An LA-based investor recently told us, “Northern California is hyper competitive for engineers, and companies are always luring developers away from each other. Our community is smaller and no one wants to burn bridges. We’ve got lower staff turnover.” At first I was skeptical, but a recent story on Hacker News now has me convinced. Sponsor On January 16, Bay Area developers will convene in Mountain View to stage the first “reverse job fair”. Hosted by tech community center Hacker Dojo , a group of well-established software engineers, testers and project managers will welcome potential employers to visit their booths and check out science fair-style presentations of their programming projects. While much of the documentation of these projects is available via GitHub and the developers’ personal websites, employers can ask candidates questions and get a feel for their personalities and interests. To attend the reverse job fair, you can sign up to the Google Group . Discuss

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Behold, The Power of the Programmers

When we talk to our less technologically-inclined friends about Twitter , we often run across the objection that they really don’t care what so-and-so ate for lunch today or what movie they are seeing tonight. And every time, we try to extol all the other benefits of the world’s most popular microblogging service. But could we be wrong? Is Twitter mostly people talking about themselves and what they ate for lunch? Well, SemanticHacker , the blog of contextual ad platform Textwise , has crunched some numbers and we may have to eat our hat. Sponsor Parlez vous Twitterspeak? The blog used Twitter’s streaming API to gather nearly 9 million tweets from over 2 million individual users. Before looking at the data for meaning, the company first took a look at the language distribution of their sample. While the SemanticHacker team expressed their surprise at the language distribution, particularly the strong showing of Portuguese, we at ReadWriteWeb couldn’t help but wonder about the 10% labeled as “Unknown/Misclassified.” Are these tweets simply so horribly misspelled that the language-guessing program they used on the data could not venture a guess? Or could it be that 10% of the Twitter populous is now writing in that contracted form of text message Twitter-speak that it could no longer be classified as a recognizable language? (If you’re looking for a good example, find a 12-year-old and exchange text messages or just give Sarah Palin’s Twitter a look.) What We’re A-Twittering About The folks at SemanticHacker then took a random sample of 1,000 English-language tweets and broke them down into eight categories. According to their findings, it seems that Twitter really is full of people talking about themselves. A full 57% of the sample falls into tweets about what a person is doing, or private conversations between individuals. That leaves just 43% for other purposes, but when we take a look at that, the findings seem to become even more dismal. If we take away another 8% for “Other Messages” and “Unknown,” and another 8% for “Spam” and “Advertising,” we’re left with a mere 27% of the information on Twitter having some sort of value. Maybe it isn’t as bad as it looks, though. We’re willing to bet that if we wrote down everything we said in a day, the meaningful parts might not even reach the 27% mark. Oh, did I tell you about the tasty lentils I had for lunch today? Discuss

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Is Twitter a Mental Vacuum?

Having a web marketing strategy in place is going to give you the edge that you need to be successful in business. Without a plan in place, your success will not come as easily, if at all. You can’t survive without proper marketing, and it might seem overwhelming. However, if you take the time to check out the options and see what is best for your business, it will be much easier to handle.

Some people rely on the help of professionals, which is a great choice. Since there are essentially limitless options for your marketing needs, it helps to have someone with experience on your side. Your goal is to find a company that you can trust to help you now and into the future with marketing your business or website.

The thing about professional services is that they can walk you through the various methods of marketing and help you find the best tools for your situation. They can give you information about how each one works and what they can do. Having an effective strategy in place is critical, and can’t be done unless you understand what you have to work with.

Your goals will determine your path for web marketing. By taking the time to check out universal tools like keyword optimization, back linking, and article marketing, you will be more successful. There are other types of tools that you can use, too, so make sure that you don’t limit yourself.

When you choose to work with professional services, you can definitely benefit from their services. They will help you choose what is best and determine what works based on the goals that you have.

The most useful thing that you can do is to find keywords that relate to your company. You can use sites that offer keyword tracking to determine what people search for. You also need to find your audience and various channels that you can use to generate interest in your service. This is very effective, and is known as targeted advertising.

Having a blog will help, too. Blog marketing is critical to web marketing these days, and is something you need to think about. Marketing is different for every company, but the blog is one tool that everyone needs. This will allow you to speak to your customers on their level and get more personal than you might with professional or technical web page content.

To learn more about web marketing and find solutions for your business marketing needs, visit www.Majon.com today.

