Let’s say you’re a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you’re a journalist writing a story about blogging butchers, or maybe you’ve got some kind of weird baking fetish or academic interest. Is there any way to ramp up your knowledge of these fields, fast, other than the “Google and wander” method? We think there is. Below you’ll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! Works With Just About Anything We’ll use the field of Education as our example, because there is a lot of activity there and we presume we’ve got more educators as readers here than butchers or candlestick makers. These methods can be applied to discovering the hottest people and topics in social media in any field, though. If you doubt that these kinds of steps could help in your line of work – check out this post , where we found the best work-related RSS feeds for Fire Inspectors and Physical Therapists, just to prove that we could. In the following 13 steps, we’ll walk you through how we identify top blogs on any topic, how we quickly figure out what their most popular recent posts have been about, how we incorporate their blog archives into our knowledge about the field and how we find where else they are participating in conversation around the web. Going through the whole process takes us less time than it took us to write this post. No end of variations are possible, of course, on this method – but we expect a lot of readers will find this useful. People new to social media are often frustrated when they are told to “join the conversation” – because they aren’t sure where to find the conversation. Here’s how we find and track the most popular conversations in niche fields. Popularity isn’t a perfect judge of quality by any means, but it’s a good place to start from. Is this post a cheat sheet? Maybe, but we think of it as a way for you to make your cheat sheet on whatever sector you follow. Find The Most Popular Blogs in Your Field There are many different ways to identify the top blogs in a given field, systematically, but some methods work better than others depending on the niche you’re looking at. We compared six of our favorite methods in this post . Here, we found that visiting http://delicious.com/tag/blog+teaching gave us good results. By default the URLs are listed in reverse chronological order – the most recent items that anyone has bookmarked and have ever been called both “blog” and “teaching” will appear first. In the image above you can see that we’re running two Greasemonkey scripts called Autopagerize and Sort By Popularity . Greasemonkey is really easy to use, see our post How to Learn to Use Greasemonkey in 5 Minutes. . These scripts let us open multiple pages of bookmarks all at once and then sort them in order of popularity. So we did that, then scanned down the top several pages of most popular items tagged both “blog” and “teaching.” We tried words other words like “education” as well. Each time we found a good site, we copied the link to it and went to step two. Add The Feeds to a Reader We like to use Netvibes to build collections of feeds because it’s easy. Click on “add items” then “add feed” and paste in the link to the top blog you found. Netvibes will auto-discover the RSS feed for the site, often multiple variations but it shouldn’t matter which one you choose. We pick “RSS 2.0″ just because it’s the most standard. Add it to your page and then go back to Delicious to find more sources. We repeated the discovery step until we found about 10 good blogs to subscribe to. Then we visited those blogs and looked at their “blogrolls” or sidebar links to their favorite blogs. We found a number of good sources to include in our list that we had never heard of before. One was a good looking blog about education and technology that was written in Spanish, so we grabbed its feed and ran it through Mloovi.com to have it automatically translated into English, then put that translated feed into Netvibes. Once you’ve got a good collection of top blogs in that Netvibes “tab” it’s time to get it out of there. You can read the blogs in Netvibes, but there’s more that we’re going to do with these blogs. When you’re in the “add feed” screen, you’ll see an “OPML Export” link. OPML (Outline Processor Markup Language) is the format that reading lists are imported and exported from feed readers in. It’s really simple. Export it to your dekstop and then move onto the next step below. We’re now going to edit an OPML file – but don’t be scared! It’s easy, we promise. Anyone can do it. Pull Out Your New Tab’s Feeds This step assumes you’ve using Netvibes, or some other start page, for other things in addition to this project. If that’s not the case, skip to the next step. We use Netvibes for a number of different things, so when we put together a new collection of feeds in it and want