In 2006, Flickr co-founder Caterina Fake coined the term "BizDev 2.0" when looking at the phenomenon of supplying commercial API keys to startup partners. Said Fake, traditional business development meant "trying to get hopelessly overbooked people to return your email. And then after the deal was done, squabbling over who dealt with the customer service. [It's] much, much better this way!" Three years later, many are finding that while APIs are great biz dev tools for the larger provider, startups can often suffer under the thumb of their platform keepers. Sponsor In November ReadWriteStart spoke to

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The Perils of 3rd Party APIs