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Do the Size of Mobile App Stores Still Matter?

cgseo — Wed, 13 Jan 2010 19:34:21 +0000

According to Mplayit CEO Michael Powers, the size of a mobile platform's app store is now mostly irrelevant. Facebook-based mobile app store Mplayit took a close look at the most popular apps for Android, BlackBerry and the iPhone and found that the most popular apps on all three platforms tend to be very similar. As the popular app stores continue to grow, users on all the major platforms also drift towards the same known brands and hits like EverNote and Pandora. Sponsor Mplayit also found that one of the fastest growing app categories across all the major platforms are barcode scanners. Apps like ShopSavvy and RedLaser have clearly hit upon an unfulfilled need. Size Doesn't Matter According to Powers, asking how many apps exist for a given platform is now a moot question. All the major platforms now offer more than enough apps and as long as people can find the apps they are looking for - and as long as these apps are good - most consumers will be happy. Most users simply don't need 50 different apps to write their grocery lists. Looking at Mplayit's list of the most popular apps across the top platforms, it also becomes clear that quite a few of these categories are being dominated by known brands like Shazam, Pandora, Evernote and Facebook. Mplayit, of course, is in the business of giving app recommendations across platforms and doesn't fail to note that it's own store is a good alternative for finding apps outside of the standard top 20 charts. Or Does It? To some degree, Powers' comments about the size of today's app stores rings true. Maybe it really doesn't matter that the Android store only features about 20,000 apps and that the Apple App Store now holds more than 100,000. Maybe it is true that consumers tend to gravitate towards the same brands on all platforms. At the same time, though, having more apps in the store also means that there is a more active developer ecosystem around a given platform. While iPhone developers rightly gripe about Apple's approval process, we've seen a lot more innovative apps for the iPhone than for Android. Is the size of the Android market holding you back from making the switch? Do you think Android has enough good apps that make up for the smaller app store? Do you think the quality of today's BlackBerry apps is good enough? Feel free to let us know in the comments. Discuss

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Do the Size of Mobile App Stores Still Matter?

Mobile Web Meets Internet of Things: Barcode Scanning

cgseo — Tue, 12 Jan 2010 14:00:00 +0000

Two of the biggest trends we tracked last year were Mobile Web and Internet of Things . In a new series on ReadWriteWeb, which we're calling Mobile Web Meets Internet of Things , we'll explore how these two important trends are converging and look at some cutting edge example products. We start with barcode scanning... Internet of Things is when everyday objects become connected to the Internet, via technologies such as RFID tags, sensors and barcodes. One trend we saw expanding in 2008-09 was mobile phones being deployed as readers for barcodes . Sponsor Increasingly, smartphones such as the iPhone, BlackBerry and Android devices offer applications that allow you to scan a barcode on a product or object and get more information about it. The Technology Barcodes are similar to RFID tags, in that they both hold data. RFID tags are generally more functional and flexible than barcodes . Also RFID tags can be read/write, whereas barcodes cannot. However the big advantage for barcodes is that they're cheaper, therefore we're more likely to see scanning as a consumer activity ramp up in the U.S. via barcodes. The most popular form of 2D barcode is the QR Code (the QR stands for "Quick Response"), which became popular in Japan and is now gaining traction in the U.S. and other markets. The Products In a series of posts written over September 2008, Sarah Perez analyzed the then burgeoning " scannable world ." As Sarah explained, barcode scanning is not a new technology on the Web. One of the first examples was :CueCat , a cat-shaped barcode reader from the late 1990s. It linked a user to a website by scanning a barcode in an article or other printed matter. CueCat never took off because it required a separate piece of hardware, but now in 2010 smartphones are the hardware . There's also no shortage of software circa 2010, such as ScanLife and the NeoReader app described in Part 2 of Sarah's Scannable World series . A variety of other barcode reading apps are listed in Part 3 of that series. There are a variety of use cases for barcodes on the Web. They include Semapedia.org (a non-profit project that aims to augment the physical world with Wikipedia data), QRContact (contact management via barcodes), and barcode wearables such as p8tch ("Think of it as a TinyURL you can wear"). But none of these is likely to become widely used in the mainstream, at least in the near future. What Will be The Tipping Point? In Japan, barcode scanning is already a popular activity thanks to the culture of using mobile phones for just about everything. In the U.S., where the Mobile Web took longer to ramp up, barcodes are yet to catch on. However there's one market where barcode scanning could become a mainstream activity in the U.S. and other countries. No, not magazine publishing - although there are valid advertising use cases there. We're talking about scanning retail products using your mobile phone . By the end of 2009, a lot of barcode scanning apps had gained popularity in the iPhone and Android, in particular. In November we listed our picks for scanning and other mobile shopping apps to test over Black Friday. There is no clear winner yet in the shopping scanning market, but here are some applications you may want to try: RedLaser (iPhone app getting rave reviews ) ShopSavvy (popular on Android) The Amazon Mobile app ; see also SnapTell , owned by Amazon StoreXperience CardStar pic2shop Point Inside ( good review on CNET ) CompareEverywhere (Android) ZXing Barcode Reader (Android) Thanks to followers of @rww on Twitter , who suggested some of those. Will Consumers Adopt Barcode Scanning? As well as adoption by retailers, another big question is: will consumers want to interact with real world products using their mobile phones? I suspect they will, once they begin to see compelling reasons for doing so - which will probably involve getting the best deals and being able to do advanced shopping comparison very easily. Finally, it's worth noting that Google is active in barcodes . Google's Favorite Places program allows local businesses to put a sticker on their products which features Google's logo, a scannable barcode and a message reading "We're a favorite place on Google." Barcode scanning and its applications will grow during 2010, meaning more and more real world data will be connected to the Internet and accessed on your mobile phone. There are many apps trying to entice consumers to wave their mobile phone in front of products, so let us know your favorites in the comments. Image credits: clevercupcakes ; Stan ; ScanLife Discuss

