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Anonymity, Self-Reference & Q&A: Formspring.me’s Winning Combination for the Social Web

cgseo — Tue, 05 Jan 2010 07:28:03 +0000

FormSpring.com is a data collection and management system with a particular emphasis in online forms, registrations and surveys. And enterprise-level system, FormSpring.com might seem rather dry to anyone but an online retailer or event coordinator. FormSpring.me , on the other hand, has tapped the very essence of what makes the social web so addictive. This new application, a free and social side project, nearly has all the requisite puzzle pieces to go completely viral. It's fun, engaging, and slightly game-like, and it encourages the behaviors users love to indulge. It's only missing one critical element. Sponsor A stable back end. But more about that in a moment. First, let me tell you what makes FormSpring.me so infinitely entertaining. First, the site is user-to-user Q&A . This is the kind of formula that has populated the Web with masses of UGC on sites such as Yahoo! Answers and Wiki Answers . It's also the basic formula behind such highly praised startups as Aardvark , which allows users to ping one another across networks to get answers about specific topics. Q&A between end users is a growing trend on the web, without a doubt. Second, the site allows one user to anonymously ask questions of another user. Anonymity has bred some of the most interesting and varied experiments of the social web. Very often, a lack of links to users' true identities leads to bathroom-wall-of-the-Internet content such as 4chan or YouTube comments. But while anonymity breeds trollism and is actually a dying phenomenon online, having a thin veil between the asker and the answerer of a question can act as a confessional booth in a way, allowing for more frank communication or the posing of some very interesting, controversial questions that might otherwise be considered impolite or risky. Finally, one of the most enduring trends of the social web, from its inception to the present day, is our deep and insatiable love of self-reference . The provocative beginning question for the site is, "Ask me anything," which users then tweet or post to Facebook. Answering questions all about you, your preferences, your past, your thoughts, your wishes and hopes, your regrets, what you eat and where you live - nothing is more intoxicating to the average social media user. From our first LiveJournal entries to mid-2000s MySpace chain surveys to our latest tweets, we clearly love talking about ourselves. The way that FormSpring.me caters to this inherently human attribute is by giving us the impression or illusion that someone, somewhere actually cares about what we think and do enough to ask us and expect an answer. So, when you combine the power of a Q&A site with the magic of an anonymous commenting system and the addictive qualities of navel-gazing with the expectation of being noticed, you basically have on your hands the social web app of the year just waiting to happen. And if it weren't for back end - which is likely built on Ruby on Rails, according to a few sources we've consulted today - FormSpring would have not only a money-making enterprise app but also a blockbuster social app. Although the concept is fascinating, the implementation is transparently shoddy. It seems like a hastily put-together weekend project along the lines of a Startup Weekend or Rails Rumble one-off. In fact, several developers we consulted said the site bears all the marks of a Ruby on Rails product, including rampant database scalability errors . ActiveRecord is a Rails class for accessing databases, and it's been shown in past applications to be unscalable. Concurrency issues mean that a small group of geeks or judges can have a grand time with your app, but the second it catches on with the social media crowd and then - god help you - general Internet users, the app's database is unable to handle that volume of traffic over a period of seconds, and end users start seeing error messages and abandoning ship like so many faithless rats. And since FormSpring.me is in all likelihood a side project from a single staffer or a couple employees (the company blog doesn't even mention the offshoot), it might not get the executive attention for further development or resource allocation. After all, without a revenue model, why would an enterprise-focused company waste time and energy on a social application? Speculation aside, FormSpring.com support tech Ryan Dillman writes, "Eventually, we plan to rewrite the FormSpring.me code from the ground up using the same type of database as sites like Facebook, Twitter, etc., so that we can handle the load. In the meantime, the millions of calls to the database cause frequent issues during peak times." Many parts of Twitter are built on Scala , and Facebook's database abstraction layer was developed in-house. If that kind of userbase - millions upon millions of users accessing the site around the clock - is what FormSpring is preparing for, they're going to need a much more robust solution that's much closer to bare metal than whatever they're currently running. And we do suggest they find one. FormSpring should consider monetizing and quickly scaling such an addictive little application before someone else does it next and better. So, to take the site's "Ask me anything" query and pose it to the site's creators, do you plan to seriously devote resources to create a stunning and addictive social app, or is this experiment destined for the digital dustbin? Ask us anything - or give us your frank opinions - in the comments. Discuss