to export them, we have to deal with the fact that our whole collection of feeds in all our tabs gets exported. Simply search for the title of your tab in the file, then delete everything outside of that section! Everything except the very beginning and end of the file, that is. You can see what it should look like below, in the next step. The Top of the OPML File. Don’t delete the document type declaration of the body tags. Rename the title of the file and resave your document. Now don’t you feel smart? That was really easy though! Now to Find the Hottest Posts from Those Top Blogs Now that you’ve got an OPML file of the most popular blogs in your field, you can take that file over to Postrank.com and import it. You’ll need to create an account, and the service doesn’t allow you to manage multiple OPML files, so you may need to create a new account for every time you do something like this. I just create a new account with a GMail alias. Did you know that as while other apps, like Postrank, think that emailmarshall@gmail.com, emailmarshall+1@gmail.com and emailmarshall+2@gmail.com are all different emails – Gmail considers them the same thing? It’s true, that’s an alias and all emails sent to any of those will end up in the same inbox. So I create a new account for each OPML file (silly, but that’s how you’ve got to do some of these things) and then import my new OPML file. Rank the Blog Posts With Robots! Once you import that OPML file from your desktop, you’ll probably notice that Postrank has seen some of the feeds and not seen others. You should probably come back in an hour once they’ve processed the remaining feeds. What are they doing? They are checking every item in every feed to see how many comments it has, how many inbound links, how man times it’s been bookmarked in Delicious or Digg, how many times people Tweeted about it, etc. It’s then ranking each item in each feed on a scale of 1 to 10, relative only to the other items in that same feed. What does this mean? It means you can have Postrank show you only the most popular posts in each of these top blogs, as determined by the blogs’ own communities of readers. That’s valuable information! It’s a very fast way to get up to speed on the latest hot topics in your field and by subscribing to the feeds filtered for popular items, you can pay peripheral attention to this field but know that you’ll never miss a really big story. Thanks Postrank! If you’re interested in the Greatest Hits of Top Education Bloggers, here’s the OPML file we built with the feeds we’ve found so far: Top Education Blogs – Greatest Hits . Just right click and save that link, then upload it to your feed reader. Banish Content Overload By selecting all the feeds in your collection, then setting their filter to “great” – you’ll be shown just the hottest posts from each blog. Selecting “best” will show you almost nothing at all, though. Once you’ve set the filter to Great, export this filtered version of your OPML file and move on to the next step! Pretty Up Your Collection We would recommend opening this new OPML file in your text editor and renaming it something more useful. Check Out the Hotness By clicking on any of the feeds you imported into Postrank, you can check out the hottest posts in that blog’s recent history. Hello time saver! Some of you might be temped to call it a day at this point, and we have captured a lot of good intelligence with relatively little work – but don’t stop now, there’s more we can do! You’ll want to take these next steps, too. Import Into a Feed Reader Go back to your Netvibes or other reader’s “add a feed” page and you’ll see the option to import an OPML file. Import your new Postrank.com filtered OPML file and you’ll be subscribed to just the hottest posts from the best blogs in your field of interest. Oh but there’s still more we can do! Make a List of the Links You Found There’s a number of different ways you can do this, you could have made a separate list of your links before you subscribed to their feeds, but I didn’t in this example. Instead I went into Netvibes, clicked on the title of each blog and copied its home page URL over to a list in a text editor. Why do you want this list of links? Check out the next step. Make a Reference Search Engine! Google Custom Search Engine is really easy to use and is an incredibly powerful tool. Just paste the list of all your top sources in your field into the box on the page, save it, then bookmark the URL of the resulting search engine. Now any time you want to look real smart on a topic in education, you can just search for keywords in your Top Education Blogs Custom Search Engine. We have a lot of different Custom Search Engines that we use here at ReadWriteWeb. Want to see what the results look like? Here’s the Custom Search Engine we’ve got so far for Top Education Blogs .

