We've been keeping an eye on real-time search company Collecta for a while now, and we've been consistently impressed with their product. The startup has been making headlines throughout 2009 and is wrapping up the year with a bang. This morning, they announced a partnership with MySpace. The resulting utility is part pulse check, part search engine and all fun. It also serves as an automatically refreshing reminder that this social network is far from dead yet, especially where entertainment properties are concerned. Sponsor The new product is based on Collecta's site search platform and MySpace's real-time API. For search results on everything from weather to celebrities to trending keywords, tit returns a filterable, streaming gallery of collection of comments, photos, links and videos posted to MySpace by users. Based on IM protocols, Collecta's search platform pushes out content in real time as it's published. Each result also includes the poster's "mood," which also serves as a built-in mechanism for sentiment analysis. "Collecta brings the size and richness of the MySpace community to light," said MySpace COO Mike Jones. "Its instantaneous results provide insight into our users' moods and activities. It's great to see how quickly Collecta has used the MySpace Real-Time Stream API to deliver new value to people on the web." Collecta CEO Gerry Campbell also called MySpace one of the most vibrant web properties, saying, "MySpace users are actively sharing an amazing volume of pictures and media, as well as expressing their thoughts on a very emotional and raw level. Our search platform cuts right into the center of all this activity. It reveals a slice of humanity that you couldn't see otherwise. Even a search for a basic term like 'happy' is incredibly fascinating." In addition to showing results for search terms, the new product also shows a brief overview of three top trends currently on MySpace. Collecta's general search function currently aggregates data from a slew of news and social sites and will soon incorporate publicly available data from MySpace, as well. MySpace's partnership shows an interesting use of Collecta's site search, but it's far from the only application. The platform can be used to show activity, trends and perspectives on just about any website. Discuss

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MySpace Taps Startup Collecta for Real-Time Search

There isn't a mass exodus from Facebook over the privacy settings, but it is responding with messages like this sent to users to assuage their fears: "Worried about search engines? Your information is safe. There have been misleading rumors about Facebook indexing all your information on Google. This is not true..." Several thoughtful Web 2.0 users have blogged about their decision in the last week to leave Facebook and two different "suicide" sites exist. Sponsor This guest post was written by Kaliya Hamlin, also known as Identity Woman , who has been working on cultivating open standards for user-centric identity since 2004. She co-founded, co-produces and facilitates the Internet Identity Workshop , the primary venue for collaboration on identity standards amongst large Internet portals, large enterprise IT companies and small innovators. This thoughtful post written by Nick Barron , who is based in the Washington D.C. area, talks about meeting Facebook in college and falling in love and understanding this new form of communication in social networks would be transformative for people and business. He believed, "at the end of the day, that Facebook was here for you and me. It was our social network, and while technically being a large company, it was a company of people just like us who wanted a more advanced way of building and maintaining relationships. "I feel there are no good alternatives for me, except going along with whatever scraps of privacy Facebook is graciously willing to hand me from their table... Facebook has me by the balls. They have you, too, and they know it . They know you have too many friends and family, photos and videos, games and other applications on Facebook for you to leave now. And where would you go? Where would I go?... I am not committed to Facebook anymore. I am looking for a way out, while still being able to do my job. Can a social media pro leave Facebook? We may soon find out." Others are more blunt: "Simply put, I don't trust my information being on Facebook anymore. I have deleted the Facebook app from my iPhone and I will shut down the page in about a week." I'm Leaving Facebook by Steve Scherer. "I am not a privacy hawk, nor a fear-monger, nor a neo-luddite; in fact, those of you who know me well know that I am a technology enthusiast and a generally a booster of any technology related solutions that could potentially make our lives easier. In this instance I'm morally and intellectually opposed to Facebook's cavalier attitude with what amounts to, for some of us, data that relates to a significant portion of our (online) lives. See also: Why Facebook Changed Its Privacy Policies A visit to the privacy settings pages and FAQs reveals a great many soothing platitudes. While these may fulfil their legal obligations it is ultimately disingenuous for Facebook to suggest that anyone actually reads any of these when in reality the vast majority of users likely accept the default "Everyone" setting. " "Why I'm Hitting the "Delete" Key on Facebook" by Narain Jashanmal. Early adopter and tech journalist Dan Gilmor is among those who have committed "suicide." He started a new account with his old Facebook URL and checked out the new default privacy settings that he describes as "un-private." He highlights the conflict as, "What's in the corporate interest, however, doesn't necessarily match what's in my interest, or yours." If you want to commit "Facebook suicide" you have two options. One is Seppukoo.com, which likens the act of killing your digital self to: Discover what's after your Facebook life. We assist your virtual suicide. You are more then your virtual identity. Pass away and leave your ID behind. Seppukwho? Testimonials and Frinds. Discover who has committed seppukoo. Impress your friends, disconnect yourself. Join the world wide suicidal network. The site was created by Les Liens Invisibles , which creates playful 2.0-style media artworks. Two people make up this imaginary art group, Clemente Pestelli and Gionatan Quintini. You can see Gionatan's RIP memorial on the site ; it highlights friends that have joined him in the Facebook afterlife along with those still left. The process works like this: 1) you give the site your login credentials, 2) you create last works and a skin for your customized memorial page, 3) you enjoy your Sepppukoo - the platform will send all your friends your last words and customize your memorial page - and 4) you get a score - every friend you convince to Seuppukoo will increase your score on the site. This version of Facebook suicide is not permanent - you can just login to Facebook. Sepppukoo does have a cease and desist from Facebook , although dated Dec. 16. One of the main points is that they "collect Facebook's users' content or information using automated means such as scripts or scrapers without Facebook's permission" The Web 2.0 Suicide Machine offers "suicide" for Facebook, Myspace and Linkedin. It highlights its time saving nature taking just under one hour vs. over nine hours to go through the process manually with 1,000 Facebook friends. The tool lets you watch your "virtual suicide" as it happens. They have 134 people they say have committed suicide using their tools. You can see the list along with their last words and how many friends they lost. You can see a video by Moddr_ of it in action. "Liberate your newbie friends with a Web2.0 suicide! This machine lets you delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web 2.0 alterego." He say in the video, "my interent life is dying and my real life is starting," and closes with" Get your life back - sign-out forever" Their FAQs are great. If I start killing my 2.0-self, can I stop the process? No! If I start killing my 2.0-self, can YOU stop the process? No! What shall I do after I've killed myself with the Web 2.0 suicide machine? Try calling some friends, talk a walk in a park or buy a bottle of wine and start enjoying your real life again. Some Social Suiciders reported that their life has improved by an approximate average of 25%. Don't worry, if you feel empty right after you committed suicide. This is a normal reaction which will slowly fade away within the first 24-72 hours. Why do we think the Web 2.0 suicide machine is not unethical? Everyone should have the right to disconnect. Seamless connectivity and rich social experience offered by web2.0 companies are the very antithesis of human freedom. Users are entraped in a high resolution panoptic prison without walls, accessible from anywhere in the world. Whatever you think about the bleak humor of a Facebook "suicide, those who've left - or are thinking about leaving - are talking about their decision in terms of freedom. "I made the decision yesterday to ditch Facebook. Their privacy options are too intrusive. Glad twitter isn't like that." @ReetaLuthra "I actually feel more wholesome after leaving Facebook. I didn't expect that." @sansian "I think it's the feeling of loss of control that I don't like, that something is set in such a way that I can't reset it myself, and thus info is getting out/posted online/is otherwise being used in such a way that I don't want. I'll have to think about it... I'm just tempted to take what seems to be the path of least resistance and just ditch Facebook entirely. I'll have to think about it... " Considering Leaving Facebook We even found a Muslim perspective ( translation ) on the virtues of leaving the virtual world for the real world. This recently popped up: Facebook is hiring for its Advertising Privacy Counsel to work on a "cross-section of fascinating legal issues". I am wondering if maybe they should have done more hiring before they changed privacy policies, which may have broken the law and and has lead the Electronic Privacy Information Center to file a complaint with the FTC . Face book photo by Massimo Barbieri . Discuss

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Fed Up With Facebook Privacy Issues? Here's How To End It All

Social networking site Facebook has just announced the formation of the "Facebook Safety Advisory Board," a group of five Internet safety organizations that will council the company on all issues related to online safety. The board members will review Facebook's current safety-related procedures and documentation as well as make suggestions regarding best practices and other procedures. Although the company has sought council from many of the participating organizations in the past, this new board formalizes those relationships so Facebook can gather even more feedback as to how they can improve safety on their site. Sponsor Facebook is Determined Not to Go the MySpace Route What killed MySpace? One could argue it was a combination of factors , but at the top of the list was spam, cyberbullying and sex offenders. A friend request from a pretty girl on MySpace was, at best, spam for an adult-oriented business and, at worst, an attempted virus attack. Cyberbullying, a crime that affected as many as a third of all teen Internet users as of 2007, became even more of a hot topic when a particular incident led to the suicide of a 13-year-old girl . And even though MySpace kicked out 90,000 registered sex offenders in February of this year, it wasn't actually good PR for the company; concerned parents were shocked there were that many in the first place. Meanwhile, MySpace visitor counts declined to the lowest levels ever this year. Facebook is determined not to go the same route as its predecessor when it comes to online safety. From day one, the site has been more careful about who can join their network than MySpace ever was. Based on a "real-name" culture, Facebook users have to sign up with their real names, not their nicknames. They can't set up fake profiles, either. In addition, the company recently announced a series of privacy controls for its users , which will allow even more protections regarding what content is shared and with who. And as the Facebook press release noted, the company has been working to keep sex offenders off the site and has participated in various task forces and campaigns regarding online safety. About the Global Advisory Board With the formation of this new advisory board - which includes members from Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute (FOSI) - Facebook hopes to stretch their safety initiatives even further than before. The first task the board will address is an overhaul of the safety-related content hosted on the site's Help Center . Currently the page details Facebook's policies regarding safety, privacy and abuse, but the Q&A section only contains 12 questions. The overhaul will expand this one-page help center to become what the company describes as "a comprehensive resource with specific educational content for parents, teachers, and teens." Future initiatives will involve addressing other safety and privacy concerns, especially those affecting young children. Facebook says it plans on meeting with the advisory board regularly. Hopefully, that means that Facebook will vet new features through the board prior to launching in order to avoid privacy disasters like the all-too-revealing Beacon advertising system of the past . However, the company will need to be careful about letting safety concerns stifle future innovation. Keep in mind that

The social media data company Rapleaf has just released the final parts of their 3-part study involving the demographics and online behavior of webmail users. In the first part of the study , gender and age data was examined and revealed some interesting findings...like the fact that Gmail has more female users than male, for example. In the final sections of the study, the company has turned its attention to social networking data to discover more details about webmail users' social media profiles, memberships and network preferences. Sponsor Social Network Membership Data In the latter parts of the study, the company looked specifically at social network membership data for users of the AOL, Gmail, Hotmail and Yahoo webmail services. Not surprisingly, the study found that Facebook was the most popular network across the board. What's more interesting is how well MySpace fared in some cases. On both the Hotmail and Yahoo webmail services, Facebook only had a small lead. Here, around 20% of all Hotmail and Yahoo webmail users were found to be on Facebook and MySpace. What does this reveal about the Hotmail and Yahoo user base? That they're a little more behind the times? Or that they've been around on the net longer and at one time had created (and possibly now abandoned) their MySpace pages? Unfortunately, the study can't provide us with these sorts of answers. The study also showed that Twitter is far more popular among Gmail users than anyone else. In fact, on the other services, it's 4-5 times less popular than Facebook. We would like to think that's because Gmail users are just more web-savvy and cool, but it's possible that it's because they're just younger than everyone else. Not surprisingly, LinkedIn is the least popular social network, but as Rapleaf points out, many LinkedIn users may have registered with their business email instead. Participation Levels - Hotmail Users have Most Profiles, Gmail Users Better-Connected When it comes to how the webmail users participate on social networks, Rapleaf found that the majority of the users have only one social media profile. But the service where the average number of profiles is the highest might surprise you - it's Hotmail. There the average is 2.5 profiles per user. Hotmail is followed by Yahoo, then AOL, and it's Gmail users who have the least number of social media profiles. That finding seems odd considering that Gmail users are younger and more likely to use Twitter in addition to Facebook. In fact, it almost seems like this data doesn't even fit with the rest of the study. However, the discovery that Gmail users are better-connected than the other users makes more sense. On average, Gmail users have the most friends on social networks with 46.2 friends while Yahoo users have the least with 40.0. Since again, Gmail users tend to be younger than the rest, it goes to reason that they would be in a demographic where their peers are more likely to have social membership profiles. Older webmail users, meanwhile, are still signing up for these sites. Although baby boomers and other middle-aged folks are joining sites like Facebook in droves these days, social networks are still dominated by the young . Methodology For the Rapleaf study, the company sampled 120,000 webmail accounts from users with @aol.com, @gmail.com, @hotmail.com and @yahoo.com email addresses. They then looked into the users' age, gender and social networking data by collecting information from public social media profiles. Obviously, in doing so, they've skewed their findings a bit, as the company notes in their original blog post . However, the sample size is large enough to form some conclusions about the members of these services, even if it relied on a particular subset of users. Discuss

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Gmail Users Better-Connected, More Likely to Tweet than Members of other Webmail Services