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Anonymity, Self-Reference & Q&A: Formspring.me's Winning Combination for the Social Web

ReadWriteWeb Events Guide, 26 December 2009

cgseo — Sat, 26 Dec 2009 18:00:00 +0000

It's the last week of 2009 and time look ahead to all the conferences and events you could be attending in 2010. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 26 December 2009

ReadWriteWeb Events Guide, 19 December 2009

admin — Sat, 19 Dec 2009 18:00:00 +0000

As the year winds to a close, it's time to start looking ahead to 2010's conferences and events. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 1 – 5, February 2010: New York City, Berlin, London, San Francisco, Toronto, São Paulo Social Media Week The second annual Social Media Week conference will explore the profound impact that social media has on culture, business communications and society at large. The conference is designed as a series of localized events, which city partners are responsible for organizing. Programs will span a variety of formats, ranging from talks and panel discussions, to interactive workshops, seminars and networking events. Registration will open in January 2010 and the majority of events will be free thanks to the global sponsors and event partners. You can find more information at http://socialmediaweekny.com . 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 11 February 2010: New York City NYC Venture Capital and Angel Showcase FundingPost is hosting a VC showcase where 20-plus VC funds and angel groups will be exhibiting their firms during a great cocktail party setting. Each fund will have their own table setup for the sole purpose of meeting great new companies. Additionally, there will be an optional pitching workshop from 2:30 p.m. to 4:45 p.m. The cost to participate in the workshop will be $400. This workshop includes the $125 ticket to the event, and a 1/4 page listing in the Venture Guide Magazine. This event is sponsored by Credit Suisse, and takes place at One Madison Avenue, from 6-9:15 p.m. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 19 December 2009

ReadWriteWeb Events Guide, 12 December 2009

admin — Sun, 13 Dec 2009 01:00:00 +0000

Welcome to this week's events guide. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 14 January 2010: Palo Alto, California The Founder Showcase The Founder Showcase , by TheFunded.com, is an open startup pitch and networking event that highlights the newest cutting-edge businesses and helps innovators gain traction among the Silicon Valley elite. On Thursday, January 14th, 10 of the most promising early-stage companies, as selected by over 13,000 registered Founders and CEOs on TheFunded.com, will present to an audience of over 300 investors, founders, and members of the press. A panel of experts will critique the pitches, and an open ballot of those in attendance will determine the Founder Showcase Winner. ReadWriteWeb readers receive a 10% discount when registering, just use discount code "RWW". 26 January 2010: San Francisco, California Catalyst Conference Vator.tv , a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are seeking five women-led startups across any stage to present at the Catalyst Conference on January 26, 2010 at the Commonwealth Club in San Francisco. To be one of the five, join the Catalyst competition today and win the chance to present. 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 4 February 2010: San Francisco, California Vator Splash Vator.tv , a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash event on February 4, 2010 at the Cafe du Nord in San Francisco. Catch onstage presenters: Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Ten promising startups will also get to present onstage. Enter the Vator Splash competition if you want to present. ReadWriteWeb readers get a 25% discount on their tickets using the code VatorReadWriteWeb . 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 10 February 2010: New York City Online Community Unconference East The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. The event runs from 8 a.m.-5 p.m. at the Digital Sandbox. 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

