In 2009, when Ray Ozzie stepped into the ring with the news that Microsoft was launching a full-on social lab, it was clear that the Enterprise 2.0 movement was moving into a new phase. Now comes the question of what effect Microsoft will have on the way Enterprise 2.0 evolves and what roles the players that are early to the game will play in its future. Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! Ozzie is Microsoft's chief architect and one of the most respected people in tech circles. Lillian Cheng will lead the Future Social Experiences (FUSE) Labs and report to Ozzie. Cheng is a luminary in her own right, leading a number of research efforts for Microsoft, including the Vista UI. FUSE will combine three labs: The Creative Systems Group, which has been led by Cheng, and the Rich Media Labs and Startup Labs, now commandeered by Ray Ozzie. In an email to Microsoft employees this week, the message was pretty clear about the direction the company will take with its technology development. In essence, the tea leaves say that pretty much every product at Microsoft will include social or sharing features. FUSE will serve as a resource for the product groups. In Ozzie's words: Myriad scenarios involving the notion of 'social' have now gone far beyond communications and collaboration and are transforming experiences that are key to our customers and key to our business, in leisure & entertainment; productivity & teamwork; experiences extending how we use the OS itself. The three groups being combined have concrete skills and code in areas where 'social' meets sharing; where 'social' meets real-time; where 'social' meets media; where 'social' meets search; where 'social' meets the cloud plus three screens and a world of devices. FUSE Labs will bring more coherence and capability to those advanced development projects where they're already actively collaborating with product groups to help them succeed with 'leapfrog' efforts. Working closely with (Microsoft Research) and across our divisions, the lab will prioritize efforts where its capabilities can be applied to areas where the company's extant missions, structures, tempo or risk might otherwise cause us to miss a material threat or opportunity. Microsoft's apparent deep commitment will create a rising tide for the Enterprise 2.0 movement, which is already in full swing. A number of best-in-breed applications are being used by business people. Microsoft's high-profile commitment will further fuel interest in these applications. Part of this is just the natural order that is taking place. Corporations have historically relied on document-based systems such as Sharepoint. Web pages reflect the next extension, but they, too, are essentially a form of a document. Enterprise 2.0 is forcing a change by fitting social layers that surface information from traditional data silos. That shows no sign of slowing down. FUSE will push the effort forward in its work with the product groups. It will be a wholly different kind of approach that has its roots in IT more than in the business departments. A Different Development Burden Microsoft faces a different developmental burden than what faces the young best-of-breed companies that are building social applications for their business customers.These companies are building products from scratch that they can quickly change without worrying about software upgrades. Their products will continue to fill a gap for the business manager. This means that the Enterprise 2.0 movement will see a dual form of growth, both from business and IT departments. How Will The Customer Fare? Perhaps more interesting will be the changing dynamics for Microsoft customers. I spoke with Tim Young, CEO of Socialcast about this topic. The advantage of social technologies is their ease of use and how they fit into a line of business. Software-as-a-Service (SaaS) tools can be treated as an expense. They perform a service. Business users like that model. The applications are easy to use and affordable. They do not require an IT team to put in place. Business users have been free to use these technologies at will. They have been pretty much ignored by the IT Department. But recently, Microsoft has been pressuring their IT contacts to upgrade to Sharepoint 2010. People we speak to say that IT is now starting to ask business users about the social technologies they are using. IT is skeptical to some extent. They have relationships with Microsoft that are important to maintain. But unlike in the past, business users are the early technology adopters and hold a bit of power. They have started using social technologies and are not looking back. They have crossed the chasm and are looking to employ these applications even more. The news from Microsoft just proves that the social enterprise is here to stay. Microsoft is not in such a bad space. Companies are still heavily reliant on spreadsheets and email. Documents remain the crown jewels of the organization. Their social offering only stands to improve with FUSE now in place. Several companies, like Jive Software , are integrating their products with Sharepoint, providing an edge they previously did not have. We expect Microsoft will play a heavy hand in how Enterprise 2.0 evolves. But the foundation has already been established to some extent without them. They have their own allies in the enterprise. Now it's just a question of how fast the culture shifts. Discuss

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Ray Ozzie's New Social Lab: What It Means For Enterprise 2.0

