Any web developer knows that it's a lack of universal standards that can make designing and maintaining a web site unbearable. Startup venture VigLink says it's here to handle at least one consistent issue - keeping affiliate link programs bringing in the bucks. The service says it is going to go even further and recover affiliate dollars you didn't know you were losing. Sponsor The company announced today that it closed a seed investment round and it has a laundry list of technology insiders as backers, including First Round Capital, Google Ventures, LinkedIn Founder Reid Hoffman, longtime Google executive and current LinkedIn VP of Product Deep Nishar and a number of noted technology entrepreneurs. CEO Oliver Roup and Architect Rodrigo Leroux co-founded the company in March of last year and Roup told us today that the company was set to go live in the next few months. At the moment, it is still in beta-testing, but we had a quick chat with Roup over what to expect. Affiliate Marketing VigLink is looking to stand on the in-between ground of affiliate marketing, betwixt merchants and affiliates. Before we move on with the what and how, let's briefly clarify our terms. In affiliate marketing , a merchant rewards an affiliate for traffic and pays commission on purchases made by referred visitors. Referring a friend to sign on with a cell phone company and getting $10 off your next month's bill is an example of affiliate marketing. In this case, the cell phone company is the "merchant" and you are the "affiliate" or "publisher". According to VigLink's web site, more than half of all affiliate links are improperly formatted, which means that the affiliate loses out on hard earned commission dollars. If the customer cannot be tracked, the affiliate cannot get paid. The service solves this problem with a JavaScript snippet inserted into the affiliate's web site, which makes sure all links are properly formatted. Changing the Name of the Game But while formatting affiliate-links properly can be a time-consuming pain, any web developer worth their salt should be able to handle the task. It's not here that the service is going to make a difference. CEO Oliver Roup told us today that the real focus is all the money that is being lost, not only on improperly formatted links, but links to sites with affiliate programs that your site is not enrolled in. "Every time a link leaves your site, value is being created," he explained. "You should be able to capitalize on that value." The interesting new twist that VigLink introduces to the affiliate marketing game is that you don't even have to know that you're linking to a merchant to make a commission. It's almost like having an agent. If a visitor from your site makes a purchase, VigLink keeps track and collects the commission for you, taking a percentage for itself. The company's success now relies on getting some big name merchants involved. Since the service is free to affiliate members, it won't take as much to get followers on that end of the spectrum. Pending that, we think that this is an idea that could be going places. Discuss

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Automatic Affiliate-Link Insertion Service Gets Google Backing

Not too long ago, personal finance tools like Quicken and Microsoft Money used to be bound to the desktop. Exchanging information with your banks used to be a hassle. Keeping track of credit card purchases was often a question of waiting for statements to arrive by mail and then entering data by hand. Today, free tools like Mint , moneyStrands and Wesabe make it easy to track all of this information. Thanks to this, you can now get a better overview of your personal finances than ever before. Sponsor Editor's note : This story is part of ReadWriteWeb's Personal Finance series, a weekly, three-month-long look at how the Internet has transformed personal finance. Up until April 15, which is the deadline for U.S. readers to file their taxes, we'll be looking at how personal finance has evolved, analyzing top web tools and posting video of our conversations with the people who are shaping the online world of personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Mint: Leading the Charge Currently, the two most well-known online tools for personal finance management are arguably Mint and Intuit's Quicken Online . Mint stood out from the pack early on because the company made it extremely easy to keep track of all your expenses. After giving Mint access to your bank and credit card account, the service simply downloads your financial information at regular intervals and organizes it. Mint can even track your 401(k) for you. Mint launched in September 2007 and quickly became the darling of the Web 2.0 world. Unlike most of its desktop-bound competitors, Mint managed to talk to virtually every bank and credit card issuer from day one. In October 2008, Mint came out of beta . Today, the company has more than 1.7 million registered users and sees roughly 700,000 active users every month. In October 2009, the company was signing up 30,000 new users per week. Mint's success didn't go unnoticed by the incumbent market leaders and Intuit acquired Mint in October 2009. In November 2009, Intuit announced that it would begin to phase out Quicken Online in favor of Mint. Microsoft suspended sales of Microsoft Money on June 30, 2009 and doesn't plan to compete in the market anymore . Correction : In December, Microsoft actually announced a plan to enter the personal finance market again with a Mint-like tool it is developing in collaboration with Citi. Beyond Mint While Mint gets most of the mindshare on the web these days, it's by no means the only player in this market. Indeed, the success of Mint has given rise to a plethora of similar tools and legitimizes the efforts of companies that tried to enter this market before Mint. ClearCheckbook.com , for example, launched in May 2006. The company focuses on bringing checkbook management online. A number of other tools are competing more directly with Mint. Wesabe , for example, also focuses on giving users an overview of how they spend their money. Sadly, Wesabe makes downloading your information from your checking and credit card accounts a bit more difficult than Mint. Since acquiring Exepnsr , Strands now also offers its own personal finance tool for setting up and tracking personal budgets and staying on top of your finances. Geezeo - which was founded in 2006, and also looks a lot like Mint, has a very strong focus on budgeting. Most of these tools focus on the U.S. market, but more and more of them are also now available outside of the United States. Kublax , for example, offers a Mint-like service in the U.K. Going Mobile Just like almost every other category of online tools, personal finance tools are also making the move to mobile. Mint and Wesabe , for example, offer both an iPhone app and mobile-optimized websites. Most importantly, all of these services are also able to send out alerts to your phone - either through push alerts on the iPhone or as text messages. Whenever you run the risk of exceeding your credit card limit, for example, these services will send you an alert. Of course, a number of banks have also gotten into this game and now offer their own mobile apps. The Bank of America , Chase Mobile and Wells Fargo apps are currently among the top 10 most downloaded free finance iPhone apps, for example. When it comes to paying your bills, apps like BillMinder and BillTracker make it easy to never forget when a bill is due. What's Next? Over the last few years, the web has clearly transformed the way we use personal finance software. Over the next few months, we will have a closer look at the current generation of personal budgeting and finance tools on the web. We will also analyze the current trends around online finance software. This is the first post in our upcoming series about personal finance. If you are interested in sponsoring the rest of this Content Series on Personal Finance, please contact our COO Sean Ammirati . Discuss

