As the year winds to a close, it's time to start looking ahead to 2010's conferences and events. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 19 December 2009

In 2006, Y Combinator founder Paul Graham wrote an essay entitled, "How to Be Silicon Valley." He argues that a tech hub must have nerds and people with money. At the time, he proposed that Boulder and Portland would be the next tech hubs and indeed both have thrived. Nevertheless, as seed funds and incubators become more common, new tech centers are springing up in some of the most unlikely places. ReadWriteWeb caught up with two mentorship groups to find out the advantages of launching outside of the tech epicenter of Silicon Valley. Sponsor Bootup Labs After moving from the Valley, Vancouver-based entrepreneurs Boris Mann and Danny Robinson looked for a way to continue working with startups. The duo launched Bootup Labs to fix the Northern tech ecosystem and pass some of their learnings on to budding entrepreneurs. The group accepts 6 companies per program cycle for two annual cycles. Companies receive 8 months of mentorship, free office space, administrative/legal services and a $100,000 dollar covertible line of credit. In exchange for mentorship and funding, Bootup takes 5% equity from your company. If you choose to use the entire line of credit, they will receive an additional 10%. By attracting a star-studded cast of program mentors including Guy Kawasaki, NowPublic CEO Len Brody, and investor and writer Paul Kedrosky , Mann and Robinson ensure that their program's 12 annual spots are highly coveted. Says Mann, "I asked Flickr founder Stewart Butterfield why he decided to stay in Vancouver and build his new startup Tiny Speck . He answered that he loves living here. Being a place where people love to live is hard to replicate. We have the nerds, we think it's easier for us to bring more nerds here because of immigration rules (vs. the US) AND because people love it. [We've got] mountains, ocean and it's one of the most livable cities in the world. " Bootup Labs' choices for its January cycle include event-based community Zedmo , lifestream aggregator Statusly , location-based gaming development service Compass Engine , relevancy-based web surfing aid ReadFu , online farmer's market Foodtree and enterprise storefront platform Blast Ramp . Difference Engine Launched this year by Jon Bradford, Difference Engine is based in the North East of England. The group offers applicants £20,000 pounds of investment capital and a 16 week program in business development in exchange for an 8% equity stake. As of January, Difference Engine will welcome 10 teams per cycle, with 2 program cycles per year. When asked why Bradford believes his program can create the basis for a good tech community he replied, "The North East of England is home to The Sage Group - one of the largest software company in the UK.  As with many other parts of Europe it is not the lack of technical expertise but the lack of pre seed capital and support which reduces the opportunities for young entrepreneurs.  Whilst there is increasing activity with angel investors, it is still less mature that the US market...The Difference Engine provides mentors the opportunity to "get up close and personal" with teams over an extended period of time [and] mentors may ultimately invest in these businesses." According to Bradford, one of the advantages of starting a company is Europe is the fact that developers learn to build platforms and businesses with multi-language capabilities. This attention to global markets places European and Asian companies at a potential advantage to their US-based competitors. Difference Engine's group's first intake will be in February 2010, to apply for the inaugural program entrepreneurs can submit ideas via the Difference Engine application form . Discuss

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The Advantages of Launching Outside of the Valley

Last month was Javascript season in Europe, with two conferences dedicated to the language that powers interactive web applications, and a third , which featured it heavily. If a common theme emerged, it was the buzz about Javascript leaping out of the browser to serve other domains, and the noise has only become louder in the aftermath. Of all the applications outside the browser, server-side Javascript is the most alluring for reasons described in this post. An idea that would have had you laughed out of the room a few years ago is edging towards reality. Sponsor Javascript outside the browser? Some of the applications are graphical user-interface platforms similar to the browser, e.g. Adobe Air, television sets. With other applications, there's not even a graphical user interface. For example, some have suggested using it as a general-purpose Unix scripting language. This guest post was written by Michael Mahemoff , who works at Osmosoft as lead web developer and blogs regularly for Ajaxian and on his his personal blog, Software As She's Developed . You can follow him on Twitter . The Perfect Storm Server-side Javascript isn't a new phenomenon; Netscape stuck Javascript in the server way back in 1996, right after they introduced it to the world as a browser technology. Interest soon waned, and the language