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Businesses Need to Formalize Their Social Media Policies

cgseo — Wed, 13 Jan 2010 18:40:43 +0000

According to a new study , enterprises continue to deploy social networking tools at an increasing pace. At the same time, though, this Cisco-sponsored study also found that a surprisingly small number of businesses have implemented formal processes and policies related to their use of social media. IT departments have also been left out of the loop when it comes to the adoption of social media tools. Only 10% of the respondents currently involve their IT departments as primary decision makers when it comes to choosing technologies for externally facing social networking initiatives. Sponsor This study was sponsored by Cisco and carried out by the IESE Business School in Spain, the E. Philip Saunders College of Business at the Rochester Institute of Technology in the U.S. and the Henley Business School in the United Kingdom. The researchers conducted in-depth interviews with 100 companies in Europe, Asia and Africa. These businesses were selected because they were early adopters of social media tools. Most of the interviewed companies are using social networks (75%) and micro-blogging tools (50%) as their primary tools to reach their audiences. The study found that social networking tools like blogs, Yammer, Facebook and Twitter are now being used by almost every department in these businesses. The Honeymoon is Over As Neil Hair, assistant professor of marketing at Rochester Institute of Technology and one of the lead researchers of this study told us yesterday, it is also important to note that "the honeymoon period" for social media in the enterprise is coming to an end. Early projects were often led by one or two early adopters who were enthusiastic about the possibilities of using social media tools in their companies. Now, more and more companies are seeing social media as an integral part in how they communicate with customers and vendors. Missing Pieces: Governance and IT Only 1 in 7 companies have formalized a process for adopting and deploying these tools, however. Only 1 in 5 of the interviewed companies have created internal policies that govern the use of these tools by their employees. As the researchers noted, quite a few companies struggle with finding the right balance between "the social and personal nature of these tools while maintaining some amount of corporate oversight." Very few companies (1 in 10) report that their IT departments are directly involved in their social networking initiatives. As these tools become more important, however, the the demand on IT to integrate these tools into the existing infrastructure will surely rise as well. Discuss

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Businesses Need to Formalize Their Social Media Policies

Google Brings Friend Connect, Social Features to Drupal & Joomla

admin — Tue, 12 Jan 2010 05:15:39 +0000

Google has just announced that its powerfully social Friend Connect features are now available for open-source content management systems Drupal and Joomla . Google Friend Connect (GFC) allows sites with these CMSes to integrate many social features without having to write any code. The impact of the integration has the potential to be significant, as Drupal in particular is one of the most widely-used content management systems in use on the Web today, powering sites from WhiteHouse.gov and NASA.gov to TheOnion.com and websites for celebrities and musicians like Britney Spears and Eric Clapton. Joomla is used by such institutions as Harvard, MTV and Citibank. Sponsor Friend Connect essentially allows site visitors to become site members by using profile information from services such as Google, Yahoo!, Twitter and more. With user accounts authenticated via OpenID, site administrators can add Friend Connect's social bar, a site members gadget, the Friend Connect comments gadget or recommendations in any part of the site they choose. In addition to adding social gadgets, Friend Connect also allows site admins to conduct polls, monitor community growth, create and distribute email newsletters, run ads through AdSense, export user data for a site's entire community (as XML or JSON) or create their own apps using the GFC APIs . "Even site owners without programming experience can add these plugins," writes developer and open-source aficionado Mauro González in Google's Social Web blog post. "Now that Friend Connect is integrated with these popular open source CMS platforms, site owners can make registration easier for users and offer them a set of social features - all without writing a single line of code." GFC represents an interesting - and perhaps underused - suite of tools in an increasingly competitive space. Many site owners are adding social features to blogs and sites through systems such as JS-Kit's Echo or Disqus , and Joomla and Drupal both have many extensions and plugins to allow for the same kinds of features and functions. Still, making GFC available for the CMSes that power many highly visible sites around the Web might do a lot of good for that product. Overall, we see this announcement as indicative of a set of trends: Portable user identities, highly interactive content, portable communities and open-source software. What do you think: Will more site users be integrating Friend Connect to allow for more social website experiences? Let us know your opinions in the comments. Discuss

