According to a new study , enterprises continue to deploy social networking tools at an increasing pace. At the same time, though, this Cisco-sponsored study also found that a surprisingly small number of businesses have implemented formal processes and policies related to their use of social media. IT departments have also been left out of the loop when it comes to the adoption of social media tools. Only 10% of the respondents currently involve their IT departments as primary decision makers when it comes to choosing technologies for externally facing social networking initiatives. Sponsor This study was sponsored by Cisco and carried out by the IESE Business School in Spain, the E. Philip Saunders College of Business at the Rochester Institute of Technology in the U.S. and the Henley Business School in the United Kingdom. The researchers conducted in-depth interviews with 100 companies in Europe, Asia and Africa. These businesses were selected because they were early adopters of social media tools. Most of the interviewed companies are using social networks (75%) and micro-blogging tools (50%) as their primary tools to reach their audiences. The study found that social networking tools like blogs, Yammer, Facebook and Twitter are now being used by almost every department in these businesses. The Honeymoon is Over As Neil Hair, assistant professor of marketing at Rochester Institute of Technology and one of the lead researchers of this study told us yesterday, it is also important to note that “the honeymoon period” for social media in the enterprise is coming to an end. Early projects were often led by one or two early adopters who were enthusiastic about the possibilities of using social media tools in their companies. Now, more and more companies are seeing social media as an integral part in how they communicate with customers and vendors. Missing Pieces: Governance and IT Only 1 in 7 companies have formalized a process for adopting and deploying these tools, however. Only 1 in 5 of the interviewed companies have created internal policies that govern the use of these tools by their employees. As the researchers noted, quite a few companies struggle with finding the right balance between “the social and personal nature of these tools while maintaining some amount of corporate oversight.” Very few companies (1 in 10) report that their IT departments are directly involved in their social networking initiatives. As these tools become more important, however, the the demand on IT to integrate these tools into the existing infrastructure will surely rise as well. Discuss

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Businesses Need to Formalize Their Social Media Policies

With tourists flocking to the Boston to walk the cobblestone streets of the Freedom Trail and visit various historical landmarks, Boston is often thought of for its ties to the American Revolution. But Boston is also the birthplace of a revolution of a different sort. In 1946, Georges Doriot, a professor at the Harvard Business School, founded the American Research and Development Corporation (ARDC) in Boston – one of the very first venture capital firms. In 1957, the ARDC invested $70,000 in Digital Equipment Corporation, a company founded by two former Massachusetts Institute of Technology engineers working on transistor-based computing. The ARDC was later able to turn around and sell their investment for $450 million, quite possibly the best return on an investment ever at that point. Sponsor RWW’s Never Mind the Valley series: Boulder Los Angeles Coming Soon: Portland, OR and Austin, TX Half a century later, Boston is a thriving and vibrant community not only for venture capital and startups, but also for large technology companies and research corporations. With nearly a hundred regional colleges and universities – like MIT and Harvard – and over a quarter of a million students, Boston has quickly become a breeding ground for innovation in the tech sector. “The thing that’s amazing is we don’t have to worry about attracting people into the Boston community,” said Jeffrey Bussgang of Flybridge Capital Partners in a speech at the Harvard Business School last October (see video embedded below). “The challenge is to retain people.” And retain them they will, thanks to a plethora of resources available to young entrepreneurs and startups in Boston. Monthly meet-ups like Mobile Monday and Tech Tuesday as well as other events like the biannual Mass Tech Leadership Council Unconference are just a few of the great ways startups can get their feet off the ground. Other organizations like TechStars and Stay in MA help Boston startups set up shop in Beantown with scholarships, funding, and mentorship. And why wouldn’t startups want to stay in Boston? Massachusetts boasts the highest per capita VC investment rate in the United States, eclipsing California and New York with $457 per person. Data released today from information and data-services company ChubbyBrain shows that while other Northeaster states are suffering from floundering VC investment, Massachusetts is alive and expanding. While New York and Pennsylvania fell to just $513 million and $254 million respectively in the second half of 2009, Boston’s home state soared to $1.2 billion. Figures like these have vaulted Massachusetts past New York into the number two spot behind California for VC investments. Bussgang says that reasons like these and the overall economic stability of the state have encouraged startups and entrepreneurs in Boston, despite being across the country from sunny Silicon Valley. “Yeah the winter sucks, but Massachusetts has delivered a budget on time and balanced the last couple years… unlike what’s going on in California,” he says. Bussgang also points out that California continually ranks last on Chief Executive Magazine’s list of Best and Worst States for Business, though Massachusetts is usually not too far away. The close-knit technology and innovation community of the greater Boston area has fostered spontaneous collaborations resulting in several successful companies across numerous industries. Cloud computing solutions like Carbonite and GlassHouse , robotics companies like Roomba-maker iRobot , online video providers like Brightcove , and e-commerce startups Vistaprint and Shoebuy are all examples of the firepower Boston’s potential can produce. Boston has even seen recent expansion from larger corporations, such as Google , Microsoft and Cisco Systems . Having these larger companies in the Boston area provides excellent opportunities for startups, says Bussgang. “Boston has become an outpost for a lot of these satellite R&D centers, and a place where the companies that we fund can find a home,” he says. To learn more about the Boston startup scene, check out Don Dodge’s extensive list of events, resources and people, as well as Larry Cheng’s Massachusetts VC Blog Directory , which you can import right into your RSS reader to stay on top of what VCs in Boston are talking about. Photo by Flickr user the-o . Discuss

