Jonathan Swift argued in A Modest Proposal that children of the poor should be eaten. He went to a rhetorical extreme in order to illustrate the absurdity of a perspective he mocked and opposed. In order to illustrate how absurd Facebook's new privacy policies are, I want to imagine a fictitious but analogous situation: imagine Google announcing that our Gmail contacts and Google Reader subscriptions were to be made publicly visible to the web at large. If you don't want the world to know who you are communicating with and what you are reading, maybe you shouldn't be communicating with those people and reading that content. The tools you've used to communicate and read privately must stay current with the times, right? Sponsor What Happened at Facebook In the middle of December, Facebook began prompting users to re-evaluate their privacy settings on the site . If users had not changed any privacy settings in the past, then the privacy of status updates, photos, videos and shared was switched to a new default: no longer visible only to approved friends, that data was now by default publicly visible to everyone. That default could be opted-out of, though, and users could return their activity update settings back to private, limited to friends only. Other user-data was switched from private to public without recourse for users. User profile pictures, fan pages followed and lists of friends on the site are now made publicly visible and cannot be limited in their visibility. A fast backlash led the company to allow friends lists to be removed from public-facing profile pages, but anyone's friends lists are still publicly available by programs that ask for it. Friends lists can no longer be made accessible only to trusted friends on the site. RSS never caught on in a big way, but Facebook democratized online subscription to syndicated content. Now your interests and subscriptions are naked as a jay bird before the world. Requiring that Fan pages be public is important because that's how users express their interests and subscribe to updates from organizations they care about. RSS never caught on in a big way, but Facebook democratized online subscription to syndicated content. Now your interests and subscriptions are now naked as a jay bird before the world. (As an aside, did you know that most people who are fans of the Facebook page ComedyTweet are also fans of the page PornstarTweet ?) Why did Facebook do this? Company founder Mark Zuckerberg said this weekend that this is the way the world is moving - towards being more public and less private. He said that the company recently considered what settings it would apply if the site were to be created anew today and "just went for it." I explained yesterday why I don't think that move has been backed up by a credible argument , why privacy is still important. Last night I heard a story about a podcast for parents struggling to concieve a child. Some Facebook users have said they feel unable to subscribe to updates from the show as Fans on Facebook because they don't want friends to know they are trying to concieve. Becoming a Fan but being discrete about it isn't an option anymore. Stories like that are probably much more common than we might think. Consider now what it would be like if this same changes were to be made to a different set of technologies many of us use. Let's Open Up GMail Contacts and Google Reader Subscriptions! You may have signed up for GMail and Google Reader because you thought they would be effective, private and secure ways to communicate with people and subscribe to news of interest - but you were fooling yourself if you thought that information wasn't going to be made public someday! Don't you know that privacy on the internet is an illusion? Do you know how little money Google is able to make from Gmail and Google Reader with your data left private? What do you mean you use Twitter to communicate with people publicly and Gmail to communicate with them privately? Have you seen how seldom people talk about Gmail on TV these days? What's a web service to do? It's really a sign of the times. People are blogging more and more these days, you might even have a public blog on Google's Blogger.com. That's evidence right there that it's time to make your subscriptions and contacts public, too. Google Reader and Gmail are both much smaller than Facebook, half as many people use Gmail as use Facebook. Google Reader is much smaller still. Contacts and subscriptions on Facebook are public now - clearly society is moving in this direction. If you don't want people to know about who you are emailing and what you are reading, maybe you shouldn't be emailing them and reading it. Think this analogy is a stretch? Think that hundreds of millions of people don't think of Facebook as a private way to communicate with the friends they've approved, just like you do with Gmail, and to read updates from organizations they are interested in, but don't neccesarily want everyone to know about, like Google Reader? I don't think it's a stretch at all. I think these are similar tools for many people. As we've said before, Facebook's unilateral privacy policy changes have violated the contract they have with users. Just imagine how that would go over if it happened on other services we consider private. We give Facebook a hard time, but we love the site, too. Come be a fan of ReadWriteWeb there . You won't be able to hide that from anyone, but maybe it will distract people from your Comedy Tweets obsession. Discuss