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Google Brings Friend Connect, Social Features to Drupal & Joomla

Facebook Adds Zap-a-Spammer Button

cgseo — Mon, 11 Jan 2010 20:20:34 +0000

Eric Eldon at InsideFacebook reports that the social network has begun experimenting with a new option for users to report the senders of friend requests as someone they don't actually know. The prompt appears after you click to ignore a friend request. Actually knowing a person isn't a requirement to be their friend on Facebook (unlike LinkedIn, for example), so this is an odd choice of words, but presumably the vast majority of the site's users do only want to be friends with people they've met. Facebook has strict limits on the number of messages and friend requests a person can send, but apparently that hasn't worked well enough. Sponsor Two years ago MySpace added a requirement that any friend requests sent had to be verified as human using a CAPTCHA. That cut spam friend requests on MySpace down dramatically. There is no such requirement on Facebook. Dealing with information overload and spam are key steps in creating and maintaining a user experience that keeps people coming back to non-essential websites like social networks - as opposed to email, which you'll keep using anyway because you have to. According to Eldon, Facebook hasn't determined yet what it will do with these reports when filed. We regularly hear about people claiming abuse by the Facebook anti-spam team but every time we call Facebook about one of those complaints, the company's response seems quite reasonable. People do a lot of obnoxious things on Facebook. I don't know any of those people, though, and plan on clicking a button that says so when the opportunity arises. Discuss

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Facebook Adds Zap-a-Spammer Button

Google: The Word of the Decade

admin — Mon, 11 Jan 2010 17:59:45 +0000

The American Dialect Society (ADS) has named google - the verb - as its Word of the Decade. According to the ADS, the verb google (meaning to "search the Internet") won out over blog, which, according to Grant Barrett, the chair of the ADS's New Word Committee, "just sounds ugly." Tweet was named the top word of the year for 2009. Fail - "a noun or interjection used when something is egregiously unsuccessful" - was 2009's most useful word. Sponsor Definitions: Tweet : noun , a short message sent via the Twitter.com service, and verb, the act of sending such a message. Google : Verb meaning "to search the Internet." Generic form of the trademarked "Google," the world's dominant Internet search engine. Fail : A noun or interjection used when something is egregiously unsuccessful. Usually written as "FAIL!" The ADS's members include linguists, grammarians, etymologists, writers, editors and university students. The ADS was founded in 1889. Twitter and other social networks have clearly captured the imagination of many language societies. Twitter was the top word of in the Global Language Monitor 's survey, and unfriend was the New Oxford American Dictionary's 2009 Word of the year. To represent the 1990s, the ADS picked Web as the top word of the decade. Do You Agree? What do you think? Do you think google deserves to be the one word that represents the last decade? Or is this just another example of how Google is succeeding in its slow takeover of our culture? Discuss

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Google: The Word of the Decade