If you ever thought startup life would be about champagne toasts and million dollar term sheets then you need to get back in your time machine and set the dial for the nineties. If there's one thing we learned in the latter half of this decade, it's discipline. To say that it was a tough year, would be an understatement. But those of us who stayed lean will be back for 2010. While the below concepts weren't invented this year, they certainly hit their stride in 2009. Sponsor 1. Outsourced Labor : Rather than hiring onsite staff, more companies flocked to services like Mechanical Turk and Crowdflower to fulfill simple tasks. Companies listed their jobs and thankfully, a temporary workforce was there to get it done. 2. Cloud Scalability : Rather than paying for a slew of dedicated servers, startups took advantage of elastic workload tools like Amazon Web Services and Heroku . These services kept our site running during huge traffic spikes, but they ensured we weren't burning cash in the downtime. 3. Web-Based Project Services : Google Apps made huge headway in 2009 as companies migrated from Microsoft to the cloud. Many startups began using real-time cloud collaboration tools to organize their projects, while others looked to customer service sites like Get Satisfaction and Zendesk to manage complaints. 4. Monetization : While consumers will settle for free products, premium services demand a certain level of competence. According to 37signals CEO Jason Fried, "the most intimate transaction between people is money". In other words, if you put a price on your product and users paid it, you got your feedback. From paid iPhone apps to subscription music services, businesses in 2009 got the feedback they needed to find out if their products made the cut with consumers. 5. The New PR : From soft-spoken Zappos CEO Tony Hsieh and his Twitter empire to fast talking Windell H. Oskay , Optical Illusion Discuss

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5 Trends in 2009's Startups

In our first post about trends in the enterprise for the coming year, we looked at five forces that will rise in importance in 2010. In part two, we picked five more trends that we feel will have importance in the enterprise for the year ahead. The more we look at the space, the more we see how mobile looms over all of these trends. It will help shape IT spending in the years ahead as smart phones and other devices increasingly become part of daily work life. Sponsor API's The use of API's will come on strong in 2010 as more companies adopt web-oriented architectures that reflect the growing importance of using social technologies as communication and productivity applications. For instance. you may know OpenSocial as a consumer-facing service for Google gadgets to integrate with Ning, MySpace and LinkedIn. But its true potential may be in the enterprise. Just before Christmas, OpenSocial announced it had written a white paper on a number of enterprise vendors. The paper lays the framework for an API infrastructure that customers may use for integrating Google gadgets. Companies participating in the effort include Atlassian , SocialText , CubeTree , Cisco , IBM , SAP , eXo Platform , Alfresco and of course, Google. Each of these enterprise vendors is integrating with OpenSocial to extend its products and for purposes of interoperability with other enterprise vendors. We expect that in 2010 more companies will develop API road maps to push information out to customers. We'll be watching companies like Sonoa Systems and Mashery as barometers for API adoption in the enterprise. Web Oriented Architecture The concept of web oriented architecture (WOA) first emerged a few years ago. Gartner's Nick Gall developed the concept and it has since grown in scope. Dion Hinchliffe recently wrote a WOA "un-manifesto," detailing the 17 principles that guide it. The future of WOA does not mean the end to service oriented architecture (SOA) but it does point to a shift in views about the way the Web works in the enterprise. As he always does, Dion Hinchliffe accurately illustrates the concept: WOA's influence can't be underestimated. Enterprise architects are looking to data-oriented