was confined to the browser for the most part. Even there, it didn't get a whole lot of respect and was frequently dismissed as a hack language capable of no more than annoying alert boxes and gratuitous ticker tape animations. But suddenly, serious web-based applications started sprouting up. GMail, Google Maps, and JotSpot (kind of a Google Docs predecessor) were all running inside the browser. They weren't supported by Flash, nor ActiveX, but Javascript manipulating the browser's Document Object Model (DOM). The term "Ajax" was coined to describe these applications, and a community flourished. A few years on, Javascript has become the world's most popular programming language by some accounts. Not so surprising when you consider its special status as the standard language shipped with all major browsers. It's the web's lingua franca. While most web developers have a favourite, primary, language for server-side work, they converge on Javascript when it comes to the browser. Javascript today can be compared to the English language: it's arguably the most popular language as long as you count basic competency, not just outright fluency. Given that you're already using it in the browser, why not stick it in the server too? One language all the way down makes it easier for a single programmer to work on either side of the wire; there's less of a mental shift. For project managers, the trend would make it easier to move developer resources between the front end and the back end if a common language is used on both. Many in the developer community now recognize Javascript as a respectable language, with understood patterns for effective use. In fact, many of Javascript's negatives were a case of misdiagnosis: the problem was really the browsers' DOM (Document Object Model) APIs, not the language itself. Take those out of the equation and you're left with a solid language capable of tackling diverse problems. There's also a promising reuse story for this "dual-side Javascript" scenario. Take form validation for example. Right now, it's common to write the same logic in two different languages. In Javascript, you write a validator to give the user immediate feedback inside the browser, and in a language like PHP, you write a validator to ensure data integrity once the form data has been uploaded to the server. But once you switch to Javascript on the server, you just need to write a single validation routine at both ends. Under some styles of development, you can also arrange for a function in the browser to directly call another function inside the server; the code is smaller and simpler to write, not being bogged down in the technical details of transferring data across the network. Javascript performance has also moved forward in leaps and bounds, thanks to browser competition. Firefox's Javascript engine, Spidermonkey, increased in speed by a factor of 20-40x . Safari's underlying engine - Squirrelfish, aka Nitro - posted similarly impressive gains (see chart below), and Google Chrome came on the scene last year along with its highly optimized V8 Javascript engine, a very real contender in the "fastest Javasript engine" stakes. Server-side Javascript also dovetails nicely the new breed of NOSQL databases . Being web-native, these databases tend to communicate in HTTP, and in some cases JSON (JavaScript Object Notation) is the message format. Javascript libraries already include support for exactly that kind of interaction and programmers are familiar with them. Some of these NOSQL systems go beyond data persistence and into the zone of full-fledged Javascript application environments. Next page: Towards A Mature Server-Side Ecology Towards A Mature Server-Side Ecology In the simplest case, all you need to run server-side Javascript is a Javascript engine to plug a web server into. There are plenty of open source options here; the choice will come down to the language its implemented in, which affects the kind of environments it can run in, in addition to the usual factors like performance and level of support. Many Javascript platforms run on the Rhino engine for example, and Rhino is built in Java; this means that they can easily integrate with Java components. Thus, you can build the entire user-interface in Javascript - including a thin UI layer on the server - and still have it backed by a conventional enterprise Java stack. Helma is one prominent example of this architecture. Once equipped with a Javascript engine, you can write simple CGI scripts as you would with any other language - read the request, write the response. In practice, you'll also want good library support to get anything useful done. Some environments do come with libraries, and you can also make use of existing libraries developed for browser-based Javascript. What will really make the biggest impact, though, is industry-wide standardisation. To that end, there's a strong grassroots movement underway to converge on a complete API: CommonJS is defining an API for file access, networking, unit testing, and so on, as well as declaring how these components should be packaged for easy import. Multiple efforts are implementing the nascent spec in several major Javascript engines (Rhino, Spidermonkey, V8, EjScript). One open-source platform complying