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How The Web is Transforming Personal Finance

In our first post about trends in the enterprise for the coming year, we looked at five forces that will rise in importance in 2010. In part two, we picked five more trends that we feel will have importance in the enterprise for the year ahead. The more we look at the space, the more we see how mobile looms over all of these trends. It will help shape IT spending in the years ahead as smart phones and other devices increasingly become part of daily work life. Sponsor API's The use of API's will come on strong in 2010 as more companies adopt web-oriented architectures that reflect the growing importance of using social technologies as communication and productivity applications. For instance. you may know OpenSocial as a consumer-facing service for Google gadgets to integrate with Ning, MySpace and LinkedIn. But its true potential may be in the enterprise. Just before Christmas, OpenSocial announced it had written a white paper on a number of enterprise vendors. The paper lays the framework for an API infrastructure that customers may use for integrating Google gadgets. Companies participating in the effort include Atlassian , SocialText , CubeTree , Cisco , IBM , SAP , eXo Platform , Alfresco and of course, Google. Each of these enterprise vendors is integrating with OpenSocial to extend its products and for purposes of interoperability with other enterprise vendors. We expect that in 2010 more companies will develop API road maps to push information out to customers. We'll be watching companies like Sonoa Systems and Mashery as barometers for API adoption in the enterprise. Web Oriented Architecture The concept of web oriented architecture (WOA) first emerged a few years ago. Gartner's Nick Gall developed the concept and it has since grown in scope. Dion Hinchliffe recently wrote a WOA "un-manifesto," detailing the 17 principles that guide it. The future of WOA does not mean the end to service oriented architecture (SOA) but it does point to a shift in views about the way the Web works in the enterprise. As he always does, Dion Hinchliffe accurately illustrates the concept: WOA's influence can't be underestimated. Enterprise architects are looking to data-oriented services. Traditional SOA is still important to many organizations but the trends clearly point to the deeper availability of Web service components. And with this comes an increasing volume of applications that can be easily developed. Application architectures will be increasingly perceived as dynamic, configurable items, like pieces loosely joined. Community Management Social media has to be one of the most over-used phrases of the year but it should not reflect on the increasing need for community management practices within the enterprise. We expect community management to become an increasingly valued role. You only need to look as far as the proliferation of API's to understand what is happening. As pieces of information spread to communities across the web, the need to create a stronger bond will only intensify. The idea being that as more communities engage, the need to service them will change. The processes for spreading and aggregating information will become further automated but people with communications and technical skills will be increasingly needed to keep the communities cohesive. VoIP VoIP will move deeper into the enterprise. The days of closed, siloed telephony systems are coming to an end. The freedom of web-based communications will be far more clear to the enterprise customer this year as the sheer volume of applications and features enter the market. Again, this trend in many ways stems from the move to WOA in the enterprise. The move is to the web. Voice will also heed the call. A number of factors point to this trend. Google's intentions to enter the enterprise are pretty clear. Google acquired Gizmo5 , the web-based service for making calls from your computer or your mobile phone. This is a service that Google is expected to provide as a business service. Bandwidth.com recently unveiled its nationwide voice IP-network. Skype is making a play for the enterprise. Cisco and Skype have a partnership to offer Skype's service to customers. Avaya is said to be close to a deal with Skype. The signs are all there for VoIP to be a trend to watch next year. The Big Sync Finally, cloud computing will continue its pace as a trend to watch. But with it will come a battle that will leave some players bruised and battered. Microsoft has to be the most vulnerable. Joe Wilcox of Betanews makes an interesting point about this in a post about the need for Microsoft to do a better job in syncing mobile devices to the cloud. Here's why: Syncing has real importance with the advent of the mobile enterprise. Take the Blackberry as an example and its ability to sync to your email. Now, we have applications that update all the time. Syncing is critical in order for these applications to work on your mobile device. Wilcox makes the point that Google seems to get this and has done a good job in providing the ability to sync on the mobile. Ironically, this is in large part thanks to Microsoft, which licensed its "ActiveSync," technology to Google. Soon after, Google used ActiveSync in "its e-mail, calendar and contact synchronization from its cloud services to iPhone and Windows Mobile handsets," writes Wilcox. "Google also used the technology to provide Exchange Server sync with Google Apps, so that businesses could use the hosted service instead of Outlook." Google has it right. Apple seems to get it. But Microsoft does not have a clear path for syncing updates across a wide network of applications to a mobile device connected to the cloud. Conclusion As we look deeper into trends, it's evident that Google is getting a lot of attention. But the attention is deserved. Google took advantage of the recession to invest in research and development. Microsoft keeps promising big things but its direction is confusing. How data is accessed and delivered is the name of the game in 2010. It's a disadvantage to keep information in a silo. Monolithic applications and static documents will be less valued, replaced by a mobile enterprise fueled by web-based services. We saw massive adoption of the social Web in 2009. Next year will be the year where WOA and mobile technologies become core parts of the infrastructure for the enterprise. Discuss