Facebook’s Zuckerberg Says The Age of Privacy is Over

admin — Sun, 10 Jan 2010 05:25:34 +0000

Facebook founder Mark Zuckerberg told a live audience yesterday that if he were to create Facebook again today, user information would by default be public, not private as it was for years until the company changed dramatically in December. In a six-minute interview on stage with TechCrunch founder Michael Arrington , Zuckerberg spent 60 seconds talking about Facebook's privacy policies. His statements were of major importance for the world's largest social network - and his arguments in favor of an about-face on privacy deserve close scrutiny. Sponsor Zuckerberg offered roughly 8 sentences in response to Arrington's question about where privacy was going on Facebook and around the web. I'll post those sentences on their own first, then follow up with the questions they raise in my mind. You can also watch the video below, the privacy part we transcribe is from 3:00 to 4:00. Zuckerberg: "When I got started in my dorm room at Harvard, the question a lot of people asked was 'why would I want to put any information on the Internet at all? Why would I want to have a website?' "And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that have people sharing all this information. People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time. "We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are. "A lot of companies would be trapped by the conventions and their legacies of what they've built, doing a privacy change - doing a privacy change for 350 million users is not the kind of thing that a lot of companies would do. But we viewed that as a really important thing, to always keep a beginner's mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it." That's Not a Believable Explanation This is a radical change from the way that Zuckerberg pounded on the importance of user privacy for years. That your information would only be visible to the people you accept as friends was fundamental to the DNA of the social network that hundreds of millions of people have joined over these past few years. Privacy control, he told me less than 2 years ago, is "the vector around which Facebook operates." I don't buy Zuckerberg's argument that Facebook is now only reflecting the changes that society is undergoing. I think Facebook itself is a major agent of social change and by acting otherwise Zuckerberg is being arrogant and condescending. Perhaps the new privacy controls will prove sufficient. Perhaps Facebook's pushing our culture away from privacy will end up being a good thing. The way the company is going about it makes me very uncomfortable, though, and some of the changes are clearly bad. It is clearly bad to no longer allow people to keep the pages they subscribe to private on Facebook. This major reversal, backed-up by superficial explanations, makes me wonder if Facebook's changing philosophies about privacy are just convenient stories to tell while the company shifts its strategy to exert control over the future of the web. Facebook's Different Stories First the company kept user data siloed inside its site alone, saying that a high degree of user privacy would make users comfortable enough to share more information with a smaller number of trusted people. Now that it has 350 million people signed up and connected to their friends and family in a way they never have been before - now Facebook decides that the initial, privacy-centric, contract with users is out of date. That users actually want to share openly, with the world at large, and incidentally (as Facebook's Director of Public Policy Barry Schnitt told me in December) that it's time for increased pageviews and advertising revenue, too. The Flimsy Evidence What makes Facebook think the world is becoming more public and less private? Zuckerberg cites the rise of blogging "and all these different services that have people sharing all this information." That last part must mean Twitter, right? But blogging is tiny compared to Facebook! It's made a big impact on the world, but only because it perhaps doubled or tripled the small percentage of people online who publish long-form text content. Not very many people write blogs, almost everyone is on Facebook. Facebook's Barry Schnitt told us last month that he too believes the world is becoming more open and his evidence is Twitter, MySpace, comments posted to newspaper websites and the rise of Reality TV. But Facebook is bigger and is growing much faster than all of those other things. Do they really expect us to believe that the popularity of reality TV is evidence that users want their Facebook friends lists and fan pages made permanently public? Why cite those kinds phenomena as evidence that the red hot social network needs to change its ways? The company's justifications of the claim that they are reflecting broader social trends just aren't credible. A much more believable explanation is that Facebook wants user information to be made public and so they "just went for it," to use Zuckerberg's words from yesterday. (Why didn't Arrington press Zuckerberg on stage about this? The rise of blogging is evidence that Facebook needs to change its fundamental stance on privacy?) This is Very Important Facebook allows everyday people to share the minutia of their daily lives with trusted friends and family, to easily distribute photos and videos - if you use it regularly you know how it has made a very real impact on families and social groups that used to communicate very infrequently. Accessible social networking technology changes communication between people in a way similar to if not as intensely as the introduction of the telephone and the printing press. It changes the fabric of peoples' lives together. 350 million people signed up for Facebook under the belief their information could be shared just between trusted friends. Now the company says that's old news, that people are changing. I don't believe it. I think Facebook is just saying that because that's what it wants to be true. Whether less privacy is good or bad is another matter, the change of the contract with users based on feigned concern for users' desires is offensive and makes any further moves by Facebook suspect. Discuss

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Facebook's Zuckerberg Says The Age of Privacy is Over

