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Social Media Secrets and Resources Revealed

admin — Wed, 13 Jan 2010 00:30:00 +0000

Presentation company Slideshare recently released its list of “5 Social Media Secrets for 2010″. While these secrets certainly sound like great suggestions, we thought we’d connect them to some concrete tactics and resources that you can use to improve your social media strategy. Sponsor 1. Pay Attention to the Metrics: Sloane Berrent’s Kiva fellowship and Beth Kanter’s work with ChipIn . Neither of these efforts were well funded, but both leveraged leaders’ creativity to increase engagement and response. 5. Listen, Listen, Listen : Early last year we wrote an article on how sentiment analysis would heat up in 2009 . To track conversations about your company you can try

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Social Media Secrets and Resources Revealed

Google to Shut Down in China?

admin — Tue, 12 Jan 2010 23:15:53 +0000

According to information just released by Google, its Chinese web portal, Google.cn, may be biting the dust shortly. In the wake of a string of cyber attacks, certain surveillance activities and long-standing censorship policies, Google SVP David Drummond writes, “We have decided we are no longer willing to continue censoring our results on Google.cn We should review the feasibility of our business operations in China.” Sponsor Last month, Google noticed a “highly sophisticated and targeted attack” on their infrastructure that allowed for the theft of Google IP. The attack came from China and targeted at least 20 other major corporations involved in technology, finance, media and chemicals. Google believes the main reason for the attacks was to access Gmail accounts of advocates of human rights for Chinese people. Dozens of accounts with users based in the U.S., Europe and China have been accessed to varying degrees; Google denies any security breach on their part, stating that malware or phishing might have caused the accounts to be compromised. Although Google would not normally share information of this nature with a global audience, their team has decided to do so now because the attacks and account surveillance that have been uncovered speak to issues of security, human rights and free speech. “We launched Google.cn in January 2006,” wrote Drummond, “in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results. At the time we made clear that ‘we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China.’” Drummond also references China’s attempts in 2009 to curtail and censor free expression on the Web, which we have covered in depth and which we listed as one of last year’s greatest failures . Google execs, who have decided that serving censored search results is no longer an option, will spend several weeks talking with the Chinese government about whether or not they could run an unfiltered search engine in that country. If the two entities are unable to reach an agreement, it is likely that Google.cn will shut down, as will Google’s offices in China. What Took So Long? We’ve long been critical of major tech companies that, through acts of omission or under the auspices of compliance with foreign governments, do harm to human rights, privacy and free speech. In a post from October 2008 , our own Marshall Kirkpatrick questioned whether Google, Yahoo!, YouTube or any of the larger web companies operating internationally were equipped to handle the moral and ethical responsibilities of their expansion overseas into troubled territories. He reminded us of several affronts to human rights for which these companies were responsible, then noted, “It’s hard, because their fundamental drive is to monetize these huge markets.” Curt Hopkins, founder of the Commmittee to Protect Bloggers , responded with a similar point of view, saying, “Given that not just Google but every single other American tech company has shat themselves to get at the mythological Chinese market, this is way too long in coming. “What took so long? Did they finally realize that they are never going to make any money as things currently are so they thought they’d get some PR? This is great news, but you still have to ask: Who benefits from this? And how do they benefit? I hate to be cynical, but the best we can hope for is that Google says, ‘This isn’t going anywhere for us, and it’s so unpleasant.’… If I was in Google’s shoes, I would never stop talking about how wonderful we were for doing this.” Hopkins’s cohort Andrew Ford Lyons has posted a statement that Google ought to immediately remove filters from search results on Google.cn and promote uncensored, unmonitored web access “by channeling some of their incredibly smart staff’s efforts toward projects that protect privacy in China and help more Web surfers there quickly and safely bypass firewalls.” We will continue to update you on the situation as we receive more information. In the meantime, please let us know your thoughts in the comments. Discuss

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Google to Shut Down in China?

