Microsoft announced Internet Explorer 9 at its Professional Developers Conference earlier this month. One of the unique features of IE9 that Microsoft announced at that time was hardware acceleration for its browser. Thanks to technologies like Direct2D and Direct Write that are available for Windows7, Windows developers can use a computer's graphics card to render websites faster. While Microsoft is still working on this project behind closed doors, however, you can already download a Direct2D-enabled pre-release version of Firefox 3.7 today. Sponsor Beyond JavaScript: Fast Browsers Thanks to Direct2D Ever since the release of Google's Chrome, browser developers have emphasized JavaScript performance. There is still a lot of work left to be done in this area, but developers have also started to investigate other parts of the browser that could benefit from new technologies. According to Firefox developer Bas Schouten , the current implementation of Direct2D in this pre-release version will work best with graphics cards that support DirectX10 and WDDM1.0 drivers. On systems that fulfill these specs, though, users are likely to see significantly better performance on graphics-heavy sites. Sites that mostly render static text or depend on Adobe Flash to display their graphics won't benefit greatly from Direct2D. One benefit of Direct2D that users will notice on most sites, however, is improved font rendering. For the time being, this is just an experiment and it isn't clear if Mozilla will integrate this technology into Firefox 3.7. What is clear, is that Mozilla seems to be ahead of Microsoft and by doing its development out in the open and through open source, Mozilla will be able to rely on its vast developer community to test and enhance these features. What About Google and Apple? Some would argue that the release of Google Chrome started this new race towards faster browsers, and as CNet's Stephen Shankland pointed out earlier today, the Chrome development team is quite aware of Mozilla's efforts and investigating the use of hardware acceleration in Chrome as well. As Shankland also notes, these Direct2D efforts shouldn't be confused with other projects like WebGL or Google's Native Client. Direct2D-enabled browsers will be able to render current pages faster, while these other technologies will require developers to redesign their sites. Currently, a lot of these experiments are mostly focused on Windows. With OpenCL in Snow Leopard , Apple already offers a programming interface for using graphics cards for general-purpose computing. Apple is probably also looking at OpenCL to speed up Safari, though we aren't aware of any projects from Mozilla or Google that are making use of OpenCL at this point. Get it Now If you feel like experimenting with a new browser, you can download an early pre-release of an alpha version of Firefox 3.7 here. While we have tested this browser for a while and didn't see any crashes, it is worth remembering that this version isn't meant to be run in a production environment and that most of your extensions will likely not work. Discuss

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Hardware Acceleration: The Next Frontier in the Browser Wars

Feedly , the magazine style feed reader we first covered back in August of last year , is now available for the Google Chrome web browser. As with the Firefox implementation of the service, the Chrome version also uses a browser plugin to offer an alternative user interface to Google Reader. This early version of the Feedly for Chrome release offers most of the features found in the original Firefox version of the service, but requires the installation of a dev build of Chrome in order to work. Sponsor Feedly: A Better RSS Reader and More Feedly is much more than just another way to read feeds. Although it originally got its start as an alternative UI to Google Reader, today the service is part RSS reader, part social network aggregator, and part search utility. Since its launch in 2008, Feedly's developer Edwin Khodabakchian has constantly added new features including Twitter and FriendFeed integrations, a river of news view , search tools , Mozilla Ubiquity integration , a Feedly "mini" toolbar , and

