According to Mplayit CEO Michael Powers, the size of a mobile platform’s app store is now mostly irrelevant. Facebook-based mobile app store Mplayit took a close look at the most popular apps for Android, BlackBerry and the iPhone and found that the most popular apps on all three platforms tend to be very similar. As the popular app stores continue to grow, users on all the major platforms also drift towards the same known brands and hits like EverNote and Pandora. Sponsor Mplayit also found that one of the fastest growing app categories across all the major platforms are barcode scanners. Apps like ShopSavvy and RedLaser have clearly hit upon an unfulfilled need. Size Doesn’t Matter According to Powers, asking how many apps exist for a given platform is now a moot question. All the major platforms now offer more than enough apps and as long as people can find the apps they are looking for – and as long as these apps are good – most consumers will be happy. Most users simply don’t need 50 different apps to write their grocery lists. Looking at Mplayit’s list of the most popular apps across the top platforms, it also becomes clear that quite a few of these categories are being dominated by known brands like Shazam, Pandora, Evernote and Facebook. Mplayit, of course, is in the business of giving app recommendations across platforms and doesn’t fail to note that it’s own store is a good alternative for finding apps outside of the standard top 20 charts. Or Does It? To some degree, Powers’ comments about the size of today’s app stores rings true. Maybe it really doesn’t matter that the Android store only features about 20,000 apps and that the Apple App Store now holds more than 100,000. Maybe it is true that consumers tend to gravitate towards the same brands on all platforms. At the same time, though, having more apps in the store also means that there is a more active developer ecosystem around a given platform. While iPhone developers rightly gripe about Apple’s approval process, we’ve seen a lot more innovative apps for the iPhone than for Android. Is the size of the Android market holding you back from making the switch? Do you think Android has enough good apps that make up for the smaller app store? Do you think the quality of today’s BlackBerry apps is good enough? Feel free to let us know in the comments. Discuss

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Do the Size of Mobile App Stores Still Matter?

Two of the biggest trends we tracked last year were Mobile Web and Internet of Things . In a new series on ReadWriteWeb, which we’re calling Mobile Web Meets Internet of Things , we’ll explore how these two important trends are converging and look at some cutting edge example products. We start with barcode scanning… Internet of Things is when everyday objects become connected to the Internet, via technologies such as RFID tags, sensors and barcodes. One trend we saw expanding in 2008-09 was mobile phones being deployed as readers for barcodes . Sponsor Increasingly, smartphones such as the iPhone, BlackBerry and Android devices offer applications that allow you to scan a barcode on a product or object and get more information about it. The Technology Barcodes are similar to RFID tags, in that they both hold data. RFID tags are generally more functional and flexible than barcodes . Also RFID tags can be read/write, whereas barcodes cannot. However the big advantage for barcodes is that they’re cheaper, therefore we’re more likely to see scanning as a consumer activity ramp up in the U.S. via barcodes. The most popular form of 2D barcode is the QR Code (the QR stands for “Quick Response”), which became popular in Japan and is now gaining traction in the U.S. and other markets. The Products In a series of posts written over September 2008, Sarah Perez analyzed the then burgeoning ” scannable world .” As Sarah explained, barcode scanning is not a new technology on the Web. One of the first examples was :CueCat , a cat-shaped barcode reader from the late 1990s. It linked a user to a website by scanning a barcode in an article or other printed matter. CueCat never took off because it required a separate piece of hardware, but now in 2010 smartphones are the hardware . There’s also no shortage of software circa 2010, such as ScanLife and the NeoReader app described in Part 2 of Sarah’s Scannable World series . A variety of other barcode reading apps are listed in Part 3 of that series. There are a variety of use cases for barcodes on the Web. They include Semapedia.org (a non-profit project that aims to augment the physical world with Wikipedia data), QRContact (contact management via barcodes), and barcode wearables such as p8tch (“Think of it as a TinyURL you can wear”). But none of these is likely to become widely used in the mainstream, at least in the near future. What Will be The Tipping Point? In Japan, barcode scanning is already a popular activity thanks to the culture of using mobile phones for just about everything. In the U.S., where the Mobile Web took longer to ramp up, barcodes are yet to catch on. However there’s one market where barcode scanning could become a mainstream activity in the U.S. and other countries. No, not magazine publishing – although there are valid advertising use cases there. We’re talking about scanning retail products using your mobile phone . By the end of 2009, a lot of barcode scanning apps had gained popularity in the iPhone and Android, in particular. In November we listed our picks for scanning and other mobile shopping apps to test over Black Friday. There is no clear winner yet in the shopping scanning market, but here are some applications you may want to try: RedLaser (iPhone app getting rave reviews ) ShopSavvy (popular on Android) The Amazon Mobile app ; see also SnapTell , owned by Amazon StoreXperience CardStar pic2shop Point Inside ( good review on CNET ) CompareEverywhere (Android) ZXing Barcode Reader (Android) Thanks to followers of @rww on Twitter , who suggested some of those. Will Consumers Adopt Barcode Scanning? As well as adoption by retailers, another big question is: will consumers want to interact with real world products using their mobile phones? I suspect they will, once they begin to see compelling reasons for doing so – which will probably involve getting the best deals and being able to do advanced shopping comparison very easily. Finally, it’s worth noting that Google is active in barcodes . Google’s Favorite Places program allows local businesses to put a sticker on their products which features Google’s logo, a scannable barcode and a message reading “We’re a favorite place on Google.” Barcode scanning and its applications will grow during 2010, meaning more and more real world data will be connected to the Internet and accessed on your mobile phone. There are many apps trying to entice consumers to wave their mobile phone in front of products, so let us know your favorites in the comments. Image credits: clevercupcakes ; Stan ; ScanLife Discuss