with CommonJS is Narwhal . It has considerable momentum and runs on several of the Javascript engines. CommonJS is raising the level of abstraction for server-side Javascript and allowing developers to use patterns familiar from high-level servers in other environments. Writing a web server no longer means hand-coding the lower-level cruft. Thus, you get a framework like Jack , which is similar to Python's WSGI and Ruby's Rack . Jack's based on the idea of fine-grained "middleware" libraries, able to be composed and reused, and there's a separate project, Nitro , to build such components for Jack. So Nitro builds on Jack, and Jack builds on CommonJS. This is an example of the ecosystem beginning to emerge in server-side Javascript. Use the Force! Building on Javascript's Strengths In the previous section, I treated Javascript as just another language with all the usual server-side abstractions and the well-trodden path towards modularity and reuse. That's not a bad thing at all, since we also benefit from the synergies of running the same language in the browser and the server mentioned earlier. Where things get really interesting, though, is with frameworks that exploit Javascript's unique characteristics. It's easy to get carried away with Javascript's efficacy as a regular scripting language, so let's remind ourselves that its roots are inside the browser. What the browser has, that a generic web framework doesn't, is the Document Object Model (DOM). This is the browser's model of the web page's contents. What if we gave Javascript access to a DOM? DOM access is a key feature of the Jaxer environment. It gives scripts access to an entire server-side Firefox instance. Developers can therefore manipulate content as they would in a client-side application, and output the resulting page. This overcomes one of the objections with Ajax apps, which is "what if the user has turned off Javascript?". The page still comes out as plain old HTML. That's a lot of power, and the patterns for using this kind of thing are not yet fully understood, but it has plenty of potential for exploration. There are also potentially great benefits for testing client-side applications if you can simulate an entire browser instance. jQuery founder has been working on a product called env.js . Where Jaxer is essentially an entire Firefox instance, env.js is an attempt to build a simulation of the browser environment from scratch, under active development. It's too early to say if its scope will stretch beyond testing and into the realm of server-side Javascript. DOM manipulation may be one characteristic thing about Javascript we can exploit, but there is also another (related) thing: event-handling. The language was more or less designed to respond to user events, so it has a great model for handling them that is familiar to any Javascript programmer worth their salt. For most server-side programmers, event-handling capability will yield a big fat "who gives a damn?". Server-side scripts don't sit around waiting for events to come in. They usually just look at an incoming request, deal with it, and send out a response. Then they exit as soon as they can. All good stuff, but there's a completely different paradigm possible. It's part of the trend towards the real-time web and the design pattern known as Comet. With Comet, the server holds on to the connection for a while, and continues to stream out information intermittently to the browser. The typical example is a two-way chat - as soon as one guy says something, the Comet server sends the message to the other guy. This is event-driven programming all over again, and compared to the usual suspects on the server, Javascript is well-placed to support this paradigm. A framework that's taking advantage of all this is node.js , or just "Node" to its friends. Node is interesting because it requires scripts to explicitly close the connection; if they don't close it, the connection just stays open and the script can handle events as they come in, usually by sending more information down to the browser. Less than a year old, the project already has a strong community and numerous derivative frameworks and applications . A similar model has been used in other frameworks, like Python's twisted, but Javascript may turn out to offer a neater syntax for this kind of thing. By daring to be different and using javascript for what it's best at, Node is shaping up as a framework to watch. The speed of Node apps is likely to give Javascript serious cred among server-side developers. Next page: The Cloud. Of Course, the Cloud! The Cloud. Of Course, the Cloud! No article on server trends could ignore the famous cloud. How does javascript work in virtualised computing environments? With a suitable engine, you can certainly set up an environment manually using amazon EC2, google app engine, or similar cloud hosts. However, you can do it easier than that with some of the other solutions around. Joyent took a big bet on Javascript when it acquired Reasonably Smart earlier this year; the host now offers a dead-simple runway to host Javascript scaleably. Aptana, the company behind the Jaxer platform described above, does likewise. Something's Going on Here Before we get too excited about this trend, I should make