Google Apps is adding Google Groups to its enterprise suite of applications, another example of Google’s commitment to developing an online application environment that is compelling enough for users to move off the Windows platform. Google Groups has to this point been a consumer service. As part of Google Apps, it now integrates with Google Docs, Google Calendar, GMail, Google Sites and Google Video. Sponsor Adding Google Groups is another shot across Microsoft’s bow. Striking is the speed in which companies like Google can innovate with web-based applications, compared to Microsoft’s long development cycles. Designing for the browser is so much more efficient that you have to wonder how much of a lead Microsoft can hold in face of the fast development cycles from Google and others in the enterprise collaboration space. In 2007, Google Apps had three products: Gmail, Google Docs and Google Calendar. Today, Google Apps includes 24 products. The cost for Google Apps is $50 per user/per year. In the current Microsoft desktop model, the costs to develop products make it seemingly impossible to keep licensing costs as low as Google Apps. The customer investment is magnified by the technology investments that IT departments need t make in order to keep desktop applications running inside the enterprise. This not to say that Google is lacking any weaknesses of its own. The addition of Google Groups adds another level of functionality to its enterprise suite. Still, the features are fairly simple, compared to the Windows platform. Features Google is adding groups to address the challenges for both the IT administrator and the user. In Google’s view, managing groups is a significant administrative burden for IT. The user, in turn is dependent on IT to create the groups. Google’s answer is to create a group environment that can be controlled by the user or the IT department. The IT department can control all groups that are created or it can give complete control to the user. This will all sound familiar if you have ever set up your own Google Group. The process is pretty straight forward. The time it takes to set up a group is minimal. You give the group a name and create a group email and web address. You then add a short description and set controls for who has access. Members are added by sending an email with an invitation. Google Groups for the enterprise is designed for users to collaborate on projects. For example, Google Docs and shared folders may be added to a group as can mock ups from Google Sites. Calendar items can be added or a testimonial using Google Video. Dependence on email is its weakness. All changes or additions are sent through email, just as in the consumer version of Google Groups. The saving grace is Google search, which makes it easier to find information in the email. Activity streams are all the rage and seem like they would potentially fit if the groups were designed differently. But you can see why email is the default. Google Groups on the consumer side is designed for email as a distribution mechanism so it makes sense it would be the same for the enterprise. In Conclusion Adding Google Groups is not a dramatic improvement to Google Apps. But it will be compelling to watch how the collaboration market unfolds in 2010 in the face of rapid feature enhancements from Google and a host of competitors competing for a piece of the enterprise market. Discuss

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Google Groups the Latest to Join Google Apps in the Battle for the Enterprise

