ComScore , a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity. Flurry announced the partnership on the heels of its merger with Pinch Media last month. The service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore's reports. Sponsor Flurry collects mobile application data from approximately two out of every three iPhone and Android devices. Each month, the company aggregates application usage data from over 1 billion end-user sessions across more than 50 million unique handsets from more than 200 countries. Over 10,000 developers have chosen to integrate Flurry Analytics within their applications. That's 9,700 developers more than the company started with just a year ago. Using Flurry's data, comScore will add "real-time consumption data, including frequency of use, length of use, user geographic location, new vs. repeat usage and Wi-Fi vs. carrier network usage" to its mobile application data. Flurry provides a variety of information including what types of applications users are most likely to continue using over time and return to frequently, as shown in the following graphic. This data can then be used by companies to lure potential advertisers or by advertisers looking for potential targets. In a market that's only going to see growth, some, like Om Malik, are already predicting Flurry's acquisition by a big-time player in the near future. Analytics remains hot, as evidenced further by this morning's news of a $27.5 million investment in comScore-competitor Quantcast by Cisco and Polaris Ventures . Discuss

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ComScore Ups the Ante in Mobile Analytics

Google just announced that it has acquired Teracent , a display ad company that specializes in creating customized display ads in real-time based on machine-learning algorithms. While regular display ads always look the same for every user, Teracent's ads are automatically created from multiple creative elements and can change according to factors like geographic location and language, as well as the content of the website, time of day, and the past performance of different ads. As Andy Beal describes it , this is basically "multi-variate testing for your banner ads." Sponsor Teracent also offers solutions for optimized video and mobile display ads. Interestingly, Teracent is currently working with Yahoo to offer its Mobile SmartAds on Yahoo's mobile properties. It will be interesting to see if Google will continue this partnership. According to Google, Teracent's offerings will help the company to improve display advertising on the Web. Since acquiring DoubleClick in 2007, Google has released a number of new features to improve its display ads. Earlier this month, Google also acquired mobile advertising company AdMob. Neither Google nor Teracent released any information about the financial details of the transaction, which is "subject to various closing conditions." Teracent's most well-known competitor is probably Dapper , which also offers dynamic display ads based on factors like a company's inventory or a user's location. While Google was on a buying spree in 2007, when the company acquired 16 companies, it only bought 2 companies in 2008. So far, Google has acquired 5 companies and products in 2009: reCaptcha, On2, Gizmo5, AdMob and Teracent. Discuss

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Google Acquires Teracent: Wants to Offer Smarter Display Ads