The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption. In figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by nearly 300 million requests while stats for HTC Magic devices remained static and those for HTC’s Dream model actually decreased. In terms of consumer use of the network and acceleration of device popularity, it seems we have a winner. Sponsor Having been compared extensively with the iPhone, the Droid stands up solidly even under extensive scrutiny . And in terms of 3G network access, we’ve personally seen fewer issues than with any other mobile carrier we’ve tried to date. (Note: I’m a Droid owner and a former iPhone user. I’ve also suffered through my share of BlackBerries, Palms and their ilk.) If any device is to become the iPhone killer, it will be the Droid or something very close to it (here’s looking at you, Nexus One). AdMob’s numbers show that requests from all Android-driven devices increased by 97 percent between October to December in 2009, totaling more than 1 billion requests in December alone. The open platform has also seen a refreshing diversity of devices and manufacturers. AdMob shows that in December, 56 percent of requests were from HTC devices, 39 percent were from Motorola devices and 5 percent were manufactured by from Samsung. And in December, seven devices generated more than three percent of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris and the Samsung Moment. This stat represents a significant increase from just three devices in October (HTC Dream, HTC Magic, and HTC Hero). Already, the Motorola Droid is the leading Android device on AdMob’s radar, generating a third of all the network’s requests in December. Released just under two months ago, it’s already the top-selling Android device on the market, a title it’s held since a scant fortnight after its launch . Granted, AdMob’s metrics show a small slice of mobile device usage. But they’ve consistently been reliable in showing what mobile users use and need and in predicting trends. We are internally excited about what Android-powered devices will do in the market in the months to come, and I am personally quite optimistic about Droid adoption specifically. Let us know what you think in the comments, particularly if you’re a fanboy or fangirl of a particular device! Discuss

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Droid’s December Boom: AdMob Metrics Show Android Platform’s Growth

A study released earlier this year by Anderson Analytics looked into the demographics and psychographics of social networking users on Facebook , MySpace , Twitter , and LinkedIn with a goal of providing marketers with information about users’ interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today. Some of the study’s findings echo things we’ve already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young…and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! The Anderson study sampled over 11,000 GreenfieldOnline panelists (an online survey community) over an 11 month period to understand social networking services’ (SNS) reach and overlap among the U.S. Online Population. In May, the company surveyed an additional 5,000 panelists of which over 1,250 participated in an in-depth attitude and usage survey. They then grouped the participants into two categories: those who use social networks and those who don’t. To be considered a social network user, the participant had to use one of the sites in question in the past 30 days. Of course, not everyone is devoted to one social network alone. The study found that there is some overlap between sites, as shown in the chart below. Social Networkers, in General Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are “constantly checking what’s new.” Interacting with Brands When it comes to brands online, the study found that: 52% of social networkers had friended or become a fan of at least one brand, 17% felt positive when seeing a brand on a social network, 19% felt negative when seeing a brand on a social network, 64% were neutral or didn’t care about brands on social networks, 20% would like to see more communication from brands online, 35% would not like to see more communication, 45% were neutral or didn’t care. Social Networking Myths Shot Down A couple of interesting things that came out of the study included the debunking of some social networking myths. Social networkers are not as interested in friending strangers or creating “fake” friends to boost their ego. Out of the group, 45% connect only to family and friends and another 18% will connect only to people they’ve met in person. In other words, two-thirds are connecting to people they actually know. Only 10% of those surveyed said they will friend anyone. Also interesting is that only 15% of social networkers say they log on at work, thus debunking another myth about how prevalent social network use is at the workplace. Non-Social Networkers The study revealed the reasons why some online users aren’t into social networks. Surprisingly, it’s not because they hate technology – they spent just as much time on the web as the networkers do. Instead, they don’t use social media because either they don’t have the time, they don’t think it’s secure, or they think it’s stupid. Yet even out of the time-starved group, 22% report they’ll start using social media in 3 months and 27% said they’ll start using it in a year. Continue to Part 2 for details on Facebook, MySpace, Twitter, and LinkedIn. Discuss