The Google Chrome team released a beta version of its Mac browser this morning and opened up an official gallery of browser extensions . That’s exciting news because the addition of more than 300 extensions, combined with blazing speed and good stability, makes Chrome the best browser on the market today. We got a chance to talk with Nick Baum, Product Manager and Brian Rakowski, Director of Product Management at Google Chrome this afternoon and they shared a number of interesting tidbits with us about the nature and future of extensions in Chrome. Sponsor Chrome was released more than a year ago and users have been clamoring for extensions ever since. Rakowski and Baum said that a request for extensions was bug #18 filed in the browser’s bug tracking system – it’s something that Firefox has conditioned users to expect. Now those extensions are here and it’s a very interesting story. Understanding the Versions of Chrome Between Chrome, Chromium, dev and beta releases, things are getting a little complicated. Here’s how it breaks down: Chromium is open source developer channel, “the bleeding edge” of Chrome development. That’s what we’ve been using here on Mac and it’s the only Mac version today that supports extensions. It’s untested and less stable than the other versions. We’ve been using it for months, though, with only occasional problems. Chrome is the official release. There are 3 versions of Chrome: dev , beta ( Windows or Mac ) and stable (Windows only). The vast majority of users use the stable version, Mac users got beta build 4.0 today. Dev builds come out every week or so and are at most 1 week behind Chromium. Baum and Rakowski asked in our interview for us to please switch to using the Dev version for Mac instead of Chromium as soon as it supports extensions. Mac Dev Version Will Get Extension Support Very Soon Some of Nick Baum’s Favorite Chrome Extensions So Far Aviary – screen capture and image editing Google Docs PDF/PPT Viewer Google Translate – truly, a wonder to behold Brizzly – an advanced Twitter experience, built by Baum’s former co-worker on Google Reader, Jason Shellen Right now the official extension gallery won’t allow Mac users to download extensions. Officially, at least. This bookmarklet will allow you to install them in Chromium on a Mac with just one extra click. (Thanks, MG Seigler , for finding that.) That bookmarklet will not allow you to use extensions in the official beta for Mac that launched today, just in Chromium. Baum and Rakowski told us today that the next dev build for Mac will allow extensions. That could be out as early as tomorrow morning or in a few days, and it’s anyone’s guess when extension support will come to the Beta version released today. (Who wants to use the Beta version when Dev is so much cooler?) Anyone can get extensions from an unofficial site called ChromeExtensions.org and if you’re on a Mac it’s probably most effective tonight to grab Chromium and the bookmarklet above. Then you can get extensions from the official site as well. Chrome Extensions Are Not Like Firefox Extensions Unlike Firefox extensions, Chrome extensions install without a browser restart and they update automatically. Too many extensions have been a part of the bloat that’s made Firefox-use nearly intolerable for many of us, but the Chrome team says extensions will cause no more drag on Chrome performance than opening up a new web page in another tab would. That’s a big part of the premise of Chrome, that every process is running distinct from other processes, so one tab can’t slow or crash the others. It’s an architecture well suited to running web applications, not just loading web pages, and it’s great to hear that the extensions platform works the same way. GreaseMonkey? Oh, There Will Be GreaseMonkey One of the most enjoyable tide pools of innovation in the Firefox extension world is built on top of the Javascript user script plug-in GreaseMonkey . These tiny scripts re-organize web pages in radical ways for more usefulness and fun. Scripts like AutoPagerize will load the next page at the bottom of the one you’re on, creating a continuous scroll, or WikiDashboard will insert a drop-down dashboard into every Wikipedia page to show a scatter plot graph of who has edited that page the most. The fun never stops with GreaseMonkey. What of Chrome, though? Guess where, Aaron Boodman , the creator of GreaseMonkey works now? That’s right, on the Chrome Extensions team. Boodman recently made it even easier for GreaseMonkey scripts to be added to Chrome than they are in Firefox. A single click transforms the scripts into Chrome Extensions, at least for Windows users. We haven’t found a successful Mac implementation yet, but we’ve got our fingers crossed that this will no longer be an issue when full extension support comes to Chrome for Mac. Red Hot APIs On the Way Baum told us today that the team “will add APIs for other data types soon, personal web history being a prime candidate, so extensions will be able to access that and manipulate it in all sorts of ways.” That sounds great. It’s one thing for a browser to promise not to sell my web history, but it’s a whole new ball game when developers can build software that lets me derive all the more value from the history of my activity around the web. Bring it on, Team Chrome! We might feel a little guilty for abandoning the wonderful community project that is Firefox, but this new browser is just so damn good it’s hard not to give it a serious try. It just so turns out, we have a particularly relevant sponsor this month that we should point to. Add-on-Con is a major event all about browser add-ons. It’s being held in Mountain View, CA this Friday. Google is a sponsor and Aaron Boodman, the man behind GreaseMonkey and now working on Chrome Extensions, is a speaker. Check it out! Discuss

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5 Cool Things to Know About Google Chrome Extensions

In a move of ninja swiftness, MySpace has acquired and subsequently shuttered iMeem in its entirety, even trashing the streaming/sharing music startup’s API, which had heretofore supplied much-needed resources to a small but vibrant ecosystem of apps. The acquisition was announced just yesterday, and developers were given no warning that their creations would become useless digital paperweights overnight. Among the detrius of the deal is twt.fm , a popular Twitter music-sharing app created by web dev Lee Martin, who tipped us off to his plight today in a blog post . UPDATE: Users are also reporting problems with blip.fm, a popular music-streaming site that integrated results from iMeem. Sponsor Calling iMeem “one of the best API platforms,” Martin, who works primarily in the music space, said that the startup was also “leagues ahead” of similar sites and services in terms of technology and openness. “They represented the music business of the future. Now they are a forced hyperlink to a… MySpace landing page making false promises and giving no guidance or help for the developer community they just destroyed. “Maybe MySpace will return my open streaming API platform… Until then, I’ll be brushing the dust off my 1999 Dell computer and getting ready to program music websites like I did 10 years ago.” If indeed MySpace doesn’t give developers back their iMeem API, will another streaming music service step in to fill that void? Pandora CEO Tim Westergren revealed in a recent interview that because of licensing issues, Pandora is nowhere close to releasing an open API. Last.fm has an API that allows for web, desktop and mobile development – and it’s ironic that Last might have the last API for music mashup developers. While we wait for comment from MySpace HQ, let us know in the comments what you think of this news, especially if you’re a developer who has been using iMeem’s API. Discuss

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MySpace Kills Streaming Music Apps Powered by iMeem’s API

Website advertising is critical to your success in business. The internet has made business marketing much more accessible and affordable than ever before, and you need to make sure that you take advantage of it. Your business is not going to be found among the millions of other websites out there unless you market it well.

