Facebook founder Mark Zuckerberg told a live audience yesterday that if he were to create Facebook again today, user information would by default be public, not private as it was for years until the company changed dramatically in December. In a six-minute interview on stage with TechCrunch founder Michael Arrington , Zuckerberg spent 60 seconds talking about Facebook's privacy policies. His statements were of major importance for the world's largest social network - and his arguments in favor of an about-face on privacy deserve close scrutiny. Sponsor Zuckerberg offered roughly 8 sentences in response to Arrington's question about where privacy was going on Facebook and around the web. I'll post those sentences on their own first, then follow up with the questions they raise in my mind. You can also watch the video below, the privacy part we transcribe is from 3:00 to 4:00. Zuckerberg: "When I got started in my dorm room at Harvard, the question a lot of people asked was 'why would I want to put any information on the Internet at all? Why would I want to have a website?' "And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that have people sharing all this information. People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time. "We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are. "A lot of companies would be trapped by the conventions and their legacies of what they've built, doing a privacy change - doing a privacy change for 350 million users is not the kind of thing that a lot of companies would do. But we viewed that as a really important thing, to always keep a beginner's mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it." That's Not a Believable Explanation This is a radical change from the way that Zuckerberg pounded on the importance of user privacy for years. That your information would only be visible to the people you accept as friends was fundamental to the DNA of the social network that hundreds of millions of people have joined over these past few years. Privacy control, he told me less than 2 years ago, is "the vector around which Facebook operates." I don't buy Zuckerberg's argument that Facebook is now only reflecting the changes that society is undergoing. I think Facebook itself is a major agent of social change and by acting otherwise Zuckerberg is being arrogant and condescending. Perhaps the new privacy controls will prove sufficient. Perhaps Facebook's pushing our culture away from privacy will end up being a good thing. The way the company is going about it makes me very uncomfortable, though, and some of the changes are clearly bad. It is clearly bad to no longer allow people to keep the pages they subscribe to private on Facebook. This major reversal, backed-up by superficial explanations, makes me wonder if Facebook's changing philosophies about privacy are just convenient stories to tell while the company shifts its strategy to exert control over the future of the web. Facebook's Different Stories First the company kept user data siloed inside its site alone, saying that a high degree of user privacy would make users comfortable enough to share more information with a smaller number of trusted people. Now that it has 350 million people signed up and connected to their friends and family in a way they never have been before - now Facebook decides that the initial, privacy-centric, contract with users is out of date. That users actually want to share openly, with the world at large, and incidentally (as Facebook's Director of Public Policy Barry Schnitt told me in December) that it's time for increased pageviews and advertising revenue, too. The Flimsy Evidence What makes Facebook think the world is becoming more public and less private? Zuckerberg cites the rise of blogging "and all these different services that have people sharing all this information." That last part must mean Twitter, right? But blogging is tiny compared to Facebook! It's made a big impact on the world, but only because it perhaps doubled or tripled the small percentage of people online who publish long-form text content. Not very many people write blogs, almost everyone is on Facebook. Facebook's Barry Schnitt told us last month that he too believes the world is becoming more open and his evidence is Twitter, MySpace, comments posted to newspaper websites and the rise of Reality TV. But Facebook is bigger and is growing much faster than all of those other things. Do they really expect us to believe that the popularity of reality TV is evidence that users want their Facebook friends lists and fan pages made permanently public? Why cite those kinds phenomena as evidence that the red hot social network needs to change its ways? The company's justifications of the claim that they are reflecting broader social trends just aren't credible. A much more believable explanation is that Facebook wants user information to be made public and so they "just went for it," to use Zuckerberg's words from yesterday. (Why didn't Arrington press Zuckerberg on stage about this? The rise of blogging is evidence that Facebook needs to change its fundamental stance on privacy?) This is Very Important Facebook allows everyday people to share the minutia of their daily lives with trusted friends and family, to easily distribute photos and videos - if you use it regularly you know how it has made a very real impact on families and social groups that used to communicate very infrequently. Accessible social networking technology changes communication between people in a way similar to if not as intensely as the introduction of the telephone and the printing press. It changes the fabric of peoples' lives together. 350 million people signed up for Facebook under the belief their information could be shared just between trusted friends. Now the company says that's old news, that people are changing. I don't believe it. I think Facebook is just saying that because that's what it wants to be true. Whether less privacy is good or bad is another matter, the change of the contract with users based on feigned concern for users' desires is offensive and makes any further moves by Facebook suspect. Discuss