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Nexus One and Android 2.1: Apple Better Watch Out

admin — Mon, 11 Jan 2010 22:30:40 +0000

Less than a week ago, Google introduced its own Android phone, the Nexus One . Over the weekend, we got a chance to take the phone through its paces and while we aren't quite ready to give up our iPhone yet, the Nexus One is a formidable challenger. Apple will clearly have to step up its game with the next iPhone if it wants to hold off Android's momentum. In terms of features, the Nexus One is already on par with the iPhone platform and beats it in many areas. When it comes to the overall user experience, the iPhone is still a step ahead of the Android platform, but that could easily change in the near future. Sponsor Hardware For the sake of this review, we won't look at the Nexus One hardware in great detail. Suffice to say, the 1GHz Snapdragon processor makes the phone extremely fast and the 3.7 inch AMOLED screen simply looks gorgeous. While it isn't much bigger than the iPhone's screen, the difference in resolution (800x400) is quite noticeable. We didn't get a chance to formally test the phone's battery life, but unless we made extensive use of the GPS, it easily got through a day's use without needing a recharge. The phone's five megapixel camera works just as advertised - though the camera app isn't the prettiest app on the phone. Picture quality was generally on par with pictures from the iPhone 3GS, though the built-in LED flash gives the phone an important additional feature that Apple doesn't currently offer. In the long run, the big difference between the two platforms isn't the hardware but the operating system. After all, the iPhone 3GS is also quite fast and we haven't heard a lot of complaints about the iPhone's screen. Android 2.1 isn't a major step up from version 2.0, but it does introduce some notable new features, including the ability to use voice in every application that brings up the built-in virtual keyboard. Android 2.1 While the Nexus One isn't an iPhone killer, it's already on par with Apple's phone in many regards. As Google and the developer community that has grown around Android continues to improve the OS, it is only a matter of time before Apple will have to react with an updated version of its iPhone OS. Here are some of the features that make the Nexus One and Android 2.1 a winner in our opinion. We should note there are some unresolved customer service and hardware issues that have made headlines over the last few days. We didn't experience any of these problems ourselves, but your mileage may vary. Nexus One and Android 2.1 vs. the iPhone Google Navigation : When it was released for Android 2.0, we described Google's own GPS application as the first "killer feature" for Android. Google hasn't really updated this app in 2.1, but it remains one of the signature features for Android. This is also one of the many apps that showcases Android's ability to multitask. On the iPhone, for example, you have to exit the GPS app while you check your email. On an Android phone, the app simply continues to run in the background and continues to give you voice prompts. Voice Recognition : We were quite skeptical about this feature at first. Every time Android 2.1 brings up the keyboard, you now have the option to dictate text into the phone. This works surprisingly well and makes writing a quick email or tweet very easy. Some apps, including Google Navigation, can also handle more complex voice commands. On the iPhone, the newly updated Dragon Natural Speaking app works similarly well, but suffers from the fact that it isn't integrated into every application on the phone. Multitasking : Other smartphones like the Palm Pre also feature multitasking for third-party apps and handle switching between