. We have algorithms that tell us what search visitors want. And algorithms that tell us what YouTube visitors prefer. And we're working on new algorithms that tell us what social network users desire. And we're pretty sure the needs of mobile users will be different than all of the above - so we'll tune our approach for them too. Search is just where we started, because that's where most consumers started their information seeking experiences. But the world has changed a lot since we started Demand Media four years ago - and we're changing with it. Rosen : So you're getting social too and moving away from just search? Rosenblatt : Absolutely and have been planning this for years; we consider this a core part of our business and social has been at the center of our business since we started Rosen : Does the description of your company as a "content farm," content mill, factory (or even digital sweatshop) seem to you inaccurate or point missing in some way? I mean I know these are not nice terms or polite descriptions but are they wrong headed? Rosenblatt : Completely missing the point. We have significant editorial processes. Let me explain. How do we do this? We hire qualified professional writers, film-makers and copyeditors. Set clear editorial objectives and style guidelines for every piece. Require external sources with every submission. Copy edit what's been turned in. Fact-check it. Check it for plagiarism. Rate each piece so that writers get feedback. Provide education to improve the team members. Perform quality audits and take down content that doesn't meet current standards (thousands per month). Weed out content creators who aren't performing well or improving fast enough (we let go more than 100 creators per month). What's more like a sweatshop: someone's living room working their own hours or a typical newsroom? Rosen : When you're trying to build trust in an editorial brand, you pay those costs when they exceed available revenues, which I talked about. But it seems to me that Demand isn't trying to build trust in that way, it's trying to create content that meets demand, stays relevant and grabs the available search revenue. Why doesn't Demand Media create the bulk of its content under the Demand brand, like Reuters, say? Rosenblatt : We believe that the Internet continues to fragment and passionate audiences want their own community and brand. The brands we are focused on: our Web sites such as eHOW, Livestrong and our other properties. This is where we focus our branding energy. Rosen : As you know, journalism is in a good deal of peril today because of a collapsing economic model. I've read that Demand does not want to go anywhere near news, which is interesting, but do you feel you have discovered anything that would be useful to journalists as they try to survive Rosenblatt : We respect journalists very much. We think they need to use technology to help them figure out what audiences want and how to get value from their content more effectively. And there are big opportunities for them to increase quality by removing inefficiencies in the process of content creation. We would love to partner with as many publishers and media outlets as we can Rosen : You seem to know how to make money on the Web, why not get into news? Rosenblatt : Because we haven't figure out how to do it responsibly and profitably also, its completely saturated and highly competitive. Consumers already have more sources than they need. Rosen : Someone who follows my work and knew I was interviewing you told me to ask you this: Do you love the Web? The implied question there is: if you love the Web, then why are you doing this, running these content farms... ? Rosenblatt : OMG. My entire career and life has been about the Web. Trying to innovate and create value where open spaces exist. We do not have a content mill as we discussed but an efficient method to get people the information they need when they want it. That is improving the Internet and I am proud of it Rosen : Open spaces? What does that phrase mean? Rosenblatt : Where there is a lot of room for opportunity for not only our company but for other entrepreneurs. Rosen : I know you have a meeting to run to... thanks very much... anything you wish to add? Rosenblatt : I hope to see you in NY in the future to continue our dialogue. All my best and happy holidays. Check out ReadWriteWeb's entire coverage of Demand Media and content farms: Content Farms: Why Media, Blogs & Google Should Be Worried How Google Can Combat Content Farms Demand Media Is a Page View Generating Machine - And it's Working Answers.com: 31 Million Copied and Pasted Web Pages Can't Go Wrong The Age of Mega Content Sites - Answers.com and Demand Media How Demand Media Produces 4,000 Pieces of Content a Day Ad-Driven Content - Is it Crossing The Line? Discuss

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Jay Rosen Interviews Demand Media: Are Content Farms "Demonic"?

ReadWriteWeb Events Guide, 12 December 2009

admin — Sun, 13 Dec 2009 01:00:00 +0000

Welcome to this week's events guide. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss