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Google Gained Ground on Baidu in 2009

cgseo — Wed, 13 Jan 2010 19:23:00 +0000

Whatever Google's reason for threatening to leave China , the latest numbers from StatCounter , a free online stat service, show that it certainly isn't for lack of opportunity. Google has been steadily gaining ground on China's premier search service, Baidu, since last August. Sponsor According to StatCounter , Google held just 28% of China's search market back in August and since has climbed to nearly 43%. That's a 15-percentage-point gain in just four or five months. Yahoo and Bing account for just over 1% of China's search engine market. While estimates put Google's projected 2010 income from business in China at around 2% of the company's entire revenue, the long-term implications of pulling out of the country are much larger . If any company should just give up the ghost and get out of China before making any more PR (and human rights) gaffes , maybe it's Yahoo. Discuss

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Google Gained Ground on Baidu in 2009

Never Mind the Valley: Here’s Boston

admin — Tue, 12 Jan 2010 19:35:00 +0000

With tourists flocking to the Boston to walk the cobblestone streets of the Freedom Trail and visit various historical landmarks, Boston is often thought of for its ties to the American Revolution. But Boston is also the birthplace of a revolution of a different sort. In 1946, Georges Doriot, a professor at the Harvard Business School, founded the American Research and Development Corporation (ARDC) in Boston - one of the very first venture capital firms. In 1957, the ARDC invested $70,000 in Digital Equipment Corporation, a company founded by two former Massachusetts Institute of Technology engineers working on transistor-based computing. The ARDC was later able to turn around and sell their investment for $450 million, quite possibly the best return on an investment ever at that point. Sponsor RWW's Never Mind the Valley series: Boulder Los Angeles Coming Soon: Portland, OR and Austin, TX Half a century later, Boston is a thriving and vibrant community not only for venture capital and startups, but also for large technology companies and research corporations. With nearly a hundred regional colleges and universities - like MIT and Harvard - and over a quarter of a million students, Boston has quickly become a breeding ground for innovation in the tech sector. "The thing that's amazing is we don't have to worry about attracting people into the Boston community," said Jeffrey Bussgang of Flybridge Capital Partners in a speech at the Harvard Business School last October (see video embedded below). "The challenge is to retain people." And retain them they will, thanks to a plethora of resources available to young entrepreneurs and startups in Boston. Monthly meet-ups like Mobile Monday and Tech Tuesday as well as other events like the biannual Mass Tech Leadership Council Unconference are just a few of the great ways startups can get their feet off the ground. Other organizations like TechStars and Stay in MA help Boston startups set up shop in Beantown with scholarships, funding, and mentorship. And why wouldn't startups want to stay in Boston? Massachusetts boasts the highest per capita VC investment rate in the United States, eclipsing California and New York with $457 per person. Data released today from information and data-services company ChubbyBrain shows that while other Northeaster states are suffering from floundering VC investment, Massachusetts is alive and expanding. While New York and Pennsylvania fell to just $513 million and $254 million respectively in the second half of 2009, Boston's home state soared to $1.2 billion. Figures like these have vaulted Massachusetts past New York into the number two spot behind California for VC investments. Bussgang says that reasons like these and the overall economic stability of the state have encouraged startups and entrepreneurs in Boston, despite being across the country from sunny Silicon Valley. "Yeah the winter sucks, but Massachusetts has delivered a budget on time and balanced the last couple years... unlike what's going on in California," he says. Bussgang also points out that California continually ranks last on Chief Executive Magazine's list of Best and Worst States for Business, though Massachusetts is usually not too far away. The close-knit technology and innovation community of the greater Boston area has fostered spontaneous collaborations resulting in several successful companies across numerous industries. Cloud computing solutions like Carbonite and GlassHouse , robotics companies like Roomba-maker iRobot , online video providers like Brightcove , and e-commerce startups Vistaprint and Shoebuy are all examples of the firepower Boston's potential can produce. Boston has even seen recent expansion from larger corporations, such as Google , Microsoft and Cisco Systems . Having these larger companies in the Boston area provides excellent opportunities for startups, says Bussgang. "Boston has become an outpost for a lot of these satellite R&D centers, and a place where the companies that we fund can find a home," he says. To learn more about the Boston startup scene, check out Don Dodge's extensive list of events, resources and people, as well as Larry Cheng's Massachusetts VC Blog Directory , which you can import right into your RSS reader to stay on top of what VCs in Boston are talking about. Photo by Flickr user the-o . Discuss

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Never Mind the Valley: Here's Boston

Google Faces Copyright Trial in Chinese Courts

cgseo — Mon, 11 Jan 2010 17:40:00 +0000

While Google continues to digitize everything from the view from the driver's seat to the contents of your appointment book , their tremendous attempt at digitizing the written word, Google Books , has run into a snag in the most ironic of places - China. While the country is infamous for copyright infringement , especially of intellectual property, it too is working to prevent the unfair use of its citizen's copyrighted works. Bloomberg reported this morning that Google "has agreed to meet demands from a local writers' group that it stop scanning and uploading books to the company's online library without authors' permission." Sponsor The company found itself in a Chinese court last month facing allegations of copyright infringement by Chinese author Mian Mian, whose book can still be seen in preview on the Google service . This certainly isn't the first time Google has run into complaints over its practices with the project. Last month, the company was convicted of violating France's copyright laws . A Globe and Mail report on Google's practices stated that over 80% of the French books offered were still under copyright. The company has also faced criticism in Germany over its Google Books service, where today the German minister of Justice warned that the company may be reaching monopoly status, requiring government intervention. The Bloomberg article notes that in China, Google trails behind the search engine Baidu . This is in a country with more Internet users than the entire population of the United States. But is the problem of supposed copyright infringement a public relations issue in a country where the average consumer sees counterfeit products in nearly every storefront window? While we stand on the side of writers getting paid for their work, we're not sure this issue would really stand in the way of Google gaining popularity in China. Discuss

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Google Faces Copyright Trial in Chinese Courts

ReadWriteStart Weekly Wrapup

admin — Sun, 10 Jan 2010 18:05:00 +0000

With the first week of 2010 in the books, we thought we would take a look at the most popular posts of the new year in ReadWriteStart - our channel devoted to entrepreneurs. In this ReadWriteStart Weekly Wrapup, we've got tips for funding advice , keeping organized and building loyal communities , but be sure to check out the newest post in our new series "Never Mind the Valley," highlighting thriving startup communities outside of Silicon Valley. Sponsor 5 Web Apps To Keep Your Startup Organized In a world where emails, phone calls, texts, and Tweets constantly bombard us, it is getting harder and harder to manage the firehose of data and information being thrust our way. For young companies to succeed this environment, it is imparitive they become organized and efficient lest they fall behind and quickly become overwhelmed. While there is no shortage of online solutions, it can be hard to know which one is the right tool for the job, so here's a list of five web applications to help kick-start your company and keep it organized without breaking the bank. 5 Great Blogs For Funding Advice The best advice we can give you is to know your audience. You don't try to sell booze to pregnant women, you don't make God-jokes in Utah and you don't get a term sheet without tailoring your pitch. Investors are already blogging about what they want from potential portfolio companies, so if you're looking for funding you should be reading their blogs. While we know there are plenty of useful investment-related blogs, here's a list of five to get you started. Community First: How Wufoo Created a Captive Audience So you've got a fabulous idea for a startup? That's great, but before you get wide-eyed and start thinking about wireframes, venture capital and moving to San Francisco, get your feet wet first by beginning to build your community. Having a strong and loyal community behind you is an important step in the startup process. After all, it will be much easier to convince a potential investor of the viability of your product if there is a thriving community eager to get their hands on it. Never Mind the Valley: Here's Los Angeles Best known for its movie stars, sun and surf, Los Angeles probably isn't the first place you'd think to breed technology. But when you consider the influence of investors like Jason Calacanis and Mark Suster, in addition to the fact that companies like