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Who Uses Social Networks and What Are They Like? (Part 1)

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I’ve been more and more aware of a growing trend: the social media road trip. While on the road this year, I’ve come upon long-term social media road warriors such as Mark Simonds of the Twitter Road Trip , brand ambassadors such as Sara Lopez and conference-hoppers such as Dave Delaney . I think we’ve all heard about Tara Hunt’s widely publicized karaoke/book promo tour . There’s even a SxSWi session about the phenomenon this spring. For folks intent on packing up the hardware and hitting the road, here are ten tips for success. Sponsor These road trips are great for making new connections with interesting people and forming mutually beneficial relationships, as my RoadTwip gang did in Nashville . They’re great for finally meeting up with longtime (or not so longtime) online friends in real life, as we did in Toledo . They can give a person some perspective on tech ” scenes ,” especially in terms of engendering respect for non-Silicon Valley communities. Even better, it’s great for brands, as our friend Sara Lopez has learned this year while tripping around for soymilk company 8th Continent. Ford recognized the public’s fascination with road trip-related media with its highly successful Fiesta campaign this year, which involved mini-trips and missions documented on YouTube. These trips capture a great audience, both regionally with one-on-one interactions in communities and internationally as curious and amused Internet users stumble upon and share related content. More on that later. As promised, here are ten must-haves for planning and executing a successful social media road trip. 1. Get sponsorship. Remember the part where I told you that social media road trips are great for brands? These days, brands are often more than willing to help a geek out with gas money, hardware, goods and services in exchange for a little light plugging now and then. If there’s a good fit between your trip and a brand, from soft drinks to software , don’t hesitate to ask for a partnership. 2. Plan for WiFi. This might be your biggest challenge. Whether you’re using Bluetooth, a MiFi device, a USB-connected wireless modem or simply tethering to your mobile phone, make sure your preferred method works and that you have a backup. We also recommend downloading WeFi in case your plans fail and you need to find emergency coffee house WiFi in a strange place. 3. Have a mission and destination. One great piece of advice my road team got from NorthStar Manifesto founder Duke Stump was to define our purpose before our itinerary. Another important part of these trips can be a geographical highlight, such as a conference, a hometown or a tech hub. It’ll solidify your position and help you focus your content. 4. Meet everyone and go everywhere. Part of the excitement of a social media road trip is accepting unexpected invitations and discovering friends in strangers. Entering into situations with an open mind is the best way to use your trip as a learning experience. While on the road, I met up with just about everyone I could, and I got to see amazing new hardware, apps, innovators and entrepreneurs as a result. 5. Plan for power. Power is up there with WiFi as one of the primary pain points of being on the road. We recommend packing extra battery units and chargers (you lose them at home, and you’ll most certainly lose them on the road). Definitely invest in a 12V adapter so you can charge devices while mobile, but know that one adapter may only charge a certain number or type of device. E.g., mine can handle a laptop, an iPod, and a curling iron, but on two laptops, it blows a fuse. And yes, you’ll want to pick up a pack of fuses for your 12V adapter, too. More tech and media tips coming right up on page two. 6. Deviate from your plan, map and schedule. Some of the best moments of my own social media road trips were completely unplanned. Get curious, pull over now and then, make a few extra stops and definitely get in touch with new people. Although it’s vital to have a timeline for your travels, don’t forget to smell the roses; great opportunities will present themselves when you allow for serendipity. 7. Make content creation your job. The biggest difference between a social media road trip and a non-geek vacation is the work you’ll put into creating and publishing content. You’ll be pumping out pics, videos, tweets, blog posts, live video chats and every kind of app update imaginable while you’re on the road. You need to do this well and consistently. Make sure you’ve got the hardware and software for the job, and since your time on the road is limited, prioritize posting content over lame stuff like eating and sleeping, which isn’t really bloggable, anyhow. (Just kidding – but you know what we mean.) 8. Make sure your network works. This section isn’t (only) an AT&T slam. Almost any network can let a user down in the uninhabited wilds of Iowa. If you’re traveling with buddies, it can help to have a diverse representation of networks in case one person’s cell reception fails in a critical moment. Also, not all WiFi devices will work all over the country; for example, Cricket’s wireless Internet connection devices only work in certain major metro areas. Check with your provider to make sure your network is going to be reliable for your entire route. 9. Plan for mobile site and server maintenance. If you are the kind of geek who runs one or several websites or your own servers, you’ll want to keep an eye on your babies while away from home. For this item, it’s all about the SSH . Get a client that jives with your mobile , and as with every other tech solution we’ve recommended so far, test it before you drive off into the sunset. 10. Use an aggregator to push mobile updates all over the place. Whether you’re using a service like PixelPipe or something more like FriendFeed , you’re going to want your content to get all over the tubes without your having to duplicate your efforts. Test out some solutions for one-click, cross-site publishing of pics, posts and videos, and be sure it’ll be quick and simple from your mobile device. Those are the words of wisdom I can offer right now, and probably what I’ll be sharing at SxSW in a few months. If you’ve got more helpful hints from your own journeys, please let us know in the comments! As an eleventh bonus tip, be prepared for failure . Your car will get a flat tire, you’ll argue with your road buddies, you’ll miss a meetup due to weather or oversleeping – things will go horrifically wrong. And in the end, it’ll be just fine anyhow. Discuss