Does Pandora for Cars Spell Death for Deejays?

admin — Thu, 07 Jan 2010 01:20:35 +0000

The only reason streaming web music hasn’t completely killed all other forms of music distribution is the fact that it’s not available when you’re traveling across wireless networks – say, in a car. Well hold on to your hats and start canceling your satellite radio subscriptions, Pandora is taking to the road. Sponsor According to a recent Paid Content article, Pandora announced a partnership with Pioneer at the Consumer Electronics Show. The speaker manufacturer will begin selling a device in March that detects users’ Pandora settings via their iPhones. While the $1200 dollar price tag for the connection device is high, the fact that the service is free will theoretically save consumers from paying monthly radio subscription fees. However, if Pioneer manages to partner with other music providers like Microsoft with Zune Marketplace , Spotify or MOG , then web subscriptions will simply be cross-platform music accounts. While Paid Content suggests that we’re looking at the end for satellite radio companies like Sirius XM, we think the greater effect of web-enabled cars might be the end of professionally curated music. Does web music spell death for disc jockeys? Let us know your thoughts in the comments below. Photo Credit: Michael Ruiz Discuss

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Does Pandora for Cars Spell Death for Deejays?

5 Reasons Why RSS Readers Still Rock

admin — Tue, 05 Jan 2010 14:00:00 +0000

Recently I wrote about the decline of RSS Readers as a way for people to keep up with news. I noted that while many people still use RSS Readers, usage has decreased due to the emergence of real-time and social flows of information via Twitter, Facebook and other such services. The post sparked a fascinating discussion, with over 160 comments. What I learned from that discussion is that while the RSS Reader market is indeed in decline, there are still a number of compelling use cases for RSS Readers. Not to mention new tools worth checking out. So in this more optimistic post, I list 5 reasons why you should continue to use RSS Readers. Sponsor My conclusions in the previous post still stand: 1) Google now dominates what’s left of the RSS Reader market; and 2) RSS reading is a very fragmented experience circa 2009/2010 due to Twitter, Facebook, start pages like Netvibes, Firefox bookmarks, and more. However, a lot of commenters wrote that they still use RSS Readers each and every day. Here are the main reasons why: 1. Control over Information Flow RSS Readers allow users to control their flow of information , whereas it’s impossible to keep up with the Twitter firehose of real-time information. Mathew Ballad (comment 11) put it well: “I tend to check Google Reader multiple times a day. While I do keep up with bigger news through Friendfeed or Twitter. I like to keep up with multiple Graphic Design blogs, tech blogs, entertainment blogs, photography blogs and Apple blogs on my own. I just can’t see myself ditching RSS Readers for something that I really don’t have much control over.” It’s not just about controlling your stream of daily news. Many people have feeds that they just don’t want to miss. Tim Bray has a folder of feeds in NetNewsWire that he feels is “unacceptable when I don’t at least glance at everything those people have to say.” Some people would argue that it’s a thankless task trying to control your RSS Reader. I am one of those people who long ago gave up trying to keep my “mark all read” count at zero. Indeed I don’t even try to mark as read my email nowadays (I just let it all flow in and I mark the ones I should reply to with stars, in Gmail). On a similar point, RSS pioneer Dave Winer remarked (comment 80) that Google Reader “has the wrong view of RSS.” In a follow-up post , he wrote that “fundamentally, Google Reader views RSS as email,” by which I think he means users feel compelled to read everything in it. His view is that “reading every story is a meaningless concept” and that RSS Readers need to find a way around this issue. 2. Evolving User Interfaces Some readers are expecting RSS Readers to transform their UIs in 2010, in particular for “processing life and news streams in the same interface.” ( Marco A Torres ) This has already happened to a degree in Google Reader, which has many nice social sharing features. @businessquests (comment 57) called Google Reader “a monitoring and intelligence tool enabled by tagging and publication of tag-based RSS feeds.” Eric (comment 19) agreed, commenting: “I use it [Google Reader] not only as a constantly evolving newspaper, but to share and to create new snippets using the “Note in Reader…” bookmarklet. I also subscribe to others’ interests and see what they have marked to share with me.” Eric also noted that he gets breaking news in Google Reader, thanks to its support of the real-time standard PubSubHubbub. However a number of people complained that Google Reader isn’t evolving fast enough in terms of user experience. I would put myself in that camp too. So, like me, you may want to check out some new feed reading innovations. Feedly (one of our Top 10 Semantic Web Products of 2009 ), Fever (one of our Top 10 RSS & Syndication Technologies of 2009 ) and my6sense (an iPhone app – our review ) are 3 apps that received multiple mentions from our readers. We use Fever internally at ReadWriteWeb and I just today downloaded my6sense onto my iPhone. As an aside, note that two of those apps (Feedly and my6sense) integrate Twitter as well as RSS feeds. 3. Tracking Twitter It’s not necessarily an either/or situation between RSS Readers and Twitter. Lynne Pope from New Zealand pointed out (comment 44) that she uses Google Reader to track some Twitter accounts: “Time zone differences mean a lot of good information can be missed in a tweet stream. Pulling the important streams into a reader means the information is readily available.” 4. Mobile News A number of people remarked that they commonly read their feeds via a mobile version of an RSS Reader. Something for those of us who are sick of being tied to PCs to do more of, perhaps. Bill (comment 46) wrote: “I use NewsRob on Android to pull the most recent 250 articles from Google Reader via my home wifi. Then I walk out the door and head for the commuter train, where I will read my feeds while other poor souls are stuck with the newspaper. Same on the way home and late at night when I’m rocking the baby to sleep.” 5. Categorized News Perhaps some of us are finding RSS Readers difficult to use nowadays because we don’t use them efficiently. If you spend some initial time setting up your Reader and categorizing your feeds, then chances are you will get a lot more out of it. Randy Orrison (comment 78) described a good use case that you may want to emulate: “I have folders in Google Reader for the blogs that I check every day, new release feeds for software I use (I could never remember to check all 20+ websites regularly), and down at the bottom of the folder list feeds from busy aggregators (like TechMeme) and news sites (like the BBC).” Conclusion Reading through all 160+ comments on my post restored some of my faith in RSS Readers. Viva la read/write Web! I’m going to test out some of the tools people suggested, find new ways to integrate Twitter streams with my RSS feeds, read more on my iPhone using my6sense and other services, and do some re-ordering in my Google Reader. What are your thoughts now about RSS Readers, given the discussion summarized here? Discuss