ReadWriteWeb Events Guide, 9 January 2010

admin — Sat, 09 Jan 2010 20:00:00 +0000

We've been in a globe-trotting mood for the past two weeks here at the ReadWriteWeb Events Guide, adding new conferences and seminars in London and Australia. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. We publish it every weekend, as good a time as any to review your conference plans. This events guide is a weekly feature here on ReadWriteWeb. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30-plus speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 20 January 2010: London New Digital Revenue Streams Seminar Madgex and Abacus e-Media are hosting a free seminar that will offer advice and case studies from media organisations that have successfully created a direct impact on profit margins. The event is supported by the Association of Online Publishers (AOP) and Haymarket-owned Brand Republic, and will feature speakers, including David Archer, CEO of Scottish Television. The breakfast seminar takes place at the Council Chambers, Law Society, 113 Chancery Lane, London from 8.30-11 a.m. (registration and breakfast from 8.15 a.m.). To register, book here or email marleen.kinder@madgex.com . 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 7 – 9 April 2010: Sydney, Australia ConnectNow ConnectNow brings together international specialists and thought leaders in social media, emerging technologies and their intersection with business. Learn how the realtime web, location based services, augmented reality, ubiquitous computing and personalised services are changing marketing and communications. Understand the importance of trust in relationship marketing and what is "social currency". For more info email info@connectnow.net.au . 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 9 January 2010

How Blogging and Tweeting Leaders Build Better Teams

admin — Fri, 08 Jan 2010 22:40:20 +0000

In 2007, Wired Magazine published an article entitled the See-Through CEO where Redfin founder Glenn Kelman gained the public's sympathy and a slew of new members by blogging his corporate woes. Lately we've been looking inward at how companies can improve their employee recruitment strategy through social media. Great candidates research you before accepting an offer, and here is what your social media profile reveals to them. Sponsor LEARNING : A few months ago Bessemer Associate Sarah Tavel wrote an article entitled

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How Blogging and Tweeting Leaders Build Better Teams

Open Thread: Should Tech Get a Turn-Off?

admin — Fri, 08 Jan 2010 03:55:00 +0000

Being a technology blogger is like having a license for an around-the-clock gadget and Web addiction. No one expects you to leave your house during the day. You're allowed to spend the majority of your life in front of a glowing screen, and flipping out over WiFi issues is par for the course. And you're never far from the Web, since your mobile is always in hand when you have to leave your laptop behind for some incomprehensible reason. But even with such a license in hand, I have to make a case for periodically disconnecting. What do you think? Sponsor More and more, I am trying to set aside unplugged hours and even days for Internet-free, mobile-free, "Luddite time." Time for asking a stranger for directions, time for talking to the people you're with rather than the people you "follow," time for interacting with the world around you in ways that don't include clicking, scrolling or downloading. Time that's increasingly being destroyed by smart phones, "super" phones and what ever "super duper" devices are in the pipeline. Sitting in front of these glowing screens (as most of us do) for around eight hours a day for work and additional hours for leisure can't be good for us as living, breathing organisms. Have you ever spent the whole day absorbed in the web - the rabbit holes of YouTube, the breadcrumb trails of Wikipedia, the party line of Twitter and the bottomless virtual library of blog posts - to find yourself startled by actual human interaction, in a strange and unrestul intellectual state. With enough consecutive days of online-only living, you might realize you're making more connections between online entities and content, but you're losing opportunities to have fresh, original thought or observations about your own world. I'm not saying that the Internet makes you stupid. I am saying that, if left to run wild across the vast territories of the Web, your mind can turn into a laboratory hamster, frantically pulling levers and running in wheels while his environment remains essentially static and his motivations essentially artificial. Another detriment to a constantly wired life is that you're not truly present with the folks around you every day, and you begin to forget how polite, normal people communicate. You become too easily distracted by notifications from your mobile, glazing over and tuning out to parse your RSS feeds while real conversations are going on without you. And being accustomed to ignoring your surroundings in favor of your online life numbs you to the fact that often, your friends are doing the same to you. If you've ever sat through a dinner with your significant other or a group of geek friends as you all happily tapped away on your mobiles, you know this is true. And while being able to buck conventional table manners and geek out together is a wonderful thing, aren't you cheating yourself out of valuable face-to-face interaction by doing so? And very often, an preoccupation with the Web leads to a total loss of perspective. If you have ever stayed awake until 2 or 3 in the morning entrenched in a furious debate on Scoble's FriendFeed over something that the entire world had completely forgotten 12 hours later (guilty!), you have definitely lost perspective. Not typically the most empathetic people, we begin to give more attention and emotion to minor tech events (Google Wave, anyone?) than to major world events. If it didn't trend on Twitter and hit Digg's front page, we tend to not notice or care. Although the social web can occasionally be used as a power for good, notably through efforts such as those carried out during the Iranian election/debacle or on World Aids Day, this circle is notoriously self-obsessed and navel-gazing to the obfuscation of much more important matters. Finally, being constantly online is probably fairly bad for your health. A few of the people I've spoken to tonight tell me that to distract themselves from Internet obsessions, they turn to physical activity, such as gym workouts, yoga or running. These dear souls are escaping the sedentary lifestyle to which we've all grown fairly accustomed and which most certainly has negative effects on how we look, how we feel, our metabolism and energy level and so much more. And although mobile and AR technologies are making it easier for us to get out and about while still connected, more often they act as a tether to larger, more stationary devices. I personally want to spend many hours in 2010 offline and off my mobile. I want to do things like watch an old movie, go for a walk, have a dinner date or read an honest-to-god newspaper without checking in on Foursquare or posting an "overheard" on Twitter. Maybe it's a sign that I'm aging. Many of my contemporaries say their sole offline time is sleeping. I've certainly lived that way, too, and I spend many days now online for 14-18 hours. But I don't want every day to be like that. What about you, dear readers? Do you currently plan for and enforce offline hours for yourself, your significant other or your family? If so, how and when do you take your breaks? Or are you a tireless defender of the Internet junkie lifestyle? Most importantly, what do you see as the explicit benefits or detriments of being online around the clock - or of taking periodic furloughs? Let us know your opinions and best practices in the comments. Discuss