services. Traditional SOA is still important to many organizations but the trends clearly point to the deeper availability of Web service components. And with this comes an increasing volume of applications that can be easily developed. Application architectures will be increasingly perceived as dynamic, configurable items, like pieces loosely joined. Community Management Social media has to be one of the most over-used phrases of the year but it should not reflect on the increasing need for community management practices within the enterprise. We expect community management to become an increasingly valued role. You only need to look as far as the proliferation of API's to understand what is happening. As pieces of information spread to communities across the web, the need to create a stronger bond will only intensify. The idea being that as more communities engage, the need to service them will change. The processes for spreading and aggregating information will become further automated but people with communications and technical skills will be increasingly needed to keep the communities cohesive. VoIP VoIP will move deeper into the enterprise. The days of closed, siloed telephony systems are coming to an end. The freedom of web-based communications will be far more clear to the enterprise customer this year as the sheer volume of applications and features enter the market. Again, this trend in many ways stems from the move to WOA in the enterprise. The move is to the web. Voice will also heed the call. A number of factors point to this trend. Google's intentions to enter the enterprise are pretty clear. Google acquired Gizmo5 , the web-based service for making calls from your computer or your mobile phone. This is a service that Google is expected to provide as a business service. Bandwidth.com recently unveiled its nationwide voice IP-network. Skype is making a play for the enterprise. Cisco and Skype have a partnership to offer Skype's service to customers. Avaya is said to be close to a deal with Skype. The signs are all there for VoIP to be a trend to watch next year. The Big Sync Finally, cloud computing will continue its pace as a trend to watch. But with it will come a battle that will leave some players bruised and battered. Microsoft has to be the most vulnerable. Joe Wilcox of Betanews makes an interesting point about this in a post about the need for Microsoft to do a better job in syncing mobile devices to the cloud. Here's why: Syncing has real importance with the advent of the mobile enterprise. Take the Blackberry as an example and its ability to sync to your email. Now, we have applications that update all the time. Syncing is critical in order for these applications to work on your mobile device. Wilcox makes the point that Google seems to get this and has done a good job in providing the ability to sync on the mobile. Ironically, this is in large part thanks to Microsoft, which licensed its "ActiveSync," technology to Google. Soon after, Google used ActiveSync in "its e-mail, calendar and contact synchronization from its cloud services to iPhone and Windows Mobile handsets," writes Wilcox. "Google also used the technology to provide Exchange Server sync with Google Apps, so that businesses could use the hosted service instead of Outlook." Google has it right. Apple seems to get it. But Microsoft does not have a clear path for syncing updates across a wide network of applications to a mobile device connected to the cloud. Conclusion As we look deeper into trends, it's evident that Google is getting a lot of attention. But the attention is deserved. Google took advantage of the recession to invest in research and development. Microsoft keeps promising big things but its direction is confusing. How data is accessed and delivered is the name of the game in 2010. It's a disadvantage to keep information in a silo. Monolithic applications and static documents will be less valued, replaced by a mobile enterprise fueled by web-based services. We saw massive adoption of the social Web in 2009. Next year will be the year where WOA and mobile technologies become core parts of the infrastructure for the enterprise. Discuss