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5 Reasons Why RSS Readers Still Rock

Anonymity, Self-Reference & Q&A: Formspring.me’s Winning Combination for the Social Web

cgseo — Tue, 05 Jan 2010 07:28:03 +0000

FormSpring.com is a data collection and management system with a particular emphasis in online forms, registrations and surveys. And enterprise-level system, FormSpring.com might seem rather dry to anyone but an online retailer or event coordinator. FormSpring.me , on the other hand, has tapped the very essence of what makes the social web so addictive. This new application, a free and social side project, nearly has all the requisite puzzle pieces to go completely viral. It’s fun, engaging, and slightly game-like, and it encourages the behaviors users love to indulge. It’s only missing one critical element. Sponsor A stable back end. But more about that in a moment. First, let me tell you what makes FormSpring.me so infinitely entertaining. First, the site is user-to-user Q&A . This is the kind of formula that has populated the Web with masses of UGC on sites such as Yahoo! Answers and Wiki Answers . It’s also the basic formula behind such highly praised startups as Aardvark , which allows users to ping one another across networks to get answers about specific topics. Q&A between end users is a growing trend on the web, without a doubt. Second, the site allows one user to anonymously ask questions of another user. Anonymity has bred some of the most interesting and varied experiments of the social web. Very often, a lack of links to users’ true identities leads to bathroom-wall-of-the-Internet content such as 4chan or YouTube comments. But while anonymity breeds trollism and is actually a dying phenomenon online, having a thin veil between the asker and the answerer of a question can act as a confessional booth in a way, allowing for more frank communication or the posing of some very interesting, controversial questions that might otherwise be considered impolite or risky. Finally, one of the most enduring trends of the social web, from its inception to the present day, is our deep and insatiable love of self-reference . The provocative beginning question for the site is, “Ask me anything,” which users then tweet or post to Facebook. Answering questions all about you, your preferences, your past, your thoughts, your wishes and hopes, your regrets, what you eat and where you live – nothing is more intoxicating to the average social media user. From our first LiveJournal entries to mid-2000s MySpace chain surveys to our latest tweets, we clearly love talking about ourselves. The way that FormSpring.me caters to this inherently human attribute is by giving us the impression or illusion that someone, somewhere actually cares about what we think and do enough to ask us and expect an answer. So, when you combine the power of a Q&A site with the magic of an anonymous commenting system and the addictive qualities of navel-gazing with the expectation of being noticed, you basically have on your hands the social web app of the year just waiting to happen. And if it weren’t for back end – which is likely built on Ruby on Rails, according to a few sources we’ve consulted today – FormSpring would have not only a money-making enterprise app but also a blockbuster social app. Although the concept is fascinating, the implementation is transparently shoddy. It seems like a hastily put-together weekend project along the lines of a Startup Weekend or Rails Rumble one-off. In fact, several developers we consulted said the site bears all the marks of a Ruby on Rails product, including rampant database scalability errors . ActiveRecord is a Rails class for accessing databases, and it’s been shown in past applications to be unscalable. Concurrency issues mean that a small group of geeks or judges can have a grand time with your app, but the second it catches on with the social media crowd and then – god help you – general Internet users, the app’s database is unable to handle that volume of traffic over a period of seconds, and end users start seeing error messages and abandoning ship like so many faithless rats. And since FormSpring.me is in all likelihood a side project from a single staffer or a couple employees (the company blog doesn’t even mention the offshoot), it might not get the executive attention for further development or resource allocation. After all, without a revenue model, why would an enterprise-focused company waste time and energy on a social application? Speculation aside, FormSpring.com support tech Ryan Dillman writes, “Eventually, we plan to rewrite the FormSpring.me code from the ground up using the same type of database as sites like Facebook, Twitter, etc., so that we can handle the load. In the meantime, the millions of calls to the database cause frequent issues during peak times.” Many parts of Twitter are built on Scala , and Facebook’s database abstraction layer was developed in-house. If that kind of userbase – millions upon millions of users accessing the site around the clock – is what FormSpring is preparing for, they’re going to need a much more robust solution that’s much closer to bare metal than whatever they’re currently running. And we do suggest they find one. FormSpring should consider monetizing and quickly scaling such an addictive little application before someone else does it next and better. So, to take the site’s “Ask me anything” query and pose it to the site’s creators, do you plan to seriously devote resources to create a stunning and addictive social app, or is this experiment destined for the digital dustbin? Ask us anything – or give us your frank opinions – in the comments. Discuss

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Anonymity, Self-Reference & Q&A: Formspring.me’s Winning Combination for the Social Web