these apps better than Android. At the same time, though, one of the iPhone Achilles' heels is its inability to run more than one non-Apple app at a time. No such problem with Android, though running a lot of apps in the background can put a lot of strain on the battery. Back Button : Besides the volume controls, the iPhone only features one button. The Nexus features quite a few more (back, menu, home, and search, plus a trackball). The back button is likely the most useful of these and works just like your browser's back button. On the iPhone, whenever an app takes you to a browser, the app quits and opens up the browser, leaving you no easy way to get back to the app. On Android phones, you simply click the back button and you're back to where you started. Google Voice : If you use Google Voice, you are surely aware of the controversy around getting the Google Voice app on the iPhone. On Android, it's simply a built-in feature and works perfectly. You can even set up the phone to route international calls through Google Voice by default. Photo Gallery : Google worked with CoolIris to integrate the company's signature 3D-view of your photos into the Android photo gallery app. This is easily the prettiest and most useful default gallery app we have seen on any phone to date. Google Integration : If you are heavily invested in the Google universe, then setting up Android is as easy as it gets. When you first start up the Nexus One (or any other Android phone for that matter), the phone will ask you for your Google Account credentials. Once you enter these, the phone will set up all the Google apps on the phone for you. The phone sets up your email accounts and downloads contacts from Google Contacts. The gallery app connects to Picasa and the calendar connects to Google Calendar. Areas for Improvement But there are also some areas where the iPhone is still a clear winner: Music : For now, Android's music app doesn't come close to the iPhone's native iPod app. While it's not woefully bad, it also doesn't come close to the design and functionality of the iPhone. User Interface : While Android 2.1 looks pretty nice and offers some cool new eye candy like animated wallpapers, Apple is still one step ahead of Google when it comes to the fit and finish of the built-in apps. Also, while we love the back button on the Nexus One, using the menu button isn't very intuitive and quite a few people we showed the phone to struggled to understand its functions. App Store : No doubt, Apple's App Store features far more applications than the Android Market. Especially when it comes to games, Apple beats Google hands down. OS Updates for Everybody : You can reasonably assume that the iPhone you buy today will be supported with OS updates for the two years of your contract. With Android, you can't be so sure about that. It's still a moving target and quite a few early adopters are still stuck with Android 1.5 because their vendors never updated the phone or because their phones don't feature the necessary hardware to run later versions of the OS. As we pointed out last week, the Nexus One and Android 2.1 aren't quite ready for the enterprise yet, and Google has to work on the security features of the phone and software before it can become a major player in this market. Google, however, is aware of this and is already working on an enterprise version of the phone. Verdict Overall, we were very impressed with the phone's hardware and software. Android 2.1 could still benefit from some design work, but in terms of features and functionality, Android can now easily compete with the iPhone. Disclaimer : Google provided us with a loaner unit and a working SIM card free of charge. Discuss

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Nexus One and Android 2.1: Apple Better Watch Out

