Using a cloud computing service may sound enticing, but you better consider how that data can be moved around if you want to switch to a different provider. It’s a big problem that now has the attention of Vint Cerf, who is calling for standards to define how customer data gets passed between different cloud service providers. Cerf, Google’s chief Internet evangelist, is one of those legends of the tech world, up there with people like Steve Wozniak . He is one of the co-designers of the TC/IP protocol. He is one of those few who had this idea way back when of hooking computers together to create a network. Today we call that network the Internet. Sponsor So you listen when Cerf gets up to speak and says that it’s like 1973 out there when it comes to cloud computing data portability. According to InfoWorld , Cerf said major cloud service providers like Amazon, Google and IBM have no real form of interoperability. Cerf spoke Thursday night at the Churchill Club in Menlo Park, Ca. “We don’t have any inter-cloud standards,” Cerf said. “The current cloud situation is similar to the lack of communication and familiarity among computer networks in 1973.” People will want to move data around. They may have multiple cloud service providers. They may want to use different cloud service providers as an interconnected network. Moreso, customers will simply want to move data from Cloud A to Cloud B. Cerf went on to say that the industry needs to develop protocols and standards to make this all happen. It’s important to note that Google, Cerf’s employer, obviously has a stake in how this all pans out. We went to Aardvark to ask about this issue. What can you do right now to avoid getting locked into one cloud service provider? Marc Limotte , director of engineering at Feeva Technology, writes: “The obvious problem is that the difficulty in switching limits consumer choice and therefore competition. You can’t “vote with your feet”, if you can’t walk away. This is common in IT, though. It’s never been easy to switch from one enterprise package to another, or from one hosting facility to another. The data isn’t even the worst of the problem. In most cases, you can at least get an extract (even if it is terabytes of data), and perform a load in to some other system. The more complex issue is when you architect your solution to take advantage of a vendor’s proprietary services (e.g. the data store in Google App Engine, or the Amazon’s SQS). Not that you shouldn’t use these features… they’re useful, just be aware that they start to limit your options is you want to someday move away from that platform. My suggestion… make sure you know how to export your data. And try and use your own interfaces in front of custom services. that way if you want to move, you just have to write an adapter, and not a complete re-architecture.” Discuss

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Vint Cerf: It’s like 1973 for Moving Data Around in the Cloud

The smart phone is not a phone. It’s a computer. It’s like your desktop or laptop. It stores data. It connects to the Internet. It runs applications. It’s a computer, not a phone. The real challenge for the enterprise is to shift its thinking about how it will move beyond the carriers and one day become an entirely data-centric organization – an organization that gives information workers the ability to work entirely on an IP infrastructure, be it for Web-based productivity applications or on a VoiP network. Forrester Research issued a report today that calls 2010 the year of the smart phone. That seems pretty obvious, doesn’t it? To its credit, Forrester does use the report as an opportunity to explore how the enterprise can make the smart phone a part of the daily work life for as many employees as possible. Sponsor There are many reasons for the enterprise to adopt a smart phone culture: There is no excuse anymore. Workers have to be connected. The big weave on the social Web is getting richer. Billions of threads are being added by the day. How can we even tolerate not being connected? Collaboration depends on being connected. You can’t be fully connected without a decent smart phone strategy. People are not working at the office as much anymore. They need a smart phone to keep up with their work. As illustrated by Forrester, the trend is already in play: It does not have to be that expensive to adopt a smart phone culture. People want to use their smart phones for both their personal lives and work, too. They will pay for their data plans. Forrester agrees. From the executive summary by Ted Schadler: “Employees, aka consumers, are mad about smartphones, attracted by the ability to email, collaborate, and work with documents from anywhere. Fourteen percent of information workers across the US, Canada, and UK already use smartphones to do work today, and another 64% would like to. That demand, coupled with the willingness of some employees to share the cost of a monthly mobile plan, sets the stage for a surge in the use of personal smartphones for information work. Information and knowledge management professionals should immediately call for a formal bring-your-own (BYO) smartphone strategy, establish a sliding scale for when to reimburse employees, and pressure mobile carriers to cut costs across corporate-liable and personally liable plans.” Forrester’s BYO recommendation makes sense. But he does not explore how smart phones can be treated as computers. This discussion can create a new level of discourse in the enterprise between IT and business users. Forrester points out that IT recognizes the importance of smart phones. Many companies are already developing policies for how the devices should be treated. Collaboration tool are not being heavily used but this could change if smart phones were treated as tools as much as communication devices. MobileIron follows this approach, offering services that give IT managers the ability to be more like change agents than police forces. In MobileIron’s view , information can be tracked with a data-centric approach. Applications can be monitored. Users and administrators can view a social graph that shows usage. That’s a smart approach. It stimulates thinking and moves people to start exploring how a fully data-centric approach can be adopted over time as VoiP matures in the enterprise. Discuss