MySpace Taps Startup Collecta for Real-Time Search

admin — Tue, 29 Dec 2009 17:00:00 +0000

We’ve been keeping an eye on real-time search company Collecta for a while now, and we’ve been consistently impressed with their product. The startup has been making headlines throughout 2009 and is wrapping up the year with a bang. This morning, they announced a partnership with MySpace. The resulting utility is part pulse check, part search engine and all fun. It also serves as an automatically refreshing reminder that this social network is far from dead yet, especially where entertainment properties are concerned. Sponsor The new product is based on Collecta’s site search platform and MySpace’s real-time API. For search results on everything from weather to celebrities to trending keywords, tit returns a filterable, streaming gallery of collection of comments, photos, links and videos posted to MySpace by users. Based on IM protocols, Collecta’s search platform pushes out content in real time as it’s published. Each result also includes the poster’s “mood,” which also serves as a built-in mechanism for sentiment analysis. “Collecta brings the size and richness of the MySpace community to light,” said MySpace COO Mike Jones. “Its instantaneous results provide insight into our users’ moods and activities. It’s great to see how quickly Collecta has used the MySpace Real-Time Stream API to deliver new value to people on the web.” Collecta CEO Gerry Campbell also called MySpace one of the most vibrant web properties, saying, “MySpace users are actively sharing an amazing volume of pictures and media, as well as expressing their thoughts on a very emotional and raw level. Our search platform cuts right into the center of all this activity. It reveals a slice of humanity that you couldn’t see otherwise. Even a search for a basic term like ‘happy’ is incredibly fascinating.” In addition to showing results for search terms, the new product also shows a brief overview of three top trends currently on MySpace. Collecta’s general search function currently aggregates data from a slew of news and social sites and will soon incorporate publicly available data from MySpace, as well. MySpace’s partnership shows an interesting use of Collecta’s site search, but it’s far from the only application. The platform can be used to show activity, trends and perspectives on just about any website. Discuss

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MySpace Taps Startup Collecta for Real-Time Search

Augmented Reality: Passive Consumers versus Creative Contributors

admin — Tue, 29 Dec 2009 01:44:23 +0000

While 2009 has been the year of the API, it’s the codeless creative experiences that drive mainstream adoption. Every December ReadWriteWeb’s writers collect up their thoughts from 2009 and make predictions for the year ahead. My

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Augmented Reality: Passive Consumers versus Creative Contributors

