The Federal Trade Commission (FTC) is investigating the privacy and security implications of cloud computing. That could be quite an inquiry as the debate is still open about how to actually define cloud computing in the first place. Sponsor The investigation should raise some concerns with the enterprise community. Such an investigation could cover aspects of Internet communications that have been in use for years. How would the FTC distinguish between the rights of the consumer and businesses that also use cloud computing services? What regulations would drift into the enterprise sector? Any service provider could be viewed as part of the investigation under such a broad umbrella. The obvious parties would include Google, Amazon, Microsoft, Rackspace and the other large cloud computing services. SaaS is a form of cloud computing. That could mean a company like NetSuite , Zoho or Salesforce.com would have a stake in the outcome of such an investigation. According to The Hill , the investigation surfaced in a filing with the Federal Communications Commission (FCC). In the filing, The FTC recognizes the cost savings of cloud computing but has concerns about information being stored remotely: "However, the storage of data on remote computers may also raise privacy and security concerns for consumers," wrote David Vladeck, who helms the FTC's Consumer Protection Bureau. This statement is puzzling. People have been storing their data remotely since the early 1990s on services that predate the social networks. The intent of the inquiry is to protect consumers privacy. But the repercussions of such a broad investigation will also have reverberations throughout the enterprise community if the inquiry is not narrowed. According to The Hill, the FTC is holding a roundtable Jan. 28 to focus on privacy protections. It will include specific discussions about cloud computing, identity management, mobile computing and social networking. Discuss

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FTC to Investigate Cloud Computing

Thanks to the recent proliferation of do-it-yourself iPhone app services, the next big thing in Apple's App Store might just be vanity apps. Take, for example, Appsfire's Ouriel Ohayon, who just announced the launch of his own iPhone app. Ohayon used Odiogo Apps to create this personalized app. Odiogo , which mostly focuses on providing text-to-speech services for news sites and blogs, allows users to add RSS feeds, Twitter updates and photos from Flickr to its apps. Sponsor Odiogo's apps also feature the company's text-to-speech services, offline access and advertising support. For now, though, potential users still have to contact the company's sales department to get their own apps and the price of these customized apps isn't clear. More Clutter or a Great Opportunity? As the barrier of entry for creating customized iPhone apps continues to fall, chances are that we will see more and more vanity apps in the App Store. On the one hand, this could clutter the store with relatively useless apps. On the other hand, it could also provide a new source of income for independent bloggers who could use the apps to sell more advertising inventory or even charge a small fee for the app itself. Even bloggers with a small fanbase could reap the benefits of having their own iPhone apps. The question, however, is if users are actually interested in installing a single-purpose iPhone app that only gives them access to the content of one blogger. In the end, these apps are less flexible than a good mobile RSS reader. Apps like this probably make more sense for large multi-author blogs that publish a lot of content every day. On the other hand, the idea of being able to point their friends to their iPhone apps will surely prove to be irresistible for many people. Discuss

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Vanity Apps: The Next Big Thing For the iPhone?

