Popular travel book publisher Lonely Planet has begun selling Augmented Reality apps for 10 US cities for $5 each in the Android Marketplace. The apps were built in conjunction with Mobilizy, the company behind user generated content AR app Wikitude . In addition to offering Lonely Planet content overlayed on top of locations you view through your phone's camera view, you can also plan itineraries and get step by step directions from the app. Augmented Reality is a technology in a formative stage but support from the Lonely Planet brand is a big, if unsurprising, step. Sponsor Will consumers go for it? GoMoNews is skeptical , pointing out that AR technology is still clumsy and Lonely Planet's offering is very limited so far. National Geographic's travel blog voices no such concerns . Travel is the most logical application of consumer-focused Augmented Reality, but we expect a large number of consumer and marketing companies to explore this new paradigm of layering data on top of the viewed world. Some of the most interesting applications of Augmented Reality are outside the consumer market; AR could prove very useful for medical procedures or mechanical repair, for example. The technology remains limited, though, by the inability of most applications to process live video of what they are actually looking at, instead of merely offering up data based on what's believed to be in a given GPS position. Discuss
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Lonely Planet Launches Augmented Reality Apps
It's been a month since PayPal released its global payment APIs and the company is already primed to make some new announcements at today's Le Web Conference. ReadWriteWeb caught up with VP of Product Development Osama Bedier for an early look at the company's latest announcements. Sponsor We've already seen some 3rd party apps at the Innovate Conference last month, what's in store for Le Web? We're announcing a few new partnerships including one on Philips' Net TV. As of Q1 users will see inline payment on their televisions. Others include Greendizer for seamless bill pay and invoicing, GetGiving for one touch charity donations and Training Course Booker for fast course purchasing. The IPTV integration is an interesting one and Philips doesn't seem like an obvious partner. What other types of partnerships do you have in store for us? Honestly, we're not only looking to partner with the big brands, PayPal also wants to enable innovation from the little guy. We know we'll reach success when developers exceed our expectations. We're looking to them to decide how it plays out. Without taking credit for other developers' work, there are some great areas to innovate in voice authorization, real-time mobile applications, shipping, consumer apps and coupons. What does the future of PayPal look like? We're launching an app store where consumers can check out new and convenient payment forms and merchants can purchase specific solutions. How is this connected to Le Web's theme of the real-time web? We're looking to provide real time payment options and support. As a global leader you've got every opportunity to dictate industry pricing on apps and merchant services. What is the percentage you're going to take off merchant purchases from the app store?" We're not sure of that yet. What we do know is that it's going to be fair. We don't want to take our cue from some of the other closed platforms. We're offering visibility, easy integration of payment and smooth transactions. We're not trying to be Apple, we want as much cross device, cross platform transactions as possible. We make our money off the transactions, not the applications. If the future of PayPal is about seamless app integration, then doesn't that mean that in a perfect world PayPal is virtually indistinguishable from the app? Not exactly. We offer developers security authorization. Consumers want to know that their money is safe. There are lots of other providers, but developers choose us because our brand offers a sense of security. We're leveraging the success of our payment brand and the developers are responding. For more info on Le Web, check out Social Media Club House Discuss
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PayPal Partnering with Philips for NetTV Monetization