BlockChalk: An Anonymous Message Board for Your Neighborhood

admin — Fri, 08 Jan 2010 22:24:35 +0000

BlockChalk is an anonymous message board for your neighborhood. The company's founders want to enable neighbors to interact with each other while protecting everybody's privacy. At it's core, BlockChalk feels a bit like an anonymous, location-based Twitter clone. BlockChalk just released its native iPhone ( iTunes link ) today and also offers an app for the Palm Pre and Pixi. Android users can access the service through a mobile website. Sponsor Anonymity Makes for an Easy Setup Given that BlockChalk is completely anonymous, you don't have to sign up for the service or jump through any hoops before you can get started. Simply start up the app, allow the service to access your location data and you can see what others around you are saying. BlockChalk works worldwide and has active users in over 90 countries. Features BlockChalk keeps its feature set light and to the point. Besides posting your own messages, you can browse replies to your own posts and respond to messages publicly and in private. On the iPhone, BlockChalk also supports push notifications. By default, BlockChalk doesn't reveal a user's exact location. You can, however, force the service to do so by typing [here] in a post. One of the company's co-founders, Stephen Hood, used to run the product team at del.icio.us and some of the same design aesthetics shows in BlockChalk. The design is simple, to the point and doesn't get in the way of the product's features. Anonymity: Good, Bad or Just the Best Way to Get People to Share? While using BlockChalk is a lot of fun, there is also something strange about the anonymity of the service. On the one hand, it will surely encourage those users who would otherwise be afraid to reveal their location to use the service. On the other hand, however, this could easily encourage vandalism. BlockChalk offers a profanity filter and the ability to 'bury' posts, but only time - or an attack by 4chan - will tell if this will be enough to discourage disruption. Discuss

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BlockChalk: An Anonymous Message Board for Your Neighborhood

TweetDeck for iPhone Now Supports Lists and Geotagging

admin — Fri, 08 Jan 2010 17:17:21 +0000

TweetDeck 's iPhone app just got a much-needed update . Version 1.3 brings a slew of new features that finally bring TweetDeck back on par with its competitors on the iPhone. The app now supports Twitter lists and Twitter's new geotagging API. The app now also offers optional support for Twitter's new retweet style and the TweetDeck team has made a number of smaller tweaks and fixes that make the app faster and more stable. Sponsor Lists TweetDeck for iPhone keeps the app's well-known column-style layout and still syncs any changes directly with the desktop app. It's great to see that TweetDeck now supports lists. Unlike other apps like Tweetie 2, however, TweetDeck for iPhone doesn't allow you to create new lists or even add new users to an existing lists. Location In today's announcement, the TweetDeck team puts a lot of emphasis on the new geolocation features in the app. You can now choose to geotag all of your tweets automatically or just add your location info to select tweets only. The app can now also display a map with an overview of all geotagged tweets in any given column (including columns that display persistent searches). Just click 'more' in the bottom right corner and the option to see all the tweets on a map will appear. Given that very few people currently tag their tweets with location data, however, chances are that your map will look rather empty. Over time, though, as more apps start to support this feature, these maps will hopefully fill up with more tweets as well. For now, this is an interesting feature, though it is probably only useful for a small group of users. Discuss

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TweetDeck for iPhone Now Supports Lists and Geotagging

