If your natural reflex when the weather gets rough is to tweet about it, that reflex can now help the National Weather Service do its job better thanks to a new Twitter storm reporting program . The NWS has always solicited severe weather reports from the public. After all, no amount of technology can ever be a substitute for an accurate report of what’s actually happening on the ground. Because of the new Twitter geolocation API and the increasing number of applications that support it ( TweetDeck for iPhone is the latest to add geotagging support ), it’s become very simple for the public to submit severe weather reports and for the NWS to pinpoint where they happened. Sponsor How does it work? According to the program’s documentation , a system monitors Twitter for tweets starting with the hashtag #wxreport . These tweets are then plotted on a Google map using the tweet’s geolocation information, or in cases where the geotag data is not available, an approximation of the reporter’s location within the tweet using the format WW [location] WW . Finally, the report is relayed to the appropriate NWS field office for use by the office’s meteorologists in a variety of ways, including possible inclusion in an official storm report. It’s not just the NWS that could benefit, either. The public already will be more informed simply by watching the #wxreport tag, regardless of whether one of those reports is released in an official storm report. Sites such as Weather Underground , which already hosts an extensive network of citizen-owned weather stations, could further integrate these reports into its own products. Media outlets monitoring Twitter for storm information can use the tweets in their own reporting; The Weather Channel already does a good job of this. You can see some of these reports in action today. Check out the Twitter search for #wxreport to see how much snow fell from a winter storm that’s hit much of the U.S. We can’t help but wonder what this search will look like once spring rolls around and the severe weather season kicks off. Hopefully, the NWS has the tools in place to handle a high volume of tweets and an effective way of dismissing hashtag spam and other Twitter nuisances. The National Weather Service program demonstrates how powerful geolocation on Twitter can be, and we can’t help but wonder what else will be created with geolocated tweets . Look for even more creative uses of geolocation throughout 2010. Discuss

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Wanted: Your Weather Reports, Geotagged and Tweeted

The smart phone is not a phone. It’s a computer. It’s like your desktop or laptop. It stores data. It connects to the Internet. It runs applications. It’s a computer, not a phone. The real challenge for the enterprise is to shift its thinking about how it will move beyond the carriers and one day become an entirely data-centric organization – an organization that gives information workers the ability to work entirely on an IP infrastructure, be it for Web-based productivity applications or on a VoiP network. Forrester Research issued a report today that calls 2010 the year of the smart phone. That seems pretty obvious, doesn’t it? To its credit, Forrester does use the report as an opportunity to explore how the enterprise can make the smart phone a part of the daily work life for as many employees as possible. Sponsor There are many reasons for the enterprise to adopt a smart phone culture: There is no excuse anymore. Workers have to be connected. The big weave on the social Web is getting richer. Billions of threads are being added by the day. How can we even tolerate not being connected? Collaboration depends on being connected. You can’t be fully connected without a decent smart phone strategy. People are not working at the office as much anymore. They need a smart phone to keep up with their work. As illustrated by Forrester, the trend is already in play: It does not have to be that expensive to adopt a smart phone culture. People want to use their smart phones for both their personal lives and work, too. They will pay for their data plans. Forrester agrees. From the executive summary by Ted Schadler: “Employees, aka consumers, are mad about smartphones, attracted by the ability to email, collaborate, and work with documents from anywhere. Fourteen percent of information workers across the US, Canada, and UK already use smartphones to do work today, and another 64% would like to. That demand, coupled with the willingness of some employees to share the cost of a monthly mobile plan, sets the stage for a surge in the use of personal smartphones for information work. Information and knowledge management professionals should immediately call for a formal bring-your-own (BYO) smartphone strategy, establish a sliding scale for when to reimburse employees, and pressure mobile carriers to cut costs across corporate-liable and personally liable plans.” Forrester’s BYO recommendation makes sense. But he does not explore how smart phones can be treated as computers. This discussion can create a new level of discourse in the enterprise between IT and business users. Forrester points out that IT recognizes the importance of smart phones. Many companies are already developing policies for how the devices should be treated. Collaboration tool are not being heavily used but this could change if smart phones were treated as tools as much as communication devices. MobileIron follows this approach, offering services that give IT managers the ability to be more like change agents than police forces. In MobileIron’s view , information can be tracked with a data-centric approach. Applications can be monitored. Users and administrators can view a social graph that shows usage. That’s a smart approach. It stimulates thinking and moves people to start exploring how a fully data-centric approach can be adopted over time as VoiP matures in the enterprise. Discuss

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"Smart Phone" is a Misnomer: It’s a Computer, not a Phone

In the past seven weeks, more than 2 million people have downloaded the beta for Microsoft Office 2010. That’s a whopping 40,000 downloads per day. It’s a record breaking pace, surpassing the beta release for Microsoft Office 2007. It begs the question: In the face of so many free options, why are people so loyal to Microsoft Office? Sponsor There are a few possible reasons: Microsoft has a locked in user base. It is an enterprise standard. As the story goes, no one has ever been fired for buying Microsoft. As one person replied to the question on Aardvark : “A lot of the free options simply aren’t suitable for corporate use. You are basically out of luck if your free-no-guarantees Google Docs spreadsheet disappears. The free products do not have the complex formulas, interconnecting tables and client data that comes with Microsoft Office.” Another person stated on Aardvark: “That is because it is the most accepted office package. Try doing business without the capability. I had to purchase it just to be able to work at home instead of extended office hours. Now I am loading Open Office on all computers I repair and send out. I also think Google is going to do a large bite into Microsoft business.” How long will the loyalty last? This is where we wonder about how the events over the past few days may affect the future of Microsoft Office. Google is coming on strong with it’s Nexus One . Couple that with its big push into the enterprise and you have to wonder what Microsoft is going to do to counter Google’s undeniable momentum. We are still waiting Windows Mobile 7. LG did let it slip at CES yesterday that Windows Mobile 7 will be available later this year. The Microsoft Office Web Apps are in beta with limited usability. The full-featured version will be available in the Spring. It will require a Sharepoint server. The free edition will only allow you to view documents. Enterprise 2.0 applications are a whole other issue. Its user interfaces are web-oriented and mobile-friendly. This new breed of applications will be increasingly enticing to Office customers. Two million downloads is impressive but loyalty is a fickle thing. The real test is still to come. Discuss

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2 Million Downloads and Counting: Why Such Loyalty for Microsoft Office?