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Facebook's Zuckerberg Says The Age of Privacy is Over

Using a cloud computing service may sound enticing, but you better consider how that data can be moved around if you want to switch to a different provider. It's a big problem that now has the attention of Vint Cerf, who is calling for standards to define how customer data gets passed between different cloud service providers. Cerf, Google's chief Internet evangelist, is one of those legends of the tech world, up there with people like Steve Wozniak . He is one of the co-designers of the TC/IP protocol. He is one of those few who had this idea way back when of hooking computers together to create a network. Today we call that network the Internet. Sponsor So you listen when Cerf gets up to speak and says that it's like 1973 out there when it comes to cloud computing data portability. According to InfoWorld , Cerf said major cloud service providers like Amazon, Google and IBM have no real form of interoperability. Cerf spoke Thursday night at the Churchill Club in Menlo Park, Ca. "We don't have any inter-cloud standards," Cerf said. "The current cloud situation is similar to the lack of communication and familiarity among computer networks in 1973." People will want to move data around. They may have multiple cloud service providers. They may want to use different cloud service providers as an interconnected network. Moreso, customers will simply want to move data from Cloud A to Cloud B. Cerf went on to say that the industry needs to develop protocols and standards to make this all happen. It's important to note that Google, Cerf's employer, obviously has a stake in how this all pans out. We went to Aardvark to ask about this issue. What can you do right now to avoid getting locked into one cloud service provider? Marc Limotte , director of engineering at Feeva Technology, writes: "The obvious problem is that the difficulty in switching limits consumer choice and therefore competition. You can't "vote with your feet", if you can't walk away. This is common in IT, though. It's never been easy to switch from one enterprise package to another, or from one hosting facility to another. The data isn't even the worst of the problem. In most cases, you can at least get an extract (even if it is terabytes of data), and perform a load in to some other system. The more complex issue is when you architect your solution to take advantage of a vendor's proprietary services (e.g. the data store in Google App Engine, or the Amazon's SQS). Not that you shouldn't use these features... they're useful, just be aware that they start to limit your options is you want to someday move away from that platform. My suggestion... make sure you know how to export your data. And try and use your own interfaces in front of custom services. that way if you want to move, you just have to write an adapter, and not a complete re-architecture." Discuss

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Vint Cerf: It's like 1973 for Moving Data Around in the Cloud