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How to: Build a Social Media Cheat Sheet for Any Topic

This week ReadWriteWeb is running a series of posts analyzing the five biggest, most cutting-edge Web trends to come out of 2009. We’re posting one trend analysis per day. Then at the end of the week we’ll publish a major update to our standard presentation about web technology trends. Our opening post was about Structured Data . In this article we look at probably the most hyped trend of 2009: the Real-Time Web . It has become a core part of many Internet products this year: Twitter, FriendFeed, Facebook, Google, Delicious, WordPress, and many others. Sponsor Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! What is the Real-Time Web? Ken Fromm wrote an insightful primer to the Real-Time Web for ReadWriteWeb. In it he explained that the Real-Time Web is a new form of communication, it creates a new body of content, it’s immediate, it’s public and has an explicit social graph associated with it, and it carries an implicit model of federation. One of the early leaders in the Real-Time Web was FriendFeed , a lifestreaming service that became popular with early adopters. Co-founder Paul Buchheit (who also built the first version of Gmail, during his time at Google) told ReadWriteWeb in May that “the open, real-time discussions that occur on FriendFeed are going to become a major new communication medium on the same level as email, IM and blogging.” Everything is Real-Time Now We must of course begin our product overview with Twitter . In March this year the super-trendy microblogging service marked its 3rd birthday. As Marshall Kirkpatrick explained at the time, it’s really the story of Twitter as a platform that is most exciting. However the Real-Time Web is much more than Twitter. It has changed the products and strategies of almost every major Internet company in 2009 . Google may have missed the early action , but by May 2009 co-founder Larry Page was proclaiming that Google had to do a better job of being real-time. It’s started that process. For example Google is behind a project called PubSubHubbub , which delivers RSS feeds much faster (near real-time). PubSubHubbub is already making Google Reader faster . But while you’re waiting for Google search to become truly real-time, you can at least add Twitter results to it with this plug-in . In March, Facebook launched a site redesign emphasizing a real-time stream of updates on users’ homepages. Although this was unpopular with users , Facebook continued to dabble in Real-Time. In June, Facebook announced a new search interface allowing users to search for content from people, organizations, and other public figures as soon as they share it on Facebook. This was described as “up-to-the-minute” search results – in other words a real-time search engine. Meanwhile in April, FriendFeed introduced a revamped user interface that focused much more on real-time updates than previously. The most impressive change was the new advanced filters, which made it a lot easier for users to create streams based on keywords, groups, sets of friends and more. FriendFeed’s filters added something powerful to the Real-Time Web. In August, Facebook further strengthened its Real-Time chops by acquiring FriendFeed . This immediately brought more real-time sophistication into the Facebook family – we’re yet to see how Facebook will use it though. In August Yahoo’s influential social bookmarking service Delicious was re-born as a real-time news tracker . It launched a new home page, combining recent tagging activity and cross-referenced links on Twitter. The real-time updates continue… earlier today, all blogs on the WordPress.com platform and any WordPress.org blogs that opt-in will now make instant updates available to any RSS readers subscribed to a new feature called RSSCloud . Conclusion In May, Marshall Kirkpatrick identified three forms of value from the Real-Time Web : ambiance, automation and emergence. In August, Bernard Lunn compared it to the real-time world of the trader . The Real-Time Web is all of those things and more. 2009 has in many ways been the Year of the Real-Time Web . But it’s early days yet, because we – collectively – are still looking for ways to use all of that extra real-time data. We’ve made a lot of data real-time and surfaced it in search and our filters. But what new applications and intelligence can we build off this data? That question will be answered over the coming few years. ReadWriteWeb’s Top 5 Web Trends of 2009: Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality Internet of Things Discuss

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Top 5 Web Trends of 2009: The Real-Time Web