Best LittleCo of 2009 & Most Promising for 2010

admin — Mon, 21 Dec 2009 14:30:00 +0000

Don’t worry, it’s not Twitter! For our Best LittleCo of 2009, we’ve chosen a small company whose product launched in 2009 and quickly became a leading example of one of the year’s big trends: the real-time web. Our pick for Most Promising is something that could change the way people search on the Web. Last week we announced that Google was our choice for Best BigCo of 2009 , due to its product innovation in 2009. Today we’re announcing Best LittleCo and Most Promising Company , as selected by the ReadWriteWeb writers. Sponsor This is the 6th year we’ve done this and many of the small companies we choose each year go onto much bigger things. Here’s a quick look back at previous winners: In 2008 we chose web office vendor Zoho as Best LittleCo and Brightkite as our Most Promising. Zoho is still competing well above its weight bracket against office software giants like Microsoft and Google. However it’s fair to say that Brightkite hasn’t delivered as much on its promise as we thought it might, due in part to the emergence of Foursquare as ‘the next big thing’ in mobile social networking. In 2007 Twitter was Best LittleCo and in a break from tradition we named “the open source movement” as most promising. Twitter, of course, has since gone on to make a huge impact on the Web and media. In 2006 YouTube was Best LittleCo and Sharpcast Most Promising. YouTube was acquired by Google in October of that year. In 2005 37Signals was Best LittleCo and Memeorandum (now Techmeme) and Digg were joint Most Promising. In 2004 Ludicorp , creators of Flickr, was Best LittleCo and Feedburner Most Promising. Both went on to be acquired, by Yahoo! and Google respectively. Now let’s find out who is ReadWriteWeb’s Best LittleCo of 2009. Then on page 2 we name our Most Promising company for 2010. Best LittleCo of 2009: Aardvark Aardvark (our initial review and then a comparison review ) is a social search engine that combines artificial intelligence, natural-language processing and presence data to create what the company calls “the real-time Web of people.” The company was founded in 2007, but the product only launched in March 2009 at SXSW. It quickly became one of the companies we point to most when we discuss the Real-Time Web , one of the most significant trends of this year. In our report on the Real-Time Web released in November, we described how it works: “You can ask Aardvark any question, and it will try to find a person in your extended social circles who knows about that topic and is available to answer at that moment. Aardvark facilitates these conversations through a very polite IM bot, an iPhone app with push notifications, the company’s website, Twitter or email. Instead of broadcasting your question to every one’s stream of information, Aardvark delivers the question only to people who are relevant and available.” Unlike Yahoo Answers or similar services, Aardvark doesn’t keep a repository of frequently asked questions. The service’s mission is to get you current answers from experts in your own social networks. On most days, over 85% of all questions get answered. As we noted in our report, Aardvark’s got an all-star team of engineers from Google and Yahoo and high-profile investors. It’s already cutting deals with major tech brands and is rumored to be on Google’s acquisition list. Whatever happens to the company, the use cases for Aardvark are just beginning to be explored. In short, Aardvark impressed us a lot this year and it made no fewer than 3 of our 2009 best-of lists : Top 10 Consumer Web Apps of 2009 Top 10 Real-Time Technologies of 2009 Top 10 Startup Products of 2009 Aardvark’s iPhone app was also popular with our writers, two of them putting it in their top 5 mobile web applications of the year . Next page: ReadWriteWeb’s Most Promising Company