Google Sues "Google Money" Scam Artists

cgseo — Tue, 08 Dec 2009 09:05:03 +0000

Fresh from the official Google blog , we have news that Google is taking a group of online scammers to court. We've all seen the ads: "Use Google to Make 1000s of Dollars!" "Easy Cash with Google: You Could be Making up to $978 a Day Working from Home!" Finally, the search giant has announced it's going to do something to protect its trademark and help spare a few suckers from getting scalped. Google is suing Pacific WebWorks and a rash of unnamed defendants. Sponsor In a joint post from search quality engineer Jason Morrison and senior litigation counsel Stacey Wexler, the company stated, "Google hasn't created or endorsed any of the sites like those described in our complaint. Misleading ads try to take advantage of consumers... As far as we can tell, thousands of people have been tricked into sending payment information and being charged hidden fees by questionable operations." The scammers' URLs will be de-indexed, and Google will also be permanently disabling AdWords accounts linked to poor user experiences. But, as Morrison and Wexler note, treating the symptoms of a scam circle is a bit like playing Whack-A-Mole. Google can bash away at the digital manifestations of these shady companies, but it's nearly impossible to get rid of them forever without going after the people involved. We hope the lawsuits go well and help to get these scammers off our tubes. Here's a brief list from Google of names associated with scam artists. These companies are not affiliated with Google in any way: Google Adwork Google ATM Google Biz Kit Google Cash Earn Google Cash Kit Google Fortune Google Marketing Kit Google Profits The Home Business Kit for Google Google StartUp Kit Google Works As always, be smart online, and remember that if something seems to good to be true, it probably is. For more tips on how to avoid getting ripped off on the Internet, check out an informative Google blog pos t from this summer. Discuss

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Google Sues "Google Money" Scam Artists

What is The Memex? Xerox Presents Trailmeme

admin — Mon, 07 Dec 2009 10:20:04 +0000

Last week Google chairman and CEO Eric Schmidt wrote a guest article for the Wall St Journal, discussing the need for new forms of newspaper publishing to replace the old print paradigm. Another not-so-new paradigm, but one more suited to the networked computer age we live in today, is Vannevar Bush 's 1945 pre-hypertext concept the Memex. Trailmeme is a product by Xerox that models itself on The Memex. It's a destination site for Xerox Trails , which is being promoted as "a new kind of Web-based publishing technology." Sponsor We last saw a product attempting a Memex-like service over 3 years ago , when we reviewed Trailfire in 2006. Trailmeme enables users to map a set of web pages or other digital objects. So what is the Memex? Unfortunately, no one can be told what the Memex is. You have to see it for yourself. Check out this example using a ReadWriteWeb post: ReadWriteWeb's Top 5 Web Trends of 2009 . Trailmeme includes a "collaboratively filtered" destination site, a bookmarklet and a toolbar for consumers, and a set of plug-ins compatible with WordPress and Media Wiki. Xerox has created Trailmeme in the hope that it will be one solution to the decline of paper use and print publishing. The problem is, the Memex as a concept has been around for over 50 years and it has yet to catch on. Nevertheless, just as Google is looking for ways to rejuvenate the publishing industry (see the Google Labs project mentioned by Schmidt in the WSJ, Google Fast Flip ), Xerox is searching too. Discuss

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What is The Memex? Xerox Presents Trailmeme

Collaboration Is Hot: Why Now?

admin — Mon, 30 Nov 2009 18:35:37 +0000

Collaboration may be the hottest trend to hit the enterprise this year. But what makes it so hot? Why now? According to "Benchmarking Your Collaboration Strategy," a new report from Forrester Research , two key trends make collaboration important to the enterprise right now: The amount of content that people produce is morphing, especially as the advent of social computing becomes more commonplace. Sponsor Second, inefficiencies are swamping the enterprise with the need to create collaborative strategies that provide a more structured approach to how information is managed. Four Key Factors Innovation: The poor economy is playing an important factor in how companies view the ways they develop products. Management is looking for more efficient and creative ways to innovate. And they are looking to Web 2.0 technologies for answers. According to Forrester, discussion forums and idea management tools are the top two Web 2.0 technologies being considered and piloted by IT decision-makers this year. Efficiency: Information workers are high-paid, valuable members of the enterprise. But they have a hard time finding information to get their job done, with 83% saying they waste time searching for information vital to their work projects. There is growing importance for tools that provide the ability to better find information and connect more easily with co-workers who can provide expertise to solve problems and drive efficiencies. Email Woes: A huge need is emerging for better ways to reuse information that normally would be lost in email communication. Email is used to share information but it only goes so far as the people in the email chain. Once in the chain, it's locked away. Changing email behavior is no easy task but collaboration technologies hold promise for more information to be shared throughout the enterprise. Governance: Managing business information is becoming a legal necessity. Communication is becoming so widespread that it is becoming difficult to track. According to Forrester, only 20% of businesses report that they're very confident that if challenged, they could demonstrate that their digital information is accurate, trustworthy and accessible. Benchmarking For Success Forrester's report is designed to provide a framework for building a collaborative practice in the enterprise. Senior level executives came to understand in 2009 the need for better collaboration. In 2010, we expect structured formats like what Forrester proposes will be increasingly important for successful implementation of collabortion technologies in the enterprise. Discuss