In our first post about trends in the enterprise for the coming year, we looked at five forces that will rise in importance in 2010. In part two, we picked five more trends that we feel will have importance in the enterprise for the year ahead. The more we look at the space, the more we see how mobile looms over all of these trends. It will help shape IT spending in the years ahead as smart phones and other devices increasingly become part of daily work life. Sponsor API's The use of API's will come on strong in 2010 as more companies adopt web-oriented architectures that reflect the growing importance of using social technologies as communication and productivity applications. For instance. you may know OpenSocial as a consumer-facing service for Google gadgets to integrate with Ning, MySpace and LinkedIn. But its true potential may be in the enterprise. Just before Christmas, OpenSocial announced it had written a white paper on a number of enterprise vendors. The paper lays the framework for an API infrastructure that customers may use for integrating Google gadgets. Companies participating in the effort include Atlassian , SocialText , CubeTree , Cisco , IBM , SAP , eXo Platform , Alfresco and of course, Google. Each of these enterprise vendors is integrating with OpenSocial to extend its products and for purposes of interoperability with other enterprise vendors. We expect that in 2010 more companies will develop API road maps to push information out to customers. We'll be watching companies like Sonoa Systems and Mashery as barometers for API adoption in the enterprise. Web Oriented Architecture The concept of web oriented architecture (WOA) first emerged a few years ago. Gartner's Nick Gall developed the concept and it has since grown in scope. Dion Hinchliffe recently wrote a WOA "un-manifesto," detailing the 17 principles that guide it. The future of WOA does not mean the end to service oriented architecture (SOA) but it does point to a shift in views about the way the Web works in the enterprise. As he always does, Dion Hinchliffe accurately illustrates the concept: WOA's influence can't be underestimated. Enterprise architects are looking to data-oriented services. Traditional SOA is still important to many organizations but the trends clearly point to the deeper availability of Web service components. And with this comes an increasing volume of applications that can be easily developed. Application architectures will be increasingly perceived as dynamic, configurable items, like pieces loosely joined. Community Management Social media has to be one of the most over-used phrases of the year but it should not reflect on the increasing need for community management practices within the enterprise. We expect community management to become an increasingly valued role. You only need to look as far as the proliferation of API's to understand what is happening. As pieces of information spread to communities across the web, the need to create a stronger bond will only intensify. The idea being that as more communities engage, the need to service them will change. The processes for spreading and aggregating information will become further automated but people with communications and technical skills will be increasingly needed to keep the communities cohesive. VoIP VoIP will move deeper into the enterprise. The days of closed, siloed telephony systems are coming to an end. The freedom of web-based communications will be far more clear to the enterprise customer this year as the sheer volume of applications and features enter the market. Again, this trend in many ways stems from the move to WOA in the enterprise. The move is to the web. Voice will also heed the call. A number of factors point to this trend. Google's intentions to enter the enterprise are pretty clear. Google acquired Gizmo5 , the web-based service for making calls from your computer or your mobile phone. This is a service that Google is expected to provide as a business service. Bandwidth.com recently unveiled its nationwide voice IP-network. Skype is making a play for the enterprise. Cisco and Skype have a partnership to offer Skype's service to customers. Avaya is said to be close to a deal with Skype. The signs are all there for VoIP to be a trend to watch next year. The Big Sync Finally, cloud computing will continue its pace as a trend to watch. But with it will come a battle that will leave some players bruised and battered. Microsoft has to be the most vulnerable. Joe Wilcox of Betanews makes an interesting point about this in a post about the need for Microsoft to do a better job in syncing mobile devices to the cloud. Here's why: Syncing has real importance with the advent of the mobile enterprise. Take the Blackberry as an example and its ability to sync to your email. Now, we have applications that update all the time. Syncing is critical in order for these applications to work on your mobile device. Wilcox makes the point that Google seems to get this and has done a good job in providing the ability to sync on the mobile. Ironically, this is in large part thanks to Microsoft, which licensed its "ActiveSync," technology to Google. Soon after, Google used ActiveSync in "its e-mail, calendar and contact synchronization from its cloud services to iPhone and Windows Mobile handsets," writes Wilcox. "Google also used the technology to provide Exchange Server sync with Google Apps, so that businesses could use the hosted service instead of Outlook." Google has it right. Apple seems to get it. But Microsoft does not have a clear path for syncing updates across a wide network of applications to a mobile device connected to the cloud. Conclusion As we look deeper into trends, it's evident that Google is getting a lot of attention. But the attention is deserved. Google took advantage of the recession to invest in research and development. Microsoft keeps promising big things but its direction is confusing. How data is accessed and delivered is the name of the game in 2010. It's a disadvantage to keep information in a silo. Monolithic applications and static documents will be less valued, replaced by a mobile enterprise fueled by web-based services. We saw massive adoption of the social Web in 2009. Next year will be the year where WOA and mobile technologies become core parts of the infrastructure for the enterprise. Discuss

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5 Enterprise Trends To Watch in 2010: Part 2

