We’ve been in a globe-trotting mood for the past two weeks here at the ReadWriteWeb Events Guide, adding new conferences and seminars in London and Australia. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. We publish it every weekend, as good a time as any to review your conference plans. This events guide is a weekly feature here on ReadWriteWeb. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30-plus speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code “RWW15″. 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code “RWW”. 20 January 2010: London New Digital Revenue Streams Seminar Madgex and Abacus e-Media are hosting a free seminar that will offer advice and case studies from media organisations that have successfully created a direct impact on profit margins. The event is supported by the Association of Online Publishers (AOP) and Haymarket-owned Brand Republic, and will feature speakers, including David Archer, CEO of Scottish Television. The breakfast seminar takes place at the Council Chambers, Law Society, 113 Chancery Lane, London from 8.30-11 a.m. (registration and breakfast from 8.15 a.m.). To register, book here or email marleen.kinder@madgex.com . 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code “RWW15″. 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don’t miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code “RWW” and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 7 – 9 April 2010: Sydney, Australia ConnectNow ConnectNow brings together international specialists and thought leaders in social media, emerging technologies and their intersection with business. Learn how the realtime web, location based services, augmented reality, ubiquitous computing and personalised services are changing marketing and communications. Understand the importance of trust in relationship marketing and what is “social currency”. For more info email info@connectnow.net.au . 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate’s signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today’s market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 9 January 2010

A study released earlier this year by Anderson Analytics looked into the demographics and psychographics of social networking users on Facebook , MySpace , Twitter , and LinkedIn with a goal of providing marketers with information about users’ interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today. Some of the study’s findings echo things we’ve already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young…and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! The Anderson study sampled over 11,000 GreenfieldOnline panelists (an online survey community) over an 11 month period to understand social networking services’ (SNS) reach and overlap among the U.S. Online Population. In May, the company surveyed an additional 5,000 panelists of which over 1,250 participated in an in-depth attitude and usage survey. They then grouped the participants into two categories: those who use social networks and those who don’t. To be considered a social network user, the participant had to use one of the sites in question in the past 30 days. Of course, not everyone is devoted to one social network alone. The study found that there is some overlap between sites, as shown in the chart below. Social Networkers, in General Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are “constantly checking what’s new.” Interacting with Brands When it comes to brands online, the study found that: 52% of social networkers had friended or become a fan of at least one brand, 17% felt positive when seeing a brand on a social network, 19% felt negative when seeing a brand on a social network, 64% were neutral or didn’t care about brands on social networks, 20% would like to see more communication from brands online, 35% would not like to see more communication, 45% were neutral or didn’t care. Social Networking Myths Shot Down A couple of interesting things that came out of the study included the debunking of some social networking myths. Social networkers are not as interested in friending strangers or creating “fake” friends to boost their ego. Out of the group, 45% connect only to family and friends and another 18% will connect only to people they’ve met in person. In other words, two-thirds are connecting to people they actually know. Only 10% of those surveyed said they will friend anyone. Also interesting is that only 15% of social networkers say they log on at work, thus debunking another myth about how prevalent social network use is at the workplace. Non-Social Networkers The study revealed the reasons why some online users aren’t into social networks. Surprisingly, it’s not because they hate technology – they spent just as much time on the web as the networkers do. Instead, they don’t use social media because either they don’t have the time, they don’t think it’s secure, or they think it’s stupid. Yet even out of the time-starved group, 22% report they’ll start using social media in 3 months and 27% said they’ll start using it in a year. Continue to Part 2 for details on Facebook, MySpace, Twitter, and LinkedIn. Discuss

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Who Uses Social Networks and What Are They Like? (Part 1)