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5 Enterprise Trends To Watch in 2010: Part 2

Google launched its version of integrated real-time search , one of a number of impressive product demos given, at a press event this morning. It's much better than what Bing and Yahoo! have done , but it's still just the beginning of a full-scale engagement with the real-time web. To provide further context to this discussion, we're rerunning a post we wrote in seven months ago, titled " 3 Models of Value in the Real-Time Web. " We hope you find it useful and interesting. Sponsor Hey web DJ. Reach into your magic bag of search tools and pull out a big result - dripping with related ephemera born just moments ago. Those could hold the grain of information you're really looking for, or they could sparkle with data that changes your course of action in unexpected ways. Alert! Another factor has emerged, elsewhere on another site. You said you wanted to be told, right away , about any online artifacts that crossed a threshold of popularity within a certain group of people in your field. That has just occurred, so it's time to watch the replay of how it got so hot, evaluate its usefulness and decide whether to bring this emergent phenomenon into the work you were doing before you were interrupted, drop the former for the latter or return to your original focus. How would you like this to be your job description? It could well be - if the red hot Real Time Web keeps showing up on sites all around the internet. The Real Time Web is coming so fast we've hardly had any time to think about it yet. So let's do that, shall we? The two hottest technologies online, Twitter and Facebook, are fast integrating real-time delivery of activity streams to their users. Paul Buchheit, the man who built the first versions of both Gmail and Adsense, says the real time web is going to be the next big thing . Buchheit's FriendFeed is a key point of innovation in real time. Social media ping server Gnip promised to turn everything online into Instant Messaging-style XMPP feeds, and though that's been put on hold in favor of more immediately clear value - we've still got our fingers crossed. Our investigation of companies like Bit.ly and OneRiot this morning turned up even more big news that's right around the corner for the Real Time Web. But what's the point? What's in it for us, as users? We offer below three models of value that we suspect will be found in the Real Time Web. They are the concepts that underly the vision described above at the top of this post. Those concepts are Ambiance, Automation and Emergence . This is just an initial exploration of ideas, reality will undoubtedly be more complicated shortly. We welcome your participation in thinking about this part of the fast-approaching future of the web. Ambiance The web is made up of web pages linked together, but hovering around many of those pages are now social media signals like blog posts, bookmarks, tweets and other URLs that refer to a page but aren't visible when you're looking at it. The same is true for concepts. Most of us use Google to find pages about things we're looking for, but Google prioritizes historical inbound links and the text on pages. In the above image you can see a custom search engine we use here at ReadWriteWeb, with Mark Carey's Twitter on Google greasemonkey script running on top of it. If you want to know about streaming video, Forrester's, Jeremiah Owyang, has a running list of vendors in the space (1) and that's where you want to start - but wouldn't you like to know about the very freshest (2) live streaming vendors on the market as well? That's what people are talking about, in real time, on Twitter. In our experience these Twitter augmented search results are valuable because they are up to the minute - but sometimes they are also just better . Someday you'll be able to discover Owyang's list and be prompted to view the most recent, the most authoritative and the most "socially relevant to you" conversations about the same concept going on all around the web. People are working on all of that and as research-lovers we hope they succeed. The point is that no matter what you're doing on the web, there are valuable related activities going on elsewhere - probably simultaneously. Exposing those is exciting. Automation We probably should have started out with this, but what's the most obviously valuable example of