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ReadWriteStart Weekly Wrapup

Weekly Wrapup: Google Nexus One, CES Coverage, Online Finance, And More…

admin — Sat, 09 Jan 2010 17:00:00 +0000

In this edition of the Weekly Wrapup - our newsletter summarizing the top stories of the week - we report on a new "superphone" launched by Google, take a look at how the Web is transforming personal finance, give you 5 reasons why RSS Readers still rock, get a first look at the new startup of ex-Facebook CTO Adam D'Angelo, analyze the trends that emerged from this year's Consumer Electronics Show (CES), and more. And as usual we check in on our two main channels: ReadWriteEnterprise (devoted to 'enterprise 2.0' trends and products) and ReadWriteStart (our daily resource for entrepreneurs). Also read on for details of the newly released printed edition of our current premium report , about the Real-Time Web. Sponsor Now Available: Printed Edition of The Real-Time Web Report At the request of the librarian community and people that just like paper , we have made The Real-Time Web and its Future report available in print . For those of you that prefer it digitally, you can still download it . Don't forget about our Community Management Report . It too is coming in print soon, so watch out for it! Web Trends How The Web is Transforming Personal Finance Not too long ago, personal finance tools like Quicken and Microsoft Money used to be bound to the desktop. Today, free online tools like Mint , moneyStrands and Wesabe make it easy to track financial information. So you can now get a better overview of your personal finances than ever before. Editor's note : This story is part of ReadWriteWeb's Personal Finance series, a weekly, three-month-long look at how the Internet has transformed personal finance. If you are interested in sponsoring this Content Series on Personal Finance, please contact our COO Sean Ammirati . 5 Reasons Why RSS Readers Still Rock Recently we wrote about the decline of RSS Readers as a way for people to keep up with news. We noted that while many people still use RSS Readers, usage has decreased due to the emergence of real-time and social flows of information via Twitter, Facebook and other such services. The post sparked a fascinating discussion, with over 160 comments. What we learned from that discussion is that while the RSS Reader market is indeed in decline, there are still a number of compelling use cases for RSS Readers. Welcome to the Age of Robot Reporters Recently, three emergency vehicles responded to a report of an unconscious person at the world headquarters of Nike Inc. in Portland, Oregon. How did we know? An automated form-pumping robot from startup company Nozzl Media told us. Nozzl Media unveiled this week a demonstration of its first product, a widget intended for newspaper websites seeking to display real-time local information derived from Twitter messages, blog posts and automatically extracted public records. Web Apps Meet Consumer Electronics at CES The 2010 edition of the Consumer Electronics Show ( CES ) saw a big trend emerge: web applications being ported to consumer electronics , from the technology inside cars to Web-enabled TVs. Earlier this week we noted that online music service Pandora will be made available in cars , courtesy of a new Pioneer device that will begin selling in March. Other evidence of this trend can be found in Ford's announcement of a new in-car system and Samsung's latest Internet-connected TV . SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY ReadWriteEnterprise Our channel ReadWriteEnterprise , devoted to 'enterprise 2.0' and using social software inside organizations. The Pros and Cons of the Google Nexus One As An Enterprise Phone The Nexus One is another smart phone that we will inevitably see inside the walls of the enterprise. Smart phones seem to have a way of being used for all kinds of work activities. So, what are the pros and cons of using the Nexus One in the enterprise? ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. 5 Web Apps To Keep Your Startup Organized In a world where emails, phone calls, texts, and Tweets constantly bombard us, it is getting harder and harder to manage the firehose of data and information being thrust our way. For young companies to succeed this environment, it is imparitive they become organized and efficient lest they fall behind and quickly become overwhelmed. Never Mind the Valley: Here's Los Angeles Best known for its movie stars, sun and surf, Los Angeles probably isn't the first place you'd think to breed technology. But when you consider the influence of investors like Jason Calacanis and Mark Suster, in addition to the fact that companies like Demand Media and Docstoc call Southern California home, it's not surprising that the community is emerging as one of the country's hottest startup hubs. SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL Web Products Live Blog: Google's Android Press Gathering Google held a press event this week to showcase the new Nexus One , which it described as "Where Web Meets Phone." Google calls this a new category of phones - the "super phones." The Nexus One apparently "pushes the limits of what is possible on a mobile phone today." Google will sell the phone in its own web store. Check out our live blog coverage for more details. Droid's December Boom: Metrics Show Device Use Doubled in One Month The Android platform has grown exponentially since mid-2009, but December's stats show a particular factor that might help catapult the platform to greater heights of user adoption. In figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by nearly 300 million requests. Facebook's 1st CTO Launches His Next Company Adam D'Angelo was a programming genius who knew Facebook founder Mark Zuckerberg in high school, became the young company's first CTO and has just begun to unveil his new startup company, Quora . Built by D'Angelo and a team of crack young engineers, Quora is a real-time enabled Q&A site. The company calls itself "A continually improving collection of questions and answers." Skype: Coming to a Couch Near You Starting this spring, you won't need to gather the whole family around a 15-inch laptop screen to talk with cousin Joe on the other side of the country. As a matter of fact, you won't even need to get up off the sofa after the evening news, because Skype is coming to the big screen - the big TV screen, that is. Skype announced this week that they have been working with LG and Panasonic to embed Skype in Internet-connected widescreen HDTVs. SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY That's a wrap for another week! Enjoy your weekend everyone. Discuss