5 years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we’re hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites. MyBlogLog was a wildly innovative service that grew fast after launching and was acquired in January 2007 by Yahoo! for $10 million. It made a deal with users: give us your personal information and we’ll show you the faces of people who read your blog. That was a compelling offer and the resulting data amassed could have proven invaluable, had Yahoo! chosen to cultivate it and a developer ecosystem around it. That potential was so great, in fact, that sunset for MyBlogLog is downright tragic. It’s also likely to anger bloggers all around the web. Sponsor In addition to showing the faces of recent blog visitors, MyBlogLog also offered programatic access to activity streams from social networks that users associated with their MyBlogLog accounts. For example, Yahoo’s Kent Brewster, now at Netflix, built a bookmarklet that would display the recent bookmarks on Delicious, photos on Flickr and job titles from LinkedIn of the latest MyBlogLog users to visit any given blog. Yahoo! has let the service atrophy for years and will now put it to rest. To think that this service offered publishers and developers access to personal, demographic, taste and activity data of a website’s readers – and yet that offering has in the end gone no where – that’s downright crazy. Here at ReadWriteWeb we scraped a feed from our MyBlogLog page of the new users just added to our community, then reached out to thank them for their support and welcome them personally. That was just the beginning of what could have been a very valuable source of data. Imagine getting a feed of the LinkedIn job titles of all your recent readers and presenting that to a blog’s advertisers. Both analytically and financially, there was so much potential in MyBlogLog. See our 2008 post The Significance of the MyBlogLog API if you’re a social web geek and want to have your heart broken. Looking at the ecosystems beginning to form around Twitter, Facebook and other user data – MyBlogLog may just have been ahead of its time. The service isn’t alone among potentially world-changing technologies acquired and then starved of support at Yahoo! We’ve asked Yahoo! for comment and will update this post if we receive any. We called co-founder Eric Marcoulier for comment and he offered the following perspective: “So much of your company’s long term sucess when it’s acquired is based on the amount of executive juice it has. The only way it survives and flourishes is if you have an executive champion who promotes it internally. Shortly after we were acquired we were transfered away from our champion and under someone who didn’t feel the same way about MyBlogLog. In those circumstances, things simply slow down. “For any startup that has earn outs, and this didn’t affect us, you’ve got to keep in mind that in 3 months you could be reorganized and the new guy could shut you down. The picture that gets painted early on when you have your product champions can change in a heartbeat and it’s important for entreprenuers to consider that when looking at the deal terms.” R.I.P. MyBlogLog. Discuss

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Yahoo! Will Kill MyBlogLog Next Month

“Recommended.” -HP Official News “Very thorough. Exceeded my expectations. Nice work.” -Henry “Hank” Nothhaft, Jr. Entrepreneur-in-Residence at SRI “The report is excellent — a great synthesis of why the real time web is different, what changes, what doesn’t and what the industry needs in order to press forward.” – John Borthwick CEO, Betaworks Those are just a few of the things that people have said about our newly released research report The Real-Time Web and its Future so far. Want to know what’s included in the report? Check out the Table of Contents and the full text of the Introduction below. Sponsor RWWfinalTOC That’s the Table of Contents and below is the full text of the introduction to the report. We hope you’ll purchase this report via this link – and check out our package deals for purchasing the ReadWriteWeb Guide to Online Community Management as well! What is The Real-Time Web? Beyond Twitter and Facebook Dave Winer defines the real-time Web in four words: “It Happens Without Waiting.”1 That’s true, and appropriately vague. The phrase “real-time Web” means different things for different people and it’s too early in the game to have anything but a loose, inclusive definition. Many of the different forms the real-time Web takes do have some common benefits, user experience elements, lessons learned, pitfalls and possibilities. This is what we explore in this report. It’s definitely a whole lot more than just Twitter and Facebook, though these are the best known instances of what’s referred to as the real-time Web. Someday Facebook may open up its user data and play a larger role in the real-time Web than just the introduction to the stream model that it plays today. Someday Twitter may grow, discover how to retain users and effectively encourage more than the small number of people who today create the vast majority of content on that service. Today engineers estimate that Twitter sees about 1 thousand messages published per second and between 5 and 10 million links shared per day, before de-duplication. That sounds like a lot, but the real-time Web as a whole is already much, much larger than Twitter. For infrastructure provider Kaazing, the real-time Web is using HTML5 Web Sockets technology to push