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Open Thread: Should Tech Get a Turn-Off?

How Chris Messina Got a Job at Google

cgseo — Fri, 08 Jan 2010 02:28:56 +0000

Chris Messina grew up in New Hampshire, the Live Free or Die state. As a high-schooler in the early 90's he held his school's website hostage after being suspended for running an ad on it for a controversial gay rights group. Now Chris is nearing 30, today was his 29th birthday, and he just announced that he's taken a job at one of the biggest, most powerful corporations in the world. The latest chapter in the fascinating story of Chris Messina's life ends with one of the most high-profile young proponents of an Open and Distributed Web joining Google, a company that aims to organize all the information in the world and a behemoth that many free spirits online eye with ambivalence. What will the future bring for Messina and his work? A look at how he got to Google might offer some clues. It isn't all pretty, some people worry about what the move will mean for the web, but the announcement is definitely important for all of us. Sponsor Where Chris Messina Comes From Chris Messina grew up in a well-to-do suburb in New Hampshire. As a teenager he railed vocally against a middle class culture that he says he now realizes he was very much a part of. One of his biggest influences, though, was a grandmother with strong Libertarian tendencies. When Chris entered high school, the web was in its earliest days. He became the school's web master, setting up and running its first web site. A group of students at the school wanted to start a Gay/Straight Alliance support group and were facing some resistance from parents and school officials. Messina took it upon himself to post a free banner ad promoting the organization on the school's official web site. He got suspended from school and pulled the site down in protest. (Even in those early days a school librarian had backed up some of the files, so the situation ended without young Messina being paddled or tied to the rack.) After high school Chris went to college at Carnegie Mellon, where he studied Design. That Design training took him far in the tech world and will be an important part of his new job. After graduating from college, Messina went on to build an incredible resume of accomplishments recognized around the world. He designed the full-page ad in the New York Times announcing the launch of Firefox. Thousands of people donated $10 each to buy that ad, heralding an Open Source, community-based challenge to Microsoft's Internet Explorer. He co-founded BarCamp , the now international network of technology and culture "unconferences" that you may have heard of and should definitely attend next time there's one in your town. He was integral in the building of the international co-working community , a network of organizations that help each other serve independent, web-based workers who seek a physical space and support infrastructure. He is a Board member of the OpenID Foundation, the organization working on standards and adoption of open, federated and portable systems of identity for use around the web. He's a leading voice in the movement to create an Activity Streams standard that will allow user activity data to be shared and understood from one website over to another. When Messina speaks about any of the above, the biggest companies on the web listen. He's widely respected, but some people say he's become an arrogant power player at the front of a small parade of outspoken self-appointed leaders. That he gets all the credit when there are other, quieter, people doing a significant portion of the work. That's one perspective, but it's not the most common one and many of the leaders of the circle Messina runs in have shipped products that power the fundamentals of the web we all use today. Now Chris Messina will be at one of the biggest and most important companies around. Today on his 29th birthday, Messina announced he was taking a job at Google, with the title Open Web Advocate. Has Chris Messina sold out? "There are many legitimate reasons to work for a larger enterprise," social web sociologist danah boyd , who recently joined Microsoft, told us in response to Chris's move. "Some are practical: health insurance, stable income, and all of the other benefits that tend to come with such a package. But some come from the same ethos that entrepreneurs have... the desire to ship a product. Where you don't have to do every inch of legwork. And where you know that your work can touch millions. There's also something to be said for being around a whole lot of really smart people." On Landing at Google Messina has worked at a wide variety of startup companies. Most recently he was at OpenID provider Vidoop, one of a number of high profile hires the company made while it was still based in Oklahoma. In September 2008, Vidoop put its 40 person crew in a crazy caravan to its new headquarters in Portland, Oregon. In May, 2009 the company imploded, closed its doors and told some of its employees it couldn't pay back wages. Messina shared his account of what happened on his blog. The next half year Messina spent doing independent consulting, including a month and a half project with Mozilla. The fruits of that labor will be released to the public soon, he told us today. In September Messina was making the rounds, talking to a variety of companies in Silicon Valley and told a friend at Google that he was considering joining a big company as his next step. His Google