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Weekly Wrapup: Google Nexus One, CES Coverage, Online Finance, And More...

Never Mind the Valley: Here’s Los Angeles

cgseo — Thu, 07 Jan 2010 23:55:10 +0000

Best known for its movie stars, sun and surf, Los Angeles probably isn't the first place you'd think to breed technology. But when you consider the influence of investors like Jason Calacanis and Mark Suster, in addition to the fact that companies like

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Never Mind the Valley: Here's Los Angeles

Kiva’s Causemopolitan on World Tour: Social Media for Social Good

cgseo — Fri, 01 Jan 2010 16:00:00 +0000

It's been a long and winding road for serial volunteer and social media philanthropist Sloane Berrent . Since her unplanned departure from an L.A.-based startup in 2008, Berrent has traveled through eight countries, documenting and publicizing the struggles of those in developing areas through her blog posts, tweets, images, videos, and her own presence at events at home and abroad. From post-Katrina New Orleans to a trash dump in Manila to a monastery in Burma, read on for her story of trying to achieve social good through social media. Sponsor Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. It's not just a best-of list, it's also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb! RWW: "Social media for social good" has become the catchphrase du jour, it seems. What does it actually mean; how much can social media users affect social change, and how? I am a strong believer in the idea that the things you do online are meant to facilitate your offline interactions. People are so fast to click a button, and that can be great. Retweeting, forwarding, and Facebook walls are great engagements. But what's more difficult is the donate button. That's the big hurdle and disconnect. I'm trying to provide these inspirational opportunities in time-boxed campaigns. Social media is slowly catching on, but there's a lot of noise. Standing out is hard; it's important to have an offline component. Berrent was visibly disturbed by what she witnessed at this Manila trash dump, where she saw shoeless children running through piles of debris. RWW: Tell me about your experiences with Kiva borrowers. What kinds of people and enterprises have you seen? In your opinion, does microlending have a measurable impact on struggling local economies? Kiva is really unique. It has a lot of power users - more than any nonprofit I've ever seen. One man has made a thousand loans. It's individual stories, and people really connect. You get updates on that person, and people say it's their favorite email of the month. As a microlending company, Kiva is one spoke in the larger wheel of microfinance. On a global scale, it has a very big impact. Typically, when you go to a village or province, certain industries are prevalent. In a fishing community, maybe the borrower bought a fishnet or a fishing boat. In an area with a lot of bamboo, it's going to be crafts. I worked in eleven branch offices. I met over 40 different female borrowers individually and over 250 in my time there. I can see that the money Kiva provides makes a difference. Microfinance is a very slow process, and there are gems and sparks of people who break through the poverty cycle. When you see villages changing, it's really something. It's like watching grass grow, but it's really beautiful grass. This woman is a pig farmer and a recipient of funds from a Kiva-affiliated organization . RWW: Now you're working on a seven-day, seven-city tour to raise awareness and funds for malaria