While maybe not the most visually compelling product, Healthful Apps represents an interesting new trend for 2010. Created by Apps for All , the product recommends customer-reviewed iPhone health applications in a variety of categories including autism, relaxation and memory. Although the company's first effort is focused on health, the larger industry-wide question remains - will this year's branded iPhone app be a recommendation app? Sponsor Last year ReadWriteWeb covered Appsfire as one service that allows users to bookmark and share their favorite iPhone apps. While it's certainly a useful tool, recommendations are made by individuals rather than influential groups. As seen with Healthful Apps, there's opportunity to extend these recommendation-based applications to special-interest and location-based communities. Imagine investment communities trading and reviewing stock and news apps, or Oprah Winfrey's community recommending shopping and reading apps, or New Yorkers sharing transportation and amenity apps. The personalization of applications by politics, lifestyle, locale and community may prove more useful in making app recommendations than any automated Genius system that Apple could hope to cook up. Additionally, because providers can monetize recommendations through paid app referral fees, it's entirely possible that influential communities can earn money simply by weighing in with their app preferences. It's honestly so meta that it hurts, but if social media has taught us anything, it's that community influencers are tastemakers. If this is in fact the future, then my question to you is this - Which communities would you take recommendations from, and would you pay for the app? Discuss

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Will Recommendation Apps be the New iPhone App Hotness?

FormSpring.com is a data collection and management system with a particular emphasis in online forms, registrations and surveys. And enterprise-level system, FormSpring.com might seem rather dry to anyone but an online retailer or event coordinator. FormSpring.me , on the other hand, has tapped the very essence of what makes the social web so addictive. This new application, a free and social side project, nearly has all the requisite puzzle pieces to go completely viral. It's fun, engaging, and slightly game-like, and it encourages the behaviors users love to indulge. It's only missing one critical element. Sponsor A stable back end. But more about that in a moment. First, let me tell you what makes FormSpring.me so infinitely entertaining. First, the site is user-to-user Q&A . This is the kind of formula that has populated the Web with masses of UGC on sites such as Yahoo! Answers and Wiki Answers . It's also the basic formula behind such highly praised startups as Aardvark , which allows users to ping one another across networks to get answers about specific topics. Q&A between end users is a growing trend on the web, without a doubt. Second, the site allows one user to anonymously ask questions of another user. Anonymity has bred some of the most interesting and varied experiments of the social web. Very often, a lack of links to users' true identities leads to bathroom-wall-of-the-Internet content such as 4chan or YouTube comments. But while anonymity breeds trollism and is actually a dying phenomenon online, having a thin veil between the asker and the answerer of a question can act as a confessional booth in a way, allowing for more frank communication or the posing of some very interesting, controversial questions that might otherwise be considered impolite or risky. Finally, one of the most enduring trends of the social web, from its inception to the present day, is our deep and insatiable love of self-reference . The provocative beginning question for the site is, "Ask me anything," which users then tweet or post to Facebook. Answering questions all about you, your preferences, your past, your thoughts, your wishes and hopes, your regrets, what you eat and where you live - nothing is more intoxicating to the average social media user. From our first LiveJournal entries to mid-2000s MySpace chain surveys to our latest tweets, we clearly love talking about ourselves. The way that FormSpring.me caters to this inherently human attribute is by giving us the impression or illusion that someone, somewhere actually cares about what we think and do enough to ask us and expect an answer. So, when you combine the power of a Q&A site with the magic of an anonymous commenting system and the addictive qualities of navel-gazing with the expectation of being noticed, you basically have on your hands the social web app of the year just waiting to happen. And if it weren't for back end - which is likely built on Ruby on Rails, according to a few sources we've consulted today - FormSpring would have not only a money-making enterprise app but also a blockbuster social app. Although the concept is fascinating, the implementation is transparently shoddy. It seems like a hastily put-together weekend project along the lines of a Startup Weekend or Rails Rumble one-off. In fact, several developers we consulted said the site bears all the marks of a Ruby on Rails product, including rampant database scalability errors . ActiveRecord is a Rails class for accessing databases, and it's been shown in past applications to be unscalable. Concurrency issues mean that a small group of geeks or judges can have a grand time with your app, but the second it catches on with the social media crowd and then - god help you - general Internet users, the app's database is unable to handle that volume of traffic over a period of seconds, and end users start seeing error messages and abandoning ship like so many faithless rats. And since FormSpring.me is in all likelihood a side project from a single staffer or a couple employees (the company blog doesn't even mention the offshoot), it might not get the executive attention for further development or resource allocation. After all, without a revenue model, why would an enterprise-focused company waste time and energy on a social application? Speculation aside, FormSpring.com support tech Ryan Dillman writes, "Eventually, we plan to rewrite the FormSpring.me code from the ground up using the same type of database as sites like Facebook, Twitter, etc., so that we can handle the load. In the meantime, the millions of calls to the database cause frequent issues during peak times." Many parts of Twitter are built on Scala , and Facebook's database abstraction layer was developed in-house. If that kind of userbase - millions upon millions of users accessing the site around the clock - is what FormSpring is preparing for, they're going to need a much more robust solution that's much closer to bare metal than whatever they're currently running. And we do suggest they find one. FormSpring should consider monetizing and quickly scaling such an addictive little application before someone else does it next and better. So, to take the site's "Ask me anything" query and pose it to the site's creators, do you plan to seriously devote resources to create a stunning and addictive social app, or is this experiment destined for the digital dustbin? Ask us anything - or give us your frank opinions - in the comments. Discuss