Google has announced today that, just in time for holiday shopping, they are enabling local retailers to display coupons for in-store use on mobile devices of Google-searching users. Any business using Google Local Business Center can upload mobile coupon offers, and any user searching on Google.com using a mobile device can find the coupons on the businesses' Place Pages - a feature that also debuted relatively recently. Altogether, the direction the company is taking seems better for users and for local businesses, as well. Sponsor Printable coupons have long been available on Google Maps, but - let's face it - more and more consumers have abandoned the desktop/printer paradigm for a more mobile/digital approach to search, on-the-go directions, and local business research. Product manager Alex Gawley wrote on the Google Mobile blog, "With more of you going mobile to search for this information, it makes sense for coupons to go mobile too... We hope you find these mobile coupons useful and that they help you save money, trees (fewer printed coupons), and your hands (from paper cuts) when you're on the go." Place Pages for the desktop have also been revamped to ensure that mobile and printed coupons will share a common look and feel, regardless of the device, the OS, or the browser in which they originated. It will be interesting to hear and read post-holiday metrics and success (or "opportunity for improvement") stories about these new mobile coupons. While we certainly hope the setup will allow users to quickly and conveniently engage with the world around them - and we likewise hope local retailers can reach out to customers wherever they are - we wonder how many quickly the coupons will take off and how much users will be inclined to use them. Would you redeem a mobile coupon you found through Google search, and under what circumstances or conditions? Let us know your thoughts in the comments. Discuss

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Google Brings Local Business Coupons to U.S. Mobile Users

Here is this week's ReadWriteWeb events guide. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans. Know of an event taking place that should appear here? Let us know in the comments below or contact us . Sponsor 19 November 2009: Mountain View, California Under the Radar Featuring the most cutting-edge mobile startups from around the globe, Under the Radar will get you dialed in to what the 2010 mobile innovation marketplace will look like. It's a must-attend event for dealmakers from global carriers, brands, media companies, and handset manufacturers responsible for helping their companies leverage new mobile technology and innovation in the fast-evolving digital landscape. Save $200: book by 2 October 2009, and get the early-bird rate. 30 November 2009 New Way to Work Do you have a great story about your work environment? Job marketplace Elance and Vator.tv have partnered to host the "New Way to Work" competition, with a grand prize of $10,000 in cash or health insurance for the most compelling story. You can tell your story on Vator.tv, the premier platform for entrepreneurs to broadcast their voice, by uploading a video, posting an update, linking to a blog entry, or sharing a photo. Hurry, the competition ends on 30 November 2009. 1 – 3 December 2009: London, England Online Information & IMS 2009 Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry. Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies. 1 – 3 December 2009: Boston, Massachusetts Gilbane Conference Boston Join us at the sixth annual "Gilbane Conference Boston: Content, Collaboration and Customers." Your content is your business, and you need to make your Web content part of an integrated platform for customers. You need to know solutions and technologies that are ready to be implemented today. Gilbane Conference Boston is built around the four major areas of how enterprises use Web and content technologies: Web business and engagement; Managing collaboration and social media: internal and external; Enterprise content: searching, integrating and publishing; Content infrastructure. Visit www.gilbaneboston.com for conference details. ReadWriteWeb readers, use the discount code "GILBANE" to save an additional $200. Register today! 1 – 3 December 2009: San Francisco Supernova The Supernova Conference is the thought-leadership forum for the network age. It brings together over 500 business, government and technology influencers to understand how decentralization and pervasive connectivity are changing our world. It's the only conference to focus on how networks have become the main instruments of change from both business and social perspectives. An ever-evolving network itself, the conference has become the place for highly interactive and spirited debates, making significant business connections and revelations on new innovation. ReadWriteWeb readers get a discount of $700 off the regular price when registering by 16 October 2009. Use code "RRW09". After October 16th, the discount changes to $200 off the regular price. Register here . 7 December 2009: San Francisco SF MusicTech Summit The SF MusicTech Summit brings together 600+ visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology eco-system in a proactive environment, highly conducive to deal making. Register with a great ReadWriteWeb 15% discount . 7 – 11 December 2009: Chicago, Illinois Search Engine Strategies 2009 From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype. Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It's the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business. Sessions include: SEO Through Blogs and Feeds Duplicate Content and Multiple Site Issues What's the Link Between Search and Social? Online PR: Where to Next? Search Analytics See more at www.SearchEngineStrategies.com/chicago . ReadWriteWeb readers receive a 15% discount when registering here using RWW15 code. 11 December 2009: Mountain View, California Add-on-Con Add-on-Con is a single-day conference focused on the future of the browser and its emergence as a platform. Developer sessions will cover best practices, cross-browser development and mash-ups. Marketing sessions will focus on monetization opportunities, distribution strategies and stats. Join 200+ individuals involved in add-on development to help define an emerging new market in the Web's eco-system. ReadWriteWeb readers save $50 by using the discount code "addoncon09RRW." 11 January 2010: Nashville, Tennessee Social Fresh Nashville This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers, including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 27 – 28 January 2010: Amsterdam, The Netherlands Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: How to integrate social media programs successfully into business strategies? Building business momentum, visibility and market growth through social media Measuring success and influence using metrics and analytics: what are the tools and techniques Integrating viral marketing and social media into traditional marketing mix Developing and activating audiences using social media channels such as Twitter, Facebook, blogs 8 February 2010: Tampa, Florida Social Fresh Tampa This is the social media conference that comes to you. Social Fresh is a one-day, case-study-rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers, including Chris Barger of GM, Maggie Fox of Social Media Group and John Andrews of Collective Bias (formerly of Walmart). ReadWriteWeb readers get a 15% discount with the code "RWW15". 18 February 2010: Silicon Valley, California Future of Funding Active limited partners, top rated venture capitalists, and successful entrepreneurs are invited to Silicon Valley on February 18, 2010 to discuss the Future of Funding. The venture capital bubble has burst, and change is coming. Now is the time to have a constructive dialog about the future with all of the stakeholders at the table. Don't miss the opportunity to partake in this exclusive event hosted by TheFunded . Please visit www.futureoffunding.com to see speaker and event details. ReadWriteWeb readers use the code "RWW" and get 10% off. 15 – 16 March 2010: London, England 2nd Annual Social Networking World Forum — London The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams: Social Networking World Forum Enterprise social media Social TV World Forum Mobile Social Networking Forum The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more. Full workshop program within exhibition area Evening networking reception Pre-show online meeting planner for delegates Free pass for exhibition only Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 21 November 2009