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10 Things You Need for Your Social Media Road Trip

At the beginning of this year, analyst firm Gartner released a report that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! The eight technologies identified include the following: Bluetooth 3.0 This is one of the no-brainers on the list. The Bluetooth 3.0 specification will be released this year and devices will start to hit the shelves by 2010. At this point, it’s expected that the 3.0 spec will include faster speeds, reportedly transferring files at 480 megabits per second in close proximity and 100 megabits per second at 10 meters. It will also feature an ultra-low-power mode that Gartner predicts will enable new peripherals, sensors, and applications, such as health monitoring. The technology will be backwards compatible, allowing old devices to communicate with new ones, so there’s no reason for it not take off in the upcoming years. Mobile User Interfaces + Mobile Web/Widgets Mobile user interfaces and mobile web/widgets were listed separately, accounting for two items on the list, but we think they can be lumped together. They all point to how mobile computing is rapidly becoming a new platform for everything from consumer mobile apps to B2E (business-to-employee) and B2C (business-to-customer). (Gartner did not include B2B on their list.) Modern day smartphones like the iPhone, Android, Blackberry, the upcoming Pre, and others deliver better interfaces for browsing the web, thus making it accessible to more people. Widget-like applications, including those that replicate thin client technology, will become more common especially in B2C strategies. Yet the mobile web still has challenges ahead. For example, there are no standards for browser access to handset services like the camera or GPS, the report notes. Location Awareness Location sensing, powered by GPS as well as Wi-Fi and triangulation, opens up new possibilities for mobile social networking and presence applications. Technology’s earliest adopters are already familiar with social networks like Brightkite and Loopt which let you reveal your location to a network of friends. But we’re still on the tip of this iceberg. Take for example, the iPhone IM client Palringo , they’re just now adding location services to their application. This allows users to see how far away their contacts are, introducing a whole new dimension to mobile communication. Over the next year or two, this sort of technology is expected to become more commonplace, but it will also raise questions about privacy. Will you want your network of online friends and acquaintances to really know your exact location? Will turning off location awareness signal that you’re up to something sneaky ( so asks the suspicious wife, husband, boss, etc.) ? As a society, we will have to answer these questions and more in the near future. Near Field Communication (NFC) NFC is a technology that provides a way for consumers to use their mobile phones for making payments, among other things. It’s something that has taken off in many countries worldwide, but certainly not all, and definitely not in the United States just yet. Unfortunately, Gartner predicts that the move towards mobile payment systems will still not occur this year or the next in mature markets like the U.S. and Western Europe. Instead, NFC is more likely to take off in emerging markets. Other uses of the technology, such as the ability to transfer photos from phone to digital photo frames, will also remain elusive to more developed markets. 802.11n & Cellular Broadband 802.11n, a specification for wireless local area networks (WLANs), initially gave us pause. Although not ratified as an official standard yet, the technology is already commonplace. However, until it “goes gold” so to speak, it won’t really infiltrate the mobile world. Even the ubiquitous iPhone only supports 802.11 b/g at the moment.