prevention through bed nets. Where did this idea come from? It's a city-by-city competition on who can raise the most money for malaria nets, but also an opportunity for anyone to donate who wants to get involved. The tour starts this Saturday night in New York City and continues for the next seven days in Miami, New Orleans, Chicago, Seattle, San Francisco, and ends in Los Angeles on Friday... I'd just finished Kiva training, and I was going to the Philippines for three months. And all I could think was, "When I come back, I'm going to be thirty ." I've honed in a lot on my direction - using the Internet to help people. And what if I could use this opportunity to give back, involving people in different parts of the country - something really ambitious? I wanted it to be about saving lives. I wanted to say, "I saved this many lives on my birthday." I've done a lot of work in HIV and AIDS; I looked into that and polio and malaria, and that's what stuck with me. The campaign has no administrative fees. One hundred percent of the funds go to malaria... in rural northern Ghana. Providing malaria nets will really be a part of saving lives there. Berrent met this monk in Burma and spent the afternoon pagoda-hopping with him. RWW: What needs or gaps do you see in philanthropic efforts online? I think it's not having a strategy to begin with, not knowing the tools in your toolbox before you start. There's a lot to be said for jumping in and having fun, but nonprofits don't have the resources to play around online. They think it's about getting interns and getting followers and fans without figuring out why a medium is important and how to make it successful for them. RWW: What's one surprise - good or bad - that you've come across since you started working with Kiva? What did you not expect from this experience, and what did you learn? I learned that it's much more complicated than the website makes it seem. There's an entire division devoted to foreign exchange currency. The operational cost analysis, the challenges of technology in the developing world, the processes of remittance - it's incredibly complex. There are regional specialists. On the site, you can make a loan in five clicks, but a lot of machinery comes together to make it that way. RWW: What's next for you? Is there more globe-trotting in your immediate future? How do you think the web will continue to be part of your life and career? One of the best parts of this past year has been that I've gone through long periods where I didn't have Internet access. That's brought me a heightened and renewed sense of my purpose in the world and my authentic desire to make the world a better place. I'd like to be able to continue to support campaigns - even for-profit ventures - that I believe in, and I think social business is a wonderful intersection of the two. I want to explore avenues with online and offline components, while continuing to blog and tell stories I'm passionate about. Follow Berrent's next adventures on Twitter or at her blog . And all this is just the tip of the iceburg that is Sloane Berrent's fascinating story. For a fuller look at her travels and timeline, check out this list of her nine favorite posts on her blog, The Causemopolitan, covering humanitarianism, her work in New Orleans, the phenomenon of serendipity in international travel, and much more. Many thanks to Sloane Berrent for the use of her videos and images as well as for sharing her story with us and our readers. Discuss

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Kiva's Causemopolitan on World Tour: Social Media for Social Good

