My6sense just anounced a new version of its iPhone application that can automatically highlight the most relevant tweets from the users you follow. The mytweetsense feature learns from the user’s implicit and explicit actions and builds a model of what is interesting to the individual user. Mytweetsense works best for tweets that include links. The app’s features are clearly geared towards these kind of tweets and include previews for links, videos and images. Sponsor The default view in the app displays all the recent tweets you received according to relevancy. You can also switch to a chronological view of your timeline and the app allows users to easily reshare content on Twitter, Facebook and Friendfeed, as well as by email. Finding Relevant Tweets The app trains itself. My6sense just watches what links you click on and which articles you retweet or share on other social networks. It takes a little bit of training, but if our experience with the my6sense RSS reader is any indication, the results are surprisingly good. We got a chance to talk to Barak Hachamov, the company’s founder and CEO at LeWeb earlier today. According to Hachamov, my6sense creates an extremely detailed personal profile of every user. It’s important to note that mytweetsense mostly looks at the content of the links that you receive in your Twitter stream. While the app has an option to turn on the relevancy algorithm for tweets without links, the service works best when it can work with the additional information that is implicit in these links. Twitter lists and smarter real-time search engines have made it easier to keep up with the constant stream of updates on Twitter, but this is still a random stream of information. My6sense’s iPhone app may not replace your favorite Twitter app right now, but it’s a great tool to catch up on your tweets if you have been offline for a few days. You do, however, have to use it for a few days before you can get the best experience. The app first has to get to know you, after all. Discuss

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Finding Tweets that Matter to You: My6sense Launches New iPhone App

Chester French is a rock band that has built an application on the Force.com platform. That’s compelling for the simple fact that when a rock and roll band develops its own application, you know that the market is seeing a far wider adoption than it has ever before. Even more, it’s an important reminder of the advantage of building your own applications over complete reliance on a social network that does not give you access to the customer information that you have developed on the platform. Sponsor Known for its dose of “pop pastiche,” whimsical lyrics and high energy, Chester French has shown enough popularity to get a record deal with Interscope and perform on the same bill as Weezer . Chester French – She loves everybody Uploaded by le-pere-de-colombe . – Music videos, artist interviews, concerts and more. The band built a VIP application for its fans using Force.com. VIP members receive perks for being on the VIP list. The more they promote the band, the more points they get. Prizes include music and t-shirts. Here’s their story as told by singer D.A. Wallach. It’s an interesting tale about the music industry and how one band built its own application to form direct relationships with its fans instead of being highly dependent on a social network site. It’s a problem that doesn’t just plague rock bands. A hosted platform can be a bit of a trap. Often, you do not own the data. Application platforms may not be as open as we’d like but you own the information and it can be exported .You can’t say that much about Facebook, which is lacking as a business platform simply because you can’t export your own contact information. I asked Marc Benioff about this last week in context to how Salesforce.com is integrating with Facebook. He said it is the individual’s decision about how they want to move their information around. But what is the point of a Facebook application environment if the contact information you develop is locked up? That’s going to be a big question for social networks as more businesses move to platforms like Facebook. Contact information is scattered for most people. An application may be the best answer for companies when developing relationships for commercial efforts. Social networks are becoming important for business but their value is compromised when they suck in your customer contact information but don’t let it out. Discuss

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What a Rock Band Can Teach Businesses About Social Networks