It’s been almost a year since I last worked with DIY repair site FixYa but I still remember the traffic spike we’d see every Christmas. While families would be thrilled to unwrap smart phones, netbooks and flat screen monitors in the early morning, they’d find themselves lost in a sea of instructions by noon. There is nothing worse than having a new shiny toy and not being able to play with it. In addition to FixYa, below are a few resources you can use to help set up your new gadgets. Sponsor 1. How Stuff Works : If you’re looking for a basic understanding of your computer or device, you can always check out this site for some helpful videos. The site offers tips on everything from adding RAM to your laptop to deconstructing your wireless mouse. 2. Videojug : This site offers videos on everything from cooking to cars. The site’s technology and cars section offers a variety of how-to information including how to get videos onto your iPod to how to set up your PlayStation. 3. Aardvark : When in doubt, ask the mob. While not specifically a gadget site, Aardvark allows you query your network for answers via email, instant message, iPhone app and web interface. Named ReadWriteWeb’s Best Little Co. of 2009 , the beauty of this site is that only those with a self-proclaimed expertise will be asked to solve your gadget problems. 4. Gdgt : Gdgt is a social wiki site where users trade tips and tricks on their favorite gadgets. Launched by former Engadget editors Ryan Block and Peter Rojas, the site offers specs and reviews on some of the newest products on the market. If you can’t solve your gadget-related issue on one of the video sites, it’s probably because the product is too new to have how-to videos. Check Gdgt for the listing and look at the discussion page for details. 5. iFixit Teardowns : And finally, if you’re feeling ambitious and you don’t want to wait on the phone for a manufacturer’s 1-800 number, iFixit offers user-generated teardown guides. The guides give a photo documentation of gadget disassembly as well as commentary on parts and hardware. Check your product documentation before venturing into this territory, you wouldn’t want to void your warranty before getting the device working. Discuss

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5 Sites to Help You Set Up Your New Gadgets

OneRiot , one of the leading real-time search engines, just announced the launch of a new advertising product for real-time apps. RiotWise Trending Ads will give OneRiot’s partners a feed of ads related to currently trending topics on the Web. These ads can, for example, be integrated in a user’s stream of updates in Twitter apps or displayed as regular mobile ad units. Digsby , for example, plans to place these ads directly in its users’ streams, but because the units are delivered as a feed through OneRiot’s API, developers are free to use them in whatever way the see fit. Sponsor OneRiot’s ad network, RiotWise, launched about 2 months ago as a closed beta with roughly 20 partners. The new RiotWise Trending Ads program was built on top of this network. The network will feature a mix of CPM and CPC ads. 2010: It’s all About Monetizing the Real-Time Web As OneRiot’s general manager Tobias Peggs told us earlier this month, “2010 will be all about monetizing the real-time Web.” Real-time advertising, however, comes with its own set of challenges. While Google AdSense, for example, can take its time to learn about what works best for a certain keyword, advertising systems for the real-time web have to work with a different set of signals and react to an environment that is always in flux. In this context, it makes sense for OneRiot to launch a product that focuses on trending topics and not on trying to match an individual user’s stream to the right advertiser. Initially, OneRiot will work closely with developers to ensure that the initial implementations of the RiotWise Trending Ads work well for users. For now, developers will have to get approval to use the new ads by applying through the OneRiot Developer Network . The company plans to roll out the program more aggressively in the next year. Discuss

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OneRiot Launches New Real-Time Ads to Monetize Trending Topics