one thing clear. Conspicuous by their absence are the real-world server-side Javascript apps. There don't appear to be many sites running Javascript in the server at this time. Probably the most popular site powered by Javascript is EtherPad , the real-time collaborative notepad from AppJet, the company acquired by Google last week. This is a cautionary example, because AppJet launched as a cloud-based server-side Javascript framework before dropping it to concentrate on Etherpad. Aptana has also announced they are pulling back on Jaxer due to difficulties monetising it. Maybe this is more of a statement about cloud hosting revenue models than server-side Javascript, but it's worth asking how other attempts to propagate server-side Javascript will fare. One of the critical success factors will be a comprehensive standard API; it's a prerequisite to a vibrant ecosystem of interoperable components, and with a range of engines to run on. We now have the seeds of that with commonJS. Another factor is best practices for using the language; again, we've already discovered much of that as a side benefit of the Ajax revolution. Frameworks like Node, which build on Javascript's unique characteristics, are building on those to establish best practices for server-side Javascript. Reuse of both knowledge and practices will give Javascript its best chance yet to stand up as a viable alternative to the usual server-side suspects. Although Javascript is a far better language than was previously assumed, its syntax still has plenty of quirks. If we restrict ourselves to the subset of Javascript found in all the major browsers today - and arguably it makes sense to do so - it's arguably lacking certain features of other server-side languages. Those other languages are free to evolve autonomously; in contrast, Javascript's fate is heavily determined by standards bodies, browser manufacturers, and the patterns around how users upgrade their browser. In this sense, the language's strength - shipping with every browser - is also an Achilles' Heel. That said, the language may well prove "good enough". The benefits of "one language all the way down" may outweigh the cost in many cases. The will is stronger than ever to make server-side Javascript a reality, and it's translating into a visible surge of activity in the web community. There's the promise of code reuse and the possibility of cutting in half the number of programming languages involved in building a typical web application. Many smart developers have gravitated towards Javascript in recent years, as a means of producing world-class front-end apps. The attention has progressed our understanding of the language. Should server-side Javascript go mainstream, a third wave of Javascript developers will be joining the community and enriching the ecosystem. Photo by Dmitry Baranovskiy Discuss

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Server-Side Javascript: Back With a Vengeance

BlueKai is an online marketing firm that provides data to marketers, ad networks and publishers. The main purpose of this data, held in a repository called the BlueKai Data Exchange, is to target ads to consumers. BlueKai claims to have now aggregated "intent data" from over 160 million unique users on e-commerce, online travel agency and auto comparison sites. What is "intent data"? Broadly speaking, it's data that purports to show the intent of Web users when they browse a website. For example, a recent report from BlueKai collected and analyzed online shopping data over Black Friday week. In this post we look at that report's findings and then ask some questions about the validity of the data. Sponsor Black Friday Online Shopping: Netbooks & Nintendo Popular BlueKai defined the resulting "shopping intent" data as "search and shopping related activities by consumers on retail and price comparison sites." Specifically these "intents" included price search by auto make and model, travel destination search by airport or city, and activity on price comparison sites. The report analyzed "more than 10 million online shopping intent actions" for PCs and video game consoles through the week ending November 28, 2009. Here's a chart showing that netbooks , rather than the recently released Windows 7 , had the biggest increase in shopping intent actions in the PC category over the Black Friday holiday period. BlueKai explained: "Online intent actions by those shopping for Netbooks surged 81% during the week of Black Friday versus the prior week, with Netbooks reaching 7.1% share of total PC online intent actions for the week ending November 28. Just a month prior, Netbooks comprised only 2.7% of PC-related online intent actions on the BlueKai Exchange." Here's another chart, this time showing that Nintendo game devices, and in particular the Wii, held the most interest amongst online shoppers during Black Friday week. How it Works A New York Times article earlier this year profiled both BlueKai and a similar data house called eXelate . The Times explained how they work: "They both track who is interested in what through a cookie, an invisible bit of code on a Web page. When someone does a search, for example, on Kayak.com for first-class flights to Paris in September, that information can be captured