clear value in real-time information delivery in recent internet history? Blackberry and the push email! We tend to assume that the real time web is something we'll be looking at constantly, because it's constantly bringing up new information. That doesn't have to be the case, though. The real time web could very well just do its thing and notify us, in real time, of important events. Thresholds crossed. Simple changes made. For example, when the already controversial Google Chrome Terms of Service were changed again last December, I got an SMS sent to my phone notifying me that it had been changed. I was able to jump online, grab a screenshot of the changes from the application that was monitoring the document and report on the change before anyone else . I certainly wasn't watching for the change. A robot was doing that for me and let me know about the change in near real time. It was pretty awesome, but it wasn't real time and the services I patched together to do it are all marginal enough that they often don't work or are very late. Put real time at the center of the web and we'll be able to automate all kinds of information monitoring. At first it will be a competitive advantage for those who use it strategically; then it will just change the game, become standard practice and require competitive knowledge workers to come up with something else that's new. Read the last section of this post and the comments readers left here: 3 Models of Value in the Real-Time Web Discuss

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What the Real-Time Web Can Deliver

Games can be a clever way to gain knowledge about a market and provide a simulated way for people to play with the products you sell. "IT Manager III: Unseen Forces" does just that. It's an online game developed by Intel that touches on the aspirations of any IT manager to become the CTO of a global enterprise. Sponsor The game is set in an IT Department of a fictitious company. The aim is for the player to improve the efficiency and effectiveness of the company by applying special powers to a fleet of PC's, laptops and servers. In the meantime, the player faces a constant array of technology issues that pose threats to the company's bottom line. Successful players discover that their IT department and company expand, leading to more challenges that come with any corporate expansion. The "special powers," gives the game a sense that the IT Manager is like the "Clark Kent," of the enterprise. He's the ordinary guy who fixes the laptop when it crashes. But in actuality he is a super hero, who, of course, uses the special powers of Intel technology to save the day and bring new glory to the corporation. The game is entertaining and can be a bit stressful, too, as glowing, red wrenches float over the heads of the people who need assistance. This game is about gaining work knowledge but also about the culture and the camaraderie that comes with working in an IT department. In the game the player can unwind after a stressful day or engage in friendly competitive games. For instance, the game has its own sense of humor that runs through the IT culture of any enterprise. Employees who need help are sometimes spoofed for the types of questions they are asked. An employee with a faulty monitor may ask what is wrong with their television. Hilarious is the "bozon" count that measures the level of technical naivety. Awards are given that include an "attitude adjustment and an "Order of the Reboot," medal. It provides the hopeful intention of giving the user a reason to come back to the game, a place where they can relate to their peers. The game is definitely intended to serve as a community builder for Intel. Developers can show off their high scores and player profiles on their web sites. Code snippets are available for badges. It has also been localized into 12 languages. Players may also use a Facebook application. The entire experience of the game is to engage IT managers in the world of Intel technology with the goal of becoming an IT superhero. It looks like Intel has done its research. The game is engaging and recognizes the culture of the IT worker. The only risk is if the game becomes too much about Intel instead of the user who is playing the game. Bu at first look, that does not appear to be the case. Discuss

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The Intel Game for the "Unseen Heroes" of the IT Department