live financial information to the Web browsers of banking customers that had always been limited to desktop applications for security reasons. For consumer web app Pip.io, the real-time Web is creating an XMPP-powered chat-like experience for users to communicate with friends around objects like a Google Map or a streaming Netflix video playing in the Pip.io web OS. For semantic recommendation company Evri, the real-time Web is the ebbing and flowing of traffic data on Wikipedia. That data points to hot topics that Evri needs to build topic pages to serve their publisher customers. For search engine OneRiot, the real-time Web is made up of the links people share on Twitter …as well as Digg, Delicious and the click-streams of more than a million users who have opted-in to exposing what they see online through the OneRiot toolbar. For Q&A service Aardvark, the real-time Web is the people inside the social circle of a user who happens to be available online at a given moment and interested in the topic of a user’s question. There are hundreds of thousands of blogs that now deliver updated content to any other application that subscribes to a PubSubHubbub or RSSCloud feed, immediately after that content is published. NYU Journalism Professor Jay Rosen says the real-time Web creates a sense of flow for users that’s comparable to the way television holds our attention. Google’s Brett Slatkin, developer of the PubSubHubbub real-time protocol, says the real-time Web is a foundation for efficient computing and use cases we can’t yet even imagine. In writing this report we interviewed 50 people who work on technologies that power or leverage what they consider to be the real-time Web. Those people have had a very diverse array of experiences, but articulate a common story. It’s a story of increased computational efficiency – and software that struggles to keep users from feeling overwhelmed. It’s a story of radically new possibilities but strategies based on adding value in conjunction with more traditional, slower moving online resources. We hope you enjoy reading this overview of the emerging real-time Web. We believe this phenomenon is one that will play a major role in the Web and world of the future. The page-based model of destination sites, created by centralized expertise and navigated through authority-based search and clicking link by link is being transcended. We think this survey of current strategies and experiences to date will prove very useful in helping you effectively participate in and help build the future of the real-time Web. Discuss

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Introduction to The Real-Time Web and its Future

This Monday we’re releasing our latest premium research report, entitled The Real-Time Web and Its Future . You can pre-order this in-depth report for just $200 . One of the 50 interviews we conducted was with Ted Roden , a Creative Technologist at The New York Times. In this post, an edited extract from our new report, we explore how Roden works with real-time data at The Times. We also discuss the creative real-time development he’s doing on a side-project called EnjoysThings . Pre-order now: The Real-Time Web and Its Future, $200 if you order before 30 Nov ; check out the Table of Contents (PDF) and a sample chapter (PDF). Sponsor The primary contributions Ted Roden makes to understanding the real-time web include articulating: the material benefits of going real time the importance of user experience the changing landscape in analytics and advertising We had a conversation with Roden about what happened after he added a real-time feed to EnjoysThings; he articulates well some of the biggest advantages of a real-time infrastructure. EnjoysThings is a visual bookmarking site, like Delicious for images and other media. Even text snippets bookmarked are highlighted visually. User experience is a key consideration in all the site’s developments and the service is a lot of fun to use. This summer Roden added a premium subscription option to the site, called Joy accounts. Joy accounts cost $20 per year for access to all the current and forthcoming premium features, or users can pay $5 for a single premium feature like disabling ads on the site or being able to view NSFW content. One of the features Joy account holders get is access to a real-time view of new content shared. That real-time stream can be viewed in any browser but may be best served up via a Firefox sidebar. A real-time feed as up-sold value add? That’s remarkable and Roden says the response has been positive. The sidebar is simple but compelling. New content is pushed live into the side of the browser as soon as it’s shared on the site, including images. At first Roden said he used AJAX set to poll his site every few seconds. Then he switched to a Comet implementation. He says he’s using the open source infrastructure Tornado , from Facebook, for his real-time prototypes at the Times. EnjoysThings is still very small but the implications of adding real-time to this site could likely be incurred by sites of any size. 1. INCREASED TIME ON SITE “People leave