The Web constantly changes and evolves. That, of course, is what makes the Internet so exciting, but it also means that finding older versions of a website is hard. The current push towards the real-time web is making this problem even more apparent. Memento , a project based at Old Dominion University, wants to make it easier to access older versions of a web page without having to go to the Internet Archive. To do this, the project is using a relatively obscure feature of the hypertext transfer protocol (HTTP). Sponsor The Memento project wants to give browsers a 'time-travel' mode. Currently, the only way to find these pages is the Wayback Machine . According to an interview with Memento's Herbert Van de Sompel, the mission of this project is to make it far easier for users to find older pages without having to go through the hassle of putting the right URL into the Wayback Machine's search engine. HTTP Content Negotiation To do this, Van de Sompel and his colleagues are exploiting a feature in the HTTP content negotiation specs that allows them to add date-and-time negotiation to the standard negotiations that already happen whenever your browser connects to a web server. Instead of just asking for the current page, a Memento-enabled browser can also ask for an older version of that page. Some servers and content management systems already offer this feature and the Memento project has developed a demo that shows how this feature would look. According to Van de Sompel, it only takes four extra lines of codes in Apache to make this work. While it is relatively easy for browsers to ask for an older version of a web page, content owners would have to store these older versions of their sites on their servers as well. With static sites, this is easy to do, but today's highly dynamic web doesn't make it easy to create an archival version of every page. You can find more technical information about how the team envisions the future of the Memento project in this paper . Discuss

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Memento: Protocol-Based Time Travel for the Web