Every year the ReadWriteWeb team tries its hand at predicting the future. Looking back at our 2009 predictions , we got some wrong (I predicted that Facebook would sign up to OpenSocial) but others turned out to be on the money. I correctly guessed that the usual suspects would remain unacquired in ’09 – Digg, Twitter, Technorati – but that FriendFeed would get bought. OK, so I guessed that Google would be the buyer. But close enough! Without further ado, here are our predictions for 2010. We’d love to read your predictions in the comments. Sponsor Richard MacManus, Founder & CEO 1. There will be a breakthrough consumer application for Internet of Things – involving the iPhone, RFID tags and a major consumer product such as books or groceries. In general Internet of Things will ramp up in 2010, with thousands more everyday objects becoming connected to the Internet. 2. Google will acquire PostRank and promptly consign it to the same graveyard Feedburner went to. 3. Microsoft will acquire Wolfram|Alpha and Bing will continue to make small gains in the search market. Google will be distracted by increasing consumer complaints about content farms polluting Google search results. 4. A price war will erupt in the eBook market and Amazon.com will offer the lowest prices, leading to it gaining a dominant position in the market with its Kindle eBook Reader. 5. Google will partner with a large PC manufacturer from Asia, who will launch an inexpensive netbook powered by Chrome OS in the U.S. market. It will become a hot consumer item among school kids and university students. Marshall Kirkpatrick, Lead Writer & VP Content Dev 1. Google Wave will win some respect back as people discover valuable uses for it and get used to the user experience. 2. Facebook will open aggregate user profile and social graph data for outside analysis. 3. Some serious user interface innovations will blow our minds. 4. Data portability will become more real, standard, expected and viable. 5. A new social network will rise to join the big ones. It may offer the privacy that Facebook is moving away from, it may be mobile and location-centric, it may focus on personal content recommendations. Sarah Perez, Feature Writer 1. MySpace doesn’t quite make a comeback, but gets a fresh start of sorts with their music and entertainment offerings. The Gen Y/Gen Z demographic sees growth on the site but the network’s overall numbers continue to decline. 2. Twitter launches ads. 3. TweetDeck finally launches a web version and becomes the number 1 Twitter client other than twitter.com. 4. Cloud computing heats up. AWS, Google, Microsoft and others begin price wars to compete for customers. 5. The iPhone still rules and grabs more mobile market share than ever before. 6. Meanwhile, Android becomes the #2 mobile platform by year-end. 7. iPhone App backlash begins. There are too many worthless apps and no decent way to find the good ones. Then Apple surprises us with a brand-new feature that improves greatly upon their “genius” offering to help us find new and useful apps via iTunes. 8. iTunes announces a web service, thanks to the Lala acquisition. 9. Spotify finally gets the green light in U.S. and people go nuts for it. 10. The netbook craze dies down. People start buying new “in-between” devices that are slightly larger and more powerful than today’s netbooks – but smaller, more lightweight and cheaper than regular notebooks. Features like better processors, separate GPUs, and SSD HD options set these new “ultra portable” devices apart from the traditional netbook, but they’re still often called “netbooks” because of their size. Market confusion ensues. Jolie O’Dell, Writer & Community Manager 1. MySpace relaunches as a content network, leveraging the bands and filmmakers they already have on board and dropping the emphasis on social networking. 2. Twitter will find a monetization model and launch things like ads and pro features. 3. Facebook will become the Borg. Its number of users will continue to climb until the network is as ubiquitous as Google and lay people confuse Facebook with “the Internet.” They’ll make more money and control more data than ever before. 4. iPhone’s exclusivity with AT&T will come to a breaking point and we’ll see network-agnostic iPhones. 5. On the bright side, 2010 will signal the death of the login. Third-party authentications will become the norm, and user data will be entrusted to a discrete handful of online properties. Users will pitch a hissyfit if ever they’re asked to create a username and password and upload an avatar. After all, doesn’t the Internet know they have a Facebook? 6. File-sharing will continue to be shut down around the world; by 2011, we’ll all be downloading via Tor and the U.S. will have instituted a lame 3-strikes-no-Internet policy. 