As of today a federal appeals court is upholding the judgement to bar Microsoft from selling current versions of Word and Office. The question is, what does the patent actually entail? The original patent can be summarized as covering a “method and system for manipulating the architecture and the content of a document separately from each other.” With this broad an abstract, it appears that the patent could affect a lot more than simple word processing. But, as with all patents, the devil is in the details. Sponsor As of January 11, 2010, the Redmond Microsoft will no longer sell its flagship word processing products in their current format. In August a Texas jury filed in favor of i4i Inc. finding that Word infringes on the Canadian company’s software patent. Microsoft announced that it is already taking steps to remove the “little-used” infringing software feature from Microsoft Word 2007 and Microsoft Office 2007. The removal would make these versions of Word unable to open XML files for editing. An addiitonal workaround may already be planned. In early August ZDNet UK’s Rupert Goodwins covered Microsoft’s patent for an SML Schema Document – a way of creating rich XML files so that word-processing applications recognize the file as a native document. Microsoft is also taking this opportunity to direct users to the beta versions of Word and Office 2010. It’ll be interesting to see if this patent resurfaces to block additional consumer products or if the Word trial will be an isolated incident. Discuss

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Will the Word-Blocking Patent Extend Beyond Microsoft?

With Apple, you never know who is going to be evil next. Microsoft usually gets the grand prize, but as of late it appears that Google may be getting the cold shoulder for its forays into the mobile word. Apple and Google have historically been very friendly. But in recent months, the tenor of that relationship has changed. Apple rejected Google Voice for the iPhone. And now it appears that the relationship may get a bit cooler with all the talk of a Google phone. As that relationship becomes more distant, it appears that Apple and Microsoft may be warming up a bit, which may prove fruitful for the future of the iPhone in the enterprise. It may also prove beneficial for Microsoft, too, as it is also fighting off Google’s efforts to win over the enterprise with its Google Apps productivity applications. Sponsor As PCWorld points out, Microsoft may be smart to team up with Apple. The iPhone is a solid, smart phone. Microsoft could do well by developing applications for the iPhone that serve its customers. Its Exchange Server and Office products still dominate the enterprise. As it is platform agnostic, Microsoft can develop applications for the iPhone that support its customers and protects its market base. Apple needs a good partner like Microsoft to make any significant dent in the enterprise. It does not have the enterprise infrastructure like Research in Motion does with the Blackberry Server. Without an enterprise management service, Apple will find it tough for the iPhone to make any deep play into the corporate world. Further, Google is showing signs that its plans to dominate the Internet is dependent on having hardware to go with its enterprise services and cloud-based operating systems. Google is reaching out to handset and netbook manufacturers. This suits Google’s designs on the enterprise. Google Apps are gaining acceptance as a enterprise suite. The Android OS finally seems to be gaining some momentum. And the Chrome OS is a strong contender for the netbook market, especially as Windows 7 shows yet more signs of delays. We expect the enterprise will serve as the place where the battles intensify between Apple and Google. Microsoft has nothing to lose in teaming with Apple to fend off Google, a common rival and current evil force du jour. Discuss

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Will Apple and Microsoft Join Forces To Fight Google?

What exactly from Office Web Apps and Office Mobile 2010 can you use on your mobile right now and what will be available when the product ships next spring? Mary Jo Foley does the best job of outlining what is happening here. Let’s take a sky high look and see if we can make sense of things so you know what to do if you really have an interest in giving Office a try on the mobile. Sponsor First of all, Office Web Apps is now in beta and available for download. It is free. Here is the first point of confusion and in our book goes to the heart of the issue. The Office Web Apps you download today is NOT the Office Web Apps that will ship next spring. What you download today is actually the business version, which is the paid version of the product. We expect that if you download the application today then you will have to download a new one when the REAL Office Web Apps launches next spring. Let’s move on to the next issue. What is exactly available with Office Web Apps ? According to Foley, it works with the following phones and apps: * IE on Windows Mobile 5/6/6.1/6.5 * Safari4 on iPhone 3G/S * BlackBerry 4.x and newer versions * Nokia S60 * NetFront 3.4, 3.5 and newer versions * Opera Mobile 8.65 and newer versions * Openwave 6.2, 7.0 and newer versions Hold on one more time. There is more we need to explain. According to Foley, you can only view documents in Office Web Apps. You can not write to

A while back, a friend of mine wondered about LinkedIn’s somewhat limited options for indicating how you know someone. (“I vomited on their shoes at the office party” isn’t on the list, for example.) We had a back-and-forth on her blog , and I came up with a list of some potentially useful additions to LinkedIn’s categories. You’ll find them below… but they’re only a starting point. Kindly add yours in the comments, and maybe – just maybe – they’ll be coming soon to a form field near you. Sponsor More Noise to Signal. Discuss

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Cartoon: That’s What Friends Are For