it open all day long,” Roden said of the sidebar. “Time-on-site has seen a huge increase. It’s like when the new content comes in on the Facebook Live Feed, if you know it’s about to pop in 5 seconds you’ll stick around.” There are a number of different factors that are making time-on-site an increasingly important metric on the web, compared to pageviews. Increased consumption of video is the best known, but as real-time streams of aggregated content become increasingly common, increased time-on-site will be an important measurement of how successful an implementation is. 2. DECREASED SERVER COSTS After implementing real-time infrastructure, Roden reports that “my site runs a lot more smoothly, I’ll probably move the whole site to that technology because deep down it’s much easier on the database for me.” “I used to get hit by Stumbleupon and [the site] would start to crawl. Then I changed to some of this real time stuff and I’ve reduced the number of servers. Instead of the users sitting on the page and refreshing, I push it out to them. My EC2 bill has gone way down.” Roden’s experience compliments the story that Google’s Brad Fitzpatrick told us about using PubSubHubbub push feeds to deliver shared items in Google Reader to FriendFeed. Changing from polling to real-time push cut traffic between the two sites by 85%. Likewise, magazine-style feed reader Feedly says that the part of its service that now consumes PubSubHubbub from Google Reader has seen a 72% reduction in bandwidth. …(continued) To read the rest of this sample chapter, see the PDF download . You can also check out the Table of Contents and pre-order the full report at a discounted price of $200. Discuss

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Case Study: The Real-Time Web at the New York Times & EnjoysThings

We’re excited to announce that our latest premium research report will be available for download on Monday! Titled The Real-Time Web and Its Future , the report is a broad and deep look at the emerging world of real-time technology on the web. Based on 50 interviews with companies, engineers and executives building or leveraging real-time technology – the subtitle of this report could very well be “Real-Time, Beyond Twitter and Facebook.” Social networks, infrastructure providers, media companies, non-profits and financial services companies were all interviewed and will all find this report useful to quickly develop a sophisticated understanding of this important trend on the web. Large portions of the web will be operating in real-time and this report will provide you with an important competitive advantage. You can pre-order the report at a $100 discount here ; check out the Table of Contents (PDF) and a sample chapter (PDF) below. Sponsor There is so much work being done around push delivery of messages – messages between people, between websites and people and between machines and machines – that it’s impossible to capture the whole market. What we’ve done is develop in-depth case studies of 10 companies that are illustrative of general trends or have wildly innovative strategies. We’ve profiled twenty four key people to watch in order to understand the future of real time. We’ve done overviews of three of the biggest sectors in this market – search, stream readers and filtering/text analysis. And we offer five visualizations to help you understand the issues and strategies. This report captures the wisdom of thousands of hours of work with real-time technology by people breaking new ground – then it was distilled down through hundreds of hours of interviews, research and writing by ReadWriteWeb staff and hundreds of Real-Time Summit attendee conversations. Now you can purchase the report and get an in-depth understanding of this emerging trend in just a few hours of reading and for a bargain price of $200 by pre-order, or $300 next week. Pre-order today and you’ll receive a link to download the 60+ page PDF on Monday, November 30th. For your perusing pleasure we offer today the Table of Contents and one full sample chapter for download. Or, check out this excerpt from that sample chapter below. Ted Roden Brings the Real-Time Web to the NY Times and EnjoysThings By day, Ted Roden works at the very top floor of the New York Times building, in the R&D department. The Times has a great team of engineers; they do cutting edge work in APIs, data visualization and computer assisted reporting. Roden does work with real-time data at his day job, but he gets full creative freedom when working a side-project called EnjoysThings . The primary contributions Ted Roden makes to understanding the real-time web include articulating: the material benefits of going real time the importance of user experience the changing landscape in analytics and advertising We had a conversation with Roden about what happened after he added a real-time feed to EnjoysThings; he articulates well some of the biggest advantages of a real-time infrastructure. EnjoysThings is a visual bookmarking site, like Delicious for images and other media. Even text snippets bookmarked are highlighted visually. User