Keep in mind that you can find professional services to help you market your website. There are many different types of marketing to consider, and any professional marketing company will work with you to determine the best methods for your business. You need to take the time to find what works and it might end up being a process of trial and error in some cases.

Website advertising is critical. Without it, no one will find you. However, you can’t do just any advertising and expect it to succeed. You must take the time to look at your options. Banner advertising, linking or back linking, email advertising, targeted marketing, search engine optimization, blog marketing, and press release and article marketing are some of the best marketing techniques that you can use.

General website advertising isn’t going to be effective in most cases. You might get your ad seen by 20,000 people, but of those 20,000, only about 10% to 20% will actually be interested in your business or product. If you use targeted advertising, you can guarantee that even if only 1000 people see your ad, they will all have an interest in it.

Targeted website advertising is simply marketing your business to your specific audience. You find avenues where you can connect with the people that will benefit from your product or service, and then market specifically to them. It’s a great way to get your business more traffic than you might get otherwise.

Search engine advertising is by far one of the most popular advertising tools that are available. It is easy to use, and reaches a wide audience of people. Make sure that this is part of your marketing strategy to get your business noticed.

Website advertising is going to make or break your business. You really need to take the time to find a professional marketing service, develop a strategy for marketing your business, and focus on getting results. You might have to try a few things before you see success, but it will be well worth it in the end.

To learn more about website advertising and getting your business noticed, visit www.Majon.com today.

Yesterday, during a meeting with a number of startups in Paris, we met up with the team behind the Green Watch project. Just like Google collects data from cell phones with GPS chips to aggregate real-time traffic information, this watch measures ozone levels and noise pollution. The watch connects wirelessly to the wearer’s mobile phone and sends updates to Citypulse , an open platform for receiving and storing environmental data. The Green Watch is currently only a prototype and not available for sale. Sponsor While it is still an early stage project and mostly meant as a proof of concept, the Green Watch does opens up interesting possibilities. Currently, environmental data is typically collected at a small number of locations. In Paris, for example, only 10 public sensors measure the air quality for the whole city. Crowdsourcing the measurement of environmental data could make it possible to create a real-time map of current ozone levels, for example. Through the Citypulse platform, the Green Watch project wants to make this data available for free. Citypulse was developed by the members of Citu , a group of French university labs, startups and government organizations. How Do You Convince People to Wear These? Of course, in order to turn this project into a commercial success, the developers would first have to persuade users to buy these devices for completely altruistic reasons. The prototype is also rather bulky . Also, as wrist watches are slowly being displaced by mobile phones, the developers will have to give users a good reason to wear a watch again. Air quality sensors, after all, don’t work very well in trouser pockets. Disclosure : The author met with the Green Watch team during a lunch that was sponsored by Cap Digital and Invest in France. Discuss

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The Green Watch: Crowdsourcing Air Quality Measurements