Being a technology blogger is like having a license for an around-the-clock gadget and Web addiction. No one expects you to leave your house during the day. You're allowed to spend the majority of your life in front of a glowing screen, and flipping out over WiFi issues is par for the course. And you're never far from the Web, since your mobile is always in hand when you have to leave your laptop behind for some incomprehensible reason. But even with such a license in hand, I have to make a case for periodically disconnecting. What do you think? Sponsor More and more, I am trying to set aside unplugged hours and even days for Internet-free, mobile-free, "Luddite time." Time for asking a stranger for directions, time for talking to the people you're with rather than the people you "follow," time for interacting with the world around you in ways that don't include clicking, scrolling or downloading. Time that's increasingly being destroyed by smart phones, "super" phones and what ever "super duper" devices are in the pipeline. Sitting in front of these glowing screens (as most of us do) for around eight hours a day for work and additional hours for leisure can't be good for us as living, breathing organisms. Have you ever spent the whole day absorbed in the web - the rabbit holes of YouTube, the breadcrumb trails of Wikipedia, the party line of Twitter and the bottomless virtual library of blog posts - to find yourself startled by actual human interaction, in a strange and unrestul intellectual state. With enough consecutive days of online-only living, you might realize you're making more connections between online entities and content, but you're losing opportunities to have fresh, original thought or observations about your own world. I'm not saying that the Internet makes you stupid. I am saying that, if left to run wild across the vast territories of the Web, your mind can turn into a laboratory hamster, frantically pulling levers and running in wheels while his environment remains essentially static and his motivations essentially artificial. Another detriment to a constantly wired life is that you're not truly present with the folks around you every day, and you begin to forget how polite, normal people communicate. You become too easily distracted by notifications from your mobile, glazing over and tuning out to parse your RSS feeds while real conversations are going on without you. And being accustomed to ignoring your surroundings in favor of your online life numbs you to the fact that often, your friends are doing the same to you. If you've ever sat through a dinner with your significant other or a group of geek friends as you all happily tapped away on your mobiles, you know this is true. And while being able to buck conventional table manners and geek out together is a wonderful thing, aren't you cheating yourself out of valuable face-to-face interaction by doing so? And very often, an preoccupation with the Web leads to a total loss of perspective. If you have ever stayed awake until 2 or 3 in the morning entrenched in a furious debate on Scoble's FriendFeed over something that the entire world had completely forgotten 12 hours later (guilty!), you have definitely lost perspective. Not typically the most empathetic people, we begin to give more attention and emotion to minor tech events (Google Wave, anyone?) than to major world events. If it didn't trend on Twitter and hit Digg's front page, we tend to not notice or care. Although the social web can occasionally be used as a power for good, notably through efforts such as those carried out during the Iranian election/debacle or on World Aids Day, this circle is notoriously self-obsessed and navel-gazing to the obfuscation of much more important matters. Finally, being constantly online is probably fairly bad for your health. A few of the people I've spoken to tonight tell me that to distract themselves from Internet obsessions, they turn to physical activity, such as gym workouts, yoga or running. These dear souls are escaping the sedentary lifestyle to which we've all grown fairly accustomed and which most certainly has negative effects on how we look, how we feel, our metabolism and energy level and so much more. And although mobile and AR technologies are making it easier for us to get out and about while still connected, more often they act as a tether to larger, more stationary devices. I personally want to spend many hours in 2010 offline and off my mobile. I want to do things like watch an old movie, go for a walk, have a dinner date or read an honest-to-god newspaper without checking in on Foursquare or posting an "overheard" on Twitter. Maybe it's a sign that I'm aging. Many of my contemporaries say their sole offline time is sleeping. I've certainly lived that way, too, and I spend many days now online for 14-18 hours. But I don't want every day to be like that. What about you, dear readers? Do you currently plan for and enforce offline hours for yourself, your significant other or your family? If so, how and when do you take your breaks? Or are you a tireless defender of the Internet junkie lifestyle? Most importantly, what do you see as the explicit benefits or detriments of being online around the clock - or of taking periodic furloughs? Let us know your opinions and best practices in the comments. Discuss

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Open Thread: Should Tech Get a Turn-Off?

Today marks the official start to the 2010 Consumer Electronics Showcase in Las Vegas where all of the biggest electronics manufacturers show off their coolest and newest products. While CES is mainly a gadget show, entrepreneurs looking for the next big thing should pay close attention to the innovative ideas being pushed into the consumer market. The big show is just getting underway, but we are already seeing some trends emerge that could point to new opportunities for startups in 2010. Sponsor Televisions On everyone's CES prediction list this year are new TV technologies, including 3D viewing and the apparent rebirth of Web TV . Recently, various set-top boxes have brought web apps into our living rooms, including the Roku player , and BluRay players with Netflix , YouTube and Pandora integration. As we reported earlier this week, Skype has partnered with LG and Panasonic to integrate their service with new Internet-connected HDTVs. In addition, Internet media aggregator Boxee is marketing their brand new Boxee Box set-top device, and Yahoo! announced plans today to expand its presence in the living room. As more media and applications migrate onto televisions, startups will have the opportunity to find new niches and provided services on these new products. Automobiles Another trend is the implementation of new technologies into automobiles, and as we mentioned yesterday , Ford's new MyFord Touch is leading the way. By placing LCD touch screens in the dashboard and turning the car into a mobile Wi-Fi hotspot, Ford is opening doors for new platforms in the automobile. Current companies are already taking advantage of the the growing auto-tech industry. Streaming music service Pandora recently announced a partnership with Pioneer to bring Internet radio to your dashboard - albeit for a hefty $1,200 price tag. When the day comes that everyone has a connected car that can sync and share data, startups will be needed for services that organize and make use of these new forms of information. Augmented Reality And finally, while we may not see a plethora of new gadgets in this space at CES, augmented reality looks to make a huge splash in the consumer electronics market in 2010. Right now, most AR experiences are on cell phones or desktop computers, but fans of augmented reality expect to see some Head Mounted Displays (HMDs) or new transparent LCD screens in the near future. The potential for augmented reality has been flying under the radar for years, and only in recent days have improvements in technology allowed for it to begin to flourish. AR is a quickly expanding field with many opportunities for innovation, and is a field in which startups could quickly find a foothold. Discuss