experience is a key consideration in all the site’s developments and the service is a lot of fun to use. This summer Roden added a premium subscription option to the site, called Joy accounts. Joy accounts cost $20 per year for access to all the current and forthcoming premium features, or users can pay $5 for a single premium feature like disabling ads on the site or being able to view NSFW content. One of the features Joy account holders get is access to a real-time view of new content shared. That real-time stream can be viewed in any browser but may be best served up via a Firefox sidebar. A real-time feed as up-sold value add? That’s remarkable and Roden says the response has been positive. The sidebar is simple but compelling. New content is pushed live into the side of the browser as soon as it’s shared on the site, including images. At first Roden said he used AJAX set to poll his site every few seconds. Then he switched to a Comet implementation. He says he’s using the open source infrastructure Tornado , from Facebook, for his real-time prototypes at the Times. EnjoysThings is still very small but the implications of adding real-time to this site could likely be incurred by sites of any size. 1. INCREASED TIME ON SITE “People leave it open all day long,” Roden said of the sidebar. “Time-on-site has seen a huge increase. It’s like when the new content comes in on the Facebook Live Feed, if you know it’s about to pop in 5 seconds you’ll stick around.” There are a number of different factors that are making time-on-site an increasingly important metric on the web, compared to pageviews. Increased consumption of video is the best known, but as real-time streams of aggregated content become increasingly common, increased time-on-site will be an important measurement of how successful an implementation is. 2. DECREASED SERVER COSTS After implementing real-time infrastructure, Roden reports that “my site runs a lot more smoothly, I’ll probably move the whole site to that technology because deep down it’s much easier on the database for me.” “I used to get hit by Stumbleupon and [the site] would start to crawl. Then I changed to some of this real time stuff and I’ve reduced the number of servers. Instead of the users sitting on the page and refreshing, I push it out to them. My EC2 bill has gone way down.” Roden’s experience compliments the story that Google’s Brad Fitzpatrick told us about using PubSubHubbub push feeds to deliver shared items in Google Reader to FriendFeed. Changing from polling to real-time push cut traffic between the two sites by 85%. Likewise, magazine-style feed reader Feedly says that the part of its service that now consumes PubSubHubbub from Google Reader has seen a 72% reduction in bandwidth. …(continued) To read the rest of this sample chapter, see the PDF download above. Please see also the Table of Contents and pre-order now to get a great discount on the forthcoming report! Discuss

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The Real-Time Web and Its Future: Sample Chapter, Table of Contents Available Now!

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We’re fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they’ve been up to lately. Pay them a visit and show your appreciation of their sponsorship of this site. Pay them a visit or tweet them a “Thank you” (see link below each sponsor) to show your appreciation for their sponsorship of this site. Or you can follow all of our sponsors at once using our Twitter list . Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we’d love to tell you about. Email our COO Bernard Lunn for all the details. Sponsor Ready to learn more about the smart companies that support this site you love to read? Read on… Skip to info about: Mashery : API management services | Rackspace : cloud computing experts | Aplus.net : Web hosting | Crowd Science : demographic data | Hakia : semantic search | Domain.ME : .me domain registrar | Codero : Managed hosting | Groupsite : Social collaboration | NaviSite : Managed hosting | Faroo : Real-time search | Search Engine Strategies : Conference | MyDomain.com : Domain registrar | Backupify : Online backup | Media Temple and SixApart : our hosts and blogging software Crowd Science Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we’ve struggled to get in the past. It’s important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use. Sign up to get demographic data from Crowd Science. Thank Crowd Science on Twitter for making ReadWriteWeb possible. Mashery Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery’s expertise. At the “Business of APIs” conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper ” Five steps to scaling your business development using Web services ” to discover how you can use APIs for your business. You can find out more about APIs and their business use at www.mashery.com . Thank Mashery on Twitter for making ReadWriteWeb possible. Rackspace Rackspace is one of the world’s largest hosting providers, but it’s also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHost a popular cloud computing and hosting provider