Today Adobe released new beta versions of the company’s Flash Player and AIR . The Flash Player 10.1 technology now includes HTTP streaming and hardware decoding of H.264 video. The company plans to bring the updated Flash Player to mobile devices too, starting with the Palm Pre and then completing versions for other major smartphones by the first half of 2010 (with the notable exception of the iPhone, of course). However, out of the two updates, it’s Adobe AIR 2 that received the biggest overhaul. The new runtime allows developers to create entirely new types of applications that simply weren’t possible using AIR 1. What sort of apps are those? Adobe’s gallery of sample apps should give you some ideas of what’s to come. Sponsor 1. Mass Storage Detection In Adobe AIR 2, apps can now detect when a mass storage device has been inserted into the computer. That means the app can “see” your USB flash drives, external drives, and even some digital cameras. For example, developers could build an app that recognizes when your Flip camera is plugged in and lets you automatically upload videos to YouTube. To demo this capability, Adobe has released FileTile, a sample app that does just this (minus the video uploading). FileTile recognizes external devices and lets you see the files and open them with their default application. Download Installer | Source 2. Native Process API The native process API allows developers to better integrate their AIR apps with existing code libraries or extend their apps using native code. With the new native process API, this can now be done without compromising the cross-platform capabilities of AIR which allows it to run on Windows, Mac, and Linux. Developers using this new functionality can now deploy their apps with operating-specific installers like .exe, .dmg, .rpm, and .deb instead of an .air installer file. To demonstrate the native process API, Adobe released SearchCentral, an application that taps into Mac OS X’s Spotlight feature for desktop searches. It also lets you do web searches on Google and Wikipedia. Installer | Source | How to Here’s a video explaining in more detail how the native API works: 3. Microphone Data Access Like it sounds, the microphone data access feature lets you acquire the sound data from a computer’s microphone without the need of a server. For example, a developer could build a note-taking application that lets users record audio clips even when they’re offline. To get started, a simple app called Microphone is now available which does recording and playback with variable playback speeds supported. Download Installer | Source | How to 4. Drag-and-Drop Support for Remote Files The new “file promises” feature of AIR 2 lets you drag remote files out of an AIR application. A file promise, as described by Adobe’s Christian Cantrell , is “what you put on the clipboard when you want the user to be able to drag and drop files that do not yet exist, or that exist elsewhere (not locally on your machine).” It’s a promise to deliver a file at some point, but not an actual file. For example, an app could generate a CSV file but only when a user tries to drag and drop the file. It could also refer to files on a remote server, like an FTP server. When a user grabs that remote file and pulls it into the AIR app, the app could then download the data. It even supports files accessible via a URL like those hosted on Google Sites. Unfortunately, this feature is Windows and Mac only. A sample app called S3E provides a graphical front-end to your Amazon S3 account to demonstrate this feature. Download Installer | Source | How to 5. Peer-to-Peer Networking Capabilities Adobe AIR 2 also adds support for new networking capabilities including UDP, secure sockets and peer-to-peer. To demonstrate the possibilities, Adobe released KeePIPE, a javascript app that lets users on the same network share files using peer-to-peer technology. It also lets VMWare users transfer files between a virtual machine and a host computer. Download Installer | Source | Read me 6. Multi-Touch Perhaps the most exciting enhancement in AIR 2 and in Flash Player 10.1 are the new multi-touch APIs. In Windows 7, AIR apps can respond to multi-touch and in both Windows 7 and Mac OS X Snow Leopard, they can respond to gestures. In this video (below), Adobe’s Kevin Lynch demos a multi-touch app on an HP TouchSmart computer: Obviously, Adobe is excited about this new feature, too, because they’ve released not one but four sample applications that demonstrate multi-touch in action: GeoTest : Lets you move images around the screen using a built-in physics engine. Download Installer | Source PhotoPhysics : A multi-touch app with a built-in physics engine. Download Installer | Source SpriteFract : A multi-touch app with a built-in physics engine that demonstrates a mouse-compatible, direct-manipulation interface. It also uses PixelBender to asynchronously process a large amount of geometry data. Download Installer | Source TouchTest : Lets you drag, scale, and rotate images on the screen. Download Installer | Source Other Features Other features in Adobe AIR 2 include the following (courtesy of Rob Christensen ): A new API lets you open documents with its default application Global error handling Enhanced printing support, including vector printing support on Mac and new APIs to query the local machine for a list of printers or print without a dialog box. WebKit in AIR 2 is now based on the version shipped with Safari 4.0.3 which includes support for JavaScript profiling, SquirrelFish Extreme JavaScript engine performs 50% faster using SunSpider tests, CSS3 Module support (2D transformations, transitions, animations, gradients, zoom and WebKit CSS selectors), styling scrollbars via CSS and Canvas enhancements. IPv6 format addresses can now be used with all APIs that accept an IP string as input. Increased maximum size of NativeWindow: AIR 2 apps can have a window size of 4095 x 4095 where before the maximum was 2880 x 2880. DNS lookup Network interface enumeration Database transaction savepoints Screen reader support in Windows IME API and IME text input enhancement Smaller runtime installer sizes More efficient CPU usage and reduced memory size Adobe AIR 2 is available for download here on Adobe Labs . You can send Adobe feedback here or participate on the user-to-user forums here . Discuss

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See Adobe AIR 2′s Best New Features Demoed in 9 Sample Apps