contact told him that the company had a strong preference for hiring engineers, rather than people with the skills that Messina has. Doug Bowman, Google's first ever staff designer had made a high-profile departure to join Twitter just a few months prior, saying that Google didn't appreciate design. Messina left feeling like that door was closed and considered launching his own startup company. Over the next few months a few other companies offered Messina positions, he said, but then his old Google contact pinged him again and asked if he was still interested in joining Google. What had changed? His contact told him that Google was placing a new emphasis on getting the social web right, in a way that is good for the web. That month Google publicly launched a campaign that had run informally inside the company for two years, called the Data Liberation Front . It works across departments to enable users to remove their data from Google services, a key part of the vision of an Open Distributed Web that Messina has been working toward. "I went in for the interview," Messina told us today, "and 2 weeks later they made me a great offer letting me do what I was already doing. Yes, the interview process was long but very efficient, and I had to complete 1 logic problem (which I almost nailed, but alas, I'm no Joe Smarr!)" Smarr is the widely respected developer that had been working on these same matters at Comcast Plaxo until announcing that he was joining Google in December. Messina told us that he's excited to learn how to organize for an Open web from inside a very large company. It's a perspective he's never had before, but one that will lend him more credibility in his efforts to move other large companies. What This Means for the Web Messina and Smarr join a growing and impressive roster of Googlers dedicated to building an Open, Distributed web. That's a vision that's the opposite of a centralization and control - the typical model of financial success for a large company. This team of people will have to battle inertia, corporate interests and the natural tendency many people say is inherent in a large organization to bring more and more of a market under its control. Google controls a growing size of our search, our advertising sales, our email, our document collaboration, our mapping, our voice communication and much more online. The company is almost sure to face anti-trust legal pressure someday soon . It's always been a part of Google's DNA to support what's good for the web at large, the more people use the web the more they'll click on AdSense. This much centralization of power is cause for concern, though. It's as if Google is set to have a battle against itself. It's staff against the nature of its economy of scale. The culture of the corporation may be more important than its size, though. David Recordon, an open web advocate that works closely with Messina and recently joined social networking giant Facebook, had this to say: "Personally, I love how Facebook's culture lets me continue working on what I'm passionate about while having a tremendous impact on both the technology industry and the world at large. I hope that as my friend, Chris is able to do the same at Google." The day to day reality of effecting change may be more complex than that, though. Yahoo's Eran Hammer-Lahav, the best-known technologist working to develop and support open login standard OAuth , raises an important concern. "This is clearly a big win for Google," he told us. "Messina and Smarr are huge assets in the social web space." "My concern is specific to Google. With Messina, Smarr, [inventor of OpenID and more Brad] Fitzpatrick and others all working for Google, focusing on the Social Web, there is less and less incentive for Google to reach out. Google has a strong coding culture which puts running code ahead of consensus and collaboration. Now with so many bright minds in house, they are even less likely to reach out. "A week ago, you would have to get at least Google, Plaxo, and Messina (representing the independent voice) to collaborate. This week it's just Google. "While I am certain that Messina and Smarr will keep their independent voices, and am not suggesting they will 'sell out' or alter their principles, they no longer need to surface many of their ideas out to the community. They can just have an quick internal meeting and ship products." What will going to Google mean for the rebellious young man who's become such a big personality agitating for the open web outside of the biggest companies on the web? What does it mean that the biggest companies, especially Google and Facebook, keep hiring outside social web technical leaders? Time will tell, but Messina says he's been told explicitly that people for whom "it's all about them" don't do well at Google. The company must be full of formerly big personalities now working as part of a team. PubSubHubbub co-creator and now Googler Brett Slatkin once as a brash college freshman told Newsweek that "If I made a great product, and Microsoft offered me a lot of money, I would spit in their faces." (That's one of my favorite quotes.) Now Slatkin has toned it down and talks tech without the bombast. Messina says he knows it's going to be a big change and is excited to see what being part of Google is like. So the next chapter of the story of Chris Messina will be a part of the next chapter of the story of Google. Next: What could all this look like in the future? See one vision in our article Toward a Value-Added User Data Economy Discuss