In 2006, Flickr co-founder Caterina Fake coined the term "BizDev 2.0" when looking at the phenomenon of supplying commercial API keys to startup partners. Said Fake, traditional business development meant "trying to get hopelessly overbooked people to return your email. And then after the deal was done, squabbling over who dealt with the customer service. [It's] much, much better this way!" Three years later, many are finding that while APIs are great biz dev tools for the larger provider, startups can often suffer under the thumb of their platform keepers. Sponsor In November ReadWriteStart spoke to

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The Perils of 3rd Party APIs

It's one thing to have resolutions for the new year. I, for example, plan to lose weight, learn Python and design the perfect handbag. But since nothing satisfies like the quick achievement of a short-term goal, here are eight things every good nerd needs to to before the ball drops later this week. These tasks comprise a quick to-do list that will leave you feeling competent and prepared for the decade that approaches. Also, you can play the condescension chip and start chiding friends who haven't checked off these items yet. Sponsor 1. Edit your privacy settings and friendships. Facebook's maelstrom-causing privacy changes have given quite a few of us a head-scratching good time trying to figure out just how much of our private lives are to be made public. Before the new year begins, take a look at your settings on sites such as Facebook, Flickr, YouTube, LiveJournal and any other places you might be sharing personal content to make sure what you display is consistent with the public image you want to project. As more recruiters and employers hit the web in search of info on individuals, it's becoming ever more important to monitor and control our own identities. If you look back to the origin dates of some of your accounts, you might be surprised at what you thought was appropriate to share online in 2005. Also, while considering what's private and public, take time to evaluate what a "friend," "contact" or "follower" means to you and what types of information you share with different groups. 2. Change your passwords. Safety first, friends. Social web security threats in 2009 were sweeping and surprised more than a few users with spam DMs, hacked accounts and malware of all kinds. Check out the password management tools recommended by a recently high-profile hacker (scroll to the last few paragraphs); for free or cheap, they'll help you generate strong, random passwords and manage them from your computer. 3. Own your name. I've conducted many a web search on many a professional geek this year, and I've been disappointed by how few of us have staked a meaningful claim to our online identities. If you haven't already, buy a URL - preferably one that relates to the name you use professionally - and make friends with Google. If you don't show up in the first results when you search for your name, get a crash course in SEO and ask friends to link to you. It's good for your social life and your career if you seize the opportunity to tell the searching world about yourself rather than relegating that responsibility to LinkedIn, Facebook or some weirdo with the same name as you. 4. Prune your feeds. When going through your RSS feeds, do you find yourself impatiently scrolling more than you're intently skimming? Is your list of unread items becoming unmanagable? The end of the year is a perfect time to get rid of the content you're not reading and group the stuff you are. Take some time this week to organize, delete and add feeds, thereby optimizing your feed-reading experience. Try tools such as NetNewsWire's "dinosaurs" and "least attenion" features that weed out unread or dormant feeds, and consider implementing tools such as Lazyfeed or Guzzle.it that can bring relevant results from fresh sources. And make sure the feeds you own are easy for others to find, too. 5. Find a better mobile. If you don't have a smartphone already, chances are you'll desperately need one next year. And if you already have one, think long and hard about whether you're happy with your service, network and interface. While you might not be able to run out and buy your dream device before 2010 rolls around, visit a few retailers, read some reviews and have your eye on a good mobile to purchase next year. Mobile tech keeps on booming, and you'll want to ensure a frustration-free year as new apps and OSes roll out. 6. Update copyright notices on your website. Here's a simple, obvious and necessary reminder. Does your website currently claim a copyright year of 2007? While it doesn't put you on the foul side of the law, it does look a bit silly as we head into a new decade. The Next Web has a good bit of dynamic code for site owners. 7. Revisit your blog. That poor, neglected old beast might be long overdue for a design facelift, a blogroll refresh or even just a few new posts. While you're at it, why not set automatic reminders to periodically bug you about posting in the new year? On a more mission-critical note, you'll also want to make sure you're using the most updated version of your CMS; not doing so can can lead to problems from broken plugins to getting hacked . And while you're at it, the year's end might also be a good time to consider switching up your CMS service altogether. 8. Back up your data. Hacks and hardware failures happen. Before 2010, make sure as much of your data as possible is protected. From calendars and contacts to blog posts and work projects, more and more of us are relying on networks of servers and startups to keep us running. So, now might be a good time to download and back up files of LinkedIn contacts and WordPress posts - anything that's valuable to you and portable. Think of it this way: You - or at least parts of you - live in the Internet. If the Internet caught on fire, what would you grab to carry with you out of the blaze? We hope this list helps you all get a few housekeeping items squared away in time for a great New Year's Eve filled with peace of mind and a smug sense of superiority over your fellow nerds. If you can think of any must-do year-end tasks, please let us know in the comments! Discuss

