Ten days after Google's Sidewiki was accused of lifting features from annotation startup Reframe It , the little company is striking back. In a video interview with Reframe It CEO Bobby Fishkin, ReadWriteWeb learned why this 15-person team thinks they've got a fighting shot at besting the search Goliath. Sponsor The idea for Reframe It comes from Fishkin's days at Yale spent pouring over scholarly annotations of Shakespeare. The CEO launched the company to capture this spirit of intelligent discourse and expose it to the wider web community. Today, in addition to sharing Sidewiki's features of basic web annotations and notes, Reframe It also offers enhanced social features such as comment sharing via email, blogs, Twitter, Facebook and Friendfeed. Other interesting features include enhanced privacy settings, comment feeds, embedable widgets, search term tracking and perhaps the most groundbreaking feature - what Fishkin calls "branded community comments". Communities and publishers will soon invite users to contribute to relevant Reframe It conversations in roving groups across the web. One of Fishkin's earliest partners is UK-based financial community

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Make Money Off Others' Sites with Reframe It 2.0