by a cookie, and Kayak.com can sell that cookie using eXelate or BlueKai." As well as intent data, BlueKai recently announced a new service that gives advertisers access to shopper profiles. BlueKai CEO Omar Tawakol claimed that this gives advertisers insight into "actual shopping patterns," as opposed to merely surveying a user base. The problem is, BlueKai is inferring things about a consumer that may not be true . Claire Herminjard of the now defunct Lookery , which tried (and failed) to make a business of capturing explicit user data via a piece of javascript in partner sites, put it well : "[we] make no assumptions about users. If we don't have data on a consumer, we don't pretend that we do (or assume what we think it may be)." Although Herminjard was primarily trying to position Lookery as a better data source, her other point was that BlueKai is essentially a "black box" and its data can't be substantiated when it comes to users - or their intents. Questions Over Data Reliability, But There's a Big Market For It What BlueKai is doing is similar to the methods used by the raft of recommendation engines we've profiled this year . We found in that series that each recommendation engine had its own methods and algorithms; and that it was difficult to judge the accuracy of the data and which company's method worked best. Likewise I'm somewhat skeptical of BlueKai's data claims, especially given how unreliable web data usually is (Alexa anyone?). Nevertheless, BlueKai is attempting to mine a large store of data that up till now has been very difficult to gather and analyze on a large scale online: user patterns on commerce sites. Whether or not the data is reliable is an open question for now, but there is a large market for it - and that will continue as long as online advertising is the main business model on the Web. Discuss

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BlueKai: Intent Data or Black Box?

In one of ReadWriteWeb's longest-running traditions, every year we review the top Internet companies and their impact over the past 12 months. Today we're announcing the 6th annual Best BigCo , a.k.a. big Internet company. Next week we'll announce Best LittleCo and Most Promising Company . In 2008 the Best BigCo went to Apple , due largely to the iPhone and App Store. Facebook won in 2007 , Google in 2006 and 2004 , and Yahoo! in 2005 . Who will be Best BigCo of 2009? Will Apple be the first company to win it two years running? Will Google win the honor for a 3rd year? How about Facebook, which grew significantly this year. Let's find out... Sponsor Best BigCo of 2009 The ReadWriteWeb team has chosen Google as our Best BigCo of 2009! Google last won it in 2006 and this is the third time we've honored the Mountain View company. Google is without question the predominant Internet company of our time; in large part because it continues to innovate and stay one step ahead of its competition. In our Top 100 Products List for 2009, seven Google products made the cut: Android platform Google App Engine Google Apps Google Chrome Google Maps Google Search Options and Rich Snippets Google Voice And we didn't even include Google Wave , its biggest launch of the year . We think Wave has a lot of potential, but it's clearly at the experimental stage still. The web browser Chrome was probably the Google product that had the biggest impact this year. Launched in late 2008 , Chrome still only holds a small share of the browser market and doesn't offer a stable version for OSX or Linux yet. However it has already changed the browser market. As we wrote in our Top 10 Consumer Web Apps of 2009 review, Chrome's relentless focus on speed helped to reignite the browser wars , and is changing the way developers and Google's competitors think about browsers. Chrome is also the basis for Google's upcoming Chrome OS , designed for netbooks - a growing fad in computers. So expect to see a lot more of Chrome in 2010. Runners-Up: Apple, Facebook It's been another good year for Apple and its iPhone platform. The iPhone is the leading smartphone in the market and the App Store now features over 100,000 applications . This year, as we mentioned in our Top 10 Web Platforms of 2009 review, Apple extended the SDK with version 3.0 of the iPhone OS . The updates included better support for 3D gaming, augmented reality apps, easier access to maps, in-app purchases and support for push notifications. With these kinds of improvements, we expect Apple to continue its success on the mobile Web in 2010 - despite increasing competition from Google's Android platform. Facebook had a stellar year too, passing the 300 million active user mark in September. It also continued to add features to the site, ranging from vanity URLs to a new sharing widget and a focus on real-time updates of its users' news streams. Facebook's user base is increasingly diverse , and it is now clearly the number one social network in the world, leaving MySpace in its dust. What's more, Facebook's user base is now bigger than the population of all but three countries in the world. Next Page: Honorable Mentions & Also Rans Honorable Mentions: Microsoft, Amazon, Adobe While Microsoft continued to struggle with its Windows Live brand , it did come out with at least one