Attracting Foreign Startups: Access To U.S. Could Get Easier

admin — Thu, 31 Dec 2009 23:07:00 +0000

It may soon be easier for foreign startup entrepreneurs to set up shop in the United States thanks to immigration reform which would create a specialized startup visa program. The proposed program would make more visas available to entrepreneurs who have at least $250,000 in funding from a U.S.-based venture capital firm, or $100,000 in angel funding. The startup must also have plans to either create five new jobs every two years, raise at least $1 million every two years, or generate at least $1 million in revenue. Sponsor The current system grants 10,000 visas each year primarily to investors that have financed over $1 million with plans to create at least 10 full-time positions. It also allows lower benchmarks for investors in less wealthy countries. However, the new requirements - which are part of a bill proposed by Colorado Congressman Jared Polis (above) - would fall far beneath the current benchmarks, making it easier for smaller companies and those from underprivileged countries to create jobs in America. The idea is the brainchild of programmer, essayist and Y Combinator partner Paul Graham who first wrote of what he called "the founder visa" in April of 2009. In some cases, inspired entrepreneurs enter the U.S., but after their ideas flourish and their visas run out they are in danger of being forced to go home to start their businesses. Investor, entrepreneur and co-founder of Foundry Group , Brad Feld experienced this first-hand at the TechStars program in Boulder, Colorado this summer as two of the ten groups had foreign founders. "Over the summer we struggled to figure out ways to get them Visas - all of the proposed approaches were expensive, risky, and tiresome," Feld says. "Both companies are still trying, but each are now seriously considering returning to their home countries to build their businesses." Along with other entrepreneurs, start-up advisors and venture capital investors, Feld has co-founded StartupVisa.com , a homepage Feld says has been a resource for the movement inspired by Paul Graham's vision. "In the next few months, we'll be expanding it aggressively to incorporate grass roots support and feedback," he told ReadWriteWeb. One of StartupVisa's contributors, Manu Kumar, helps spread the word about visa reform by recounting his own struggles. "There were multiple points at which I came very close to having to leave the United States because of the visa issues," says Kumar. As the country attempts to pull itself out of one of the largest recessions in history, it only seems logical to make it as easy as possible for foreign entrepreneurs to enter the country and create jobs for Americans. "I think this would have such a visible effect on the economy that it would make the legislator who introduced the bill famous," says Graham. "The only way to know for sure would be to try it, and that would cost practically nothing. Discuss

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Attracting Foreign Startups: Access To U.S. Could Get Easier