and JungleDisk, a favorite online backup service that supports Cloud files, makes the Rackspace Cloud a powerful cloud hosting solution. Explore Rackspace ‘s hosting and cloud computing solutions. Thank Rackspace on Twitter for making ReadWriteWeb possible. Aplus.net Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration. You can register for Aplus.net here . Thank Aplus.net on Twitter for making ReadWriteWeb possible. Hakia Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here . Hakia currently powers the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors’ requirements with the contextual representation of the page to provide relevant ads for readers . Contexa is offered as a service and can be integrated into any ad system. Learn more about Contexa . Thank Hakia on Twitter for making ReadWriteWeb possible. Domain.ME .Me is a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog. .Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it’s taken. To check out other ideas, explore the world of .Me . Thank Domain.ME on Twitter for making ReadWriteWeb possible. Codero Codero is a former division of Aplus.net. Codero became a separate entity focusing on dedicated and managed hosting solutions after the acquisition of Aplus.net’s shared hosting, web design, and domain registration services by Hostopia. “Codero” stands for collaboration, engagement, focus, reliability, and flexibility. It means a more secure computing experience for email, shopping, and data transfer. Codero is a dedicated and managed hosting company focused on the real needs of today’s small and mid-sized businesses. The company believes in supporting robust websites, storefronts and online communities that will grow and adapt. Groupsite Groupsite.com is a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features. Sign up and create a free Groupsite in minutes. Thank Groupsite on Twitter for making ReadWriteWeb possible. NaviSite NaviSite is a leading provider of enterprise hosting and application services for a diverse client base. Leveraging a diverse network of 16 enterprise-class data centers across the US and UK, NaviSite offers a predictable technology environment and a complete suite of infrastructure and application solutions. NaviSite’s product and service offerings include: Vast custom application development capabilities, including SOA solutions, eCommerce, and Web 2.0 applications. Full stack of enterprise hosting services for mid-market companies, including shared, dedicated, and complex hosting, SaaS enablement, and colocation. Best in class managed hosting, such as virtualization and utility computing. Thank NaviSite on Twitter for making ReadWriteWeb possible. Faroo Faroo is a peer-to-peer Web search engine that has no centralized index and crawler. Each web page visited by users is automatically included into the distributed index. Search results are ranked based on distributed usage statistics of Web pages visited by Faroo users, which leads to more democratic, user-centric ranking. Faroo protects the privacy of users by encrypting search queries and anonymizing its distributed architecture. The decentralized peer-to-peer architecture scales with Internet growth and requires no infrastructure or operational cost. Thank Faroo on Twitter for making ReadWriteWeb possible. MyDomain.com MyDomain is a leading ICANN-accredited provider of domain name registration and online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you’ll find at some competitors are the norm at MyDomain. MyDomain’s complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more. Search Engine Strategies From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype. Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It’s the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business. Thank Search Engine Strategies on Twitter for making ReadWriteWeb possible. Backupify Backupify provides reliable online backup services for a range of products, including Twitter, WordPress, Facebook, Delicious, Basecamp, Google Docs, Gmail, Zoho, Flickr and Photobucket. Backups are secure, automatic and easy to set up. Thank Backupify on Twitter for making ReadWriteWeb possible. Our Gracious Hosts and Blogging Software ReadWriteWeb is hosted by Media Temple and is published using SixApart’s Movable Type . If you’ve ever wondered what ReadWriteWeb looks like behind the scenes, or if you’ve never seen the Movable Type publishing interface – that’s it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available – in fact our contacts at Six Apart emailed the actual code to us before it was up on their website. That’s customer service for you! Thank Media Temple and SixApart on Twitter for making ReadWriteWeb possible. The companies above pay our rents or mortgages and we appreciate it. We hope you’ll stop by their sites and see what they’ve got to offer. Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb’s? Drop us a line and let’s talk. Thanks to all our sponsors and our readers for your support! Discuss

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Check Out the Companies That Make ReadWriteWeb Possible