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A Facebook Proposal: Let's Make Gmail Contacts & Google Reader Subscriptions Public
We recently told you about 5 Great Blogs For Funding Advice , and now we wanted to remind you about a resource that can get you advice straight from the horse's mouth: Larry Cheng's extensive list of 131 top blogs from venture capitalists and firms - a priceless tool for any entrepreneur looking for free advice. The blogs are ranked by their number of Google Reader subscriptions, though Cheng, himself ranked 33rd, says, "there are many great blogs with fewer subscribers as the number of subscribers doesn't necessarily correlate to the quality of content." Nevertheless, resources like this are a great tool for keeping up with what the VC's are talking about, but how can one possibly manage a blogroll so large? Thankfully, there are plenty of solutions for managing RSS feeds so you can stay on top of it all. Sponsor Along with his list, Cheng offers Google Reader bundles of various breakouts of the list. If 100 blogs is too much, you can alternatively subscribe to the top 10, 25 or 50 blogs. Or if you only want to read blogs from your neck of the woods, there are location based bundles for California, Massachusetts, New York, Europe, Canada and Israel. If you just can't get enough VC blogs, there's also an option to get the whole kit and caboodle - over 130 blogs total. Whichever bundle or bundles you choose, Google Reader is an excellent way to filter through your feeds. The best solution for managing a large list is a feature Google recently rolled out: sort by magic. The more you use Google Reader, the more it learns about what kinds of stories you read, and it reflects these trends when it sorts a feed by "magic". Another tool for sorting through a heavy list of blogs is to use OPML files and filter them through PostRank - a process we described in great detail last January. In short, PostRank takes your list and creates a new feed, sifting through the noise and filtering out only the best and most popular posts. The only drawback is it takes time for PostRank to determine which posts are more popular, periodically dumping out a dozen or so posts at a time. If you really want to stay on top of the VC game, applications like Snackr can provide a scrolling marquee of your feeds across your screen while you continue to work on other things. Snackr is built using Adobe AIR, so it's compatible with Windows, Mac and Linux operating systems. Discuss

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How To Keep Track of Over 130 Top VC Bloggers
Every now and then, we come across cool apps that allow geeks to conveniently manage their musical tastes in a way that encourages more real-world fun. Last year, we met up with Livekick's founders in New York to talk about their very thorough site for helping web geeks get out to more shows and concerts. Today, we've discovered Roadie , a much simpler app that focuses on album releases. Roadie creates an RSS feed or iCal based on a user's Last.fm favorite acts or a custom list of manually entered bands. Essentially, it allows users to keep up with album releases quickly and painlessly. Sponsor The Last.fm import is a super simple way to get users quickly into using the site's features, but we also wish they'd allow for an iTunes artist scan: The RSS feed, which we quickly popped into Google Reader, shows recent and upcoming releases: And the iCal was just as easily added to Google Calendar, for those who prefer those kinds of notifications: Users can upload other folks' Last.fm faves, as well, if gift-giving ideas are in needed. Other features that would make this app even more useful would be a Twitter OAuth to receive DMs the day before and/or the day of an album's release. And of course, we'd love to see a location-based feature that added tour dates to the mix. Roadie comes from Portuguese web and mobile dev shop Think Orange , which was founded by a couple Ruby on Rails geeks. Roadie is an experimental side project for them, and they're looking forward to creating many more projects in 2010. We're looking forward to seeing what they cook up, as well! Give Roadie a spin, and let us know what you think in the comments. Is this app useful for you? Discuss

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Get an RSS Feed or iCal of Your Favorite Bands' New Releases With Roadie