How The Web is Transforming Personal Finance

admin — Thu, 07 Jan 2010 20:12:27 +0000

Not too long ago, personal finance tools like Quicken and Microsoft Money used to be bound to the desktop. Exchanging information with your banks used to be a hassle. Keeping track of credit card purchases was often a question of waiting for statements to arrive by mail and then entering data by hand. Today, free tools like Mint , moneyStrands and Wesabe make it easy to track all of this information. Thanks to this, you can now get a better overview of your personal finances than ever before. Sponsor Editor's note : This story is part of ReadWriteWeb's Personal Finance series, a weekly, three-month-long look at how the Internet has transformed personal finance. Up until April 15, which is the deadline for U.S. readers to file their taxes, we'll be looking at how personal finance has evolved, analyzing top web tools and posting video of our conversations with the people who are shaping the online world of personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Mint: Leading the Charge Currently, the two most well-known online tools for personal finance management are arguably Mint and Intuit's Quicken Online . Mint stood out from the pack early on because the company made it extremely easy to keep track of all your expenses. After giving Mint access to your bank and credit card account, the service simply downloads your financial information at regular intervals and organizes it. Mint can even track your 401(k) for you. Mint launched in September 2007 and quickly became the darling of the Web 2.0 world. Unlike most of its desktop-bound competitors, Mint managed to talk to virtually every bank and credit card issuer from day one. In October 2008, Mint came out of beta . Today, the company has more than 1.7 million registered users and sees roughly 700,000 active users every month. In October 2009, the company was signing up 30,000 new users per week. Mint's success didn't go unnoticed by the incumbent market leaders and Intuit acquired Mint in October 2009. In November 2009, Intuit announced that it would begin to phase out Quicken Online in favor of Mint. Microsoft suspended sales of Microsoft Money on June 30, 2009 and doesn't plan to compete in the market anymore . Correction : In December, Microsoft actually announced a plan to enter the personal finance market again with a Mint-like tool it is developing in collaboration with Citi. Beyond Mint While Mint gets most of the mindshare on the web these days, it's by no means the only player in this market. Indeed, the success of Mint has given rise to a plethora of similar tools and legitimizes the efforts of companies that tried to enter this market before Mint. ClearCheckbook.com , for example, launched in May 2006. The company focuses on bringing checkbook management online. A number of other tools are competing more directly with Mint. Wesabe , for example, also focuses on giving users an overview of how they spend their money. Sadly, Wesabe makes downloading your information from your checking and credit card accounts a bit more difficult than Mint. Since acquiring Exepnsr , Strands now also offers its own personal finance tool for setting up and tracking personal budgets and staying on top of your finances. Geezeo - which was founded in 2006, and also looks a lot like Mint, has a very strong focus on budgeting. Most of these tools focus on the U.S. market, but more and more of them are also now available outside of the United States. Kublax , for example, offers a Mint-like service in the U.K. Going Mobile Just like almost every other category of online tools, personal finance tools are also making the move to mobile. Mint and Wesabe , for example, offer both an iPhone app and mobile-optimized websites. Most importantly, all of these services are also able to send out alerts to your phone - either through push alerts on the iPhone or as text messages. Whenever you run the risk of exceeding your credit card limit, for example, these services will send you an alert. Of course, a number of banks have also gotten into this game and now offer their own mobile apps. The Bank of America , Chase Mobile and Wells Fargo apps are currently among the top 10 most downloaded free finance iPhone apps, for example. When it comes to paying your bills, apps like BillMinder and BillTracker make it easy to never forget when a bill is due. What's Next? Over the last few years, the web has clearly transformed the way we use personal finance software. Over the next few months, we will have a closer look at the current generation of personal budgeting and finance tools on the web. We will also analyze the current trends around online finance software. This is the first post in our upcoming series about personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Discuss

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AT&T Comes Over to the Android Side

cgseo — Wed, 06 Jan 2010 21:12:53 +0000

AT&T has announced a new line of Android-based smartphones for 2010. Dell , HTC and Motorola will make the five new devices, which are scheduled to be released during the first half of 2010. Endgadget is predicting that AT&T will be using the Motorola Backflip, while Slashgear has confirmed that the Mini 3i will be the choice for Dell . The other three, Endgadget says, will most likely go to HTC. Sponsor The announcement is good for AT&T customers who wanted an Android phone but are held under contract with the company. Up until now, AT&T has offered the iPhone and a variety of Palm and Blackberry devices, but nothing operating the Android OS. The company made the announcement today at CES where they also announced new initiatives to increase the number of applications available to their customers. To this end, the company is offering a new software developer kit and is looking to sign new distribution deals in order to offer its phone apps worldwide. Nokia also announced today that its Ovi mobile application store will be available to AT&T customers in the United States. Full details can be found in the company's press release . Discuss

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AT&T Comes Over to the Android Side