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5 Enterprise Trends To Watch in 2010: Part 2

This week ReadWriteWeb is running a series of posts analyzing the five biggest Web trends of 2009. So far we've explored these trends: Structured Data , The Real-Time Web , Personalization . The fourth part of our series is on Mobile Web . We're including Augmented Reality in this category, as we think it's a key element of where the Mobile Web is heading circa 2009. In April we reported statistics from browser company Opera showing large growth on the Mobile Web. According to Opera, there was a 157% increase in usage of their Opera Mini web browser from March 2008 to March 2009. What's driving that growth is devices like the iPhone, new mobile operating systems like Android, and hot applications like Augmented Reality. Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! Apple Dominates Mobile Web, But Android on The Rise... We named Apple our Best Bigco of 2008 , mostly due to the success of the iPhone and accompanying App Store. By most statistics, Apple is in a fairly dominant position in the Mobile Web. At the beginning of the year we reported data from AdMob (a leading mobile advertising marketplace) showing that Apple has a 48% market share of smartphone traffic in the United States. That figure doesn't just come from the iPhone, but the iPod touch too. By June 2009, Apple's share of smartphone traffic in the U.S. had surged to 64% . Perhaps more significantly though, Apple's share of worldwide smartphone traffic had increased to 47%. This is important, because internationally other smartphones were utilized much more than in the U.S. before the iPhone arrived. However, Apple can't afford to rest on its laurals. Google's mobile OS Android has been making rapid progress. According to the latest Admob statistics available, for July '09 , requests from the Android Operating System increased 53% month over month and Android now has 7% worldwide OS share. The iPhone OS dropped slightly to 45% worldwide and 60% in the U.S. Bigco Initiatives & Trendy Startups All of the big Internet companies have strong Mobile Web initiatives. We discussed Apple and Google above. Yahoo continues to push Mobile Web , which currently goes under the OneConnect brand. Microsoft has announced a number of mobile initiatives this year, including a mobile version of Microsoft Office and MySpace bringing its platform to Windows Mobile phones. Earlier this month Facebook announced a mobile expansion of their Facebook Connect platform . "Facebook Connect for Mobile Web" enables developers to add a Facebook Connect button to their apps in order to make them more social. Probably of most interest is watching the up and coming Mobile Web startups. We've had our eye on Brightkite for some time, but perhaps the trendiest startup right now is Foursquare . It's a location-aware social app for the iPhone, but only available in a limited number of countries currently. Augmented Reality Augmented reality, the addition of a layer to the world on your mobile device, has been a very hot trend this year. As we noted in August , it is in everything from mobile apps to kids toys. Many people think that "AR" will soon be talked about by everyone the way they used to talk about "social media" and "Web 2.0" before that. That remains to be seen, but there's no denying there is a lot of interest in AR right now. As we reported at the end of August, the AR apps are starting to flow into Android (the early leader in this space) and iPhone devices. We reported that the Paris Metro Subway was apparently the first AR-enabled app to be accepted into iTunes. Then came a new Yelp app with AR , which any 3Gs owner can turn on by shaking their phone. Presselite , the company that made the Paris Metro Subway app, followed up with a London Bus app for the App Store. Conclusion Clearly mobile devices are an increasingly important way to access the Web. Many of our readers have smartphones nowadays, a good proportion of them being iPhones or Android devices (our statistics prove this). And there is no shortage of mobile web applications flowing into the App Store and Android's marketplace - not to forget Nokia and other prominent mobile manufacturers. What's perhaps most encouraging however, is the entirely new class of mobile apps we're seeing. Augmented Reality is the most obvious example. It's been a big year for mobile, with much promise to come. ReadWriteWeb's Top 5 Web Trends of 2009: Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality Internet of Things Discuss

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Top 5 Web Trends of 2009: Mobile Web & Augmented Reality

It's not easy to migrate to Windows 7 from Windows XP. Core incompatibilities just make it inherently difficult. In the next year, it is likely that the enterprise will face the challenges of this migration, especially as new workstations are purchased. The challenge is compounded by the fact that Microsoft does not offer a clear migration path to Windows 7. Further, a number of legacy applications will not work in Windows 7, no matter how well the software is moved. Sponsor Virtualization software such as that from ZInstall can make the process of switching to Windows 7 a bit easier. ZInstall offers two "TV stations," meaning the company uses virtualization so the user may see both Windows 7 and Windows XP on the desktop. This gives the user the ability to move to Windows 7 at their own pace. ZInstall migrates all applications, settings and files from the old system to the new one, with no reinstalls. The virtualization technology means every application works on Windows 7 just like on Windows XP. ZInstall supports two main scenarios: Migration between two personal computers from one with Windows XP to a new one with Windows 7. Migration to Windows 7 on an existing personal computer. Virtualization is proving to be highly popular in the enterprise. Companies such as Citrix and VMWare are making small fortunes selling its virtualization technologies. ZInstall is banking on this trend with its virtualization technology designed to take the headache out of switching from Windows XP to Windows 7. Discuss

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Migrating to Windows 7? Virtualization Can Make it A Bit Easier

As of today a federal appeals court is upholding the judgement to bar Microsoft from selling current versions of Word and Office. The question is, what does the patent actually entail? The original patent can be summarized as covering a "method and system for manipulating the architecture and the content of a document separately from each other." With this broad an abstract, it appears that the patent could affect a lot more than simple word processing. But, as with all patents, the devil is in the details. Sponsor As of January 11, 2010, the Redmond Microsoft will no longer sell its flagship word processing products in their current format. In August a Texas jury filed in favor of i4i Inc. finding that Word infringes on the Canadian company's software patent. Microsoft announced that it is already taking steps to remove the "little-used" infringing software feature from Microsoft Word 2007 and Microsoft Office 2007. The removal would make these versions of Word unable to open XML files for editing. An addiitonal workaround may already be planned. In early August ZDNet UK's Rupert Goodwins covered Microsoft's patent for an SML Schema Document - a way of creating rich XML files so that word-processing applications recognize the file as a native document. Microsoft is also taking this opportunity to direct users to the beta versions of Word and Office 2010. It'll be interesting to see if this patent resurfaces to block additional consumer products or if the Word trial will be an isolated incident. Discuss

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Will the Word-Blocking Patent Extend Beyond Microsoft?