compelling new product in 2009. Until earlier this year, Google didn't have any serious competition in the search market. But with the launch of Microsoft's Bing in July, users suddenly had a new choice of search engine. Bing bills itself as a "decision engine" and its market share has climbed steadily over the last few months. Microsoft keeps adding interesting new features like visual search , hover previews, integrated Twitter search and a smart integration of some of Wolfram Alpha's most compelling features. We also recognized Windows Azure , Microsoft's cloud computing platform, among our Top Products of 2009 . Amazon had another good year in 2009. Its Elastic Compute Cloud (EC2) was one of our top 100 products this year. However Amazon had the most impact this year with a piece of hardware: its e-book reader, the Kindle. In May, Amazon unveiled the Kindle DX , featuring a 9.7-inch display that is about two-and-a-half-times larger than the Kindle 2. November was Amazon's best month ever for Kindle sales, and, according to the company, the Kindle is the "most wished for, the most gifted, and the #1 bestselling product across all product categories on Amazon." Very few Web platforms have the cross-platform reach of Adobe AIR . It allows developers to create one application and run it on all of the major operating systems. This year Adobe launched AIR 2 , which now allows developers to access mass storage devices, drag-and-drop support for remote files and rudimentary support for P2P networking. In addition, AIR 2 enables developers to use the multi-touch capabilities of modern screens. Also Rans Unfortunately, the less said about Yahoo!, AOL, Mozilla, eBay - the better. It hasn't been a great year for any of them. Yahoo! struggled gamely and impressed us with its YQL (Yahoo Query Language) and SearchMonkey. But it is far from the Internet force it was in 2005, when we named it our Best BigCo. Yahoo still has a wide reach and is very popular amongst mainstream audiences, but it just isn't the force it once was. AOL has resorted to becoming a content farm in order to compete, eBay has squandered a valuable asset in Skype , and Mozilla - while continuing to innovate - has been hurt by Google's Chrome browser entering the market. Now let us know your thoughts. Do you think that Google deserves the Best BigCo of 2009? Ed: Thanks Frederic Lardinois , one of our writers whose year-end posts I liberally quoted from to create this article! Discuss

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Best BigCo of 2009

It seems we've come across way too many stories lately about successful folks stealing good ideas from unknown underdogs. We hate to be the sourpusses of the tech set, but we've come across another unhappy but still viable tale of questionable dealings, this time involving Twitter co-founder Jack Dorsey and his hot new mobile-linked credit card scanner company, Square . Sponsor Dorsey and his Square co-founder, Jim McKelvey, had reportedly been negotiating with electrical engineering professor Bob Morley, who says he built and filed a patent for the technology for scanning a credit card and converting its data from a magnetic stripe into an audio signal. The professor, who lives and works in St. Louis (where Square has its Operations HQ), said he wanted to give Square his tech in exchange for shares, but that didn't pan out. The parties ended their negotiations unsuccessfully in October, about four months after Morley filed his patent. The patent hasn't yet been published, and no one's certain exactly whose technology Square's card scanner is employing. But let's back it up for a second: How are we even sure this Morley character isn't a complete charlatan who is simply taking advantage of circumstances to cash in on a company valued at $40 million? Through hours of back-breaking research, a.k.a., looking these folks up on Twitter and DoesFollow, we can see that Morley met with Square cofounders in June and was at San Francisco International Airport again in July. But anyone can claim to have met with the Internet famous, right? However, both McKelvey and Dorsey follow Morley on Twitter, suggesting a more intimate relationship. By way of illustrating this point, Dorsey has a million and a half followers and returns the favor to a mere 751 users. It seems unlikely that a close friend or acquaintance would make such potentially damaging claims, but we're sure this happens from time to time, as well. Still, Square is about a lot more than converting magnetic data to an audio signal. There's the iPhone app, photo verification of cardholders and a pretty cool integration with nonprofit organizations, too. And until Morley's patent is granted, Square is free to carry on with business as usual, regardless of who engineered their hardware. But Morley is also free to shop his tech around to other companies - and in a space this hot and this lucrative, we're sure he'll find plenty of interested parties. While we wait to hear back from a Square rep, we're left to ponder the specifics and implications of this unsavory story. There is certainly a lot of gray area here, but the proof will be in the patents. Discuss

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Did Dorsey & Square Cheat on Hardware Development?