The Pros and Cons of the Google Nexus One As An Enterprise Phone

admin — Tue, 05 Jan 2010 22:06:39 +0000

The Nexus One is another smart phone that we will inevitably see inside the walls of the enterprise. Smart phones seem to have a way of being used for all kinds of work activities. So, what are the pros and cons of using the Nexus One in the enterprise? First off, anyone using the Nexus One in the enterprise will be using a rogue device. That's just the way it is. Perhaps that may change when the enterprise wakes up and realizes that people born after 1982 want to use any device to connect in any way they want. But that's the future, unfortunately. In the meantime, let's look at reality. Sponsor Compliance The Nexus One was not built as a device that meets compliance requirements. As with almost any device, compliance is a reality in the enterprise world. We doubt, though, this will stop most users. You Can Make it Compliant Dan Dearing of Trust Digital has a few points of advice for the IT manager with the foresight to deal proactively with the inevitability that the Nexus One will become his or her problem to solve: Make sure that the device can be locked and swiped of its data if a user loses their Nexus One. Make sure Exchange ActiveSync is installed on the device so permissions for accessing data can be set up according to the policy set by the enterprise. Provide the ability to configure the device to remotely provision application clients and device interfaces used to reach the application source (e.g. Wi-Fi, VPN). Allow for PKI support that allows Android devices to receive and ingest digital certificates. The use of certificates helps automate connectivity to enterprise applications via Wi-Fi, VPN and web by making authentication transparent to users. It's Not an iPhone The iPhone has tight security features baked into it, and hardware encryption, too. Applications are tightly controlled with a centralized point for distributing applications. This may prove to be a temporary advantage for the iPhone over the Nexus One. According to Dearing: "The Nexus One is less secure than the iPhone 3GS. Nexus One is currently running on Android 2.1, the latest update, so is equivalent to iPhone 1.0. The iPhone 3GS provide the most comprehensive security controls with the addition of hardware-based encryption." "The iPhone is much more mature in this area than the Nexus One. iPhone configuration profiles provides business IT with a way to configure the iPhone over the air and according to corporate policies. In addition, the iPhone 3GS provides device encryption to help meet corporate compliance requirements, ensuring the protection of sensitive corporate information." Hooray - It's Not an iPhone The Nexus One is a cloud-connected device, making it a true web-based, data-driven device. This to us is a huge advantage. Apple is playing catch up in developing a cloud infrastructure. Google may lose a bit on security but the ability to use the computing power of the cloud may be what shoots Google way ahead of Apple. Tim O'Reilly goes as far to say that at some point, Apple may never catch up. A Strong Start The Nexus One represents a very strong start for Google. It's not designed as an enterprise phone but generally smart phones are meant to be used universally. We expect that as more smart phones enter the market, an ecosystem of middleware providers will emerge. These services will provide filters, treating the device as a computer, much like desktops and laptops. Discuss

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The Pros and Cons of the Google Nexus One As An Enterprise Phone

Parrot’s Remote Controlled Helicopter Takes Augmented Reality to the Next Dimension

admin — Tue, 05 Jan 2010 21:37:33 +0000

In December, I visited Parrot 's development labs in Paris to check out the company's newest project. While Parrot is mostly known for its Bluetooth headsets and speaker systems, the company's newest project combines augmented reality with a remote controlled helicopter. This helicopter - the AR.Drone - features four rotors to keep it stable and a front-mounted camera that is linked to an iPhone or iPod touch. The rig is controlled via an iPhone or iPod touch and the device's screen can show an augmented view of what the helicopter's camera sees. Sponsor AR Meets the Real World What's most exciting about this product is how it combines a real helicopter with this augmented reality view. Instead of just looking at an augmented view of the world through the phone's camera, you get to see the world through the drone's camera. The iPhone takes the view of the camera (via Wi-Fi) and replaces markers with anything from walls to dinosaurs. During our discussion with Parrot in December, we couldn't get any information about the price of the AR.Drone out of the company's representatives. Given how sophisticated the hardware is, however, chances are that it won't be very cheap. The drone, for example, features two camera. Besides the camera that feeds the video to the iPhone, the drone also features a second came that is mounted underneath he structure and augments the drone's autopilot. Hands-On With the AR.Drone We got a chance to play with a prototype of the AR.Drone in Parrot's labs and while it took a while to get used to the controls (the app uses a combination of the phone's tilt sensors and on-screen controls to manipulate the drone). The video on the iPhone was surprisingly clear and didn't show any noticeable lag. Sadly, we didn't get a chance to try out the AR features of the app, though. Parrot will launch the AR.Drone later this year. The company plans demo the helicopter at CES this week but the exact date of the public launch remains unclear. A Drone for Developers In its current iteration, the hardware and software is clearly laid out for gaming, but Parrot also released an SDK that will allow developers to use the hardware for other purposes as well. It will definitely be interesting to see what games and other tools the developer community will come up with one the AR.Drone is launched. Parrot told us that it hopes that developers will look at the hardware as a platform and the company hopes to create an active developer ecosystem around the AR.Drone. More Videos Click here for more videos of the AR.Drone in action. Disclosure : Frederic met with Parrot during a trip that was partly sponsored by Parrot . An Early Demo Discuss