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Never Mind the Valley: Here’s Boston

Over the weekend we had a chance to highlight

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Always Be Testing: 8 Services For Usability Feedback

In 2007, Wired Magazine published an article entitled the See-Through CEO where Redfin founder Glenn Kelman gained the public’s sympathy and a slew of new members by blogging his corporate woes. Lately we’ve been looking inward at how companies can improve their employee recruitment strategy through social media. Great candidates research you before accepting an offer, and here is what your social media profile reveals to them. Sponsor LEARNING : A few months ago Bessemer Associate Sarah Tavel wrote an article entitled

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How Blogging and Tweeting Leaders Build Better Teams

In 2007, Wired Magazine published an article entitled the See-Through CEO where Redfin founder Glenn Kelman gained the public’s sympathy and a slew of new members by blogging his corporate woes. Lately we’ve been looking inward at how companies can improve their employee recruitment strategy through social media. Great candidates research you before accepting an offer, and here is what your social media profile reveals to them. Sponsor LEARNING : A few months ago Bessemer Associate Sarah Tavel wrote an article entitled

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How Blogging and Tweeting Leaders Build Better Teams

Let’s say you want a list of every Fortune 1,000 CEO in the United States, along with a picture and contact information. You can look through Google. Top page results may help a bit. But to get the granularity you need, top page results can only go so far. What’s the best way to go about discovering and collecting information that is so often scattered and fragmented? Crowdsourcing works but you need a process and a way to organize the information. Sponsor Smartsheet provides a way to use wikis and spreadsheets for crowdsourcing information from services like Mechanical Turk and Live Works . Smartsheet recently integrated with Google Apps. Clients can work from Google Apps to crowdsource information through Smartsheet. Let’s say you have a list of the startup companies from the top 10 metro areas in the United States. You have the names of the companies in Google Apps. But you are lacking the name of the CEO and any contact information. So, you add some columns and open the Smartsheet application directly from Google Apps. You may now make your request to have the work done for you. Smartsheet opens a service such as Mechanical Turk. You describe the job, what you need and set your price. As the tasks are performed, the new information pops into the spreadsheet. You can then import the spreadsheet back into Google Apps. Smartsheet integrates with a wiki environment. For example, Smartsheet works with Brain Keeper . Structured information from Smartsheet may be imported into the wiki, providing the crowd-sourced data to anyone with access. Crowdsourcing is a classic example of how the enterprise can get information almost immediately that could take hours to collect if done manually by one person. The cost savings alone makes Smartsheet an application worth giving a try. SmartSheet is a subscription service. Pricing starts at $9.95 per month on a per-user-basis. Discuss

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Smartsheet and Google Apps: Crowdsourcing Made Easy

Let’s say you want a list of every Fortune 1,000 CEO in the United States, along with a picture and contact information. You can look through Google. Top page results may help a bit. But to get the granularity you need, top page results can only go so far. What’s the best way to go about discovering and collecting information that is so often scattered and fragmented? Crowdsourcing works but you need a process and a way to organize the information. Sponsor Smartsheet provides a way to use wikis and spreadsheets for crowdsourcing information from services like Mechanical Turk and Live Works . Smartsheet recently integrated with Google Apps. Clients can work from Google Apps to crowdsource information through Smartsheet. Let’s say you have a list of the startup companies from the top 10 metro areas in the United States. You have the names of the companies in Google Apps. But you are lacking the name of the CEO and any contact information. So, you add some columns and open the Smartsheet application directly from Google Apps. You may now make your request to have the work done for you. Smartsheet opens a service such as Mechanical Turk. You describe the job, what you need and set your price. As the tasks are performed, the new information pops into the spreadsheet. You can then import the spreadsheet back into Google Apps. Smartsheet integrates with a wiki environment. For example, Smartsheet works with Brain Keeper . Structured information from Smartsheet may be imported into the wiki, providing the crowd-sourced data to anyone with access. Crowdsourcing is a classic example of how the enterprise can get information almost immediately that could take hours to collect if done manually by one person. The cost savings alone makes Smartsheet an application worth giving a try. SmartSheet is a subscription service. Pricing starts at $9.95 per month on a per-user-basis. Discuss

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Smartsheet and Google Apps: Crowdsourcing Made Easy