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"Smart Phone" is a Misnomer: It’s a Computer, not a Phone

In the first generation of the social Web, the marketing groups and public relations teams would develop reports to provide metrics for a particular campaign. They were pretty much the sole users of “social media,” technologies. That’s a problem as far as WiseWindow is concerned. Social media is a poor label for describing how comments, blog posts, updates and other opinions can be leveraged to gauge views across social networks and thousands of Web sites. “Labeling of it as social media has limited its potential up to now,” said Marshall Toplansky, president of WiseWindow. “That is why we are calling it mass opinion business intelligence and not social media analytics.” Sponsor Now, the social Web is a real-time engine. Cloud computing is a reality and a new era is upon us that allows the enterprise to mine the vast sea of comments, reviews, updates and blog posts from millions of people. We’re entering an era where the social Web will serve as the main territory for performing predictive analytics. WiseWindow is using artificial intelligence technology, web crawlers and the processing power of the cloud to get real-time results for enterprise customers. For example, this means that companies may leverage the social Web to make sales forecasts and gauge the opinions of mass society to immediately understand the current opinions about its brand or those of competitors. WiseWindow calls the product Mass Opinion Business Intelligence, describing it as a service that goes beyond keyword search and click-throughs to predict market movement. According to WiseWindow, sentiment analysis has failed as a strategic research tool. When matching words, the context is lost. People use words differently to describe their sentiments. The mass amount of data available makes the process overwhelming. Instead, the WiseWindow web crawler will search for comments and other opinions across thousands of sites that are not blocked by privacy restrictions. The artificial intelligence trains itself to look for a particular topic. It brings back all related opinions. The information is then distilled for the client or made available through a web portal where the data can be analyzed. Recently, WiseWindow worked with a client from the film industry. WiseWindow used its technology to research 400 films, generating 4.5 million comments from 70,000 sites. They distilled the data to lean what is hot and what is not. As another example, , WiseWindow did research for the film, Marley and Me , starring Jennifer Anniston and Luke Wilson. The pre-release promotions featured Luke Wilson. But the comments from the Web demonstrated that Anniston had greater appeal than Wilson. As a result, the trailers were changed to feature Anniston more than Wilson. WiseWindow was founded in 2007 by Rajiv Dulepet. He has an impressive background. He was a visiting scholar at Stanford’s School of Management and Engineering, spearheading the development of presidential prediction projects for both the 2004 and 2008 elections. WiseWindow started developing its technology in 2007 and began working with clients last year. The company has four patents for its web crawling, auto-classifications of opinions, relevance recognition and in statistical language applications. Discuss

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Gauging Mass Opinion: Don’t Label it Social Media