Twitter Japan Will Allow Users to Charge for Access to Their Tweets

cgseo — Fri, 27 Nov 2009 18:12:34 +0000

Twitter's Japanese partner, Digital Garage , will soon introduce a micropayment system that will give Twitter users the option to charge for access to their tweets. According to Media magazine , users will be able hide access to images, external URLs and text behind a paywall and other users would only be able to see this content if they either paid for a monthly subscription or through a pay-per-tweet option. Twitter itself will take a 30% cut. Sponsor Kenichi Sugi, the COO of Digital Garage Mobile, announced this new business model at mobidec2009 earlier this week. The paid accounts will go live in January 2010. Twitter's Japanese subsidiary has always been somewhat different from Twitter's main site. Twitter Japan already offers advertising options, for example. Japan is also the only market where Twitter offers its own mobile application and mobile video service . Don't Pay for Twitter - Pay for Accessing Tweets According to today's reports, which still lack a lot of detail, Twitter users will have a number of options to pay for these account. According to Media magazine's Anita Davis , users can pay monthly subscriptions with their credit cards and the pay-per-tweet options could be "charged to credit card, convenience store top-up cards or carrier billing for Twitter-on-mobile users." Overall, this looks like an interesting business model for the Japanese market. Instead of charging its users directly for the use of Twitter, this option gives content producers the option to charge for their work. This new payment system will also give news organizations the option to experiment with delivering paid news, for examples.. Would You Pay To Access Premium Tweets? In the rest of the world, however, Twitter is more likely to make money through charging for premium accounts that add new features (analytics, verified accounts, etc.). Image credit: itmedia.co.jp Discuss

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Twitter Japan Will Allow Users to Charge for Access to Their Tweets

Rival Magazine Publishers Plan to Launch iTunes for Magazines

cgseo — Tue, 24 Nov 2009 18:13:22 +0000

It's no secret that most magazines are struggling to hold on to their subscribers. Just like the newspaper industry is under a lot of pressure from the Internet, magazines are also having a hard time adjusting to the reality of the Internet. Now, Time Inc., Condé Nast and Hearst are planning to form an alliance that would bring more than 50 magazines to an iTunes-like online store that would sell digital version of these publications. The magazines that could be included in this program include Time, People, Vanity Fair, Sports Illustrated, The New Yorker and Esquire. Sponsor According to The New York Observer's John Koblin , a deal between these rival publishers is imminent. According to Koblin's anonymous sources, Time, Condé Nast and Hearst aren't planning to release their own e-reader for these magazines, but want to build a store and apps that would allow users to download and consume content on a large variety of devices. By grouping together, these publishing houses hope to save money. Koblin's sources also point out that this would be a risky venture for one publisher, but the three companies together could give users a single store to find all of the magazine content they want. Reinventing Magazines for Digital Distribution As the Atlantic's Derek Thompson rightly notes , however, these companies will have a hard time charging for content that they are already giving away for free online. To make this venture work, these publishers would either have to offer unique content in their digital magazines or they would have to erect a paywall around all of their sites. Most importantly, these companies will also have to reinvent their magazines for the digital age along the lines of Wired's app for the rumored Apple Tablet or Condé Nast's iPhone version of GQ ( iTunes link ). One of the reasons these publications are suffering is the long lead time that makes most of the content outdated by the time it arrives at the printer. While this still works for magazines like the Atlantic, which mostly publishes in-depth long form articles that aren't time-sensitive, gossip magazines can't really compete with TMZ or Perez Hilton . Just putting a digital copy of their magazines online simply won't cut it. Discuss

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Rival Magazine Publishers Plan to Launch iTunes for Magazines