Recently I wrote about the decline of RSS Readers as a way for people to keep up with news. I noted that while many people still use RSS Readers, usage has decreased due to the emergence of real-time and social flows of information via Twitter, Facebook and other such services. The post sparked a fascinating discussion, with over 160 comments. What I learned from that discussion is that while the RSS Reader market is indeed in decline, there are still a number of compelling use cases for RSS Readers. Not to mention new tools worth checking out. So in this more optimistic post, I list 5 reasons why you should continue to use RSS Readers. Sponsor My conclusions in the previous post still stand: 1) Google now dominates what's left of the RSS Reader market; and 2) RSS reading is a very fragmented experience circa 2009/2010 due to Twitter, Facebook, start pages like Netvibes, Firefox bookmarks, and more. However, a lot of commenters wrote that they still use RSS Readers each and every day. Here are the main reasons why: 1. Control over Information Flow RSS Readers allow users to control their flow of information , whereas it's impossible to keep up with the Twitter firehose of real-time information. Mathew Ballad (comment 11) put it well: "I tend to check Google Reader multiple times a day. While I do keep up with bigger news through Friendfeed or Twitter. I like to keep up with multiple Graphic Design blogs, tech blogs, entertainment blogs, photography blogs and Apple blogs on my own. I just can't see myself ditching RSS Readers for something that I really don't have much control over." It's not just about controlling your stream of daily news. Many people have feeds that they just don't want to miss. Tim Bray has a folder of feeds in NetNewsWire that he feels is "unacceptable when I don't at least glance at everything those people have to say." Some people would argue that it's a thankless task trying to control your RSS Reader. I am one of those people who long ago gave up trying to keep my "mark all read" count at zero. Indeed I don't even try to mark as read my email nowadays (I just let it all flow in and I mark the ones I should reply to with stars, in Gmail). On a similar point, RSS pioneer Dave Winer remarked (comment 80) that Google Reader "has the wrong view of RSS." In a follow-up post , he wrote that "fundamentally, Google Reader views RSS as email," by which I think he means users feel compelled to read everything in it. His view is that "reading every story is a meaningless concept" and that RSS Readers need to find a way around this issue. 2. Evolving User Interfaces Some readers are expecting RSS Readers to transform their UIs in 2010, in particular for "processing life and news streams in the same interface." ( Marco A Torres ) This has already happened to a degree in Google Reader, which has many nice social sharing features. @businessquests (comment 57) called Google Reader "a monitoring and intelligence tool enabled by tagging and publication of tag-based RSS feeds." Eric (comment 19) agreed, commenting: "I use it [Google Reader] not only as a constantly evolving newspaper, but to share and to create new snippets using the "Note in Reader..." bookmarklet. I also subscribe to others' interests and see what they have marked to share with me." Eric also noted that he gets breaking news in Google Reader, thanks to its support of the real-time standard PubSubHubbub. However a number of people complained that Google Reader isn't evolving fast enough in terms of user experience. I would put myself in that camp too. So, like me, you may want to check out some new feed reading innovations. Feedly (one of our Top 10 Semantic Web Products of 2009 ), Fever (one of our Top 10 RSS & Syndication Technologies of 2009 ) and my6sense (an iPhone app - our review ) are 3 apps that received multiple mentions from our readers. We use Fever internally at ReadWriteWeb and I just today downloaded my6sense onto my iPhone. As an aside, note that two of those apps (Feedly and my6sense) integrate Twitter as well as RSS feeds. 3. Tracking Twitter It's not necessarily an either/or situation between RSS Readers and Twitter. Lynne Pope from New Zealand pointed out (comment 44) that she uses Google Reader to track some Twitter accounts: "Time zone differences mean a lot of good information can be missed in a tweet stream. Pulling the important streams into a reader means the information is readily available." 4. Mobile News A number of people remarked that they commonly read their feeds via a mobile version of an RSS Reader. Something for those of us who are sick of being tied to PCs to do more of, perhaps. Bill (comment 46) wrote: "I use NewsRob on Android to pull the most recent 250 articles from Google Reader via my home wifi. Then I walk out the door and head for the commuter train, where I will read my feeds while other poor souls are stuck with the newspaper. Same on the way home and late at night when I'm rocking the baby to sleep." 5. Categorized News Perhaps some of us are finding RSS Readers difficult to use nowadays because we don't use them efficiently. If you spend some initial time setting up your Reader and categorizing your feeds, then chances are you will get a lot more out of it. Randy Orrison (comment 78) described a good use case that you may want to emulate: "I have folders in Google Reader for the blogs that I check every day, new release feeds for software I use (I could never remember to check all 20+ websites regularly), and down at the bottom of the folder list feeds from busy aggregators (like TechMeme) and news sites (like the BBC)." Conclusion Reading through all 160+ comments on my post restored some of my faith in RSS Readers. Viva la read/write Web! I'm going to test out some of the tools people suggested, find new ways to integrate Twitter streams with my RSS feeds, read more on my iPhone using my6sense and other services, and do some re-ordering in my Google Reader. What are your thoughts now about RSS Readers, given the discussion summarized here? Discuss