The Twitterati have spoken! Throughout 2009, a few tech topics got so much attention that they managed to make Twitter's trends. Google Wave was one of the most notable of these, obviously, but what were the other subjects of such interest to Twitter-using geeks? Twitter has just released a list of the top 10 technology-related trending topics of the year; here's what tweeps have been talking about. Sponsor 1. Google Wave The most-talked-about app of the year - on Twitter and likely in many other circles, was Google Wave. As invitations rolled out in waves, each initiate was given a limited number of invites to pass on to friends and colleagues. This left the twittersphere clamoring for Wave invites and drove the keyword into Twitter's general trending topics on multiple occasions. If Wave did nothing else right, they certainly mastered the art of the viral marketing campaign. 2. Snow Leopard Apple fanboys (and girls) the world around rejoiced when the newest Mac operating system was released this year. Snow Leopard was announced at Apple's Worldwide Developer Conference in June 2008, which meant that Mac geeks had been waiting to buy their copies for more than a year by the time the OS hit shelves in August of this year. 3. Tweetdeck This Twitter app became wildly successful this year and made tech headlines for its Facebook and LinkedIn integration, its iPhone app (a strong competitor to challenge Tweetie 2), its themed interfaces, and more. 4. Windows 7 The longsuffering Windows users among us had long been suffering when Windows 7 was released this year. Better, smarter, faster and less buggy, the OS promised to be the answer to our prayers and a reason to hold our heads up in front of Mac users. Windows also had an interesting marketing campaign that kept their OS on the tips of tongues - and the top of trends - for several months running. 5. CES The Consumer Electronics Show, held each year in Las Vegas, is a gadget geek's version of the AVN Awards, also held each year in Las Vegas. Coincidence? Most definitely. 6. Palm Pre Several years ago, geeks fell in love with the Treo. Then Palm devices kind of fell off the face of the earth and out of public favor until this year, when the company released the tiny touchscreen device known as the Pre. The first iteration of the device hasn't yet become overwhelmingly popular, but the Pre definitely has its fans. 7. Google Latitude In 2005, location-based app Dodgeball was bought by Google. The Dodgeball creators went on to make Foursquare, and this year, Google replaced Dodgeball with Latitude, which very simply shows you where your friends are on Google Maps. Latitude could be the basis for more tricky applications in the future, but location tech in general can be a difficult technology to master. 8. #E3 Another yearly holy-grail-of-its-industry conference, E3, the Electronic Entertainment Expo, is held in Los Angeles. This con is where gamer geeks die and go to heaven. 9. #amazonfail Amazon suffered public criticism this year when certain gay and lesbian books were removed from sales rankings for containing adult content. The trouble was, most of the titles in question weren't "adult" in nature at all, leading media and the general public to the conclusion that Amazon execs were deeply and terribly homophobic. In the end, it turned out that a single Amazon employee in France set a Boolean flag on adult content from False to True, taking out 57,000 books in his wake. Whoopsie! 10. Macworld And finally, there was MacWorld. Steve Jobs was unable to make the event, and Apple announced that the 2009 con would be the last year the company would participate in the show. The company announced a few modest treats, including new versions of iLife and iWork, as well as a 17-inch MacBook. Apple further announced that music sold on iTunes would be DRM-free. And that's it for Twitter's top trends! Do you think the right topics got the most attention? What do you think would have been trend #11? Let us know your thoughts in the comments! Discuss

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Twitter's Top 10 Tech Trends of 2009