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TVs, Cars, AR - Oh My! Hot Tech Trends For Entrepreneurs At CES

Not too long ago, personal finance tools like Quicken and Microsoft Money used to be bound to the desktop. Exchanging information with your banks used to be a hassle. Keeping track of credit card purchases was often a question of waiting for statements to arrive by mail and then entering data by hand. Today, free tools like Mint , moneyStrands and Wesabe make it easy to track all of this information. Thanks to this, you can now get a better overview of your personal finances than ever before. Sponsor Editor's note : This story is part of ReadWriteWeb's Personal Finance series, a weekly, three-month-long look at how the Internet has transformed personal finance. Up until April 15, which is the deadline for U.S. readers to file their taxes, we'll be looking at how personal finance has evolved, analyzing top web tools and posting video of our conversations with the people who are shaping the online world of personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Mint: Leading the Charge Currently, the two most well-known online tools for personal finance management are arguably Mint and Intuit's Quicken Online . Mint stood out from the pack early on because the company made it extremely easy to keep track of all your expenses. After giving Mint access to your bank and credit card account, the service simply downloads your financial information at regular intervals and organizes it. Mint can even track your 401(k) for you. Mint launched in September 2007 and quickly became the darling of the Web 2.0 world. Unlike most of its desktop-bound competitors, Mint managed to talk to virtually every bank and credit card issuer from day one. In October 2008, Mint came out of beta . Today, the company has more than 1.7 million registered users and sees roughly 700,000 active users every month. In October 2009, the company was signing up 30,000 new users per week. Mint's success didn't go unnoticed by the incumbent market leaders and Intuit acquired Mint in October 2009. In November 2009, Intuit announced that it would begin to phase out Quicken Online in favor of Mint. Microsoft suspended sales of Microsoft Money on June 30, 2009 and doesn't plan to compete in the market anymore . Correction : In December, Microsoft actually announced a plan to enter the personal finance market again with a Mint-like tool it is developing in collaboration with Citi. Beyond Mint While Mint gets most of the mindshare on the web these days, it's by no means the only player in this market. Indeed, the success of Mint has given rise to a plethora of similar tools and legitimizes the efforts of companies that tried to enter this market before Mint. ClearCheckbook.com , for example, launched in May 2006. The company focuses on bringing checkbook management online. A number of other tools are competing more directly with Mint. Wesabe , for example, also focuses on giving users an overview of how they spend their money. Sadly, Wesabe makes downloading your information from your checking and credit card accounts a bit more difficult than Mint. Since acquiring Exepnsr , Strands now also offers its own personal finance tool for setting up and tracking personal budgets and staying on top of your finances. Geezeo - which was founded in 2006, and also looks a lot like Mint, has a very strong focus on budgeting. Most of these tools focus on the U.S. market, but more and more of them are also now available outside of the United States. Kublax , for example, offers a Mint-like service in the U.K. Going Mobile Just like almost every other category of online tools, personal finance tools are also making the move to mobile. Mint and Wesabe , for example, offer both an iPhone app and mobile-optimized websites. Most importantly, all of these services are also able to send out alerts to your phone - either through push alerts on the iPhone or as text messages. Whenever you run the risk of exceeding your credit card limit, for example, these services will send you an alert. Of course, a number of banks have also gotten into this game and now offer their own mobile apps. The Bank of America , Chase Mobile and Wells Fargo apps are currently among the top 10 most downloaded free finance iPhone apps, for example. When it comes to paying your bills, apps like BillMinder and BillTracker make it easy to never forget when a bill is due. What's Next? Over the last few years, the web has clearly transformed the way we use personal finance software. Over the next few months, we will have a closer look at the current generation of personal budgeting and finance tools on the web. We will also analyze the current trends around online finance software. This is the first post in our upcoming series about personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Discuss

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How The Web is Transforming Personal Finance