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Anonymity, Self-Reference & Q&A: Formspring.me's Winning Combination for the Social Web

"2009 was the year of Social Media" according to Buzz Study , the blog that keeps tabs on Infegy's Social Radar . They're not speaking from experience, they're speaking from what they've seen in the billions of "blog posts, news feeds, forums, social networks and Twitter posts" the service has collected over the past two years. While the service normally provides more complex information around a certain brand, as in its tracking of the Domino's Pizza PR disaster this past September , the top 50 list takes an easier approach: how many unique sources mentioned a brand over the past year. So what brand was the talk of the town in 2009? Sponsor Why, Twitter , of course. Google , which had previously held the number one spot, took second prize and Facebook jumped up six spots to round out the top three. While you can take a look at the full list of 50 top brands yourself, Buzz Study had this to say about the results: The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC. Blackberry, MTV and Starbucks were among the top movers in this years list, with each rising 17, 13 and 12 spots respectively. Canon, Samsung and Intel were the hardest hid on the list, dropping 17, 16 and 13 spots from last year. Discuss

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Top 50 Social Brands of 2009. Spoiler: You Know All of Them

Dan Zarrella has long impressed us with his discourses on the science of retweets , as well as his psychoanalytic apps that scan and parse Twitter streams - one for general analysis and one for dreams . His latest project, TweetPsych for lists , is an enlightening and often amusing look at what your lists are talking about, how they view the world, what turns them on (or off), and more. Depending on how you group your Twitter friends, you can make interesting generalizations or conjectures about society as a whole. What do the denizens of L.A. or San Francisco tweet about most? What about women - what's got them buzzing? Read on for graphs on precisely that cross-section of the Twittersphere. Sponsor My "I Heart L.A." list, a curation of tweets from the L.A. tech scene, shows a hilarious preoccupation with sex and a lack of tweeting about work, for example. And my lengthy list of San Francisco/Bay Area people on Twitter gave evidence of a complete lack of interest in celebrities and a preoccupation with self, the future and control. But when I looked at my "Southern Comfort" list of geeks south of the Mason-Dixon line, I got a very different picture. These folks are using the social web to tweet about their emotions, the passage of time, themselves, and dreams of unconscious thoughts, while they tweet less than others about celebrities, sex and money. When I looked at results for the list of women I follow, I saw they tweet a lot about sex, themselves, the past, anxiety and negative emotions, in that order. It was like watching an episode of Sex & the City flash before my eyes. They tweeted very little about money, learning, control (including self-control) and constructive behavior. Keep in mind, this isn't a generalization about the state of womanhood on the Internet; I follow a very limited and eclectic group of ladies, all of whom I find very charming in their own fashion. Of course, I had to check out the stats on the ReadWriteWeb crew . We seem to tweet a lot about leisure and activities other than work. Uh, don't tell the boss? However, tweets about work finished a close third, right behind tweets about ourselves. As a group, we don't tend to tweet about personal things, such as money, sex or emotions. Other interesting hypotheses can be drawn when examining "social media" and "technology" lists. Many geek-centric lists I examined were shockingly devoid of tweets about leisure, positive or other emotions or physical sensations and dominated by tweets about learning, the self and control. Perhaps this is due to our realization that the personal and professional are quickly merging and our perceived need to present a reasonably consistent face and least objectionable programming -type content. At any rate, Zarrella's given us another insightful peek into how Twitter reveals interesting snippets of information about various demographics and sociological segments. Give the new lists function a spin, and let us know your findings in the comments! Discuss

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Twitter's Psychologist Strikes Again: Analyze Your Lists

Welcome to the first ReadWriteWeb Event Guide of 2010. There's a new seminar in London later this month that we've added to this week's list. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. We publish it every weekend, as good a time as any to review your conference plans. This events guide is a weekly feature here on ReadWriteWeb. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30-plus speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 20 January 2010: London New Digital Revenue Streams Seminar Madgex and Abacus e-Media are hosting a free seminar that will offer advice and case studies from media organisations that have successfully created a direct impact on profit margins. The event is supported by the Association of Online Publishers (AOP) and Haymarket-owned Brand Republic, and will feature speakers, including David Archer, CEO of Scottish Television. The breakfast seminar takes place at the Council Chambers, Law Society, 113 Chancery Lane, London from 8.30-11 a.m. (registration and breakfast from 8.15 a.m.). To register, book here or email marleen.kinder@madgex.com . 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 2 January 2010

These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn't be using it at all? Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! According to B&B, a magazine for marketing strategists, there are definitely some scenarios when social media should be avoided. In a recent article , they listed what these were: You're in a high-ticket business:

It was the okay-est of times, it was the meh-est of times. From the election of the first American social media president... to a nod to social media from the mainstreamiest of mainstream media ( Oxford Dictionary, for god's sake! )... it's been a big, tumultuous sprawling toddler of a year, prone to tantrums and potty accidents but adorable nonetheless. Here, then, is 2009 the way it was meant to be remembered... in doodles. Sponsor More Noise to Signal. Discuss

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2009 In Social Media: A Cartoon Review