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Parrot's Remote Controlled Helicopter Takes Augmented Reality to the Next Dimension

Live Blog: Google’s Android Press Gathering

admin — Tue, 05 Jan 2010 17:55:15 +0000

Google is holding a press event to showcase the new Nexus One and possibly some other mobile innovations today. We already know quite a few details about the phone itself, but hopefully Google will also have a few surprises up its sleeve. The press conference should get under way at 10am PST and we will live blog the event here. Sponsor We will post updates as they happen. Keep reloading this page to see the latest news. 10:00am As usual, the event is running a bit late. 10:06am Getting started. VP of Product Development takes the stage to talk about the Open Handset Alliance. "We will unveil the next generation of the evolution of Android today." 13 new members will join the OHC - including: NEC, China Telecom and Freescale. Recapping the history of Android hardware (G1, myTouch, Droid) 10:10pm "A year ago we had 1 device, now we have 20 devices on 59 carriers." Google wants to prevent fragmentation - talking about compatibility test suite. "Android today is about getting more users onto the mobile web." Android users search the web over 30x more on Android than on feature phones. From the beginning, Android was always about being developer friendly. Talking about being able to multi-task (a subtle swipe at the iPhone?) The Next Step in the Android Evolution 10:15am "We are only in the early stages of the evolution of Android. Volume and variety of Android devices has exceeded Google's expectations. "But we want to do more. Wants to work closer with hardware partners to showcase the software. Announcing the Nexus One "Where Web Meets Phone" 10:18am Google calls this a new category of phones: "super-phones." On stage now: Peter Chou, CEO of HTC. Talking up the Nexus One: "The Nexus One is one of the best designs from HTC." Outstanding display, fast processor. "It pushes the limits of what is possible on a mobile phone today." Chou leaves the stage after posing with the phone... 10:22am In depth look at Nexus One Erik Tseng takes the stage to demo the phone. Hardware : 3.7 inch AMOLED display - WVGA. "Deep contrast and brilliant colours." 1 GHz processor - fast processor = less slowdowns. Trackball works as notifications tool. Will pulse when you get new messages. 130 grams - 11.5mm thick Sensors : light sensor, proximity sensor. 5 megapixel camera New for Android: active noise cancellation - using two microphones. 10:29am Google will offer custom engraving (just like the iPhone...) "With this hardware, we think we have half of the story. It's the combination of hardware and software that makes this such a great phone." No surprise: Nexus One will come with Android 2.1 10:31am New features in 2.1: Customization More homescreen panels - more widgets Example: weather widget: knows where you are from GPS Google expects to see more widgets from 3rd-party developers Showing live wallpapers. 10:35 3D capabilities of the Nexus One and Android 2.1 App launcher: new twist - 3D scroll-wheel - icons sit on a 3D wheel instead of a flat page New photo gallery - written with CoolIris Everything scrolls smoothly - quite impressive. Looks just like CoolIris on the desktop. Features background sync with Picasa Web Albums 10:39am Voice Commands In 2.0: Voice queries ("directions to nearest Ikea") In 2.1: Every text field is now voice-enabled Voice recognition learns every time you speak a query 10:42am Sneak peek at Google Earth for Android Also voice-enabled. Clearly making good use of the fast processor. Everything scrolls very smoothly. Buying the Phone: Google Hosted Web Store 10:45am How to buy the phone? Google will sell the phone in its own web store Keeping it simple: buy phone without service ($529) - or with service from partners (T-Mobile $179) For now, T-Mobile only. But: "Expect to add more carriers and hardware in the future." Verizon Wireless and Vodofone will join the program. Web Store 10:49am Demoing the store. Purchasing all done in the store - no need to go to the physical store 10:54am Recap First phone of a series of phone - more operators, devices and countries coming in the future Showing demo video right now Q&A 11:00am Question : Why only such a small amount of space for app storage? Answer : soon, you will be able to store apps on SD cards Question : Will it ship today? Answer : Yes. Question : Is this an iPhone killer? Answer : Choice is a good thing. Question : Whose inventory will the phone come from? What will you do to make the App Store more well-known? Answer : Unlocked