for 2010… Most Promising: Wolfram|Alpha Wolfram|Alpha launched in May and ended up making our list of the Top 10 Consumer Products of the year . It was also the most hyped, with the possible exception of Google Wave. Inevitably, Wolfram Research’s “computational knowledge engine” disappointed many who were looking for a Google killer . But Alpha introduced a new paradigm for search engines: Instead of giving you a long list of links, Alpha tries to give users an answer based on information from reputable sources. It also enables users to compute and calculate things off that information. While it isn’t useful for everybody yet, the Wolfram Alpha team has worked hard to expand Alpha’s knowledge. If you are an engineer or scientist, Wolfram Alpha might just be the most useful web app for you. For the rest of us, Alpha’s ability to solve anagrams, aggregate weather data and tell you the distance between two cities proves to be useful, too – although not as useful as the service’s ability to solve complex math problems. Wolfram|Alpha also launched a $50 iPhone application in October. Even though Wolfram Alpha’s web interface is available for free, the company insisted that its mobile application offered enough new features to justify this price. We listed some initial use cases for Wolfram|Alpha in July, but it’s a safe bet to say that the best of this product will be seen in 2010 and beyond. If Web 2.0 was about creating data (user generated content, to use the most familiar term for this), then the next generation of the Web is all about using that data. Wolfram|Alpha is premised on using and computing data, so we think it’s a product to watch in 2010. Now let us know your thoughts on our picks for Best LittleCo (Aardvark) and Most Promising (Wolfram|Alpha). Discuss

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Best LittleCo of 2009 & Most Promising for 2010

OpenID Ends 2009 With 1 Billion Users

admin — Thu, 17 Dec 2009 02:00:35 +0000

At the close of a whiz-bang year, OpenID has a lot to be proud of. With a community of 9 million sites that use OpenID logins and 1 billion individual users, OpenID has effectively revolutionized the way we are able to create and maintain portable identities. Best of all, it’s not just bloggers and geeks who sang OpenID’s praises: The U.S. federal government got on board this year, too. Sponsor OpenID accounts are enabled by such providers as AOL, Blogger, Flickr, Google, LiveJournal, MySpace, Verisign, WordPress and Yahoo with announcements of upcoming OpenIDs from Microsoft and PayPal. Sites that allow users to login with OpenID range from major retailers and music labels to news organizations and social sites. As for the government, at the Gov 2.0 Summit in Washington, DC, earlier this year, the General Services Administration and several government agencies announced they would adopt OpenID as part of the White House’s Open Government Initiative. Participating companies included Yahoo!, PayPal, Google, Equifax, AOL, VeriSign, Acxiom, Citi, Privo and Wave Systems. On the government side is the Center for Information Technology (CIT), National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS), and related agencies. Not only is the government’s involvement a vote of confidence for OpenID’s innovation; it also speaks to the product’s security progress, which was spearheaded by security committee head and PayPal exec Andrew Nash. In addition to developing and spreading the OpenID product, there’s also the OpenID Foundation, which appointed its first executive committee, including Chris Messina and Don Thibeau, in 2009. Portable identity is one of our favorite themes from this year, and we applaud what OpenID has been able to accomplish. What do you look forward to seeing from the product, the foundation and OpenID partner sites in the year to come? Let us know your thoughts in the comments. Discuss