Every year the ReadWriteWeb team tries its hand at predicting the future. Looking back at our 2009 predictions , we got some wrong (I predicted that Facebook would sign up to OpenSocial) but others turned out to be on the money. I correctly guessed that the usual suspects would remain unacquired in '09 - Digg, Twitter, Technorati - but that FriendFeed would get bought. OK, so I guessed that Google would be the buyer. But close enough! Without further ado, here are our predictions for 2010. We'd love to read your predictions in the comments. Sponsor Richard MacManus, Founder & CEO 1. There will be a breakthrough consumer application for Internet of Things - involving the iPhone, RFID tags and a major consumer product such as books or groceries. In general Internet of Things will ramp up in 2010, with thousands more everyday objects becoming connected to the Internet. 2. Google will acquire PostRank and promptly consign it to the same graveyard Feedburner went to. 3. Microsoft will acquire Wolfram|Alpha and Bing will continue to make small gains in the search market. Google will be distracted by increasing consumer complaints about content farms polluting Google search results. 4. A price war will erupt in the eBook market and Amazon.com will offer the lowest prices, leading to it gaining a dominant position in the market with its Kindle eBook Reader. 5. Google will partner with a large PC manufacturer from Asia, who will launch an inexpensive netbook powered by Chrome OS in the U.S. market. It will become a hot consumer item among school kids and university students. Marshall Kirkpatrick, Lead Writer & VP Content Dev 1. Google Wave will win some respect back as people discover valuable uses for it and get used to the user experience. 2. Facebook will open aggregate user profile and social graph data for outside analysis. 3. Some serious user interface innovations will blow our minds. 4. Data portability will become more real, standard, expected and viable. 5. A new social network will rise to join the big ones. It may offer the privacy that Facebook is moving away from, it may be mobile and location-centric, it may focus on personal content recommendations. Sarah Perez, Feature Writer 1. MySpace doesn't quite make a comeback, but gets a fresh start of sorts with their music and entertainment offerings. The Gen Y/Gen Z demographic sees growth on the site but the network's overall numbers continue to decline. 2. Twitter launches ads. 3. TweetDeck finally launches a web version and becomes the number 1 Twitter client other than twitter.com. 4. Cloud computing heats up. AWS, Google, Microsoft and others begin price wars to compete for customers. 5. The iPhone still rules and grabs more mobile market share than ever before. 6. Meanwhile, Android becomes the #2 mobile platform by year-end. 7. iPhone App backlash begins. There are too many worthless apps and no decent way to find the good ones. Then Apple surprises us with a brand-new feature that improves greatly upon their "genius" offering to help us find new and useful apps via iTunes. 8. iTunes announces a web service, thanks to the Lala acquisition. 9. Spotify finally gets the green light in U.S. and people go nuts for it. 10. The netbook craze dies down. People start buying new "in-between" devices that are slightly larger and more powerful than today's netbooks - but smaller, more lightweight and cheaper than regular notebooks. Features like better processors, separate GPUs, and SSD HD options set these new "ultra portable" devices apart from the traditional netbook, but they're still often called "netbooks" because of their size. Market confusion ensues. Jolie O'Dell, Writer & Community Manager 1. MySpace relaunches as a content network, leveraging the bands and filmmakers they already have on board and dropping the emphasis on social networking. 2. Twitter will find a monetization model and launch things like ads and pro features. 3. Facebook will become the Borg. Its number of users will continue to climb until the network is as ubiquitous as Google and lay people confuse Facebook with “the Internet.” They’ll make more money and control more data than ever before. 4. iPhone’s exclusivity with AT&T will come to a breaking point and we’ll see network-agnostic iPhones. 5. On the bright side, 2010 will signal the death of the login. Third-party authentications will become the norm, and user data will be entrusted to a discrete handful of online properties. Users will pitch a hissyfit if ever they’re asked to create a username and password and upload an avatar. After all, doesn’t the Internet know they have a Facebook? 6. File-sharing will continue to be shut down around the world; by 2011, we’ll all be downloading via Tor and the U.S. will have instituted a lame 3-strikes-no-Internet policy. 