MailBrowser wants to make Gmail and Google Apps more useful by offering a consolidated view of all your contacts and attachments in a browser sidebar. In this sidebar, you can quickly search for contacts, see the latest emails you received from a specific contact, add calendar events and attach notes and tags to a contact. In many respects, MailBrowser looks a lot like Xobni for Gmail. Sponsor Features MailBrowser is currently only compatible with Internet Explorer and Firefox on the Mac (OSX 10.5 and higher) and Windows, though the team is working on Safari and Chrome versions as well. The plugin offers a rich set of features , including support for multiple Gmail and Google Apps accounts and rich previews of attachments. Another nice feature is the “trend” section that appears at the bottom of the sidebar. Here, two graphs show a timeline view of how many emails you sent and received from any given contact. MailBrowser stores all your data locally on your hard disk, so no information is ever shared with the service. Because all the data is stored locally, MailBrowser also keeps a copy of all your attachments on your machine. The application also syncs all the data back to Google Contacts in the cloud, so any changes you make on one computer will automatically appear on another machine. Xobni for Gmail In many respects, MailBrowser is very similar to Xobni – a popular Outlook addon. Xobni, however, puts a stronger emphasis on giving you additional information about a contact by looking at the contact’s social networking profiles. MailBrowser plans to add this functionality in a future version . Currently, the service can only display details about a contact’s domain and website. More Features Coming Soon MailBrowser has big plans for the future. The company plans to offer support for more services (Yahoo Mail, Live Mail, etc.), integration with enterprise apps like Salesforce and integration with social media services like Facebook, LinkedIn and Twitter. Verdict For now, MailBrowser works just as advertised. It doesn’t yet offer the rich feature set of Xobni, but the company is clearly working on that. If you have a very large mailbox, it can take a while for MailBrowser to download and index your information. Luckily, the download process starts with your most recent email, so that you can be up and running long before your last email has been downloaded. Discuss

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MailBrowser: Get More Out of Your Google Contacts

One hour ago, three emergency vehicles responded to a report of an unconscious person at the world headquarters of Nike Inc. in Portland, Oregon. How do I know? An automated form-pumping robot from startup company Nozzl Media told me. Nozzl Media today unveiled a demonstration of its first product, a widget intended for newspaper websites seeking to display real-time local information derived from Twitter messages, blog posts and automatically extracted public records like restaurant health inspections, building reports and public safety emergency responses. It’s like a little robot reporter and the company plans on offering it as a mobile app in the future as well. Nozzl raises questions, though, about what constitutes news and whether or not human reporters are expendable in the news process. Sponsor Nozzl was founded by a team of ex-newspaper reporters and engineers. They got out when it was clear the newspaper industry was in trouble, but now they aim to give something back by bringing together the real-time, programmatic possibilities of the web with the reporting of the newspapers. Reporters have for decades written programming scripts that repeat database queries over and over again to extract public data for bulk analysis. The Nozzl team has taken that to the next level and combined it with new social media. The company put up a demo page for Portland, Oregon news that anyone can look at today. The public records streams are the big value-add and are fully customizable per newspaper. Visitors can then type live filter terms into the box at the bottom of the widget to zero in on topics of interest to them. That’s the nozzle in Nozzl Media. User Experience is Hard For Robots Unfortunately, there are two big issues here. First, the flow of Tweets is overwhelming and undifferentiated. On the demonstration site you see almost nothing else unless you can think of something to filter for. If automated Twitter feeds hold value for local news, they will probably require some smart pre-proccessing before being presented to the reading public. There have always been people who like to listen to police radio scanners. Myself, I like to read restaurant health inspection reports, building permit applications and liquor license applications. If Nozzl had some categories I could choose between, that would be very helpful. The second, and more interesting, problem is that the public records that are extracted are exciting in theory but relatively unreadable in practice. The truth is, Nozzl didn’t exactly tell me that there was an unconscious person reported at Nike HQ today – it told me with code from a form that there was an UNCONS/UNRESPONSIVE report at 1 SW Bowerman Drive, in Portland. A little Mad-Libs style transformation of forms into human-readable sentences and some pre-fetching of names associated with addresses could go a long way. Run the name associated with that address through a News search engine and tell me if its an entity that’s been reported on in the past – if so then it’s probably high-priority news to push live again. The company needs to put these machine-readable pages it displays into coherent English sentences, or find some other solution. Don’t Forget the Humans Ambulances to Nike’s Headquarters to help someone unconscious today? That sounds like it could be news. Even if the technology presented the information this clearly – it may take a human eye to pick this out of a list of automatically captured ambulance reports. Having a human available to pick up a phone, call Nike HQ and ask who was found unconscious there this afternoon would add another element of value to this data – but that’s not what Nozzl is looking to do. The company is serving up raw data to news consumers. In the end, human reporters and raw robot feeds sound like a great combination. That appears to be what Nozzl is aiming to create by offering its widgets to established news organizations. The company says that a mobile application could be in its future, too. That’s something I’m very excited about. Be it a widget or a mobile app, Nozzl’s robot reporters need more polish before they are ready to win back the hearts of fast-leaving newspaper readers. As a picture of the future, though – Nozzl is very inspiring. Interested in what companies like Nozzl Media mean for the future of the web? Check out our profile of Nozzl and ten other case study companies in our recent research report The Real-Time Web and Its Future . Discuss