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OpenID Ends 2009 With 1 Billion Users

Twitter’s Top 10 Tech Trends of 2009

cgseo — Wed, 16 Dec 2009 00:10:29 +0000

The Twitterati have spoken! Throughout 2009, a few tech topics got so much attention that they managed to make Twitter’s trends. Google Wave was one of the most notable of these, obviously, but what were the other subjects of such interest to Twitter-using geeks? Twitter has just released a list of the top 10 technology-related trending topics of the year; here’s what tweeps have been talking about. Sponsor 1. Google Wave The most-talked-about app of the year – on Twitter and likely in many other circles, was Google Wave. As invitations rolled out in waves, each initiate was given a limited number of invites to pass on to friends and colleagues. This left the twittersphere clamoring for Wave invites and drove the keyword into Twitter’s general trending topics on multiple occasions. If Wave did nothing else right, they certainly mastered the art of the viral marketing campaign. 2. Snow Leopard Apple fanboys (and girls) the world around rejoiced when the newest Mac operating system was released this year. Snow Leopard was announced at Apple’s Worldwide Developer Conference in June 2008, which meant that Mac geeks had been waiting to buy their copies for more than a year by the time the OS hit shelves in August of this year. 3. Tweetdeck This Twitter app became wildly successful this year and made tech headlines for its Facebook and LinkedIn integration, its iPhone app (a strong competitor to challenge Tweetie 2), its themed interfaces, and more. 4. Windows 7 The longsuffering Windows users among us had long been suffering when Windows 7 was released this year. Better, smarter, faster and less buggy, the OS promised to be the answer to our prayers and a reason to hold our heads up in front of Mac users. Windows also had an interesting marketing campaign that kept their OS on the tips of tongues – and the top of trends – for several months running. 5. CES The Consumer Electronics Show, held each year in Las Vegas, is a gadget geek’s version of the AVN Awards, also held each year in Las Vegas. Coincidence? Most definitely. 6. Palm Pre Several years ago, geeks fell in love with the Treo. Then Palm devices kind of fell off the face of the earth and out of public favor until this year, when the company released the tiny touchscreen device known as the Pre. The first iteration of the device hasn’t yet become overwhelmingly popular, but the Pre definitely has its fans. 7. Google Latitude In 2005, location-based app Dodgeball was bought by Google. The Dodgeball creators went on to make Foursquare, and this year, Google replaced Dodgeball with Latitude, which very simply shows you where your friends are on Google Maps. Latitude could be the basis for more tricky applications in the future, but location tech in general can be a difficult technology to master. 8. #E3 Another yearly holy-grail-of-its-industry conference, E3, the Electronic Entertainment Expo, is held in Los Angeles. This con is where gamer geeks die and go to heaven. 9. #amazonfail Amazon suffered public criticism this year when certain gay and lesbian books were removed from sales rankings for containing adult content. The trouble was, most of the titles in question weren’t “adult” in nature at all, leading media and the general public to the conclusion that Amazon execs were deeply and terribly homophobic. In the end, it turned out that a single Amazon employee in France set a Boolean flag on adult content from False to True, taking out 57,000 books in his wake. Whoopsie! 10. Macworld And finally, there was MacWorld. Steve Jobs was unable to make the event, and Apple announced that the 2009 con would be the last year the company would participate in the show. The company announced a few modest treats, including new versions of iLife and iWork, as well as a 17-inch MacBook. Apple further announced that music sold on iTunes would be DRM-free. And that’s it for Twitter’s top trends! Do you think the right topics got the most attention? What do you think would have been trend #11? Let us know your thoughts in the comments! Discuss