7. Cybercrime will be more of an issue than ever. Expect to see a major governmental security breach in 2010, as the government continues to adopt 2.0 tech without strong and permanent infosec personnel and procedures in place. Dana Oshiro, ReadWriteStart Writer 1. AR: Geo-locational games and AR will come together in 2010. We’re going to see strange behavior from those playing zombie shooter games on their commutes. 2. Agree with Sarah: Netbooks and gadgets like the PsiXpda are going to gain ground. 3. Mobile Music: Offline music caching will be expected of all streaming music apps. 4. The browser really will be the new OS. 5. Payment Systems: Between Square, PayPal X and advances in internet TV, we’re going to see payment options integrated in unlikely places. Alex Williams, ReadWriteEnterprise Writer 1. Cloud computing will go through a shake-out. There are just too many companies out there for the market to sustain. The big players will go on a buying spree. The consolidation will deeply affect users. Some companies will fold overnight. Users will lose access to their data, leading to a whole new wave of skepticism about cloud computing. But it won’t be enough to slow down the move to cloud computing. More companies will consider the security risks as less of a factor, compared to the cost benefits and potential for innovation. Cloud computing technology will become more of a commodity. The business applications for cloud computing will take center stage. 2. The big players will come back strong. IBM , SAP and Microsoft will innovate just enough to show big gains with customers. 3. Consumer based social networks will make big efforts to gain wider access to the enterprise, as more companies seek to open up to the social Web. The information architecture of social networks will change to accommodate the greater degrees of control that the enterprise requires. This will bring on the rise of “social middleware,” services that act as a layer between social networks and the enterprise. 4. A new breed of social networks will emerge that act as one-stop shops for applications and services. These will look more like marketplaces than social hubs for conversations around the proverbial virtual water cooler. SaaS leaders will face off for this growing market. 5. iPhone, Android or the Blackberry? I expect the Android to be the talk of the enterprise, especially if the Google Phone does make it to market. Such a phone would eliminate carrier costs and break down walled gardens that have limited application development. Sean Ammirati, COO 1. Facebook will go public & the IPO will be a huge financial success. 2. Hyperlocal advertising will heat up, delivering another nail in the traditional newspaper industry’s coffin. (Very similar to one of my 2008 predictions, but this time focused on the advertising aspects.) Specifically, it will be more common for a local establishment to pay marketing dollars to Yelp or FourSquare, for example, then their local newspaper. 3. Apple will release an “iTablet” and the world will be a better place for it. Ok, more accurately we’ll all think the world is a better place for it. 4. Agree with Jolie regarding “the death of the login.” I'm hoping for open distributed alternatives along with Facebook and a handful of others. 5. Between Boxee’s continued development and a new AppleTV (hopefully synched with their iTablet), it will become much more common to enjoy the Internet on a TV. Elyssa Pallai, Marketing & Experience Manager 1. Skype becomes increasingly pervasive, as the younger generations force their parents to get online and consumers find new and interesting ways to cut costs and save money. 2. Software as service becomes ever more popular, as businesses and governments choose to focus on their core business and realize the benefits of lightweight technologies in the cloud - including rapid deployment and the low cost of switching. 3. The online user experience has a renaissance, as web browsers and hardware become more sophisticated and designers / developers take advantage of that. 4. The growth of Internet of Things continues, RFID tags in everything. The initial bugs will make funny things happen all around us. 5. iPhones and other smartphones become the purchasing tool of choice. 6. Consumers bypass carriers and create open wifi networks for all (which is already happening but not en mass). Jared Smith, Webmaster 1. Backlash against the App Store causes more and more developers to defect to Android and competing platforms. 2. Google Chrome’s market share increases at Firefox’s expense. Internet Explorer continues to lose ground as more rich, HTML5 -aware Web apps spring up on the scene. 3. Opera begins to struggle, as WebKit becomes the rendering engine of choice on mobile devices. 4. Social analytics features explode onto the scene in 2010. Twitter opens Pro accounts, including analytics and an API to access them. Google strikes a deal to integrate Twitter analytics with its Google Analytics product. Discuss

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2010 Predictions