In 2007, Wired Magazine published an article entitled the See-Through CEO where Redfin founder Glenn Kelman gained the public’s sympathy and a slew of new members by blogging his corporate woes. Lately we’ve been looking inward at how companies can improve their employee recruitment strategy through social media. Great candidates research you before accepting an offer, and here is what your social media profile reveals to them. Sponsor LEARNING : A few months ago Bessemer Associate Sarah Tavel wrote an article entitled

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How Blogging and Tweeting Leaders Build Better Teams

BlockChalk is an anonymous message board for your neighborhood. The company’s founders want to enable neighbors to interact with each other while protecting everybody’s privacy. At it’s core, BlockChalk feels a bit like an anonymous, location-based Twitter clone. BlockChalk just released its native iPhone ( iTunes link ) today and also offers an app for the Palm Pre and Pixi. Android users can access the service through a mobile website. Sponsor Anonymity Makes for an Easy Setup Given that BlockChalk is completely anonymous, you don’t have to sign up for the service or jump through any hoops before you can get started. Simply start up the app, allow the service to access your location data and you can see what others around you are saying. BlockChalk works worldwide and has active users in over 90 countries. Features BlockChalk keeps its feature set light and to the point. Besides posting your own messages, you can browse replies to your own posts and respond to messages publicly and in private. On the iPhone, BlockChalk also supports push notifications. By default, BlockChalk doesn’t reveal a user’s exact location. You can, however, force the service to do so by typing [here] in a post. One of the company’s co-founders, Stephen Hood, used to run the product team at del.icio.us and some of the same design aesthetics shows in BlockChalk. The design is simple, to the point and doesn’t get in the way of the product’s features. Anonymity: Good, Bad or Just the Best Way to Get People to Share? While using BlockChalk is a lot of fun, there is also something strange about the anonymity of the service. On the one hand, it will surely encourage those users who would otherwise be afraid to reveal their location to use the service. On the other hand, however, this could easily encourage vandalism. BlockChalk offers a profanity filter and the ability to ‘bury’ posts, but only time – or an attack by 4chan – will tell if this will be enough to discourage disruption. Discuss

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BlockChalk: An Anonymous Message Board for Your Neighborhood

Let’s say you want a list of every Fortune 1,000 CEO in the United States, along with a picture and contact information. You can look through Google. Top page results may help a bit. But to get the granularity you need, top page results can only go so far. What’s the best way to go about discovering and collecting information that is so often scattered and fragmented? Crowdsourcing works but you need a process and a way to organize the information. Sponsor Smartsheet provides a way to use wikis and spreadsheets for crowdsourcing information from services like Mechanical Turk and Live Works . Smartsheet recently integrated with Google Apps. Clients can work from Google Apps to crowdsource information through Smartsheet. Let’s say you have a list of the startup companies from the top 10 metro areas in the United States. You have the names of the companies in Google Apps. But you are lacking the name of the CEO and any contact information. So, you add some columns and open the Smartsheet application directly from Google Apps. You may now make your request to have the work done for you. Smartsheet opens a service such as Mechanical Turk. You describe the job, what you need and set your price. As the tasks are performed, the new information pops into the spreadsheet. You can then import the spreadsheet back into Google Apps. Smartsheet integrates with a wiki environment. For example, Smartsheet works with Brain Keeper . Structured information from Smartsheet may be imported into the wiki, providing the crowd-sourced data to anyone with access. Crowdsourcing is a classic example of how the enterprise can get information almost immediately that could take hours to collect if done manually by one person. The cost savings alone makes Smartsheet an application worth giving a try. SmartSheet is a subscription service. Pricing starts at $9.95 per month on a per-user-basis. Discuss

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Smartsheet and Google Apps: Crowdsourcing Made Easy

We recently told you about 5 Great Blogs For Funding Advice , and now we wanted to remind you about a resource that can get you advice straight from the horse’s mouth: Larry Cheng’s extensive list of 131 top blogs from venture capitalists and firms – a priceless tool for any entrepreneur looking for free advice. The blogs are ranked by their number of Google Reader subscriptions, though Cheng, himself ranked 33rd, says, “there are many great blogs with fewer subscribers as the number of subscribers doesn’t necessarily correlate to the quality of content.” Nevertheless, resources like this are a great tool for keeping up with what the VC’s are talking about, but how can one possibly manage a blogroll so large? Thankfully, there are plenty of solutions for managing RSS feeds so you can stay on top of it all. Sponsor Along with his list, Cheng offers Google Reader bundles of various breakouts of the list. If 100 blogs is too much, you can alternatively subscribe to the top 10, 25 or 50 blogs. Or if you only want to read blogs from your neck of the woods, there are location based bundles for California, Massachusetts, New York, Europe, Canada and Israel. If you just can’t get enough VC blogs, there’s also an option to get the whole kit and caboodle – over 130 blogs total. Whichever bundle or bundles you choose, Google Reader is an excellent way to filter through your feeds. The best solution for managing a large list is a feature Google recently rolled out: sort by magic. The more you use Google Reader, the more it learns about what kinds of stories you read, and it reflects these trends when it sorts a feed by “magic”. Another tool for sorting through a heavy list of blogs is to use OPML files and filter them through PostRank – a process we described in great detail last January. In short, PostRank takes your list and creates a new feed, sifting through the noise and filtering out only the best and most popular posts. The only drawback is it takes time for PostRank to determine which posts are more popular, periodically dumping out a dozen or so posts at a time. If you really want to stay on top of the VC game, applications like Snackr can provide a scrolling marquee of your feeds across your screen while you continue to work on other things. Snackr is built using Adobe AIR, so it’s compatible with Windows, Mac and Linux operating systems. Discuss

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How To Keep Track of Over 130 Top VC Bloggers