It's the morning after the big Chrome OS event where Google executives and engineers revealed a myriad of details about the company's first attempt at creating their own operating system. The highly anticipated news conference was tracked all over the web, liveblogged by technology sites, and Twittered so much that it's still listed as a "trending topic" as of this morning. But now that the news is out, has Chrome OS lost its shine? People had high expectations for Google's new operating system but the end result doesn't look like the revolutionary, "change the world" product many had hoped for. Sponsor Yes, Chrome OS is Different Don't get us wrong - Google's OS is different than whatever Windows, Mac, or Linux build you have running on your computer today. The new OS does away with desktop applications entirely - everything you use on Google Chrome OS runs on the web. Of course, the company hopes you'll use a lot of Google products like Gmail and YouTube , but it doesn't limit you to just Google-branded services. In the built-in applications area, there are also links to other web apps like the online TV streaming service Hulu.com and music sites Lala and Pandora . To be fair, Chrome OS even links to Yahoo and Microsoft's webmail offerings right out of the box. Google's major goal with Chrome OS is to moving computing off our personal hard drives and into the cloud...the Google cloud. To accomplish such a feat, they've made the web browser the OS. Everything you need (in theory) is accessible through the included Google Chrome browser , the same browser the company currently offers to Windows users with Mac and Linux versions expected by the end of this year. As exciting as that vision is, we have to wonder if people - especially the mainstream netbook users the OS is aimed at - are ready for this big of a switch. And more importantly, is the technology itself ready to make the change a comfortable and seamless experience? ...but is it Better? After digesting yesterday's news, some lingering questions remain. Was this the OS everyone was hoping for or has Google let us down? You Can't Just Install Chrome OS - You Have to Buy a New Netbook To begin with, one of the more surprising reveals that came out of yesterday's news is that the OS cannot be installed on your own computer. Oh sure, there are downloads available that use Google's open-sourced code to create bootable builds tech-savvy users and developers can play with, but the official word from the search giant is that anyone wanting to use the "real" Google Chrome OS will have to purchase a new netbook to do so. You cannot simply download it from the web and install it on any machine. Part of the reason for this restriction is driver support. Google is working with carefully selected manufacturers to offer a handful of netbooks running the OS in the coming year. By going this route, they don't have to provide an entire ecosystem of drivers for every piece of hardware out there - they can pick and choose which ones to support. They'll likely limit the number of peripherals supported, too. According to what was said yesterday, the company will support "mass storage devices" (think USB flash drives and digital cameras) but were cagey on how they plan on offering printing support. All they would say is that they're planning on an "innovative approach" when it comes to printing, whatever that means. Hopefully, they're planning to do something more than just integrating with Kinko's and FedEx's online document services, for example. Printing, (sorry Google) is not a web app just yet. No Other Web Browsers Supported Another big disappointment is the company's decision to limit all web surfing to the one included browser, Google Chrome. Firefox and Safari users are out of luck - no other browsers will be supported. But before you cry out "antitrust!," be warned - Google has this covered. The code base used to build the OS is open-source - that means anyone take the code and create their own version of Chrome OS. As was carefully - and haltingly - explained by Google's VP of Product Management, Sundar Pichai, other browser makers can take the code and build their own OS if they want to. But let's get real - Firefox Chrome OS? We don't think so. The reality is that fans of other browsers are simply out of luck if they want to use this operating system. Offline Access is Limited. Your New Netbook is Now a Brick. One of the questions that got glossed over during the Q&A session at the end of the event is how Google's OS plans to deal with offline access. The world is not blanketed in Wi-Fi yet, so what can this web-based OS do without the web? Surprisingly, the answer given didn't refer to any subsidized deals with cellular providers regarding deals to offer built-in 3G connectivity for the new netbooks. Instead, Pichai explained that the OS was built for use with Wi-Fi. Of course, a handful of Google products use Google Gears, a technology that makes websites available offline. For example, Gmail uses Gears to create an offline version of your webmail inbox which you can use to read and respond to email until internet connectivity becomes available again. At that point, all the changes are synced back to Google's servers. Although Google didn't specifically refer to Gears when answering the question, there's no reason to doubt that it will work in Chrome OS's web browser the same as it does now in the standard Chrome browser. However, Pichai did make note of Chrome OS's support for HTML5, an upcoming revision to the core markup language used to build the web. In the new specification, a key feature is offline support for web apps. However, web application developers will have to rebuild their apps in order to use HTML5, so users will be dependent on each individual company to make this change. While it's believed that one day this spec could make the whole web an offline app, the reality is that most developers have yet to implement this technology in their services yet. Even by Chrome OS's launch next year, there's no reason to believe the landscape will have changed significantly by then. Do You Really Need an OS or Just the Chrome Web Browser? Finally, the big question regarding Chrome OS is why ? What can the OS do that any operating system running the Chrome browser cannot? Based on what was shown yesterday, the answer is very little. Chrome OS's brand-new features consist of two things: application tabs and panels. The panels are persistent windows that pop-up in front of your web browser's main window. For example, Google Chat, the company's IM service, can live in a panel that stays on top no matter what window you're viewing. Application tabs, meanwhile, are special tabs that give you easy access to your most frequently used web apps from the browser. Any page tab can be made into an application tab with one click and the resulting "tab" is represented with the colorful icon for that site or service. While that's certainly a cool feature, it alone isn't a major selling point for the OS. That would be like saying you have to buy Mac OS X because of the dock or Windows because of the taskbar. You need a million of these little features combined to add up to a compelling reason to buy an OS. That's not to say that Chrome OS itself doesn't have worthwhile features of its own - like its built-in security mechanisms or its auto-update system, it's just that these aren't the kinds of things that sell it to an end user. The questions consumers want answers to are what does it do that's special? What does it look like? And for now, the answer is "it's basically just a web browser." Revolution? Maybe Not Just Yet. At the end of the day, Chrome OS is an exciting, but not fully realized, vision. Although it has potential, the world may not be ready for a web-based netbook right now. Also, the technology needed to make the Wi-Fi only netbook useful without an internet connection isn't up to full speed either. At the end of the day, the netbook will be marginally more useful than an iPod Touch - when connected, it's amazing. Offline, not so much. While you might not rush right out to buy a Chrome OS netbook when they first launch, there could come a time - sooner than you think - when it becomes a reasonable choice. When the majority of apps work offline and you've fully transitioned away from desktop apps, a web-connected netbook, especially one that's affordable, could easily become your everyday computer. That day hasn't arrived yet. For now, Chrome OS is an exciting glimpse at the future of computing, but not a practical device for the majority of users. Disclosure: Sarah Perez freelances for Microsoft's Channel 10 blog, but is not a Microsoft employee. Her primary web browser is, in fact, Google Chrome which she uses exclusively. Discuss