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Mobile Web Meets Internet of Things: Barcode Scanning

Another popular service has made its way from the Apple App Store to the Android Market. GOGII’s textPlus allows for unlimited and multiplayer chat/SMS features. textPlus allows for ad-supported free and unlimited messaging for Android users. Users can hold instant group text conversations with friends on almost all U.S. carriers, even without a text messaging plan. Sponsor From casual SMS texters to folks who use text messaging as their preferred medium – and even distributed work groups – textPlus has provided an excellent solution for a wide range of user types. It allows both old-school, one-on-one texting as well as what the company calls “next-generation texting – rich, engaging environments and instant group text conversations.” textPlus’ reply-all feature functions like the homonymous email function, making SMS texting into a chat environment for users to carry on party line-esque conversations, make plans with several other users at once, or make text-based intros. Here’s a quick demo of how textPlus’ group text features work on Apple devices (and now for Android devices, too): Android users can also choose to make textPlus their preferred SMS client for U.S. and international SMS messaging. Users can also text with the app even when the text recipient isn’t a textPlus user. As of today, the textPlus iPhone and iPod Touch app has been downloaded around 3.5 million times. The app’s parent company, GOGII, moreover just announced an $8.2 million Series B round last month. The company’s currently looking for beta testers for a BlackBerry version of the service, too. Discuss

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It’s an SMS Party Line! textPlus Comes to Android Market

Later today, Google plans to unveil its own smartphone, the Nexus One. According to new data from research firm Forrerster’s new U.S. Omnibus Survey, Google is launching this phone at just the right time. Today, 17% of U.S. adult who subscribe to a cell phone plan use smartphones. This number is up from 11% in 2008 and 7% in 2007. Thanks to the growing importance of Android, Forrester thinks that 2010 will be “the year of the smartphone.” Sponsor Forrester’s Charles S. Golvin also notes that quick messaging devices with closed operating systems like the LG Xenon are still growing at a rapid pace as well. Currently, about 15% of adult subscribers own one of these devices. While the growth of this category slowed down somewhat over 2009, it still eclipsed that of the smartphone segment. As prices for smartphones continue to come down and as developers manage to overcome some of the usability issues of current devices, more and more users will opt for full-blown smartphones instead of quick messaging devices in the coming years. While Android and Apple’s iPhone are clearly driving the adoption of smartphones – and the Nexus One will surely play its part in this in 2010 – it’s important to note that BlackBerry still maintains its two-to-one advantage of the iPhone. The Google Phone It’ll be interesting to see how Google will market the Nexus One. Thanks to numerous early reviews , there is very little that we don’t know about the phone itself at this point. Chances are that Google has a few surprises up its sleeve for today’s announcement. After all, the company must have known that today’s press briefing would come long after all the details about the actual hardware of the phone had leaked already. Discuss

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Will 2010 Be the Year of the Smartphone?