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5 Reasons Why RSS Readers Still Rock
One of the interesting trends of 2009 has been the gradual decline of RSS Readers as a way for people to keep up with news and niche topics. Many of us still use them, but less than we used to. I for one still maintain a Google Reader account, however I don't check it on a daily basis. I check Twitter for news and information multiple times a day, I monitor Twitter lists, and I read a number of blogs across a set of topics of most interest to me. Frankly I'm more likely to use Google Reader to search for specific information nowadays, than to scan my subscribed feeds for their latest posts [I should note however that our news writers use a variety of RSS Readers daily]. So what's happened to RSS Readers. Do people still use them and is there still a viable market for them? Sponsor In February 2007 we reported on the state of the RSS Reader market, based on statistics from Feedburner and Pheedo. At that point Google had 59% market share amongst web-based RSS Readers, followed by Bloglines with 33%, then Newsgator and Netvibes with 3% (note: this didn't count Newsgator's desktop apps, like FeedDemon). Pheedo's stats in February 2007 were somewhat different: Newsgator Online had 27% share, followed by MyYahoo! with 20%, Blogines 19% and Google Reader 13%. The first time ReadWriteWeb looked into market share for RSS Readers was 5 years ago, in December 2004 . At that point, very early in the web 2.0 era, Bloglines was the clear leader and Google Reader wasn't even a glint in the milkman's eye. 2009 Update on RSS Reader Market Well, unfortunately Feedburner no longer publishes any useful data about RSS Readers. The product has been infrequently updated since Google acquired it in June 2007 and it no longer even has a proper blog (a Google blog called Adsense For Feeds was the closest I could find). Pheedo also has gone quiet from a blogging perspective - its last blog post was January 2009. Tellingly though, it has an active Twitter account . The best data we have then is ReadWriteWeb's own Feedburner account. Here is the top 10 for Dec 09: 1. Google Feedfetcher 85665 (includes both Google Reader and its start page iGoogle) 2. Bloglines 38797 3. Netvibes 34894 4. FriendFeed 16269 5. NewsGator Online 6753 6. Firefox Live Bookmarks 2999 7. PostRank 2454 8. Windows RSS Platform 1587 9. Mac OS X RSS Reader 1307 10. Zhuaxia 1127 (a Chinese RSS Reader) Feedburner's numbers always need to be taken with a large grain of salt, nevertheless we can see that Google is now over twice the number of Bloglines. There's little sign of life on Bloglines' blog either and its Compete.com traffic numbers show a decline since June 2009 . Netvibes, FriendFeed, Newsgator and PostRank are the only other english language competitors showing in our Feedburner numbers. The others are either browser (Firefox) or operating system readers. Also note that Newsgator shut down its online RSS Reader at the end of July this year. Conclusion: Google Dominates, RSS Readers Less Relevant These statistics are by no means the definitive RSS Reader market numbers. They do clearly show two things though: 1) Google now dominates what's left of the RSS Reader market. Bloglines is hanging in there, but it seems like it's given up the fight judging by lack of activity in its blog and traffic dips. 2) RSS reading is a very fragmented experience circa 2009. People can monitor news and information via Twitter, Facebook, start pages like Netvibes, their Firefox bookmarks, their OS, aggregators like Techmeme, and so on. Tell us in the comments how you currently read your RSS feeds and how often you check them in an RSS Reader - if indeed you still use one... Discuss

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RSS Reader Market in Disarray, Continues to Decline
Feedly , the magazine style feed reader we first covered back in August of last year , is now available for the Google Chrome web browser. As with the Firefox implementation of the service, the Chrome version also uses a browser plugin to offer an alternative user interface to Google Reader. This early version of the Feedly for Chrome release offers most of the features found in the original Firefox version of the service, but requires the installation of a dev build of Chrome in order to work. Sponsor Feedly: A Better RSS Reader and More Feedly is much more than just another way to read feeds. Although it originally got its start as an alternative UI to Google Reader, today the service is part RSS reader, part social network aggregator, and part search utility. Since its launch in 2008, Feedly's developer Edwin Khodabakchian has constantly added new features including Twitter and FriendFeed integrations, a river of news view , search tools , Mozilla Ubiquity integration , a Feedly "mini" toolbar , and