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How Chris Messina Got a Job at Google

Jive Software Buys Filtrbox: A Purchase All About The Social Web

admin — Thu, 07 Jan 2010 14:00:00 +0000

Jive Software has acquired Filtrbox , a Boulder-based startup that monitors the social Web to help clients understand and better participate in online conversations. Terms of the deal were not disclosed. Jive sought a social media monitoring company to bring into its Social Business Software (SBS) platform. The goal is to extend the social footprint of the Jive platform. Jive sees the market becoming far more oriented around conversations on social networks such as Twitter and Facebook. These conversations affect everything from product development to sales strategies. Monitoring is critical to following and capitalizing on the conversation flow. Sponsor Jive looked at several companies in the space before deciding to approach Filtrbox. The choice came down to the Filtrbox user experience; its collaboration features; the scalable architecture and the social intelligence baked into the product. The Filtrbox architecture may be the greatest value to Jive. Filtrbox Founder Ari Newman said its architecture is a hybrid that leverages the cloud. He would not say much more about it though its business model reflects a cloud based approach. Services that leverage the cloud effectively let users scale up and down, depending on demand. Many charge on a per use basis. Newman said Filtrbox charges $10,000 per year for up to six users. Customers get unlimited use of the platform. How companies leverage the cloud will determine how they fare in the market. The ability to crunch large amounts of data is vital for understanding the real-time nature of how conversations flow. Jive seems to understand this and appears to be moving more toward a cloud-based strategy. Initially, Jive will market Filtrbox through its Jive Market Engagement solution along side Radian6. Jive and Radian6 formed a partnership back in September. Here's what Jeremiah Owyang and his colleague, R "Ray" Wang had to say about the partnership. Radian6 and Filrtrbox are essentially in the same space. it is unclear how the relationship between Jive and Radian6 will be affected by the Filtrbox purchase. Filtrbox will be fully integrated into the Jive SBS platform in the second quarter of this year. Discuss

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Jive Software Buys Filtrbox: A Purchase All About The Social Web