The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption. In figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by nearly 300 million requests while stats for HTC Magic devices remained static and those for HTC’s Dream model actually decreased. In terms of consumer use of the network and acceleration of device popularity, it seems we have a winner. Sponsor Having been compared extensively with the iPhone, the Droid stands up solidly even under extensive scrutiny . And in terms of 3G network access, we’ve personally seen fewer issues than with any other mobile carrier we’ve tried to date. (Note: I’m a Droid owner and a former iPhone user. I’ve also suffered through my share of BlackBerries, Palms and their ilk.) If any device is to become the iPhone killer, it will be the Droid or something very close to it (here’s looking at you, Nexus One). AdMob’s numbers show that requests from all Android-driven devices increased by 97 percent between October to December in 2009, totaling more than 1 billion requests in December alone. The open platform has also seen a refreshing diversity of devices and manufacturers. AdMob shows that in December, 56 percent of requests were from HTC devices, 39 percent were from Motorola devices and 5 percent were manufactured by from Samsung. And in December, seven devices generated more than three percent of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris and the Samsung Moment. This stat represents a significant increase from just three devices in October (HTC Dream, HTC Magic, and HTC Hero). Already, the Motorola Droid is the leading Android device on AdMob’s radar, generating a third of all the network’s requests in December. Released just under two months ago, it’s already the top-selling Android device on the market, a title it’s held since a scant fortnight after its launch . Granted, AdMob’s metrics show a small slice of mobile device usage. But they’ve consistently been reliable in showing what mobile users use and need and in predicting trends. We are internally excited about what Android-powered devices will do in the market in the months to come, and I am personally quite optimistic about Droid adoption specifically. Let us know what you think in the comments, particularly if you’re a fanboy or fangirl of a particular device! Discuss

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Droid’s December Boom: AdMob Metrics Show Android Platform’s Growth

Although the daily trends on Twitter over the past year have often been silly or even obscene , hindsight has proven to be much more interesting. WhatTheTrend has compiled a great overview of Twitter hashtags and trending topics. Their Twitter Zeitgeist 2009 gives us food for thought as we move into a new, hopefully less gaming-prone era of examining and measuring what real users are really talking about on the social web. Now, let’s talk about Twilight and Michael Jackson. Or, in the choose-your-own-adventure model of blog posts, you can skip to the part where we talk about tech-related trending topics instead. Sponsor One of the most notable uses of any social network to date was the role of Twitter in the Iranian election/debacle/bloodbath. The U.S. State Department even made a call when Twitter was scheduled for maintenance downtime during the pursuant protests because the messaging service had proven so vital to the democratic process in that country. The worldwide buzz – and the sudden surge of green-tinted user icons and locations changed to “Tehran” – make #iranelection the number one Twitter trend of 2009. In an interesting convergence between mainstream Internet use and high-tech geekery that only Google could engineer, Wave appears in the number four spot for top Twitter trends. And we have a pretty good idea that Twitter users’ out-and-out begging for an invite provided the bulk of that talk. As our loyal readers know, the ReadWriteWeb team is divided on whether Wave is a win or a fail so far, but there’s no doubt that this tech launch was one of the hottest this year. In a stunning and welcome upset, #musicmonday pulled ahead of #followfriday, besting the well-known but spam-heavy hashtag by four places (Monday landed in the second position, Friday in the sixth). Is Follow Friday, a charming concept created with the most harmless intentions by our dear friend Micah Baldwin , simply a trend that has seen its day? Or is there something about taste-making and multimedia content curation that draws users to simply participate more? Also, there are the films. New Moon, the second in the Twilight franchise, earned a number five spot in the rankings. We are grateful that our sole experience of these tweets are a brilliant collection of snarks from professional lampooner, newly minted TV pretty boy and TheOnion.com web editor Baratunde Thurston. Also-rans are Paranormal Activity, a horror flick that turned a $15,000 budget into around $80 million in box office receipts, and the latest Harry Potter movie. Finally, as a longtime Trekkie, I am happy to report that the new Star Trek film beat out Bruno by around 20 places in these rankings. Both the Palm Pre and BlackBerry were mentioned in the top 100 trends, and one of our top ten international apps , Spotify, earned a number 63 spot on the list for consistent chatter and news throughout the year. Bing and Google Voice each earned a spot lower on the list, coming in at 81 and 100 respectively. Finally, to nod graciously in the direction of our good-natured rivals at Mashable , their Open Web Awards were the 27th most talked-about thing on Twitter this year. For a topic that didn’t appear until mid-October (and for a topic generated by a tech blog, no less), this is a great measure of success for which Pete Cashmore and his team are to be congratulated. To get the full list, send an email to the folks at WhatTheTrend . Discuss