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Welcome to the Age of Robot Reporters

The Federal Trade Commission (FTC) is investigating the privacy and security implications of cloud computing. That could be quite an inquiry as the debate is still open about how to actually define cloud computing in the first place. Sponsor The investigation should raise some concerns with the enterprise community. Such an investigation could cover aspects of Internet communications that have been in use for years. How would the FTC distinguish between the rights of the consumer and businesses that also use cloud computing services? What regulations would drift into the enterprise sector? Any service provider could be viewed as part of the investigation under such a broad umbrella. The obvious parties would include Google, Amazon, Microsoft, Rackspace and the other large cloud computing services. SaaS is a form of cloud computing. That could mean a company like NetSuite , Zoho or Salesforce.com would have a stake in the outcome of such an investigation. According to The Hill , the investigation surfaced in a filing with the Federal Communications Commission (FCC). In the filing, The FTC recognizes the cost savings of cloud computing but has concerns about information being stored remotely: “However, the storage of data on remote computers may also raise privacy and security concerns for consumers,” wrote David Vladeck, who helms the FTC’s Consumer Protection Bureau. This statement is puzzling. People have been storing their data remotely since the early 1990s on services that predate the social networks. The intent of the inquiry is to protect consumers privacy. But the repercussions of such a broad investigation will also have reverberations throughout the enterprise community if the inquiry is not narrowed. According to The Hill, the FTC is holding a roundtable Jan. 28 to focus on privacy protections. It will include specific discussions about cloud computing, identity management, mobile computing and social networking. Discuss

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FTC to Investigate Cloud Computing

ComScore , a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity. Flurry announced the partnership on the heels of its merger with Pinch Media last month. The service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore’s reports. Sponsor Flurry collects mobile application data from approximately two out of every three iPhone and Android devices. Each month, the company aggregates application usage data from over 1 billion end-user sessions across more than 50 million unique handsets from more than 200 countries. Over 10,000 developers have chosen to integrate Flurry Analytics within their applications. That’s 9,700 developers more than the company started with just a year ago. Using Flurry’s data, comScore will add “real-time consumption data, including frequency of use, length of use, user geographic location, new vs. repeat usage and Wi-Fi vs. carrier network usage” to its mobile application data. Flurry provides a variety of information including what types of applications users are most likely to continue using over time and return to frequently, as shown in the following graphic. This data can then be used by companies to lure potential advertisers or by advertisers looking for potential targets. In a market that’s only going to see growth, some, like Om Malik, are already predicting Flurry’s acquisition by a big-time player in the near future. Analytics remains hot, as evidenced further by this morning’s news of a $27.5 million investment in comScore-competitor Quantcast by Cisco and Polaris Ventures . Discuss

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ComScore Ups the Ante in Mobile Analytics