Dell Computers announced today that it has now sold more than $6.5 million in product through links broadcast out to its Twitter followers. The company has more than 1 million followers on Twitter, a handy gift from Twitter Inc. via prominent placement of Dell on the Suggested Users List shown to all new Twitter users. The news will no doubt be celebrated by social media marketers all the world over but I believe there’s reason to be very skeptical of this tidbit of information. Sponsor Specifically, such celebration of sales through social media broadcast is unrealistic for most firms, it’s overstated in Dell’s case (if all $6.5m was made in one year that would mean 1 million people opted-in to get these ads and only delivered .015% of the company’s annual revenue) and most importantly: such seductive facts detract from the real, much larger value of social media. That’s listening. We offer below our article written in June, when Dell was heralding the number $3m. Much of the research is based on interviews we did for our ReadWriteWeb Guide to Online Community Management . Social Media ROI: Dell’s $3m on Twitter and Four Better Examples Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts, making one of the most high profile examples of social media Return on Investment (ROI) all the more juicy. Telling your reluctant boss that social media is worth using because Dell made $3 million on Twitter, however, runs the risk of encouraging e-commerce broadcast as the model for engagement in conversation. Other, more conversational, examples of ROI make important additions to c The @DellOutlet account has more than 600k followers on Twitter and frequently posts links to discounted computer hardware. Revenue from those links is great to be able to point to, but there is a risk of reinforcing traditional business thinking where it is not fully appropriate. New media is a new world and while the ultimate bottom line is important, many participants argue that the greatest benefits of engagement do not draw a straight line to the cash register. Building a strong community of customer advocates, listening to community concerns and discovering new business and product developement opportunities are softer benefits of social media engagement that skeptics often don’t see when they presume that old-school methods of pushing calls to buy is what should be done on these new channels. Hard and soft ROI are matters we focused on extensively in the ReadWriteWeb Guide to Online Community Management , our first premium report for businesses. Dell itself does a lot of listening and conversation from this same Twitter account. The public benefits of that conversation have been all but lost now that Twitter has changed its policies regarding the visibility of public @replies . Dell followers no longer see public replies sent to other followers they themselves aren’t following. That’s a major lost opportunity for public education and good will. As Pandora community manager, Lucia Willow, told us in an interview for the Guide: “I intentionally respond to most customer service messages with private direct messages. If it’s a question that a lot of people have, then I answer back publicly with an @ message.” Shhh…those public conversations are now invisible, for Pandora, for Dell and for all the rest of us. Though Dell reports good results from Twitter over the last two years, changed policies over the last two months may require a change in the way the company uses Twitter if it wants to keep seeing those kinds of results. Four Better Examples of Social Media ROI That Dell has made $3m from Twitter links is cool, and it’s a good arrow to have in your social media advocacy quiver, but here are a number of examples we think better capture both the bottom line and some of the soft benefits of conversation. Joe Cothrel, Chief Community Officer at enterprise online community vendor Lithium , gathered these numbers in 2007 and we included them among other resources in the RWW Community Management Guide. These examples reference older related forms of online social interaction, but they also concern far greater sums of money than $3m. A Cisco study in 2004 found that 43% of visits to online support forum are in lieu of opening up a support case through standard methods. Cost per interaction in customer support averages $12 via the contact center versus $0.25 via self-service options. (Forrester, 2006) Jupiter Research (now Forrester) reported in 2006 that customers report good experiences in forums more than twice as often as they do via calls or mail. Ebay found in 2006 that participants in online communities spend 54% more than non-community users. Better customer experiences, far lower support costs and more buying activity in the long run. Those are observations that can help provide context to the high-profile example of Dell pushing e-commerce links out over Twitter. Dell is clearly doing a lot of the same kind of customer service via social media that the companies above cite, but watch out for falling into the trap of telling your reluctant boss that Twitter is important because Dell bagged $3 million there. Interested in learning more best practices for online community? Check out the ReadWriteWeb Guide to Online Community Management . Thanks to Ben Parr for sharing the Dell Community announcement link. Discuss

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Don’t Tell Your Boss: Dell Made $6.5m on Twitter

With only one day until the Le Web Conference , ReadWriteWeb invited editor of ReadWriteFrance Fabrice Epelboin to share his thoughts on this year’s theme – the real-time web. While many choose to focus on the negative aspects of real-time technologies including information overload, Epelboin offers a positive view of how the real-time web offers French netizens an effective tool for political commentary. Sponsor In a Facebook post marking the 20th anniversary of the fall of the Berlin Wall, French President Nicolas Sarkozy claimed that he’d taken part in the event at Checkpoint Charlie on November 9, 1989. Nevertheless, according to Epelboin, after some fact checking, journalists discovered that the date of the event was unlikely to be true. In protest to what appears to be Sarkozy’s effort to rewrite history, bloggers across the country got creative. Nicknamed, “Sarko on the Moon”, real-time netizens tweeted their best rendition of the President Photoshopped into historic scenes. While a fun exercise in citizen-driven political satire, the campaign renewed criticism of Sarkozy. Many netizens have openly railed against the President for his aggressive enforcement methods. Most noticeably, Sarkozy enacted the internet policing agency HADOPI, an organization authorized to monitor innocent citizens for illegal downloading. For more on the real-time web, check out ReadWriteWeb’s latest report Discuss

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ReadWriteFrance and the Power of Real-Time Political Commentary