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Twitter Trends in 2009: A Retrospective

Facebook used to be dominated by White and Asian users, but tonight the company announced results of a demographic study of its users concluding that the percentages of Black and Hispanic users of the site are now approaching their percentages of the population in the general US public. Hear that? Facebook scientists have looked at the data and everything is ok now. For months, we’ve been calling on Facebook to open up user data in an appropriate way for the public at large to study. Sponsor It’s an invaluable bird’s eye view of the interactions between 350 million people around the world. There are probably a lot of social patterns of interaction between people that could be discovered in that data – some not pretty at all. For now, though, Facebook has analyzed the data in-house and given itself a cheery report card. More analysis appears to be forthcoming, so we’ll see what we’re told about what really goes on on Facebook – but that data ought to be made available for outside analysis. In this case the data wasn’t anonymized, it was analyzed by two in-house staff members and two grad students from Cornell and Princeton. The group compared users’ last names on Facebook to US Census data about the percentage of people with those last names who reported particular racial backgrounds. Once a larger number of Facebook users have public profiles, something that’s probably happening very rapidly thanks to the radical new privacy settings the company began recommending to users last week , then analyzing things like names, friend lists and associations won’t constitute a violation of user privacy anymore. That might not sound like something many users are comfortable with, but one way or another there is a lot of potential for social good (not just advertising) made possible by aggregate user data. Perhaps co-incidentally, perhaps not – the new privacy regime will remove the primary objections to bulk analysis of user data. Presumably something will need to be done to make the data available in bulk and in an appropriate format for outside analysis, though. The example we’ve offered most commonly in calling for this data to be released is the history of what’s called Real Estate Redlining. When in the 1960’s both US Census information and real estate mortgage loan information were made available for bulk analysis, it was proven that banks around the US were discriminating against home loan applicants in traditionally African American neighborhoods. That was a big deal and we suspect that there are patterns of comparable importance, both positive and negative, hiding in Facebook’s huge store of data. For contrast and illustration, consider the conclusions drawn by popular dating site OK Cupid in an analysis of dating inquiry response rates between its users of different races . In heterosexual pairs, male inquirers on OK Cupid were far more likely to get a response when they were white. Black, Hispanic and Asian men saw terrible response rates from women on the site. White men were least likely to respond to inquiries from Black women and they were by far the most likely to say that they preferred to date people of their same race. Both white men and women were quite unusual in the likelihood of their saying they preferred to date people of their own race. Take that, people who commented on the Facebook study tonight saying that people don’t see race any more! It certainly appears that we do. It will be interesting to see if Facebook is willing to publish data that shines a less positive light on its own user base. Most likely, outside parties would be more apt to expose data like that. The world could use some more self-awareness, Facebook, but it’s important that such self-awareness not be hand-delivered by scientists on your own staff, with your financial interests as their bottom line. Discuss

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Facebook Becomes More Racially Diverse, Ought To Release Data for Outside Analysis