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Was Chrome OS a Disappointment?

Microsoft just announced that it started work on Internet Explorer 9 three weeks ago. Steven Sinofsky , the president of Microsoft's Windows and Windows Live division, showed an early build of IE9 during his PDC keynote today. In this presentation, Sinofsky announced that Microsoft will focus on support for new standards like HTML5 and CSS3, as well as developing a faster JavaScript rendering engine. Sinofsky candidly acknowledged that IE8 did not do well on the Acid3 test , though this early build of IE9 only scored a few points higher than IE8 (24 vs. 32). Sponsor According to Sinofsky, there is still a lot of internal discussion about how much of HTML5 to support in IE9. HTML5 is still in its draft stage . Sinofsky did not say when the company plans to release IE9. JavaScript Performance Today's presentation of IE9 was refreshing, as Sinofsky noted that IE8's JavaScript performance was clearly slower that that of its competitors. The current build of IE9, however, has already closed this gap significantly and the difference in performance compared to the latest builds of Chrome and Firefox were only minor. As Microsoft notes, given how fast modern JavaScript engines have become over the last year, improvements in the JavaScript engine don't influence real-world performance at this point and other browser sub-systems become the bottlenecks that impede improvements. Hardware Acceleration and Font Smoothing Microsoft also plans to make use of DirectX-based hardware accelerated graphics and text in IE9. In his demo, Sinofsky showed that Bing maps can render about 14 frames per second in IE8. With hardware acceleration in IE9 turned on, he got 60 frames per second. In addition, this technology will also increase font quality and readability in IE9. Videos Microsoft already published a number of videos with the engineers working on IE9 on Channel 9 (sorry, these are Silverlight only). Discuss

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Microsoft Announces IE9: Focus on Standards and Speed