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8 Things Every Geek Needs to Do Before 2010

If you're reading this, you already know you're screwed. Someone, somewhere has been forgotten on your gift list, and you're scrambling. As per usual, we at RWW have got your back. Here are five ideas that will not only save you from certain disgrace but just might make you look a little more with it and wired than your loved ones expected. Sponsor 1) Of-The-Month Clubs Flowers, beers, books, even dog treats - for every hobby, there's a club membership that will bring the recipient monthly or even weekly gifts. With this kind of gift, you'll be the hero all year round - in fact it'll give you and the lucky recipient added incentive to communicate more often if you don't now. 2) Netflix Membership For the movie buff or couch potato in your life, this gift says you condone and embrace the cinematic lifestyle. Memberships are tiered, so you can be as budget-conscious (or as generous) as you like. 3) Pro Apps or Paid Features For all the free web apps we use and enjoy, there are often pro versions with special benefits. I've personally enjoyed a pro Flickr account for ages, and the RWW gang love the speedy, unlimited-HD goodness of our pro Vimeo account. If you have new parents in your life, try a kid-centric subscription model web service such as LilGrams . 4) Multimedia Gifts Piracy is a dying art, so for the music, movie and game aficionados on your gift list, look around the web for legitimate sources of multimedia content. Gamers will love Microsoft Points for XBox Live or similar goodies for Wii and PS3. And for the youngsters and musicians, you can't go wrong with an eMusic or similar subscription. 5) Know Thy Geek: Fonts, Domains, and Software I've been lusting after a particular domain name for a few months now. If someone knew me well enough to buy it, that lady or dude would be the most awesome Santa to date. And I won some brownie points myself for buying a special person a very special font he'd been wanting for quite some time. Likewise, if you've heard a hobbyist or nerd enthusing about a software update that might qualify as a bit of a splurge, the holiday is the perfect time to surprise him or her with a shiny, new email notification or ZIP file. These kinds of gifts show that you know the person well enough to understand and support his or her need to geek out. And what better gift is there, after all? Discuss

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5 Very Last-Minute Gifts from the Internet Hero/Shopping Mall Zero

If you're like many of us, you're home for the holidays. Rather than complaining about the springs in the pullout couch or watching endless television reruns, consider rediscovering your hometown. Featured on today's Noticings is a location-based game similar to Foursquare that forces you to discover new gems in your old haunts. Sponsor Each day Flickr users upload 3 geotagged photographs with the tag "noticings". From here they receive points for game-related activities including finding misspelled signs, being the first to tag a photo in a particular neighborhood or for noticing something everyday for a week. Users upload photos via the $3 Noticings iPhone application or through Flickr's regular desktop, web and iPhone tools. Just imagine the possibilities of capturing your hometown. Document the visual parfait of the abandoned fish cannery, drink in the chaos of the strip mall parking lot, and of course, don't forget to snap the fine public art displayed in your local pub latrine. This service is a great way to keep you sane in your hometown while literally putting it on the map for its unique features. ReadWriteStart's Chris Cameron recently profiled Stalqer - a service that maps your friends based on their geotagged Facebook, Twitter and Foursquare status updates. In a similar vein, Noticings leverages an existing service to create a completely new experience. Coupled with augmented reality mobile applications, location-based services like Noticings and Stalqer have done much to get geeks out of their homes into the real world. To join Noticings, check out the game rules at http://noticin.gs/rules . Discuss

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Noticings: Foursquare for Photographers