The 2010 edition of the Consumer Electronics Show ( CES ) gets into full swing today and already we're seeing a big trend emerging: web applications being ported to consumer electronics , from the technology inside cars to Web-enabled TVs. Yesterday we noted that online music service Pandora will be made available in cars , courtesy of a new Pioneer device that will begin selling in March. The pricey $1,200 device detects users' Pandora settings via their iPhones. Other evidence of this trend can be found in Ford's announcement of a new in-car system and Samsung's latest Internet-connected TV . Sponsor Web Apps in Your Car This morning Ford CEO Alan Mulally will deliver an opening keynote address at CES, unveiling Ford's latest car technologies. One of the things he will announce is MyFord, an Internet-enabled "cabin tech" system. As reported by CNET , MyFord will include two 4.2-inch color LCDs: one for vehicle information such as engine speed, temperature, and trip data; and the other for audio, phone, and navigation information. A third LCD screen is added if the system is upgraded to 'MyFord Touch'. Check out the Motor Trend website for more detailed information. The online music integration in MyFord is one example of the slick smartphone-like functionality becoming available in cars. MyFord will include HD radio with song tagging, which lets users find more information about an artist or song on the Web. MyFord also has a unified music library, which lets users browse music from a variety of onboard audio sources. In December Ford announced that its SYNC-enabled vehicles will become rolling WiFi hotspots - enabling passengers to connect to the Internet when a cellular modem is plugged into the car's USB slot. At CES, Ford announced it will include a Web browser that displays on the MyFord Touch 8-inch LCD. Web Apps on Your TV The car is just one of many consumer products being Web-ized. The TV has been a focus of innovation for Internet technology for a few years now. At CES Samsung has announced its new LED 9000 model TV, using Samsung's Internet@TV technology. This television is connected to the internet via Wi-Fi and is able to hold up to 100 apps. Consumers will receive a handful of free web apps when they buy the TV set. Other apps will be released by vendors and may cost money. An early example is one Napster announced at CES - a free Napster TV widget which provides access to the Napster subscription music service. We know that more and more real world objects are being connected to the Internet - a trend that we track closely called Internet of Things . But this is slightly different. What we're seeing at CES this year is more and more mainstream consumer items , such as cars and TVs, having web applications integrated. These are apps that we've become familiar with in the Web 2.0 world - Pandora, Napster, iTunes and others. Music and entertainment especially is making inroads, but we're sure to see web apps from other sectors integrated into consumer electronics too. Discuss

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Web Apps Meet Consumer Electronics at CES

MailBrowser wants to make Gmail and Google Apps more useful by offering a consolidated view of all your contacts and attachments in a browser sidebar. In this sidebar, you can quickly search for contacts, see the latest emails you received from a specific contact, add calendar events and attach notes and tags to a contact. In many respects, MailBrowser looks a lot like Xobni for Gmail. Sponsor Features MailBrowser is currently only compatible with Internet Explorer and Firefox on the Mac (OSX 10.5 and higher) and Windows, though the team is working on Safari and Chrome versions as well. The plugin offers a rich set of features , including support for multiple Gmail and Google Apps accounts and rich previews of attachments. Another nice feature is the "trend" section that appears at the bottom of the sidebar. Here, two graphs show a timeline view of how many emails you sent and received from any given contact. MailBrowser stores all your data locally on your hard disk, so no information is ever shared with the service. Because all the data is stored locally, MailBrowser also keeps a copy of all your attachments on your machine. The application also syncs all the data back to Google Contacts in the cloud, so any changes you make on one computer will automatically appear on another machine. Xobni for Gmail In many respects, MailBrowser is very similar to Xobni - a popular Outlook addon. Xobni, however, puts a stronger emphasis on giving you additional information about a contact by looking at the contact's social networking profiles. MailBrowser plans to add this functionality in a future version . Currently, the service can only display details about a contact's domain and website. More Features Coming Soon MailBrowser has big plans for the future. The company plans to offer support for more services (Yahoo Mail, Live Mail, etc.), integration with enterprise apps like Salesforce and integration with social media services like Facebook, LinkedIn and Twitter. Verdict For now, MailBrowser works just as advertised. It doesn't yet offer the rich feature set of Xobni, but the company is clearly working on that. If you have a very large mailbox, it can take a while for MailBrowser to download and index your information. Luckily, the download process starts with your most recent email, so that you can be up and running long before your last email has been downloaded. Discuss

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MailBrowser: Get More Out of Your Google Contacts