phone comes from Google. Regarding the Android Market: Marketing for Nexus One and new Web Store will be essentially online. Focused on making the store better. Question : Why was it necessary for Google to design the phone? Why not just have an HTC phone that runs Android? Answer : Google didn't design the phone - HTC did. Google is just the retailer and worked mostly on the software. Question : What would convinces somebody to buy a $530 phone? Answer : That's choice at work. "This is the early stages of a longer journey." Question : Google isn't known for being a retailer. Answer : "We shouldn't focus on retailing." Google wants to offer a complete solution and give consumers choice. Retail part is very important but just another channel - not a channel that will replace other channels. Question : What's the revenue opportunity for Google? Answer : These super-phones are great for accessing the Internet and that's where out business is. Hardware sales are not the big deal - just wants to get more people on the mobile web. "If you want the best possible Google experience you come to the store and get the device." Question : Will it support tethering? Answer : In future versions. Not a strategic issue but just something Google needs to implement. Question : Is the physical keyboard dead? Will Google start to sell more products online? Answer (from HTC): We offer lots of different phones and people can choose what best fits for them. This design is focused on the form-factor and screen. HTC offers other devices for "keyboard-lovers". From Google: The new voice input works very well and Google will soon offer other devices as well. Question : Will other counties support multi-touch on the Nexus One? Answer : It's a software thing. "We'll consider it." Question : When will Google Voice launch publicly? What about the other phones that are coming soon? Will something awesomer come next month? Answer : Other manufacturers will add more devices. "If you need a great phone today - the Nexus is a great phone." (Nothing about Google Voice in the answer). Question : Google wants to do revolutionary stuff? What's revolutionary about this phone? Why does Google get behind this phone if it's pretty average? What not revolutionize the pricing structure with an ad-supported phone? Answer : This is a baby step. Let's get the store going and then we can see what comes up in the future. Question : Will people be able to check out the phone in retail store? Answer : We want this to remain pure and simple. Marketing this online-only and selling online-only. Question : What's the difference between a super-phone and a regular smartphone? Answer : The big differentiator is the openness of the app store. This is as powerful as your laptop was a year ago. Question : Question for Motorola: Will the Nexus One cannibalize sales of the Droid? Answer : We try to deliver the best products we can. Will upgrade software on the Droid. Question : Why does Google feel the need to change the way phones are bought? What's broken about the current system? Answer : We are trying to optimize efficiencies. Just like web store revolutionized the way you buy a camera, Google wants to do the same thing for phones. After there are enough phones out there, you can experience it through using somebody else's. Marketing just increases prices. Sidenote about partners : We would love to sell for Verizon and Vodafone right now - just have to integrate the IT. Question : What can users expect in terms of software upgrades? Users never really know what phone will get the upgrade Answer : HTC wants to upgrade all of its phones (nothing specific). Google argues that some phones simply don't have the hardware capabilities for the upgrade. The intention is to make sure everybody gets some kind of future-proof hardware that can get upgrades for a certain amount of time. From Motorola : Intention to upgrade the device to the best software that the hardware can run. Not every device supports the 3D capabilities of Android 2.1, for example. Backward compatibility slows down innovation. Questions : Will Verizon get unlocked phones? Answer : Unlocked phones are a problem with CDMA phones. Will only be sold with Verizon plan. Question : Will you port Google Voice to the iPhone or will you suppress this to give Android an advantage? Answer : Google Voice team isn't opposed to having its app run on other platforms. Question : Didn't Google say it won't do a phone? Answer : We don't do hardware. 11:43am: And that wraps up today's live blog. Thanks for reading! Discuss

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Live Blog: Google's Android Press Gathering