7. Cybercrime will be more of an issue than ever. Expect to see a major governmental security breach in 2010, as the government continues to adopt 2.0 tech without strong and permanent infosec personnel and procedures in place. Dana Oshiro, ReadWriteStart Writer 1. AR: Geo-locational games and AR will come together in 2010. We’re going to see strange behavior from those playing zombie shooter games on their commutes. 2. Agree with Sarah: Netbooks and gadgets like the PsiXpda are going to gain ground. 3. Mobile Music: Offline music caching will be expected of all streaming music apps. 4. The browser really will be the new OS. 5. Payment Systems: Between Square, PayPal X and advances in internet TV, we’re going to see payment options integrated in unlikely places. Alex Williams, ReadWriteEnterprise Writer 1. Cloud computing will go through a shake-out. There are just too many companies out there for the market to sustain. The big players will go on a buying spree. The consolidation will deeply affect users. Some companies will fold overnight. Users will lose access to their data, leading to a whole new wave of skepticism about cloud computing. But it won’t be enough to slow down the move to cloud computing. More companies will consider the security risks as less of a factor, compared to the cost benefits and potential for innovation. Cloud computing technology will become more of a commodity. The business applications for cloud computing will take center stage. 2. The big players will come back strong. IBM , SAP and Microsoft will innovate just enough to show big gains with customers. 3. Consumer based social networks will make big efforts to gain wider access to the enterprise, as more companies seek to open up to the social Web. The information architecture of social networks will change to accommodate the greater degrees of control that the enterprise requires. This will bring on the rise of “social middleware,” services that act as a layer between social networks and the enterprise. 4. A new breed of social networks will emerge that act as one-stop shops for applications and services. These will look more like marketplaces than social hubs for conversations around the proverbial virtual water cooler. SaaS leaders will face off for this growing market. 5. iPhone, Android or the Blackberry? I expect the Android to be the talk of the enterprise, especially if the Google Phone does make it to market. Such a phone would eliminate carrier costs and break down walled gardens that have limited application development. Sean Ammirati, COO 1. Facebook will go public & the IPO will be a huge financial success. 2. Hyperlocal advertising will heat up, delivering another nail in the traditional newspaper industry’s coffin. (Very similar to one of my 2008 predictions, but this time focused on the advertising aspects.) Specifically, it will be more common for a local establishment to pay marketing dollars to Yelp or FourSquare, for example, then their local newspaper. 3. Apple will release an “iTablet” and the world will be a better place for it. Ok, more accurately we’ll all think the world is a better place for it. 4. Agree with Jolie regarding “the death of the login.” I’m hoping for open distributed alternatives along with Facebook and a handful of others. 5. Between Boxee’s continued development and a new AppleTV (hopefully synched with their iTablet), it will become much more common to enjoy the Internet on a TV. Elyssa Pallai, Marketing & Experience Manager 1. Skype becomes increasingly pervasive, as the younger generations force their parents to get online and consumers find new and interesting ways to cut costs and save money. 2. Software as service becomes ever more popular, as businesses and governments choose to focus on their core business and realize the benefits of lightweight technologies in the cloud – including rapid deployment and the low cost of switching. 3. The online user experience has a renaissance, as web browsers and hardware become more sophisticated and designers / developers take advantage of that. 4. The growth of Internet of Things continues, RFID tags in everything. The initial bugs will make funny things happen all around us. 5. iPhones and other smartphones become the purchasing tool of choice. 6. Consumers bypass carriers and create open wifi networks for all (which is already happening but not en mass). Jared Smith, Webmaster 1. Backlash against the App Store causes more and more developers to defect to Android and competing platforms. 2. Google Chrome’s market share increases at Firefox’s expense. Internet Explorer continues to lose ground as more rich, HTML5 -aware Web apps spring up on the scene. 3. Opera begins to struggle, as WebKit becomes the rendering engine of choice on mobile devices. 4. Social analytics features explode onto the scene in 2010. Twitter opens Pro accounts, including analytics and an API to access them. Google strikes a deal to integrate Twitter analytics with its Google Analytics product. Discuss

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2010 Predictions