Imprisoned, Attacked & Dead Bloggers Increases Worldwide in 2009

admin — Wed, 30 Dec 2009 23:30:01 +0000

According to a report released today [ PDF ] by Reporters Sans Fronti

10 Things You Need for Your Social Media Road Trip

cgseo — Wed, 30 Dec 2009 08:44:50 +0000

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I've been more and more aware of a growing trend: the social media road trip. While on the road this year, I've come upon long-term social media road warriors such as Mark Simonds of the Twitter Road Trip , brand ambassadors such as Sara Lopez and conference-hoppers such as Dave Delaney . I think we've all heard about Tara Hunt's widely publicized karaoke/book promo tour . There's even a SxSWi session about the phenomenon this spring. For folks intent on packing up the hardware and hitting the road, here are ten tips for success. Sponsor These road trips are great for making new connections with interesting people and forming mutually beneficial relationships, as my RoadTwip gang did in Nashville . They're great for finally meeting up with longtime (or not so longtime) online friends in real life, as we did in Toledo . They can give a person some perspective on tech " scenes ," especially in terms of engendering respect for non-Silicon Valley communities. Even better, it's great for brands, as our friend Sara Lopez has learned this year while tripping around for soymilk company 8th Continent. Ford recognized the public's fascination with road trip-related media with its highly successful Fiesta campaign this year, which involved mini-trips and missions documented on YouTube. These trips capture a great audience, both regionally with one-on-one interactions in communities and internationally as curious and amused Internet users stumble upon and share related content. More on that later. As promised, here are ten must-haves for planning and executing a successful social media road trip. 1. Get sponsorship. Remember the part where I told you that social media road trips are great for brands? These days, brands are often more than willing to help a geek out with gas money, hardware, goods and services in exchange for a little light plugging now and then. If there's a good fit between your trip and a brand, from soft drinks to software , don't hesitate to ask for a partnership. 2. Plan for WiFi. This might be your biggest challenge. Whether you're using Bluetooth, a MiFi device, a USB-connected wireless modem or simply tethering to your mobile phone, make sure your preferred method works and that you have a backup. We also recommend downloading WeFi in case your plans fail and you need to find emergency coffee house WiFi in a strange place. 3. Have a mission and destination. One great piece of advice my road team got from NorthStar Manifesto founder Duke Stump was to define our purpose before our itinerary. Another important part of these trips can be a geographical highlight, such as a conference, a hometown or a tech hub. It'll solidify your position and help you focus your content. 4. Meet everyone and go everywhere. Part of the excitement of a social media road trip is accepting unexpected invitations and discovering friends in strangers. Entering into situations with an open mind is the best way to use your trip as a learning experience. While on the road, I met up with just about everyone I could, and I got to see amazing new hardware, apps, innovators and entrepreneurs as a result. 5. Plan for power. Power is up there with WiFi as one of the primary pain points of being on the road. We recommend packing extra battery units and chargers (you lose them at home, and you'll most certainly lose them on the road). Definitely invest in a 12V adapter so you can charge devices while mobile, but know that one adapter may only charge a certain number or type of device. E.g., mine can handle a laptop, an iPod, and a curling iron, but on two laptops, it blows a fuse. And yes, you'll want to pick up a pack of fuses for your 12V adapter, too. More tech and media tips coming right up on page two. 6. Deviate from your plan, map and schedule. Some of the best moments of my own social media road trips were completely unplanned. Get curious, pull over now and then, make a few extra stops and definitely get in touch with new people. Although it's vital to have a timeline for your travels, don't forget to smell the roses; great opportunities will present themselves when you allow for serendipity. 7. Make content creation your job. The biggest difference between a social media road trip and a non-geek vacation is the work you'll put into creating and publishing content. You'll be pumping out pics, videos, tweets, blog posts, live video chats and every kind of app update imaginable while you're on the road. You need to do this well and consistently. Make sure you've got the hardware and software for the job, and since your time on the road is limited, prioritize posting content over lame stuff like eating and sleeping, which isn't really bloggable, anyhow. (Just kidding - but you know what we mean.) 8. Make sure your network works. This section isn't (only) an AT&T slam. Almost any network can let a user down in the uninhabited wilds of Iowa. If you're traveling with buddies, it can help to have a diverse representation of networks in case one person's cell reception fails in a critical moment. Also, not all WiFi devices will work all over the country; for example, Cricket's wireless Internet connection devices only work in certain major metro areas. Check with your provider to make sure your network is going to be reliable for your entire route. 9. Plan for mobile site and server maintenance. If you are the kind of geek who runs one or several websites or your own servers, you'll want to keep an eye on your babies while away from home. For this item, it's all about the SSH . Get a client that jives with your mobile , and as with every other tech solution we've recommended so far, test it before you drive off into the sunset. 10. Use an aggregator to push mobile updates all over the place. Whether you're using a service like PixelPipe or something more like FriendFeed , you're going to want your content to get all over the tubes without your having to duplicate your efforts. Test out some solutions for one-click, cross-site publishing of pics, posts and videos, and be sure it'll be quick and simple from your mobile device. Those are the words of wisdom I can offer right now, and probably what I'll be sharing at SxSW in a few months. If you've got more helpful hints from your own journeys, please let us know in the comments! As an eleventh bonus tip, be prepared for failure . Your car will get a flat tire, you'll argue with your road buddies, you'll miss a meetup due to weather or oversleeping - things will go horrifically wrong. And in the end, it'll be just fine anyhow. Discuss

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10 Things You Need for Your Social Media Road Trip